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公司仅46人,年入1.5亿美元,泰国富二代靠if椰子水闯关港交所
36氪· 2025-04-20 23:58
以下文章来源于创业最前线 ,作者星空 创业最前线 . 创业有道·创新中国|长期关注中国科技创新经济市场,提供更有价值的创投科技报道。 轻资产模式 能否支撑起泰国富二代的上市梦? 4月9日,if椰子水品牌的母公司IFBH Limited (以下简称"IFBH公司") 向港交所递交了上市招股书,拟在主板上市。 不过,在光鲜亮丽的背后,IFBH公司也面临着客户与供应商高度集中、对赌协议压力、市场竞争加剧及行业鱼龙混杂等多重挑战。 富二代在中国卖椰子水 面临对赌协议压力 if椰子水的创始人是一名泰国富二代,名叫Pongsakorn Pongsak,他也是IFBH公司的创始人、执行董事兼行政总裁。 Pongsakorn Pongsak的父亲名叫Kitti Pongsak,是一名泰国富商,早在1970年代就创办了纺纱制造公司Suwan Spinning and Weaving Co., Ltd.。 据该公司官网显示,公司拥有六大产业,除了纺纱制造产业外,还有位于泰国曼谷核心地带的一座大厦Suwan Tower,曼谷西部棠林詹区的一个商业园区 Suwan Ratchapruk Park,一家名为毕里斯顿苏安的园景酒店,泰国 ...
20000刀包成本仅1000!关税战后中国厂家的曝光让老外集体破防
凤凰网财经· 2025-04-15 13:45
有人崩溃留言:" 我花大价钱买的奢侈品包,居然全是中国制造的? " 底下立刻有人补刀:" 欢迎来到现实世界! " 编者按: 2 万美元的名牌包只要不到 1000 美元就能买到?中国代工厂的 TikTok 爆料让全球奢侈品消费者集体破防!——原来自己一直在为 " 品 牌故事"支付天价智商税"。 01 外国网友集体"破防" 那些标价几千甚至上万美元的奢侈品大牌,竟然大多是中国制造的,而实际成本低得离谱。 当特朗普政府对无理对中国商品加征关税,中国工厂主们在 TikTok 上掀起了一场 " 奢侈品祛魅 " 运动 ,直接把大牌背后的真相扒了个底朝天。 有工厂主透露,他们能以 5-6 美元 的价格出售和 Lululemon 同厂同款 的瑜伽裤,而这条裤子在美国专柜的售价高达 100 美元 ,而两者"面料和 工艺基本完全相同"。 更夸张的是,有声称代工多年名牌包的厂家,直言某款售价 2 万美元 的奢侈品牌包包,从代工厂直接拿货的价格,竟然不到原价的 二十分之一 ! 甚至还在视频上配上"中国制造业进入美国可以让美国人生活得更好"的文案。 这些视频向全球网友传递了一个颠覆性的信息:许多国际大牌在中国以极低成本生产出优质商品, ...
在山姆,大牌奢侈品都开始搓堆卖了
创业邦· 2025-03-15 10:02
Core Viewpoint - The article discusses the changing consumption behavior of urban middle-class consumers at Sam's Club, highlighting their shift towards purchasing luxury goods at discounted prices, reflecting a broader trend of consumption downgrade in the current economic climate [2][3][16]. Group 1: Consumer Behavior - Urban middle-class consumers are increasingly targeting luxury items at Sam's Club, demonstrating a shift from traditional luxury shopping venues to warehouse membership stores [3][4]. - The article illustrates how these consumers meticulously compare prices across platforms, seeking value in their purchases, which has become a new norm in their shopping habits [4][5]. - The perception of luxury has evolved, with consumers now prioritizing discounts and value over brand prestige, as evidenced by their willingness to shop at a warehouse store for high-end brands [5][14]. Group 2: Pricing Strategy - Sam's Club employs a pricing strategy that significantly reduces the brand premium on luxury goods, allowing middle-class consumers to access high-quality products at lower prices [13][14]. - The article notes that Sam's Club benefits from Walmart's extensive global supply chain, enabling it to offer competitive pricing on luxury items while maintaining quality [13][14]. - The presence of luxury goods at Sam's Club is not merely a marketing gimmick but a strategic move to attract consumers who are looking for value in their purchases [14][16]. Group 3: Market Positioning - Sam's Club has positioned itself as a one-stop shopping destination for middle-class consumers, offering a wide range of products that cater to various lifestyle needs, including luxury items [8][14]. - The article emphasizes that the integration of luxury goods into Sam's Club's offerings has created a unique shopping experience that blends everyday practicality with aspirational consumption [14][16]. - This positioning allows Sam's Club to tap into the growing trend of consumption downgrade, where consumers seek to balance quality and affordability in their purchasing decisions [14][16].