Core Insights - The two-wheeler market in Beijing is experiencing a significant increase in customer traffic, driven by national subsidy policies that encourage consumers to trade in old vehicles for new ones, resulting in a net cost of around 1000 yuan for new bikes priced at approximately 2000 yuan [1][2][3] - Major two-wheeler manufacturers are optimistic about the market outlook for the year, with expectations of increased sales and production capacity due to improved supply and demand dynamics [1][5] - The implementation of new national standards has accelerated the elimination of less competitive manufacturers, leading to an overall optimization of supply in the industry [1][8] Market Dynamics - The "Five One" holiday period saw a remarkable increase in sales for companies like Niu Electric, with a 120% year-on-year increase in sales and a nearly 80% increase in customer traffic [2][3] - The most popular models are priced between 1800 to 2200 yuan, with some models already sold out, indicating strong demand [3] - The national subsidy program provides 500 to 650 yuan for new purchases, with additional incentives for trading in old lithium-ion battery bikes, further stimulating consumer interest [3][4] Future Projections - The two-wheeler market is expected to see a double-digit growth in sales by 2025, driven by both new demand from delivery services and the replacement of older models [5][9] - The cumulative number of old bikes traded in and new ones purchased since the launch of the subsidy program has reached 532.3 million, indicating a successful policy impact [5] - Companies are ramping up production capabilities, with Niu Electric expecting to produce between 1.3 million to 1.6 million units this year, reflecting a growth of 40% to 70% [7][8] Supply Chain and Product Development - The new national standards set to be implemented in 2025 will enhance product quality and safety, leading to a more competitive market landscape [8][9] - Companies are focusing on smart features and digital upgrades in their products, aligning with consumer preferences for enhanced functionality [9] - The industry is witnessing a shift towards intelligent and green manufacturing, with companies like Aima and Niu Electric actively expanding their product lines and production bases [6][7][9]

两轮电动车行业丨 研究报告 核心摘要： 2025年中国两轮电动车行业在新国标《电动自行车安全技术规范（GB 17761—2024）》的推动下，正经历技 术升级与市场格局重塑。新国标通过提高产品安全准入门槛（如电池管理系统、唯一性编码等），加速了行 业向智能化、高端化方向发展，北斗定位、通信及动态安全检测等技术逐渐成为标配。 市场现状： 2024年行业销量约5000万台，受新国标全面落地及消费需求变化影响，市场短暂回调。预计2025年随着新国 标政策红利释放及以旧换新补贴推动，销量将回升至5200万台，但增速受消费降级趋势制约。 品牌竞争： 价格区间分化： 4000元以下市场由传统品牌雅迪、爱玛主导；4000元以上高端市场由九号领跑，连续两年销 量第一。 智能化赛道： 九号凭借全系智能化功能（如远程解锁、 APP互联等）稳居智能电动车销量榜首，雅迪、爱玛 紧随其后，小牛、绿源等品牌位列第三梯队。 资本表现：截至 2025年4月，九号以429亿元市值居上市公司首位，雅迪（421.9亿元）紧随其后，行业集中 度进一步提升。 产业链： 电池技术：锂电池因高能量密度快速崛起，逐步替代铅酸电池，钠离子电池技术尚待产业化突 ...

Core Viewpoint - The company reported strong financial performance in Q1 2025, driven by the "old-for-new" policy and product optimization, indicating a positive outlook for growth in the electric two-wheeler industry [1][2][4]. Financial Performance - In Q1 2025, the company achieved revenue of 6.232 billion yuan, a year-on-year increase of 25.82%, and a net profit attributable to shareholders of 605 million yuan, up 25.12% [1][2]. - The company's gross profit margin increased by 1.59 percentage points to 19.63%, attributed to consumer preference for higher-priced products due to subsidies [3]. - Operating profit for Q1 2025 was 625 million yuan, reflecting a year-on-year growth of 41.71%, with an operating profit margin of 10.03%, an increase of 1.12 percentage points [3]. Industry Dynamics - The "old-for-new" policy has significantly boosted domestic demand, with 3.341 million electric bicycles sold for replacement from January to April 2025, 2.4 times the total replacement volume from September to December 2024 [2]. - The implementation of the new national standard in 2024 is expected to enhance production qualifications and product consistency, benefiting leading companies in the industry [2][4]. Investment Outlook - The company has established strong brand, channel, and cost advantages over its 20 years in the industry and is now positioned in the high-end market, which is expected to drive profit growth [4]. - Projected net profits for the company from 2025 to 2027 are 2.607 billion, 3.038 billion, and 3.429 billion yuan, with corresponding price-to-earnings ratios of 14.05, 12.06, and 10.69 [4].

Investment Rating - The investment rating for the company is "Buy" and is maintained [5]. Core Views - The company reported a revenue of 6.232 billion yuan in Q1 2025, representing a year-on-year growth of 25.82%. The net profit attributable to the parent company was 605 million yuan, up 25.12% year-on-year, while the net profit excluding non-recurring items reached 593 million yuan, reflecting a growth of 31.57% year-on-year [3][8]. - The growth in revenue is primarily driven by the continuation of the "old-for-new" policy, which has significantly boosted domestic demand. The company has also optimized its product structure, leading to strong market performance [8]. - The gross profit margin increased by 1.59 percentage points to 19.63% in Q1 2025, attributed to consumer preference for higher-priced products due to subsidies [8]. - The company is expected to benefit from the new national standards implemented in 2024, which will enhance production qualifications and product consistency, favoring leading companies in the industry [8]. Summary by Sections Financial Performance - In Q1 2025, the company achieved a revenue of 62.32 billion yuan, a 25.82% increase year-on-year. The net profit attributable to the parent company was 6.05 billion yuan, up 25.12%, and the net profit excluding non-recurring items was 5.93 billion yuan, reflecting a 31.57% increase [3][8]. - The operating profit for Q1 2025 was 625 million yuan, a year-on-year increase of 41.71%, with an operating profit margin of 10.03%, up 1.12 percentage points [8]. Market Dynamics - The "old-for-new" policy has led to a significant increase in domestic demand, with 3.341 million electric bicycles being replaced from January to April 2025, which is 2.4 times the total replacement volume from September to December 2024 [8]. - The company has launched multiple products across different price ranges, contributing to the optimization of its product structure [8]. Future Outlook - The company is expected to see continued growth in net profit, with projections of 2.607 billion yuan, 3.038 billion yuan, and 3.429 billion yuan for 2025, 2026, and 2027 respectively, corresponding to P/E ratios of 14.05, 12.06, and 10.69 [8].

Summary of Electric Two-Wheeler Industry Conference Call Industry Overview - The electric two-wheeler market is expected to grow by 10%-20% in 2025, driven by replacement demand and the implementation of new national standards, with Q2 and Q3 anticipated to be peak seasons, potentially leading to early consumption [1][4][24] - The high-end market remains stable, accounting for about 10% of total sales, and is less affected by consumer downgrading trends [1][21][22] Brand Performance and Growth Expectations - Aima and Niu are expected to grow by approximately 20%, while Ninebot is projected to grow by up to 80% due to product line expansion and channel development [1][6] - Ninebot's strategy of introducing products in the 2000-3000 yuan price range has successfully catered to the trend of consumer downgrading, resulting in significant sales growth [1][16] - In 2024, Ninebot sold 80,000 units, Niu sold 60,000 units, and Aima reached 180,000 units [3] Consumer Preferences and Market Dynamics - Key factors influencing consumer purchasing decisions include range, brand, appearance, and price, with range anxiety being a primary concern [1][11] - The cost of electric vehicles is significantly impacted by battery capacity, with approximately half of the cost attributed to batteries [1][12] - The Shanghai trade-in policy offers a 500 yuan subsidy, but its complexity and limited funding have resulted in low participation from stores [1][17][18] Channel Development and Store Expansion - Aima has around 500 stores, Niu has 160, and Ninebot has 200, totaling approximately 900 stores in Shanghai [2][9] - All three brands are actively expanding their market share and have clear channel development targets for 2025 [8] - Aima's store count is stable, while Niu aims to increase its stores by 30% and Ninebot also plans for a 30% increase [9] Impact of New National Standards - The new national standards are expected to enhance the quality of electric two-wheelers, extending their lifespan from 3-4 years to 5-6 years [1][21][33] - The implementation of these standards has led to improved materials and overall vehicle quality [21] Competitive Landscape and Pricing Strategies - The market is experiencing intensified price wars, with manufacturers lowering prices to clear inventory [28] - The exit of small and medium-sized enterprises from the market is expected to ease price competition, but this may take time [25][29] - Aima's single-vehicle profit margin is around 5%-8%, while Ninebot and Niu achieve margins of 10%-15% [35] Consumer Behavior and Market Trends - Current consumer willingness to purchase electric bicycles remains strong, with existing models meeting commuting needs in terms of aesthetics, price, and practicality [26] - The market is witnessing a clear trend of consumer downgrading, particularly in mid-range products, while high-end segments remain stable [34] Conclusion - The electric two-wheeler industry is poised for growth in 2025, driven by new policies and consumer trends, with significant differences in brand performance and consumer preferences shaping the competitive landscape [1][4][24]

24&25Q1 电动两轮车板块综述：受益供需合力拉动， 25Q1 表现靓丽 证券研究报告 行业研究 [Table_ReportType] 行业事项点评 [Table_StockAndRank] 轻工制造 投资评级 看好 上次评级 看好 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱： jiangwenqiang@cindasc.com [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 05 月 06 日 骆峥 新消费行业分析师 执业编号：S1500525020001 邮 箱： luozheng1@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 24&25Q1 电动两轮车板块综述：受益供需合力 拉动，25Q1 表现靓丽 [Table_ReportDate] 2025 年 05 月 06 日 [Table_S [Table_Summary ummary] ] 25Q ...

作为产业报道的头部媒体，过往我们对产品报道并不多，但产品报道才是对消费者选车、购车，以及车企造车、卖车最有帮助的文字。 于是，我们决定重塑产品观察栏目，分为MAX，PRO两个不同类型： 产品MAX邀请了车企及供应链企业的专业人士，听听他们选车和购车时关注的重点，为消费者提供有效建议； 以下文章来源于36氪汽车 ，作者韩永昌 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 产品PRO则邀请了连续购买多辆新能源车的资深车主，为固定品牌和细分市场提供真实意见。 文 ｜ 韩永昌 编辑 ｜ 张博文 来源｜ 36氪汽车（ID：EV36Kr） 封面来源 ｜ IC photo 这是第一期栏目，我们邀请了一位拥有约10年动力电池研发经验的专业人士，他经历了中国新能源车崛起的整个过程，在车企、 电池企业都有工作经历，也亲手开发了多款电池包。 他分享了一些如何选择电池、电车，以及日常生活中如何养护电池的经验。但至今他依然在开油车，他的同事们也开油车居多， 让我们来看看他怎么说 36氪：你去看车的时候，你会特别关注这个电池是谁们家的吗？ 工程师： 如果是三元电池，我就会特别关注。因为在我们自己开发的角度来看， ...

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