Core Viewpoint - The performing arts market in Beijing has shown strong recovery and growth since 2021, with companies like 盛世非凡 actively innovating and expanding their offerings to capitalize on cultural trends [1] Group 1: Company Growth and Strategy - 盛世非凡 started as a Live House in 2017 and has since expanded to hosting large-scale events at venues like Wukesong Arena and the National Stadium, developing its own IP with outdoor music festivals [3] - The company has partnered with 苏州盛泽堂 to organize 光良's concert tour, including a 3.0 version scheduled for June 21, 2025, at the National Stadium, showcasing its ambition to grow in the live performance sector [3] - In 2024, 盛世非凡 will introduce the American electronic music group The Chainsmokers to Beijing, enhancing the domestic music market and providing a platform for cultural exchange [3] Group 2: Content Innovation and Audience Engagement - The company emphasizes high-quality content innovation as a key driver for attracting audiences, investing significant resources in project planning and execution [4] - The 张北 music festival features themed programming over three days, allowing diverse audience engagement and enhancing the festival's interactive experience [4] - 盛世非凡 aims to promote Chinese traditional music globally by integrating it with modern music and collaborating with both international and domestic artists [4] Group 3: Enhancements in Experience and Services - The company has implemented various innovations to improve audience experience, such as providing free drinking water at music festivals and upgrading sanitation facilities to fixed independent restrooms [5] - 盛世非凡 has also ventured into the food and beverage sector by co-founding the restaurant brand "刘肉面" in Chengdu, integrating its entertainment resources to create a local chain [5] - Plans are in place to open a branch of "刘肉面" in Beijing, further expanding the company's business model [5]

Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].

Core Insights - The revitalization of Changchun's Xinmin Street has successfully attracted 520,000 visitors in a single day, generating direct economic revenue of 170 million yuan [1] Group 1: Cultural Activation - Xinmin Street, recognized as a "Chinese Historical and Cultural Street," showcased its historical resources through immersive experiences, including the "One Museum and Three Halls" and 14 static performance points, attracting 230,000 visitors on the opening day [2] - A grand evening performance featuring 13 artists from the Central Opera House added vibrancy to the opening event, with thousands of attendees enjoying the cultural spectacle [2] - The "One Museum and Three Halls" received 6,700 visitors, highlighting the appeal of cultural intellectual property [2] Group 2: Business Model Upgrade - The introduction of 29 unique brands, including 13 first stores in Northeast China, reflects a "historical architecture + emerging business" model that meets diverse visitor needs and enhances the commercial value of the street [3] - The integration of trendy dining options with local time-honored brands has created a "reading + art + social" space, driving foot traffic to the adjacent commercial areas, with 110,000 and 180,000 visitors recorded in the two major shopping districts on the opening day [3] Group 3: Economic Ripple Effect - The overall visitor count in Changchun reached 1.07 million, with tourism revenue hitting 1.4 billion yuan on the same day, demonstrating the significant spillover effects of the street's revitalization [4] - The successful combination of cultural activities and commercial strategies at Xinmin Street serves as a replicable model for urban renewal in Northeast China, contributing to regional economic growth [4] - Future plans for Xinmin Street include ongoing cultural events and brand collaborations to further stimulate urban consumption [4]

Group 1 - The event "Ticket Root + Stimulating New Consumption Vitality" was launched in Xiangfang District, Harbin, allowing consumers to enjoy discounts at 66 participating businesses using their consumption receipts [1][2] - Consumers can redeem various offers without the need for apps or complex verification, enhancing convenience and engagement in local businesses [1] - The initiative aims to integrate various sectors such as cinema, tourism, hospitality, and dining, promoting a seamless consumer experience [2] Group 2 - The event is organized by multiple local government departments, focusing on leveraging consumption receipts to foster economic growth and cultural tourism integration [2] - There are plans to expand participation from more businesses, further developing the "Ticket Root +" economy to enhance consumer experiences and business benefits [2]

Core Viewpoint - Tianshui has transformed into a vibrant tourist destination during the summer, driven by its unique culinary offerings, particularly its spicy hot pot, which has attracted visitors from all over the country and beyond [1][3]. Group 1: Culinary Market - The restaurant market in Tianshui has experienced a significant surge, with local specialties like spicy hot pot becoming major attractions for tourists [3][5]. - During the 2025 Fuxi Sacrifice Ceremony, Tianshui gained global attention, drawing visitors who are eager to experience the rich cultural heritage associated with Fuxi [3]. - Many restaurants have extended their operating hours to accommodate the influx of customers, with some reporting revenue increases by several times during the ceremony period [5]. Group 2: Accommodation Market - The accommodation sector is facing a "high-light moment," with a significant increase in demand leading to a shortage of available rooms [7]. - Hotels and guesthouses in Tianshui are experiencing high occupancy rates, with some areas fully booked weeks in advance due to the influx of tourists from various regions [7]. - Data indicates that the average occupancy rate during the summer is 60%, with both visitor numbers and revenue quadrupling compared to the previous year [7]. Group 3: Rural Tourism - Tianshui's rural tourism is emerging as a new highlight, with areas like Suwan Folk Manor focusing on agricultural culture and eco-tourism [9]. - The manor has introduced various activities such as boating, dance performances, and bonfire parties, enhancing the overall tourist experience [9]. Group 4: Cultural and Educational Activities - Local libraries have become popular spots for residents during the summer, implementing extended hours to accommodate increased reading activity [11]. - The summer consumption boom in Tianshui reflects the city's efforts in integrating culture, tourism, and commerce, successfully attracting a large number of visitors and enhancing the city's economic growth and visibility [11].

Group 1 - Harbin is experiencing a surge in tourism and consumption during the May Day holiday, showcasing a vibrant holiday atmosphere with various cultural and entertainment activities [2] - The first Kite Festival at Harbin Ice and Snow World is being held, featuring free kite distributions and activities like traditional kite shows and parent-child sports events, attracting families [2] - Data from Meituan Travel indicates that tourism searches in Heilongjiang during the May Day holiday have increased by over 500% year-on-year, with a significant rise in searches for local attractions and accommodations [2] Group 2 - The introduction of national subsidy policies has led to a noticeable increase in the consumption of smart devices, with trade-in subsidies making products like computers and smartphones more appealing to consumers [3] - Harbin has launched the "Le You Er Bin" cultural tourism promotion campaign, distributing 10 million yuan in tourism consumption vouchers to stimulate local economic activity [3] - The city is integrating historical architecture with new business models, enhancing cultural tourism experiences through the revitalization of historical districts and the introduction of both traditional and modern brands [3]

Core Insights - Harbin's consumption market is experiencing a vibrant "May Day" holiday season, driven by innovative cultural tourism offerings and supportive subsidy policies [1] Group 1: Cultural Tourism Innovations - New attractions in Harbin include interactive experiences at the Northeast Tiger Park and the Harbin Polarland, enhancing visitor engagement [2] - The Harbin Ice and Snow World is introducing new ice landscapes and VR experiences, along with camping and picnic areas for visitors [3] Group 2: Policy Support and Consumer Activity - The introduction of national subsidy policies has significantly boosted the sales of smart devices, with trade-in programs offering up to 2,000 yuan in rebates [4] - Harbin's "Le You Er Bin" initiative has allocated 10 million yuan in tourism consumption vouchers, promoting various cultural and entertainment events [6] - In Q1 2025, the sales volume of home appliances and digital products through trade-in programs reached 477,000 units, generating 1.4 billion yuan in sales [6] Group 3: Cross-Industry Integration - The revitalization of the Zhonghua Baroque historical cultural district has attracted both traditional and modern brands, creating a unique cultural and commercial experience [7] - Harbin is combining historical architecture with new business models to enhance consumer experiences, including the introduction of night markets and 24-hour convenience stores [9]

Group 1 - The 2025 Bridge Music Festival is a significant cultural event in Tianjin, showcasing a blend of traditional and modern performances, enhancing the city's cultural atmosphere and tourism appeal [2][4] - The Tianjin Cultural and Tourism Bureau emphasizes the integration of culture, tourism, and commerce to drive consumer upgrades, reflecting the city's cultural essence [2][3] - Tianjin's Tsingwan Square is positioned as a "city living room," attracting over 2 million visitors from the Beijing-Tianjin-Hebei region in 2024 through various cultural and sporting events [3][9] Group 2 - The immersive experience of the first interactive crosstalk venue, "Encounter Crosstalk Society," adds vitality to Tsingwan Square's economy, blending traditional art with modern engagement [6][7] - Tsingwan Square aims to enhance its cultural offerings by transforming its space into a dynamic cultural container, promoting a series of events that highlight Tianjin's diverse cultural charm [7][9] - The "Tianjin Eye" Ferris wheel project achieved record revenues exceeding 90 million yuan and welcomed over 1.1 million visitors in 2024, showcasing the area's tourism potential [10][12] Group 3 - The Ancient Culture Street in Tianjin recorded a visitor count of 13.5 million in 2024, highlighting the successful fusion of traditional culture and modern trends [13][15] - The Mudman Zhang family business has seen a 40% increase in visitor numbers and significant revenue growth, driven by innovative cultural products and experiences [15][18] - The Yangliuqing Painting Society is leveraging e-commerce and collaborations with cultural IPs to attract younger consumers, enhancing the reach of traditional crafts [17] Group 4 - In 2024, Tianjin received 260 million domestic tourists, generating 293 billion yuan in tourism revenue, marking a year-on-year growth of 10.9% and 32.3% respectively [17] - The online tourism sector in Tianjin reported 28.1 million total visitors and a transaction volume of 4.66 billion yuan in the first quarter of 2025, indicating a strong recovery and growth in tourism [17] - The surge in inbound tourism orders during the "May Day" holiday, with a 250% year-on-year increase, is expected to further boost international consumption in Tianjin [17]

近年来，中国东方演艺集团将东方美学与现代舞台艺术结合，依托"演艺+"战略，探索艺术与文旅、商 业的深度融合，形成"舞台艺术+文化IP+旅游目的地"的联动效应。开发《只此青绿》IP同名电影、交响 音乐会等多元衍生项目，打造文创产品、主题空间等消费场景，助力优秀传统文化融入现代生活。此 外，集团以歌舞艺术为媒介，不断推动中国文化"走出去"。集团将持续探索优秀传统文化与现代舞台科 技的融合创新，创作兼具文化厚度与时代审美的艺术作品。 ——中国东方演艺集团总经理、党委副书记、董事 高 艾 发展文旅消费，重点是深度挖掘地方文化内涵，讲好文化故事，开展文化消费活动，进而促进文化产业 转型。要培育文旅消费场景和旅游商品产业，特别是要提升地方特产、文化产品、生活消费品等旅游商 品创新设计能力。促进文旅产业转型发展，提升服务能力，提供文化消费产品，讲好地域文化故事。 ——民盟中央文化委员会副主任 宋慰祖 推动中华优秀传统文化创造性转化和创新性发展，是茅台作为民族品牌应尽的文化责任。茅台以文化内 涵表达中国品牌，在2023年启动"东方传统色彩计划"，复原建筑、壁画、瓷器、纺织品等八大领域的传 统色彩，并融入产业运用，旨在助力构建 ...