Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through structural reforms and innovation in key sectors, potentially generating trillions in new consumption markets by 2027 [2][4]. Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks focusing on expanding new consumption, tapping into existing markets, segmenting markets, empowering scenarios, and optimizing the environment [2]. - By 2027, the plan anticipates the emergence of several trillion-yuan consumption markets in key areas, driven by supply-side structural reforms and technological advancements [2][4]. Group 2: Supply and Demand Dynamics - The plan emphasizes the need for consumer goods production to align with changing consumer preferences, ensuring that supply meets demand effectively [3]. - Current consumer goods variety in China has reached 230 million, with significant production in categories like home appliances and clothing [3]. Group 3: Market Opportunities - The plan identifies three trillion-yuan consumption areas, including elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [5]. - Emerging billion-yuan consumption hotspots include baby products, smart wearables, cosmetics, fitness equipment, and outdoor goods, indicating strong growth potential in these sectors [5]. Group 4: Technological Integration - The plan highlights the integration of artificial intelligence to enhance consumer goods supply and adapt to market changes, aiming for a shift from quantity to quality in production [6][8]. - As of mid-2023, the user base for generative AI products in China reached 515 million, showcasing the rapid expansion of AI applications in consumer scenarios [8][9].

记者丨冉黎黎 编辑丨周上祺 11月27日，国家统计局发布数据显示，1—10月份，全国规模以上工业企业实现利润总额 59502.9亿元，同比增长1.9%。虽较1—9月回落1.3个百分点，但自8月以来累计增速已连续三 个月保持正向改善。其中， 传统产业新质生产力发展成效初步显现，利润明显高于行业平均 水平。 单月来看，10月份，规模以上工业企业利润同比下降5.5%。国家统计局工业司首席统计师于 卫宁解读称，系受上年同期基数有所抬高、财务费用增长较快等因素影响。前海开源基金首 席经济学家、基金经理杨德龙关注了需求端，他认为，10月份，社会消费品零售总额增速相 比上月有所下降，内需不足是影响工业企业增长的重要原因。 10月份，规模以上工业企业利润同比下降5.5%。对于10月的数据，于卫宁指出，10月份，受 上年同期基数有所抬高、财务费用增长较快等因素影响，规模以上工业企业利润同比下降 5.5%。温彬进一步指出，去年10月在费用成本下降带动下，利润当月同比降幅明显收窄，抬 高了今年10月的同比对比基数，对当月增速形成统计性压制。 值得一提的是，近日，工业和信息化部会同五部门联合印发了《关于增强消费品供需适配性 进一步促 ...

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has introduced a plan to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and align production with consumer preferences [1][2]. Group 1: Key Measures and Goals - The plan outlines 19 key tasks focused on five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, cultivating new consumption scenarios and business formats, and enhancing scene empowerment [2][3]. - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, with a vision for a high-quality development pattern of mutual promotion between supply and consumption by 2030 [7][8]. Group 2: Targeted Consumption Areas - The trillion-level consumption sectors identified include elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [7][8]. - The hundred-billion-level consumption hotspots include baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy toys, jewelry, and national trend clothing, indicating strong growth potential [9][11]. Group 3: Supply and Demand Dynamics - The current supply of consumer goods has entered a new development stage characterized by quality and price, although structural mismatches in supply and demand still exist in certain areas [12][13]. - The government plans to address these mismatches by increasing resource investment and efforts to achieve a higher level of dynamic balance in supply and demand over the next five years, ensuring consumers have access to better quality products and services [14].

21世纪经济报道记者冉黎黎 报道11月27日，国家统计局发布数据显示，1—10月份，全国规模以上工业 企业实现利润总额59502.9亿元，同比增长1.9%。虽较1—9月回落1.3个百分点，但自8月以来累计增速 已连续三个月保持正向改善。其中，传统产业新质生产力发展成效初步显现，利润明显高于行业平均水 平。 单月来看，10月份，规模以上工业企业利润同比下降5.5%。国家统计局工业司首席统计师于卫宁解读 称，系受上年同期基数有所抬高、财务费用增长较快等因素影响。前海开源基金首席经济学家、基金经 理杨德龙关注了需求端，他认为，10月份，社会消费品零售总额增速相比上月有所下降，内需不足是影 响工业企业增长的重要原因。 值得一提的是，近日，工业和信息化部会同五部门联合印发了《关于增强消费品供需适配性进一步促进 消费的实施方案》（以下简称《实施方案》），将有利于企业生产的产品适销对路、优质优价，并激发 消费潜力，促进经济循环畅通。 "也就是说，老百姓想要什么、喜欢什么，政策就引导鼓励企业琢磨什么、生产什么，以便广大消费者 能买到称心如意的东西、享受到无微不至的服务，有利于企业生产的产品适销对路、优质优价。推动供 需总体适 ...

Core Viewpoint - The Chinese government has introduced a new implementation plan aimed at enhancing the adaptability of supply and demand in consumer goods, which is expected to stimulate consumption and promote economic growth [1][2]. Group 1: Implementation Plan Overview - The implementation plan was jointly issued by the Ministry of Industry and Information Technology and five other departments, with the goal of addressing mismatches in supply and demand in key areas [1][2]. - The plan sets two main development goals: to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, and to create a high-quality development pattern of mutual promotion between supply and consumption by 2030 [2]. Group 2: Key Measures - The plan outlines five key measures to tackle supply-demand mismatches: 1. Expand new increments by accelerating the application of new technologies and innovative models, including the promotion of flexible production and user participation in design [3]. 2. Deepen existing stock by enhancing the supply of specialized and new products, focusing on areas such as green and health products [3]. 3. Segment the market to precisely match the diverse needs of different demographic groups, including initiatives for children's and elderly products [3]. 4. Empower new consumption scenarios and business formats by fostering platforms for product launches and developing new retail formats [3]. 5. Optimize the environment to create favorable development conditions, including financial support and the establishment of quality standards [3]. Group 3: Future Actions - The Ministry of Industry and Information Technology will collaborate with relevant departments to implement the plan, enhance resource investment, and provide policy support to contribute to consumption expansion and economic stability [4].

Core Insights - The Ministry of Industry and Information Technology of China, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for a significant optimization of the supply structure by 2027 [1] - The plan focuses on leading industrial upgrades through consumption upgrades, ensuring high-quality development where supply and consumption interact positively by 2030, with a steady increase in consumption's contribution to economic growth [1] Group 1: Key Focus Areas - Accelerating the application of new technologies and models, including the promotion of efficient manufacturing models and the integration of artificial intelligence [1] - Encouraging the development of smart home robots, smart appliances, and AI-enabled devices to provide various life services [1] Group 2: Expanding Supply - Expanding the supply of distinctive and new products, including green products, rural consumer goods, leisure and sports products, and health product innovations [2] - Enhancing the influence of historical classic products and diversifying interest-based consumption offerings [2] Group 3: Targeting Specific Markets - Precisely matching the needs of different demographics by enriching the supply of baby products, quality student supplies, trendy fashion items, and products catering to the elderly [2]

Core Viewpoint - The article emphasizes the importance of enhancing the adaptability of supply and demand in the consumer market to strengthen domestic circulation and address external challenges, as outlined in a new implementation plan by six government departments [1][4]. Group 1: Current Market Situation - The consumer market in China is experiencing a clear upgrading trend, with final consumption expenditure contributing 53.5% to economic growth in the first three quarters of this year [1]. - There is a structural contradiction characterized by an oversupply of low-end products and a shortage of high-quality offerings [1]. Group 2: Technological Innovation - Technological innovation is identified as a key driver to address supply-demand mismatches, with companies like Joyoung leveraging consumer big data to significantly boost smart product sales [2]. - A full-chain digital system should be established to connect user demand, intelligent design, and flexible production, particularly in key industries like home appliances and furniture [2]. Group 3: Rural Market Adaptation - Improving supply-demand adaptability in rural areas is crucial, focusing on precise demand matching rather than merely delivering goods [3]. - Encouragement for companies to develop energy-efficient appliances suitable for rural environments is highlighted, along with the need for improved logistics and commercial facilities [3]. Group 4: Green Transformation - The green transition is seen as a new space for consumption growth, with over 90% of sales in energy-efficient appliances last year coming from first-level energy efficiency products [3]. - Support for green low-carbon consumption in sectors like new energy vehicles and high-efficiency appliances is recommended [3]. Group 5: Policy Shift - The new plan signifies a shift in consumption policy from merely stimulating demand to a dual approach of enhancing both supply and demand [4]. - The application of new technologies and the emergence of unique products are expected to unlock greater market potential, serving as a significant engine for economic growth [4].

Core Viewpoint - The article highlights a significant opportunity emerging from the government's new consumption policies aimed at enhancing the adaptability of supply and demand in the consumer goods sector, with a focus on innovation and quality improvement [1][3][15]. Group 1: Policy Implementation - The State Council has introduced a comprehensive implementation plan to enhance the adaptability of consumer goods supply and demand, which includes five key areas and 19 specific tasks [3][4]. - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, optimizing the supply structure of consumer goods [1][3]. Group 2: Innovation and Technology - The plan encourages enterprises to create demand through innovative supply, marking a shift from passive adaptation to proactive leadership in economic development [4][5]. - Focus areas include smart connected vehicles, smart home products, consumer electronics, and green building materials, with initiatives to develop a hundred flagship products and innovative companies [5][6]. Group 3: Consumer Demand and Market Trends - Data shows that from January to October, the total retail sales of consumer goods reached 412.169 billion yuan, growing by 4.3%, with a 2.9% year-on-year increase in October [6]. - The article emphasizes the need for flexible manufacturing to meet personalized consumer demands, addressing the mismatch between diverse consumer needs and supply capabilities [6][14]. Group 4: Artificial Intelligence Integration - The plan promotes the application of artificial intelligence across the entire consumer goods industry, enhancing product development efficiency and market responsiveness [8][10]. - AI is expected to drive the creation of customized products and services, improving consumer experience and interaction efficiency [11][12]. Group 5: Lifecycle Consumption - The plan aims to expand the supply of unique and new products, focusing on green products, rural consumption upgrades, and health-oriented innovations [14]. - It highlights the importance of catering to the needs of different demographic groups, including infants, students, and the elderly, aligning with the concept of "lifecycle consumption" [14][15].

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [1][2] Group 1: Strategic Goals - By 2027, the supply structure of consumer goods is expected to be significantly optimized, with a focus on high-quality consumer products that have cultural significance and global recognition [1] - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is anticipated, with a steady increase in the contribution of consumption to economic growth [1] Group 2: Key Tasks - The plan outlines 19 key tasks across five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, precisely matching diverse consumer needs, cultivating new consumption scenarios and business formats, and creating a favorable development environment [1] - Emphasis is placed on expanding new fields and tracks, promoting efficient manufacturing models, and enhancing the integration of artificial intelligence [1] Group 3: Market Focus - The strategy targets key industries such as smart connected new energy vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials, aiming to create hundreds of iconic products and innovative enterprises [1] - There is a push for the expansion and iteration of green products, improvement of rural consumer goods, and significant development of leisure and sports products [2] Group 4: Targeted Consumer Segments - The plan specifies the need to enrich the supply of baby and children's products, enhance quality student supplies, expand trendy fashion items, and optimize products for the elderly [2] - Development of refined, quality, and intelligent baby and children's products is prioritized, along with the design of writing tools that protect vision and posture [2]

Core Insights - A significant business opportunity has emerged as the government shifts its approach to enhance consumer potential and meet higher consumption demands [1] - The State Council meeting on November 14 proposed a new strategy to boost consumption by transitioning from "stimulating purchases" to "precise supply" [1] - The integration of "AI" and "new scenarios" is identified as a key driver for consumption growth [1] Supply-Side Developments - The meeting emphasized upgrading safety and green standards while creating flexible manufacturing facilities [1] - Artificial intelligence will empower supply-demand matching, enabling precise identification of consumer needs and providing customized products alongside flexible factories [1] New Consumption Scenarios - The meeting called for the cultivation of new consumption scenarios and business formats [1] - In September, the Ministry of Commerce and the Ministry of Finance issued guidelines to support innovation in business formats and models, including upgrading shopping districts to diverse consumption scenarios and developing the night economy [1] Consumer Traffic and Revenue Projections - The Ministry of Commerce forecasts that by 2024, demonstration business districts will attract over 4 billion visitors and generate revenue exceeding 500 billion yuan, effectively supporting consumption and expanding domestic demand [1] Impact of AI on Daily Life - AI is transforming daily life through applications in smart homes, machine inspections, and intelligent logistics [1] - Experts predict that the combination of AI with emotional economy and full-scenario interconnectivity will be a future development trend [1] Economic Significance of Consumption - Consumption is a vital engine for economic growth, linking macroeconomics with households [1] - The development of artificial intelligence and new consumption scenarios is enhancing supply-demand adaptability, heralding the arrival of new consumption and lifestyles [1]