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“苹果税”争议背后的深层逻辑
Zheng Quan Ri Bao Wang· 2025-10-28 06:56
Core Insights - Apple's "walled garden" business model, which includes hardware barriers, locked systems, and a 30% commission from the App Store, is facing significant challenges in China due to consumer backlash and potential regulatory changes [1][2] - The ongoing debate over Apple's commission structure highlights broader issues of market fairness and competition, particularly as other regions move towards reducing or eliminating such fees [1][2] Group 1: Market Dynamics - A coalition of 55 consumers has submitted a complaint against Apple, questioning the fairness of its 30% commission in China, which is considered the highest globally [1] - Other countries are moving towards reducing Apple's commission to as low as 0% by 2025, raising questions about whether China's current rate constitutes "unfair high pricing" under Chinese antitrust laws [1] Group 2: Regulatory Implications - Should regulatory bodies take action, Apple may be required to disclose critical information regarding its global cost structure, regional differences, and contract templates [2] - The controversy surrounding the "Apple tax" is not merely about pricing but also about the impact on local content and service competitiveness, as high commissions lead to increased app prices for consumers [2] Group 3: Strategic Recommendations - Apple is encouraged to proactively reform its commission structure in China, potentially using it as a model for global fee adjustments, which could enhance user trust and expand its customer base [2] - In an era where hardware growth is plateauing, sustainable service revenue growth for Apple will depend on regulatory compliance and building user trust [2]
“苹果税”争议再起 30%“过路费”何去何从?
Zheng Quan Ri Bao Wang· 2025-10-28 06:43
Core Viewpoint - The article discusses the controversy surrounding Apple's "Apple Tax," which refers to the high commission fees (up to 30%) charged on in-app purchases in China, and highlights a collective complaint from 55 Chinese consumers against Apple's market dominance and practices [1][4]. Group 1: Economic Impact of Apple's Commission - Chinese consumers are required to pay up to 30% in commissions for in-app purchases, significantly higher than rates in Europe and the U.S. [2] - In 2024, the total "Apple Tax" paid by Chinese consumers is projected to reach $6.44 billion, accounting for 10% of Apple's revenue in China, compared to 8.8% in the U.S. and 4.6% in Europe [2] - The high commission rates negatively impact developers, reducing their profit margins and stifling innovation, as they are forced to implement a dual pricing system that affects user experience [2][5]. Group 2: Regulatory Environment - Since 2025, global scrutiny of Apple's commission practices has intensified, with various countries enforcing regulations to allow third-party payment options and penalizing Apple for its market practices [3]. - The U.S. courts have mandated that Apple must allow third-party payment links without charging commissions, while the EU has imposed a €500 million fine and required Apple to open its payment and app distribution channels [3]. Group 3: Collective Action by Consumers - The collective complaint submitted by 55 Chinese consumers marks a significant escalation in the fight against Apple's commission practices, demanding a reduction in fees to align with the lowest rates in other countries [4]. - The complaint is supported by previous legal findings that recognized Apple's 100% market dominance in China's iOS app market, providing a legal basis for the current administrative complaint [4]. Group 4: Industry Reactions and Future Implications - The complaint has garnered significant attention from the industry, with developers expressing that opening third-party payment options could reduce their costs by over 60%, allowing for more investment in product innovation [5]. - Consumers are eager for the same payment flexibility enjoyed by users in Europe and the U.S., emphasizing the need for fair pricing [5]. - Analysts suggest that Apple's response to these pressures could reshape the competitive landscape of China's digital market, with potential strategies including opening third-party payment options or maintaining current policies at the risk of facing fines and stricter regulations [5].
美国法官撤销苹果应用商店集体诉讼的批准
Huan Qiu Wang Zi Xun· 2025-10-28 03:44
Core Viewpoint - A California judge dismissed a class-action lawsuit against Apple, which accused the company of monopolizing the iPhone app market and causing price increases for consumers [1][2]. Group 1: Lawsuit Details - The lawsuit was initiated in December 2011 and covered iOS device users since July 10, 2008 [3]. - The judge revoked a previous ruling that allowed Apple account holders who spent $10 or more on apps or in-app content over the past 17 years to sue as a group [1][3]. Group 2: Judge's Rationale - Judge Yvonne Gonzalez Rogers stated that the plaintiffs failed to provide a reliable model to demonstrate collective harm and losses, particularly in identifying "unharmed" consumers [1][2]. - An expert hired by Apple identified significant errors in the plaintiffs' model, including discrepancies in the identities of the plaintiffs [2]. Group 3: Reactions - The plaintiffs expressed disappointment with the ruling and are considering further legal actions to protect consumers allegedly harmed by Apple's practices [2]. - Apple expressed satisfaction with the decision and emphasized its commitment to making the App Store a safe and reliable platform for users and developers [2]. Group 4: Allegations Against Apple - The plaintiffs accused Apple of monopolistic behavior, including charging excessive commissions to app developers, which are passed on to consumers through higher app prices or in-app purchases [2]. - The estimated total collective losses claimed by the plaintiffs could reach billions of dollars [2].
一年入账超450亿元,“苹果税”国内争议再起
Core Viewpoint - The UK Competition Appeal Tribunal (CAT) ruled that Apple's 30% App Store commission constitutes an unfair high price, potentially leading to a £1.5 billion ($2 billion) compensation claim against Apple [2] Group 1: Legal Developments - A collective complaint was filed by 55 Chinese consumers against Apple for abusing market dominance and imposing high commissions [2] - The Zhejiang Kanding Law Firm, representing the complainants, previously initiated a lawsuit against Apple regarding in-app purchase monopolies in 2021, with the Shanghai Intellectual Property Court recognizing Apple's market dominance but not abuse [2][3] - A recent ruling in the U.S. allows consumers to choose payment channels, breaking Apple's in-app purchase monopoly [5] Group 2: Market Dynamics - The term "Apple Tax" refers to the commission Apple charges on digital goods and services purchased through its App Store, typically ranging from 15% to 30% [2] - In 2024, the estimated "Apple Tax" in China is projected to reach $6.44 billion, second only to the U.S. market's $14.8 billion [2] - Compared to the U.S. and EU, where Apple has relaxed payment channel restrictions, Chinese consumers face the highest commission rates [3][5] Group 3: Developer Perspectives - Developers express frustration over Apple's monopoly, with many feeling compelled to accept the "Apple Tax" due to lack of alternatives [7] - The majority of developers do not reach the $1 million revenue threshold to benefit from reduced commission rates, making the App Store the preferred platform despite the high fees [11] - The ongoing debate around "Apple Tax" is expected to lead to further legal actions from developers against Apple [7][12] Group 4: Financial Implications - Apple's service revenue reached $27.42 billion in Q3 2025, with a gross margin of 75.6%, significantly higher than hardware margins [11] - If the "Apple Tax" policy is relaxed, it could save Chinese digital application companies over 45 billion yuan in transaction commissions, exceeding the 2024 Chinese box office revenue [12] - The report indicates that the App Store ecosystem in China has doubled in scale from 1.65 trillion yuan to 3.76 trillion yuan from 2019 to 2023 [10]
Apple faces mounting pressure in India as Tinder-owner Match challenges app store fees
Invezz· 2025-10-24 13:20
Core Viewpoint - The antitrust conflict between India and Apple is escalating as Match Group, the owner of Tinder, has urged the Competition Commission of India (CCI) to take decisive action against what it describes as "excessive in-app purchase" practices by Apple [1] Group 1 - Match Group has raised concerns regarding Apple's in-app purchase policies, claiming they are excessively burdensome for developers [1] - The Competition Commission of India (CCI) is being called upon to investigate and potentially regulate Apple's practices in the Indian market [1] - This situation highlights the ongoing global scrutiny of major tech companies regarding their market practices and the implications for competition [1]
欧盟再次盯上苹果:App Store条款遭欧盟反垄断投诉
Hua Er Jie Jian Wen· 2025-10-22 13:42
Core Points - Apple is facing renewed regulatory pressure in Europe due to complaints from civil rights organizations regarding its App Store terms, which are alleged to violate the EU's Digital Markets Act (DMA) [1][2] - The complaints specifically highlight interoperability barriers that hinder small businesses from competing effectively with Apple [2][3] - The organizations are urging the EU to impose fines on Apple, which could reach up to 10% of the company's global annual revenue, significantly impacting its financial standing [1][2] Summary by Sections Regulatory Complaints - Two civil rights organizations have filed a complaint with the EU, claiming Apple's App Store terms violate the DMA [1] - The complaint emphasizes that Apple's terms restrict third-party app installations and usage, harming both business users and end consumers [2] Financial Implications - The complaint includes a specific financial threshold, requiring developers to provide a €1 million standby letter of credit to distribute apps on Apple's platforms, which poses a significant barrier for many small and medium-sized enterprises (SMEs) [2] - The potential fines from the EU could be astronomical for Apple, especially following a previous €500 million fine for DMA violations earlier this year [3] Ongoing Scrutiny - Apple's operations in Europe are under continuous scrutiny, with the new complaint indicating that the company's adjustments to comply with the DMA are still viewed as insufficient by some organizations [3]
对话“苹果税”举报人:美国都免佣了,为何还收中国30%?
虎嗅APP· 2025-10-22 13:36
Core Viewpoint - The article discusses the ongoing challenges posed by Apple's "App Store tax," which imposes a commission of up to 30% on virtual goods transactions in China, leading to significant disparities in consumer benefits compared to Android users [5][26]. Group 1: Apple's Market Practices - Apple's policy of requiring users to download apps exclusively from the App Store and use its designated payment system is referred to as the "Apple tax," which has resulted in consumers paying more for the same services compared to Android users [5][26]. - In 2024, a court ruling in China recognized Apple's dominant market position but rejected claims of abuse of that position, leading to ongoing appeals [5][14]. - The article highlights a collective administrative complaint filed by 55 consumers against Apple, marking a significant step in consumer rights advocacy in China [5][9]. Group 2: Global Context and Legal Actions - There is a growing global movement against Apple's commission practices, with various countries, including the US and EU, implementing legal changes that challenge Apple's payment policies [5][10]. - The article emphasizes the importance of both civil lawsuits and administrative actions in addressing Apple's market behavior, suggesting that a dual approach may yield better results [11][21]. - The article notes that Apple's practices in China differ significantly from those in other regions, raising questions about fairness and consumer rights [7][12]. Group 3: Consumer Impact and Future Outlook - If successful, the administrative complaint could lead to reduced costs for consumers, allowing for more competitive pricing in digital goods and services [26][28]. - The article suggests that a reduction in the "Apple tax" could stimulate growth in China's digital consumption market, which totaled 1.65 trillion yuan in 2022 [26]. - The potential for regulatory changes in China is viewed positively, with expectations that Apple may have to adjust its practices in response to increased scrutiny and consumer advocacy [28][30].
400亿元“苹果税”再遭举报:律师评价苹果太傲慢
Jing Ji Guan Cha Wang· 2025-10-22 12:10
Core Viewpoint - Apple faces a significant backlash in China due to allegations of market abuse and discriminatory practices against Chinese consumers, particularly regarding the so-called "Apple Tax" which imposes a 30% fee on in-app purchases [1][2][3] Group 1: Allegations and Complaints - A joint complaint from 55 Chinese consumers has been submitted to the State Administration for Market Regulation, accusing Apple of abusing its market dominance and imposing high fees on Chinese users [2][4] - The complaint highlights that Chinese consumers are restricted from using third-party payment channels, unlike users in the US and EU, leading to a financial burden of up to 30% [2][4][5] - The term "Apple Tax" refers to the 30% commission Apple takes from in-app purchases, which has been a point of contention since its introduction in 2017 [2][3] Group 2: Financial Impact - In 2023, the "Apple Tax" generated approximately $22.34 billion globally, with over $64.4 million expected from Chinese users in 2024, accounting for nearly 19% of Apple's global revenue from this source [3][4] - The "Apple Tax" constitutes about 10% of Apple's revenue in China, significantly higher than in the US (8.8%) and EU (4.6%) [3][4] Group 3: Regulatory Environment - The complaint draws comparisons with regulatory actions taken in other countries, such as South Korea and the EU, which have implemented laws to limit Apple's commission rates and allow alternative payment methods [4][5][6] - The ongoing scrutiny from global regulators is increasing pressure on Apple to modify its business practices, particularly in its third-largest market, China [5][9] Group 4: Consumer Sentiment and Response - The issue has gained significant traction on social media, with discussions around the "Apple Tax" reaching over 5 billion views on platforms like Weibo and Bilibili, indicating widespread consumer dissatisfaction [8] - There are calls for a boycott of the newly released iPhone Air, reflecting a growing resistance among Chinese consumers against Apple's pricing strategies [1][8]
对话“苹果税”举报人:美国都免佣了 为何还收中国30%?
Feng Huang Wang· 2025-10-22 06:08
Core Viewpoint - The article discusses the ongoing challenges posed by Apple's 30% commission on virtual goods transactions in China, referred to as the "Apple Tax," and the collective efforts of consumers and legal representatives to combat this issue through both civil lawsuits and administrative complaints [1][2][5]. Group 1: Apple Tax and Consumer Impact - Apple's policy of charging a 30% commission on virtual goods transactions has led to significant disparities in consumer benefits, with Android users receiving more value for the same amount spent [1]. - The "Apple Tax" has resulted in higher costs for consumers, as evidenced by the example where Android users can purchase 10 virtual coins for 10 yuan, while Apple users only receive 7 coins for the same amount [15]. - The total digital consumption in China's iOS ecosystem reached 165 billion yuan last year, indicating a substantial market that could grow further if the Apple Tax is reduced [15]. Group 2: Legal Actions and Consumer Advocacy - A landmark civil lawsuit against Apple in China recognized the company's market dominance but did not find evidence of abuse of that dominance, leading to ongoing appeals [1][6]. - A recent administrative complaint was filed by 55 consumers against Apple, marking the first collective challenge to the "Apple Tax" in China [1][4]. - The legal representative, Wang Qiongfei, emphasizes the need for both civil and administrative actions to effectively address the issue, citing the potential for quicker resolutions through administrative channels [5][6]. Group 3: Global Context and Regulatory Changes - There has been a global movement against the "Apple Tax," with various countries, including the US and EU, implementing changes that allow for third-party payment options and challenge Apple's commission structure [1][5][17]. - The article highlights that Apple's practices in China remain unchanged despite regulatory changes in other regions, suggesting a lack of respect for Chinese consumers' rights [2][17]. - Wang Qiongfei expresses optimism that increased regulatory pressure and consumer advocacy will eventually lead to adjustments in Apple's policies in China, similar to changes seen in other markets [18][19].
独家对话“苹果税”举报人:美国都免佣了,为何还收中国30%?
Feng Huang Wang· 2025-10-22 05:45
Core Viewpoint - The article discusses the ongoing challenges posed by Apple's 30% commission on virtual goods transactions in China, referred to as the "Apple Tax," and highlights the efforts of consumers and legal representatives to combat this policy through both civil lawsuits and administrative complaints [1][2][3]. Group 1: Apple's Market Practices - Apple imposes a 30% commission on virtual goods transactions, which has led to significant disparities in consumer benefits between iOS and Android users in China [1][16]. - The term "Apple Tax" reflects the additional costs borne by consumers, as evidenced by the example where iOS users receive fewer virtual goods for the same amount of money compared to Android users [1][16]. - The article notes that Apple's practices have faced legal challenges globally, with various regions, including the US and EU, taking steps to force Apple to open up payment systems and reduce commissions [1][4][18]. Group 2: Legal Actions and Consumer Advocacy - A landmark civil lawsuit against Apple in China, initiated by lawyer Wang Qiongfei, recognized Apple's market dominance but did not find evidence of abuse of that dominance, leading to an appeal currently under review by the Supreme People's Court [1][8]. - Wang and 55 consumers have filed an administrative complaint with the State Administration for Market Regulation, marking the first collective challenge against the "Apple Tax" in China [1][3][12]. - The article emphasizes the high costs and low returns of consumer rights protection in China compared to the collective lawsuit system in the US, which has motivated consumers to pursue legal action out of a sense of fairness rather than financial gain [2][12]. Group 3: Global Context and Regulatory Environment - The article highlights that while Apple has made concessions in other markets due to legal pressures, it has not adjusted its policies in China, which raises questions about the company's respect for Chinese consumer rights [2][18]. - Wang argues that Apple's reluctance to change its practices in China stems from a perceived arrogance and a focus on maximizing its commercial interests without regard for local consumer rights [5][7][18]. - The article suggests that successful legal and administrative actions in China could lead to significant changes in Apple's pricing and payment policies, benefiting consumers and potentially stimulating digital consumption in the Chinese market [16][18].