近年来，民俗游呈现出许多新特点与新趋势。东北财经大学经济学院教授费威表示，民俗体验从节 日限定变为日常打卡，体验逐渐常态化。游客通过亲身感受和分享，扩大了民俗文化的影响力，为非遗 提供了展示平台，同时也创造了文旅联动的经济价值。 民俗体验游也正从单一活动向综合文化场景升级，许多文化空间转型为旅游目的地。博物馆、非遗 展示场所、图书馆甚至饭店等，都成为民俗体验核心场景。像辽宁盘锦的"辽河渡口"餐厅，将博物馆、 书店、米其林餐厅、非遗体验与传承融为一体，把阅读空间、地方特色、传统餐饮和非遗体验传承有机 结合，打造成为特色鲜明的旅游目的地。 当游客在福建泉州蟳埔民俗文化村将鲜花簪于发间，在浙江湖州南浔古镇悠然摇起船橹，他们触摸 到的不只是异乡风情，更是中华文明绵延千年的生命律动……近年来，以深度体验民俗风情为核心的旅 游热潮在全国持续升温，成为文旅融合新亮点。 民俗体验游为何愈加红火？当下呈现出怎样的新特点？未来发展趋势如何？各地在挖掘和开发独特 的民俗文化旅游资源时需要注意什么？ 如今，游客的旅行方式已发生显著变化，不少游客在出行前便对目的地文化符号有所了解，并带着 明确的体验期待而来。中国文联民间文艺艺术中心研 ...

Group 1: Core Concepts - The article emphasizes the "Two Highs and Four Focuses" as a guiding principle for Henan's development, aiming for high-quality growth and modernization [1] - The ten key areas of focus include integration into the national market, education and talent development, industrial transformation, rural revitalization, urbanization, cultural tourism, public welfare, ecological protection, grassroots governance, and risk prevention [1] Group 2: National Market Integration - The strategy involves implementing "Five Unifications and One Openness" to create a unified national market, enhancing logistics and regulatory frameworks [2] - Key tasks include improving infrastructure connectivity, establishing a unified market for goods and services, and promoting regional cooperation [2] Group 3: Education and Talent Development - The focus is on comprehensive educational reform, enhancing resource allocation, and promoting industry-education integration [3][4] - The aim is to create a distinctive educational reform system in Henan, emphasizing fairness and quality in education [3] Group 4: Industrial Transformation - The strategy targets both traditional industry upgrades and the cultivation of emerging industries through technological empowerment and cluster development [5] - Emphasis is placed on optimizing industrial layout and promoting green transformation in manufacturing sectors [5] Group 5: Rural Revitalization - The plan includes ensuring food security, enhancing agricultural productivity, and improving rural infrastructure and public services [6] - It aims to integrate agriculture with other industries to increase value and support rural economic development [6] Group 6: Urbanization - The focus is on the urbanization of agricultural populations and the development of county-level cities, with an emphasis on infrastructure and public services [7][8] - Strategies include improving digital infrastructure and enhancing educational and healthcare services in rural areas [8] Group 7: Cultural Tourism - The goal is to develop the cultural tourism industry into a pillar of the economy by enhancing planning, branding, and infrastructure [9] - The strategy includes leveraging cultural heritage and integrating tourism with other sectors [9] Group 8: Public Welfare - The article highlights the importance of improving public services, including employment, education, healthcare, and social security [10][11] - It emphasizes the need for a stable increase in educational funding and the expansion of quality medical services [10] Group 9: Ecological Protection - The focus is on implementing ecological protection measures and pollution prevention strategies to ensure sustainable development [12] - The plan includes enhancing water resource management and promoting green industry practices [12] Group 10: Governance and Risk Prevention - The strategy aims to enhance grassroots governance through improved organizational structures and data integration [13] - It emphasizes the importance of risk prevention in key areas such as real estate and local government debt [14][15]

Core Insights - The integration of intangible cultural heritage (ICH) into the cultural tourism industry is creating new opportunities and experiences for visitors, with various ICH tourism projects emerging across regions [1][2] - The demand for ICH tourism is driven by increasing cultural confidence and a desire for unique cultural experiences beyond traditional sightseeing and dining [1][2] Group 1: Industry Trends - ICH tourism is becoming popular as tourists seek immersive experiences, such as traditional crafts and local cuisine, which enhances their cultural engagement [2][3] - Successful ICH tourism projects require systematic thinking and long-term planning, with local governments implementing strategies to make ICH accessible and engaging for tourists [2][3] Group 2: Innovation and Technology - The use of new technologies, such as artificial intelligence, is being explored to inject innovation into local ICH, enhancing its appeal and relevance [2] - Online platforms are being utilized to promote ICH, with creators achieving significant engagement and visibility through social media [2] Group 3: Challenges and Considerations - There are concerns about the commercialization and misrepresentation of ICH, highlighting the need for genuine and immersive experiences that respect cultural heritage [3] - The focus should be on protecting ICH while fostering its integration with tourism and technology, ensuring that it remains relevant and beneficial for future generations [3]

Core Insights - Maldives is experiencing a significant increase in international tourist arrivals, with 1.96 million visitors expected in 2024, a 9% year-on-year growth, and China remains the largest source market [1] - The tourism sector is crucial for Maldives' economy, contributing 25% to GDP and 60% to foreign exchange earnings, while employing over 70% of the workforce [1] - The government aims to achieve $6 billion in tourism revenue by 2027, despite facing increasing competition from other island nations [1][2] Group 1: Tourism Growth and Economic Impact - Maldives welcomed over 860,000 international tourists by early May 2025, marking a 7.9% increase, with Chinese tourists accounting for 11.3% of arrivals [1] - The tourism industry is the backbone of the Maldivian economy, with a significant contribution to GDP and foreign exchange [1] - The government is focusing on enhancing tourism experiences and diversifying offerings to attract more visitors [2] Group 2: Strategic Initiatives and Infrastructure Development - The Maldivian government is investing in high-end hotel services and eco-tourism projects to cater to diverse tourist needs [2] - Major infrastructure projects, including airport expansion, have seen the minimum investment requirement raised to $100 million to boost tourism [2] - The government is actively promoting tourism in China through partnerships with travel agencies and payment platforms, enhancing convenience for Chinese tourists [2] Group 3: International Collaboration and Connectivity - New direct flights from Maldives to major Chinese cities have been established, increasing flight frequency and catering to growing demand [3] - A trilateral tourism forum involving China, Sri Lanka, and Maldives aims to enhance regional tourism cooperation and promote the "Belt and Road" initiative [3][4] - The Maldives government is exploring visa facilitation measures to simplify travel processes and enhance tourism connectivity within the region [4]

新华社北京7月1日电 题：大门敞开处：政府大院成文旅新"景" 这种认同背后，是政务场景与文旅体验的深度融合。荣昌把食堂小票变成"优惠券"，游客凭票可以去非遗工坊体验做陶器，享受半价优惠。赤壁 食堂也听取外地游客建议，新增了热干面等湖北地方特色美食，让游客通过美食感受三国赤壁的历史。 荣昌政府大院内，非遗体验区里的夏布编织技艺也吸引游客驻足，保安变身"文化导游"讲解荣昌陶历史。"我们把办公地变成了展示城市文化的场 所，让游客吃饭、停车的时候，就能了解荣昌的历史。"荣昌区文旅委副主任张志秀说。 在湖北赤壁，端午假期的政府机关食堂推出"五菜一汤"套餐，鱼糕、小龙虾搭配免费青砖茶，9元的儿童餐和免费提供的粽子、盐蛋等端午传统美 食让游客直呼"暖心"。食堂周边150个车位免费开放，连同全市机关事业单位停车场也一起开放，柔性执法的交通政策让自驾游客畅行无阻。社交 平台上，"在赤壁政府食堂打卡"成为新潮流。 开放背后的政务融合 政府大院的开放，绝非简单的"蹭热度"，而是想办法把公共资源更好地利用起来。中国旅游研究院专家罗兹柏认为，荣昌等地的做法体现了三个 重要理念：开放打破了政府机构的围墙，服务满足了游客的实际需要，共享让 ...

Group 1 - The core idea of the article highlights the successful integration of sports events and tourism, leading to significant increases in consumer spending in Zhenjiang during the "Soochow Super League" match [1][3] - Zhenjiang's "free travel" policy attracted nearly 10,000 citizens from Yancheng, with 2,730 visiting A-level tourist attractions, marking a 126.56% increase compared to the previous weekend [3][5] - The total number of visitors to Zhenjiang's A-level tourist attractions reached 201,900, with consumer spending amounting to 60.883 million yuan, reflecting growth of 30.1% and 26.94% respectively from the previous weekend [3][5] Group 2 - The "free travel" initiative resulted in a 46.94% increase in external visitors compared to the previous weekend, and a 17.38% increase year-on-year, with total consumption through UnionPay channels reaching 101 million yuan [5] - Zhenjiang has created multiple cultural and tourism consumption clusters, integrating live broadcasts of matches with dining discounts and local markets, effectively promoting the synergy between sports and tourism [12][15] - The "Passion 'Soochow Super League' Carnival" at Suning Plaza featured live match broadcasts, interactive experiences, and creative markets, attracting over 61,000 visitors and generating sales exceeding 3.5 million yuan, showcasing the successful fusion of sports and commerce [15] Group 3 - Nighttime tourism activities in Zhenjiang, such as the "Soochow Night" and bonfire parties, contributed to increased nighttime consumer spending, with various attractions offering free entry for students during the summer [17]

Core Viewpoint - The event "'90s Overseas Youth · Four Seasons in Shanghai" organized by the Shanghai Overseas Youth Association aims to engage young overseas Chinese in understanding and participating in the development of Jinshan District, showcasing its historical and cultural richness [1][3]. Group 1: Event Overview - The event involved over 30 young overseas Chinese exploring Jinshan's innovative development plans and its historical and cultural heritage [1]. - The Shanghai Overseas Youth Association emphasizes nurturing new overseas talent and contributing to high-level openness through tailored activities for the '90s generation [1]. Group 2: Jinshan District Highlights - Jinshan is positioned as a key node in the integration of the Yangtze River Delta, featuring a 7.2 km coastal line and the East China Drone Base, indicating significant potential in cultural tourism and low-altitude economy [3]. - The district's cultural tourism resources and industrial potential provide a broad development platform for overseas youth [7]. Group 3: Activities and Discussions - Participants visited Shanghai Lego Resort and Fengjing Ancient Town, experiencing Jinshan's innovative practices in cultural tourism and historical preservation [4]. - During discussions, overseas youth engaged in topics such as finance, technology, and cultural creativity, offering international perspectives on Jinshan's development [4]. Group 4: Future Initiatives - The Shanghai Overseas Youth Association plans to continue developing the "Four Seasons in Shanghai" brand, encouraging more young overseas Chinese to focus on regional development and achieve mutual empowerment with the city [7].

Group 1 - The 2025 National Summer Cultural and Tourism Consumption Season is set to launch from July to August, featuring over 4,300 events and approximately 39,000 cultural and tourism activities, with more than 570 million yuan in consumer subsidies [1][2] - The Ministry of Culture and Tourism is coordinating various institutions to enhance consumer experiences, including measures from the Civil Aviation Administration and financial institutions offering discounts and financial incentives [2][3] - The summer tourism market is characterized by a 70% increase in planned trips and an 80% rise in total transaction volume compared to the previous year, indicating a strong recovery and growth in consumer demand [3] Group 2 - Listed companies are actively positioning themselves to capture market opportunities by enhancing marketing strategies and diversifying activities to increase competitiveness in the summer tourism market [4][5] - Companies like Fengshang Culture Group are leveraging technology and cultural content to improve visitor experiences, while Songcheng Performance Development is preparing targeted strategies for various demographics [4][5] - The IoT industry alliance emphasizes that listed companies can utilize their financial and managerial advantages to develop unique projects and optimize marketing strategies to seize market share [5][6]

Core Viewpoint - Despite poor performance in the "Su Super" league, Changzhou has become a hot topic online, leveraging its situation to boost local tourism and cultural initiatives [3][7]. Group 1: Performance and Public Perception - Changzhou team has not scored any points or goals in the league, leading to humorous online commentary [1][3]. - The city has turned its losses into a marketing opportunity, introducing affordable ticket packages and promoting local cuisine [3]. Group 2: Government Initiatives - The Changzhou government has launched a three-year action plan (2025-2027) aimed at developing football, focusing on youth engagement and community sports [7]. - The plan emphasizes the integration of sports with cultural tourism, aiming to enhance public participation in football [9][10]. Group 3: Historical Context and Future Plans - Changzhou has previously recognized the importance of football development, with initiatives dating back to 2021 aimed at promoting school football and attracting professional talent [8]. - The city aims to address issues like talent outflow and weak youth training systems by connecting school football with professional training [8][10]. Group 4: Economic Impact and Market Potential - Football is seen as a significant economic ecosystem, with a large potential fan base in China, estimated at 187 million urban football fans [9]. - The integration of football with tourism and sports consumption could create new economic opportunities for Changzhou [9][10].

Group 1: Industry Trends - The summer season has led to a peak in the Beijing dining industry, with a 5% increase in both revenue and customer traffic compared to the same period last year, driven by the integration of cultural tourism and dining experiences [1] - The dining industry is experiencing a shift from single-function offerings to a more complex experience, with consumer demand evolving towards unique flavors, cross-industry features, and dining atmospheres [10] - The deep integration of cultural tourism and dining is seen as a long-term trend rather than a temporary fad, focusing on experiential consumption and emotional resonance as new values in the dining sector [11] Group 2: Company Initiatives - Fangzhuanchang 69, a brand specializing in Zhajiangmian, has seen a 14% year-on-year increase in customer traffic and a 54% increase compared to the previous week during the summer solstice, indicating a strong demand for cultural understanding of the dish [2] - The brand has implemented training for staff to master the "three steps to eat noodles" and cultural responses, as well as multi-language interpretations of key terms related to Zhajiangmian [6] - The collaboration between "Jingcheng San Taizi" and Xiaotiao Pear Soup has resulted in an 8% increase in revenue and a 3% increase in customer traffic, showcasing the effectiveness of IP collaborations in enhancing dining experiences [7] Group 3: Cultural Integration - The "Beihai Park North Shore Market" has become a popular summer destination, showcasing intangible cultural heritage crafts and allowing visitors to engage in hands-on activities, thus promoting cultural appreciation [8][9] - The market features seasonal products and integrates local design elements, supporting the sustainable development of intangible cultural heritage through various initiatives [9] - The combination of cultural elements with dining experiences is creating new value propositions for consumers, as seen in the introduction of themed afternoon teas and creative products at the market [12]