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“双节”叠加 文旅消费高涨
Guang Xi Ri Bao· 2025-06-03 01:58
端午假期恰逢"六一"儿童节,"双节"叠加催热文旅市场。6月2日,记者从自治区文化和旅游厅获 悉,广西端午假期文旅市场消费活力迸发,各地开展丰富多彩的文旅活动,民俗游、亲子游、周边游等 热度高涨。 美团旅行数据显示,端午假期期间,广西日均游客接待规模同比增长66.5%,日均文旅消费规模同 比增长47.5%,较节前一周环比增长117%。其中,住宿类比去年假期增长80.3%;旅游景点类比去年假 期增长57.9%。同程旅行数据显示,端午假期广西成为国内酒店预订热度增速最快的十大省域目的地之 一。 美团旅行数据显示,端午假期期间,广西发生在夜间的消费订单量环比前一周增长78.7%,比去年 假期增长44.7%。多样的"夜经济"体验和玩法,带动游客文旅消费规模比去年同期增长63.7%,为文旅 市场注入强劲动能。(梁盘生) 家庭亲子旅游受青睐。端午节恰逢"六一"儿童节,极大地激发了家庭的出游热情。柳州工业博物馆 开展"端午·非遗传承"民俗体验研学和"粽情端午·匠心传承"传统民俗体验活动,桂林融创国际旅游度假 区开展"童心未泯 放粽游玩"活动,北海涠洲岛开展"童趣涠洲FUN粽一夏"活动,百色德保、崇左大 新、天等等地推出"粽情 ...
端午邂逅“六一”丨双节同框助消费
He Nan Ri Bao· 2025-06-02 23:12
商圈消费趣味浓、新意足。夜幕降临,开封大宏万达广场飘来阵阵悠扬的吉他声,消费者围坐在一起尽享夏 夜美好;临近打烊,郑州熙地港一楼的奇奇乐园里仍有很多小朋友玩耍,不舍离去;带着宠物逛商场,胖东 来、鲜风超市等也为"毛孩子"开设了商品专区……这个假期,各大商圈抓住夜经济、童趣、传统元素等关键 词,推出新潮有趣的活动,并针对玩具、童装、儿童理发、宠物用品等推出专项促销,撬动消费新活力。据 统计,端午假期期间,全省重点监测的零售企业累计实现销售总额(营业收入)7.85亿元,比上年同期增长 4%。 6月1日,众多游客在郑州建业电影小镇游览。端午假期,电影小镇推出多项活动,吸引游客参与互动,激活 夏日经济。 记者 聂冬晗 摄 当端午假期遇上"六一"国际儿童节,"双节同框"撬动河南消费市场更多活力。6月2日,记者从省商务厅获 悉,端午假期期间,全省重点监测的零售和餐饮企业累计实现销售额7.95亿元,比上年同期增长4.2%。 以旧换新红利持续释放。"看,我包的粽子最成功,能领一份大奖。"5月31日上午,郑州市金水区苏宁MAX 花园路超级体验店,市民李晓带孩子来选购新手机,顺带体验了一把端午节活动。端午假期,我省各地在国 补基 ...
山西多举措打造夜经济品牌拓展消费空间
长治市通过打造10个核心夜间经济集聚区、5个地标性商业集聚区及10个夜间美食示范街区,举办"晋情 消费.夜来夜好"夜间消费季、美食节、啤酒节、文化节等系列活动,延长了消费时间,拓展了消费空 间。 在山西,"夜经济+"推动文旅商体深度融合,正在形成全域联动、四季可游的夜间经济生态圈。(记者刘 建林李彦斌通讯员贺芳芳) 山西省级财政设立了专项资金支持夜间配套设施建设,省商务厅对纳入省级夜间经济试点创建的城市、 集聚区建设取得积极成效的项目给予支持;文旅部门推出"夜游山西"十大精品线路,鼓励景区延长开放 至22点;市场监管部门实施包容审慎监管,简化夜间户外经营审批流程。 山西各地纷纷将夜经济纳入城市发展总体规划,打造风格多样的夜经济增长点,创造出更加丰富多彩的 消费场景。 当前,"歌迷之城"太原的又一场演唱会门票正在火热预售。"跟着演唱会去旅行"的新型消费模式正在太 原蓬勃兴起,为城市文旅产业注入强劲动力。2024年,太原市共举办32场演唱会,现场观演人数近100 万人次,其中省外观众占比近七成,有力地拉动了夜经济增长。 夏日到来,在山西太原钟楼街,街头艺人的歌声在夜空飘荡,国风舞蹈"月影春"与沉浸式音乐戏剧"流 ...
正式启动!100场以上!
Sou Hu Cai Jing· 2025-05-31 09:51
Core Viewpoint - The launch of the "Hui Dong Consumption in Hefei" 2025 Night Economy Consumption Season and the "66 Shopping Month" aims to stimulate summer consumption through a series of coordinated activities and promotions, enhancing the city's night economy and overall consumer engagement [2][10]. Group 1: Event Overview - The night economy consumption season is themed "The Later the Night, the More Hefei," focusing on offline consumption venues and integrating various sectors such as commerce, tourism, culture, and sports [4]. - A series of "1+5+N" activities will be organized, including a main launch event and over 100 themed activities centered around five consumption scenarios: night shopping, night tasting, night touring, night appreciation, and night fitness [4][5]. Group 2: Promotional Activities - Financial platforms will offer unique consumption discounts, creating interactive topics like "2025 Hefei Night Economy Internet Celebrity Map" to ignite new consumer enthusiasm [5]. - The "66 Shopping Month" will focus on online platforms, featuring six thematic sections including "Smart Manufacturing Trend Products," "Green Renewal Month," and "Cross-Border Shopping Carnival," with a total of 66 key themed activities planned [5][7]. Group 3: Economic Impact - Hefei has been recognized as a national pilot city for retail innovation and has issued over 890 million yuan in subsidies for trade-in programs and consumption vouchers, indicating strong governmental support for consumer spending [10]. - From January to April, the city's online retail sales of physical goods grew by 31% year-on-year, reflecting a stable and positive development in the consumption market [10].
连续5个季度领跑五个国际消费中心城市!重庆,有何妙招
Sou Hu Cai Jing· 2025-05-30 01:55
Core Insights - Chongqing's retail sales of consumer goods reached 538.54 billion yuan in the first four months of the year, marking a year-on-year growth of 4.4% and leading among five international consumption center cities for five consecutive quarters [1] Group 1: Consumption Policies and Impact - The "old-for-new" subsidy policy has significantly boosted consumption, directly driving over 30 billion yuan in sales [2][6] - The implementation of the subsidy policy led to a 70%-80% increase in daily sales at the JD Mall in Yangjiaqing, with average daily sales exceeding 20 million yuan [2][6] - The city has secured 3.0 billion yuan in central government funding for consumption subsidies, which has supported various programs including automobile and home appliance replacements [7] Group 2: Night Economy and Tourism - Chongqing has been recognized as the top city in China's "Top Ten Night Economy Influential Cities," with significant increases in foot traffic and revenue in tourist areas like Longmenhao Old Street [8][10] - Longmenhao Old Street saw a 187% increase in visitor numbers and a 272% increase in revenue compared to the previous year, with daily visitor peaks reaching 58,000 [10][11] Group 3: County Economic Development - Rongchang district achieved 2.0 billion yuan in retail sales over five days during the May Day holiday, driven by local specialties and effective marketing strategies [13] - The district's initiatives, including a 5 million yuan investment in non-heritage crafts and a 1 million yuan fund for the local goose industry, have significantly enhanced local economic activity [14]
地方商务丨小小便利店燃旺“烟火气”,贵阳1600余家便利店跑出消费新活力
Sou Hu Cai Jing· 2025-05-29 04:42
Core Insights - Guiyang has the highest growth rate of convenience stores in China at 4.9% according to the 2024 China Urban Convenience Store Development Index [1] - The convenience store industry in Guiyang has evolved from traditional small shops to vibrant consumer spaces, catering to a younger demographic and enhancing consumer experience [3][8] Industry Overview - As of the end of 2024, there are over 1,600 convenience stores in Guiyang and Gui'an, with a brandization rate of 70%, serving over 500,000 customers daily and generating consumption exceeding 3 billion yuan [3] - The convenience store model in Guiyang is characterized by high density, all-time service, and multiple business formats, contributing to urban livelihood and stimulating new retail industry growth [3] Consumer Behavior - Consumers increasingly prefer convenience stores for their diverse offerings, including snacks, meals, and local specialties, which align with their fast-paced lifestyles [5][8] - The convenience store format meets the demand for quick, easy access to food and daily necessities, especially for working individuals and families [13][17] Technological Integration - The adoption of smart payment systems and self-service kiosks has improved operational efficiency and consumer experience in convenience stores [22] - Younger generations, particularly Gen Z and Millennials, favor fragmented and digital shopping experiences, driving the trend towards smaller, ready-to-eat, and health-conscious product offerings [22][23] Market Trends - The development of "night economy" in Guiyang has led to increased foot traffic in convenience stores during late hours, with some stores reporting daily sales exceeding 10,000 yuan [11][15] - Convenience stores are evolving into multifunctional service providers, breaking traditional retail boundaries and adapting to the "15-minute living circle" initiative [20]
古韵新声 激活消费新引擎
Sou Hu Cai Jing· 2025-05-26 08:12
Group 1: Core Insights - The article highlights the significant increase in tourist traffic and revenue during the "May Day" holiday, with Xinzou Ancient City receiving 495,900 visitors and generating revenue of 19.11 million yuan, a year-on-year increase of 24.89% [2] - The transformation of traditional pedestrian streets into vibrant commercial and cultural hubs is emphasized, showcasing their role in driving urban economic growth and preserving historical heritage [4][10] - The integration of cultural elements and innovative management practices in pedestrian streets is identified as a key factor in enhancing consumer attraction and experience [11] Group 2: Economic Impact - Xinzou Ancient City has established a commercial ecosystem with over 600 unique merchants, contributing to a diverse economic landscape with 11 functional areas catering to various consumer needs [4] - The night economy in Xinzou Ancient City is thriving, with nighttime consumption exceeding 1.5 billion yuan in 2024 and an average revenue growth of 30% for shops [7] - The introduction of new retail and dining brands in both Xinzou and Taiyuan's pedestrian streets has significantly boosted sales, particularly during the holiday period [8] Group 3: Cultural Integration - The article discusses the revival of traditional crafts and local cuisine, which are now actively integrated into modern consumer experiences, enhancing the cultural appeal of pedestrian streets [8] - Events such as immersive performances and cultural showcases in Taiyuan's Clock Tower Street have successfully attracted visitors, blending historical and contemporary cultural expressions [5][11] - The preservation and innovation of historical brands and local specialties are crucial for maintaining the cultural identity of these pedestrian areas [6][11] Group 4: Future Development - The article suggests that further differentiation and unique branding are necessary to combat the homogenization of pedestrian street offerings, which is a common issue across the country [12] - The potential for smart transformation through digital technologies and enhanced online-offline integration is highlighted as a means to improve competitiveness [12] - Collaborative development among various districts is seen as a trend, with plans to create commercial clusters that enhance the overall economic landscape [13]
25公里长江“画布”点亮武汉夜经济
Ren Min Wang· 2025-05-23 03:43
Core Insights - Wuhan is recognized as one of the top ten cities in China for night economy, leveraging cultural and tourism integration to stimulate new consumption dynamics [1][2] - The "Liangjiang Panlong" cruise ship, a high-end tourist vessel, can accommodate 750 people and features advanced technology, contributing to increased night-time consumer engagement [1] - The Yangtze River light show, spanning 25 kilometers, enhances the night economy by transforming local landmarks into cultural symbols, creating a synergistic effect with the cruise experience [1][2] Policy and Economic Measures - Wuhan has implemented policies such as the "Several Measures to Promote Wuhan's Night Economy," establishing special funds to support night tourism projects and creating ten premium night tour routes [2] - The operational strategy of the "Liangjiang Panlong" cruise includes government subsidies and market-driven approaches, resulting in a reduction of ticket prices and the introduction of combination products like "night cruise + crayfish dining," attracting a younger family demographic [2] Night Economy Development - The integration of water-based sightseeing and land-based consumption creates a closed-loop ecosystem, enhancing the overall night economy experience in Wuhan [1] - The collaboration between the light show and cruise services exemplifies a model where combined offerings yield greater benefits than individual components, enriching the visitor experience [1][2]
‌肥城夜未央:一座小城的烟火气与消费新活力‌
Sou Hu Cai Jing· 2025-05-21 03:25
Core Insights - The article highlights the vibrant night economy of Feicheng, showcasing how the city transforms into a lively hub of food and culture after dark, particularly at the Spring and Autumn Ancient Town [1][3] Group 1: Night Market Operations - The local government has implemented a "Night Market +" plan, organizing vendors by category to enhance the visitor experience and avoid competition among similar stalls [3] - Monthly themed events, such as the "Heritage Night," attract large crowds, indicating a successful strategy to engage the community and boost attendance [5] Group 2: Economic Impact - The night market has led to a 40% increase in nighttime revenue for surrounding businesses, demonstrating the economic benefits of the night economy [5] - The rise of "代排" (queueing services) for popular food items indicates a growing demand for convenience and highlights the market's vibrancy [5] Group 3: Community and Cultural Significance - The night market serves as a "deep night canteen," fostering a sense of community among locals who gather to share experiences and support each other [6] - The article emphasizes that the essence of the night economy lies not in flashy lights but in creating memorable experiences for residents [8] Group 4: Future Developments - Plans are underway to replicate the night market model in new urban areas, incorporating AR technology for enhanced experiences, which reflects a forward-thinking approach to urban development [7] - The local sentiment suggests that while modern technology is welcomed, the fundamental joy of community gatherings remains paramount [8]
峡山消费新玩法:十条政策带你解锁吃喝玩乐新姿势
Sou Hu Cai Jing· 2025-05-21 03:08
Core Insights - The recent "10 Measures to Boost Consumption" initiative in the Xia Mountain area has generated significant excitement among locals, indicating a potential shift towards becoming a "value-for-money paradise" for consumers [1] Group 1: Policy Initiatives - The first major policy involves the distribution of consumption vouchers across various sectors, including dining, tourism, and retail, allowing even small vendors to participate [2] - A focus on enhancing the quality and safety of dining experiences is emphasized, alongside the promotion of local tourism and hospitality [4] - The initiative includes a push for new consumption models, such as the "first store economy" and the integration of local agricultural products into e-commerce platforms [9] Group 2: Consumer Engagement - The introduction of themed promotions in local markets, such as discounts for bargaining in local dialects, has been well-received, showcasing innovative marketing strategies [13] - The development of tourism packages at attractive prices, such as a comprehensive ticket for various local attractions, has proven popular among visitors [14] - Transportation incentives, including fuel rebates for out-of-town visitors and discounted travel options, are designed to encourage tourism [15] Group 3: Community and Cultural Initiatives - The transformation of local markets into vibrant cultural spots, featuring live demonstrations and unique products, has attracted both locals and tourists [16] - Training programs for local hospitality providers aim to enhance service quality and customer experience [17] - The establishment of a "non-heritage night market" offers unique cultural experiences, further enriching the local tourism landscape [18] Group 4: Regulatory and Support Measures - A commitment to rapid response for consumer complaints has been established, enhancing consumer trust and satisfaction [20] - The initiative includes efforts to promote local stories and culture through innovative marketing strategies, such as QR codes for audio guides [21]