首发经济

Search documents
释放首发新动能,为消费创新发展贡献“南京样本”
Sou Hu Cai Jing· 2025-06-24 11:53
Core Viewpoint - Nanjing is positioning itself as a leader in the "first launch economy," focusing on creating a vibrant city through optimal policies, strong ecosystems, and sincere engagement, aiming to make every first launch a driving force for urban development [1]. Group 1: Economic Development - The 2025 First Launch Economic Development Conference will take place on June 25 in Nanjing, organized by the Nanjing Municipal Bureau of Commerce and the Gulou District People's Government, showcasing Nanjing's efforts to build an international consumer center city [1]. - Nanjing has successfully introduced 500 first stores since last year, including 2 global first stores, 1 Asian first store, 32 Chinese first stores, and 16 East China first stores, featuring major brands like Valentino Beauty and ZARA [3]. Group 2: Cultural and Innovative Integration - The city has hosted various cultural events, including the world premiere of the original Chinese musical "Baoyu" and the "Beeple Global Exhibition," highlighting the integration of culture, commerce, and tourism [3]. - Nanjing is witnessing advancements in emerging industries, with the launch of the world's first integrated coffee delivery robot and the commercialization of humanoid robots, showcasing its strength in technology and innovation [3]. Group 3: Conference Highlights - The conference will gather over 600 guests from authoritative industry organizations, key cities, and top commercial brands to discuss new trends and opportunities in the first launch economy [5]. - The concurrent "New Consumption Forum" will provide a platform for deep industry engagement and collaboration, enhancing Nanjing's role as a testing ground for brands in the Yangtze River Delta region [7].
首发经济如何化“流量”为“留量”
Jing Ji Ri Bao· 2025-06-23 22:06
推动首发项目特色化布局,支持国货推进高端研发、产品设计和品牌建设,将首发项目嵌入研发制造与 应用落地的完整链条,优化消费环境与全球化布局并举。 核心在于打造融合产业链。首发项目不能止步于营销,必须嵌入研发制造与应用落地的完整链条。有的 地方推动产学研深度融合,使首发成为技术转化的第一站;还有的地方通过重大国际展会促进展品变商 品,打通全球创新在本土落地的渠道。只有让首发成为价值链整合的枢纽,才能发挥其最大价值。 优化消费环境与全球化布局同样值得重视。一方面,打造沉浸式场景,如策展型零售、潮玩市集、"商 圈+"等文旅商融合活动场景,增强消费者黏性;另一方面,鼓励本土品牌参与国际标准制定,通过进 博会等开放平台"走出去",提升国际影响力。 然而,首发经济发展中的挑战仍不容忽视。追求数量引发布局错配,部分城市片面争抢首店,脱离本地 实际需求,导致项目"昙花一现";不少首发舞台仍由国际品牌唱主角,本土企业在核心创新与品牌塑造 上亟待突破;首发生态构建后劲不足,部分活动热闹开张后乏人问津,产业链上下游脱节让首发沦 为"一锤子买卖";仿冒侵权问题更如同悬在企业创新头上的一柄利剑。 实现从"流量"向"留量"的升级,必须破解 ...
上海持续提升城市能级和核心竞争力(奋勇争先,决战决胜“十四五”)
Ren Min Ri Bao· 2025-06-23 21:50
Group 1 - Shanghai is accelerating the construction of international economic, financial, trade, shipping, and technological innovation centers to enhance urban core functions [1][2] - The city has implemented a "white list + differentiated qualification assessment" inspection model for first-import consumer goods, resulting in over 20,000 global and regional first-launch products being included in the whitelist since May [2] - Shanghai Free Trade Zone has established 138 innovative institutional cases, including 70 national first cases, contributing to a competitive policy and institutional framework [2][3] Group 2 - The average daily trading volume of the newly launched shipping index futures has reached 132,800 contracts, with a daily trading value of 11.465 billion [3] - By 2024, Shanghai's total foreign trade import and export volume is projected to reach 4.27 trillion yuan, with a financial market transaction growth of 8.2% [4] - Shanghai's container throughput is expected to exceed 50 million standard containers annually, with the city aiming to enhance the overall effect of the "five centers" construction [4]
四川今年将引入首店1000家以上
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-23 14:50
Group 1 - Sichuan plans to introduce over 1,000 first stores and host more than 2,000 events such as product launches and exhibitions this year [1] - The "Shu Li An Yi" five-year action plan aims to cultivate new consumption scenarios, focusing on themes like tourism and cultural integration [1] - Chengdu is recognized as the third city in China for first stores, with various high-profile events taking place this year [1] Group 2 - Sichuan is developing targeted cultural and tourism products for different consumer groups, including a focus on the elderly with dedicated tourism trains [2] - The "Panda Tourism Special Train" brand is being promoted, with significant demand leading to over 80% pre-sale for the year [2] - The province will also target younger demographics by developing new consumption formats in esports, performing arts, and animation [2] Group 3 - The implementation of a 240-hour visa-free transit policy has led to a surge in inbound tourism, with a 59.9% increase in foreign visitors at Chengdu's airport [3] - Sichuan will enhance its retail environment by establishing product showcases and expanding the "immediate purchase and tax refund" policy [3] - The province aims to support both large enterprises and individual vendors through initiatives like the "Hundred Products Thousand Stores" plan to cultivate over 1,500 small shops [3]
上海重返消费第一城折射消费向好态势
Sou Hu Cai Jing· 2025-06-23 14:09
Core Viewpoint - Shanghai has regained its position as the top consumer city in China, surpassing Chongqing with a retail sales total of 687.21 billion yuan from January to May, reflecting a year-on-year growth of 1.4% [1] Group 1: Consumption Data - In May, Shanghai's retail sales of consumer goods reached 1390.11 billion yuan, showing a significant year-on-year growth of 7.5%, an increase of 4.9 percentage points compared to April [1][3] - Chongqing's retail sales for the same period totaled 680.36 billion yuan, with a year-on-year growth of 4.7% [1] - The gap between Shanghai and Chongqing narrowed to approximately 3 billion yuan in the first four months of the year, with Chongqing briefly holding the title of the top consumer city in the first quarter [1] Group 2: Policy and Initiatives - The rebound in Shanghai's consumption is attributed to a combination of policies and promotional activities, including the "Shanghai Consumption Promotion Special Action Plan" announced on May 21, which includes 32 measures to stimulate consumption [3] - The "6·18" shopping festival and the old-for-new consumption initiative have significantly boosted consumer enthusiasm, leading to double-digit growth in related categories [3] - Retail sales in categories such as home appliances, cultural and office supplies, and furniture saw year-on-year increases of 39.4%, 12.4%, and 21.9% respectively [3] Group 3: Automotive Market - The automotive market in Shanghai experienced a surge in May, driven by policies such as subsidies for replacing old vehicles and the Shanghai International Auto Show [5] - Retail sales of new energy vehicles in Shanghai increased by 35.0% year-on-year in May [5] Group 4: Long-term Support Factors - Shanghai's high disposable income per capita, the highest in the country, serves as a strong foundation for its consumption growth [6] - The city is embracing new consumption trends such as "first-release economy," "silver-haired consumption," and "self-indulgent consumption," while also enhancing consumer experiences [6] - Shanghai's status as a global financial, trade, and shipping hub, along with international events, attracts a significant number of domestic and foreign visitors, further boosting high-end and tourism consumption [6] Group 5: National Context - Nationally, retail sales of consumer goods in May grew by 6.4% year-on-year, marking the highest growth rate since 2024 [7] - The success of the "6·18" shopping festival indicates that efforts by Chinese policymakers to encourage cautious households to resume spending are yielding positive results [7] - The competition among cities for consumer dominance reflects the vibrant and limitless potential of China's consumer market [7]
第六届跨国公司领导人青岛峰会签约40个重点项目,总金额59.3亿美元
Da Zhong Ri Bao· 2025-06-21 01:08
Core Points - The sixth Multinational Corporation Leaders Qingdao Summit signed 40 key projects with a total amount of $5.93 billion, covering industries such as high-end equipment, new energy materials, and next-generation information technology [2][7] Group 1: Summit Overview - The summit took place from June 18 to 20, focusing on the theme "Multinational Corporations and China - Linking the World for Win-Win Cooperation" [2] - A record 570 leaders from 465 multinational companies across 43 countries and regions attended the summit, including 26 global CEOs and 56 global vice presidents from Fortune 500 companies [3] Group 2: New Trends and Opportunities - The summit highlighted the "first-release economy," where consumers are increasingly willing to pay for unique experiences and products [5] - A new "First-Release Show" was established to provide a global platform for multinational companies to launch new products and technologies [5] Group 3: Investment Projects - The 40 signed projects involved investment from countries including the USA, UK, Germany, Japan, South Korea, Australia, Singapore, and Malaysia, focusing on high-end chemicals, high-end equipment, new energy materials, and modern financial services [7] - AstraZeneca announced a total investment of $750 million for a new inhalation aerosol production base in Qingdao, set to be a "zero-carbon factory" by 2028 [7] Group 4: International Cooperation - Haier Group signed a deal to build a home appliance industrial park in Algeria, showcasing the summit's role in promoting international collaboration [7] - The summit invited Xinjiang as a guest province and facilitated cooperation activities with 21 provincial business departments and 128 enterprises [8]
积极助力大力提振消费 加快培育完整内需体系
Xin Hua Ri Bao· 2025-06-20 22:36
Group 1 - The meeting emphasized the importance of implementing Xi Jinping's economic thought, particularly regarding boosting consumption as a key driver for high-quality development [1][2][3] - The provincial government is committed to expanding domestic demand and promoting consumption as a vital strategy for economic growth, aiming to unlock the potential of domestic demand [1][3] - Suggestions were made to enhance financial services, develop new economic engines, and stimulate various sectors such as tourism and sports to upgrade consumption structures and optimize the consumption environment [1][2] Group 2 - The meeting called for continuous learning and understanding of policies aimed at increasing income, reducing burdens, and enhancing consumer willingness, while also focusing on creating effective demand and high-quality supply [2] - There is a focus on improving the consumption system and policy framework, encouraging local governments to explore innovative measures to stabilize and expand consumption [3] - A specialized report on "Boosting Consumption and Strengthening Expectation Management" was presented to provide insights into effective strategies for enhancing consumer confidence [3]
优化消费环境,长三角实施这些行动
Guo Ji Jin Rong Bao· 2025-06-20 11:39
Core Viewpoint - The Yangtze River Delta region is actively optimizing the consumption environment to stimulate consumption potential and promote high-quality economic development through various policies and actions from Zhejiang, Shanghai, and Anhui [1] Group 1: Zhejiang's Actions - Zhejiang has launched a three-year action plan with five key initiatives aimed at enhancing the consumption environment by 2025, focusing on improving product and service quality, optimizing consumption order, and enhancing consumer rights protection [3][4] - Specific targets include increasing the number of "Zhejiang Manufacturing" enterprises, improving logistics services, and establishing new public charging stations for electric vehicles to diversify and enhance the quality of consumption supply [3] - The province is also implementing strict food and drug safety regulations and promoting consumer education to create a collaborative consumption atmosphere, which is expected to enhance consumer satisfaction and competitiveness in the national market [4] Group 2: Shanghai's Initiatives - Shanghai aims to expand its international consumption landscape by 2025, leveraging its market size and diverse consumption scenarios to drive consumption upgrades through a dual approach of policies and activities [5] - The city is focusing on service consumption, large-scale consumption, and new consumption models, with an emphasis on creating a trustworthy consumption environment and addressing consumer needs effectively [5][6] - Shanghai is integrating various consumption forms with emerging industries, such as AI and health consumption, to stimulate economic growth and position itself as a global consumption hub [6][7] Group 3: Anhui's Efforts - Anhui is also taking proactive measures to optimize its consumption environment, including a three-year action plan and a special campaign to address prominent issues in the market [9] - The province has reported a 3.75% year-on-year increase in market entities, indicating a vibrant market atmosphere, and is focused on ensuring consumer rights and fostering a fair competitive environment [10] - The overall efforts in the Yangtze River Delta are aimed at enhancing consumer experience and activating new economic momentum through improved consumption supply and order [10]
峰会进行时丨肯德基新业态KPRO亮相跨国公司峰会首发SHOW
Qi Lu Wan Bao· 2025-06-20 07:18
Group 1 - The sixth Multinational Corporation Leaders Qingdao Summit focused on "linking the world and achieving win-win cooperation" and featured a "premiere show" for multinational companies [1][3] - The event emphasized the development of a "premiere economy" and connected global multinational companies with Chinese market resources, showcasing 12 Fortune 500 companies and industry leaders in fields such as smart manufacturing, AI services, consumer upgrades, and biotechnology [3][6] Group 2 - KPRO, a new energy light food brand under KFC, opened its first store in Shandong, attracting significant consumer interest and highlighting the growing demand for healthy dining options [5][6] - A survey indicated that 69% of residents are concerned about their daily dietary health, with the core consumer group expanding beyond fitness enthusiasts to include young professionals, women, and students [6][8] - KPRO offers a range of nutritious and tasty light food options, addressing the changing consumer behavior where over 60% of the 18-35 age group prioritize "nutritional balance" when ordering, up from 38% three years ago [8][9] Group 3 - The KPRO store design features a fresh green color scheme, contrasting with KFC's red, creating a social and aesthetic experience that appeals to modern consumers [9] - The "premiere economy" is seen as a catalyst for urban commercial revitalization, with KPRO expected to increase foot traffic and positively influence surrounding businesses in Qingdao [9]
《川渝共建国际消费目的地行动计划》即将出台:拟联动建立成渝品牌首店横向交流发展机制
news flash· 2025-06-20 05:56
《川渝共建国际消费目的地行动计划(2025—2027年)(征求意见稿)》公开征求意见。其中提到,拟集聚 壮大首发经济。联合发布成渝商业机会清单,拓宽招引渠道,促进全球、亚洲、全国、区域、城市级首 店和首发首秀活动加快集聚落户成渝地区,加快形成以"首发"带"首展"、促"首店"、落"总部"发展态 势。促进成渝地区品牌招商合作,依托"首发巴渝""首望成都"等平台,联动建立成渝品牌首店横向交流 发展机制。 ...