Group 1 - The aging population in China is accelerating, leading to increased societal focus on protecting the consumption rights of the elderly [1] - New types of scams targeting the elderly through private domain live streaming have emerged, exploiting their relatively weak discernment abilities [1] - The National Market Supervision Administration and the China Consumers Association have issued risk warnings regarding the consumption of drugs and health products by the elderly in private domain live streaming [1] Group 2 - Scammers lure elderly individuals through offline activities such as "free egg giveaways" and "community health consultations," leading them to join WeChat groups where they are exposed to misleading live streaming content [1] - The private domain live streaming environment is characterized by emotional marketing tactics, making it difficult for victims to seek redress due to the ephemeral nature of the content [1] - Regulatory authorities are urged to enhance oversight of private domain live streaming, innovate regulatory methods, and hold platforms accountable for retaining complete records of live content and transactions [2] Group 3 - Community organizations are encouraged to conduct regular and targeted anti-fraud campaigns for the elderly, revealing the latest scams and enhancing their ability to discern information [3] - Collaboration with relevant institutions to provide authoritative health knowledge lectures is essential to combat pseudoscience and health scams [3] - The most fundamental defense against such scams comes from familial support, emphasizing the importance of communication and sharing scientific health knowledge within families [3]

Group 1 - The article highlights the emergence of scams targeting elderly consumers under the guise of "silver economy," making it difficult for victims to gather evidence for reporting [1] - A specific case involves a "private domain" live streaming platform called "Xiangshan Zhenxuan," which sells overpriced and counterfeit products to elderly consumers [3][9] - The live streaming sessions are invitation-only, and there is no record of past broadcasts, complicating verification of claims made during the sessions [10] Group 2 - The marketing strategy of "Xiangshan Zhenxuan" is described as a transition from traditional "meeting sales" to online "private domain" live streaming, allowing them to evade regulation while reaching a broader audience [21] - The company claims high profit margins on their products, suggesting that attracting a sufficient number of elderly members can quickly recoup initial investments [23] - Another brand, "Juxihui," is also mentioned, with around 30 physical stores established in just 10 months, indicating a rapidly growing market for such schemes [25] Group 3 - The article discusses another company, "Yufutang," which uses purchased personal information of elderly patients to conduct targeted marketing, often misleading them into buying unnecessary health products [30] - Sales personnel in "Yufutang" are trained to create a sense of trust with elderly consumers by presenting themselves as part of a charitable initiative [34] - The company has reported significant sales figures, with one product generating over 352,000 yuan in just two days [40]

Core Viewpoint - The article highlights the emergence of a new business model targeting elderly consumers through private domain live streaming and group buying, which often leads to deceptive marketing practices and financial exploitation of vulnerable individuals [3][8][15]. Group 1: Business Model and Practices - New stores labeled "国×优选" and "大×拼团" have appeared in cities like Zhengzhou, focusing on attracting elderly customers through low-priced goods and promotional tactics [3][4]. - The strategy involves creating WeChat groups where elderly individuals are lured with low-cost offers and then subjected to aggressive marketing tactics in private live streams [3][5]. - Criminal activities have been documented, with individuals using tactics such as offering cash rewards for participation and creating a sense of urgency around product availability to drive sales [5][8]. Group 2: Marketing Tactics - Live streaming sessions often begin with health-related discussions to instill a sense of urgency and fear regarding health issues among elderly viewers, leading them to purchase promoted products [6][7]. - Products marketed include various health supplements, often falsely claimed to treat serious conditions, which misleads consumers into believing in their efficacy [6][9]. - The pricing structure reveals significant profit margins, with some products sold at prices far exceeding their production costs, indicating a high level of exploitation [10][12]. Group 3: Legal and Regulatory Issues - Courts have documented numerous cases of fraud, with significant financial losses reported by elderly victims who were misled by these marketing practices [8][9][15]. - Regulatory bodies are beginning to take action against these practices, but the hidden nature of private domain live streaming complicates enforcement efforts [14][15]. - Despite legal repercussions for some offenders, the lucrative nature of this business model continues to attract new participants, perpetuating the cycle of exploitation [15].