Core Viewpoint - The 2025 China International Service Trade Fair highlights significant advancements in services for foreign tourists, showcasing innovations like upgraded SIM cards and smart travel maps that enhance the travel experience in China [1][13]. Group 1: Innovations in Travel Services - The "super SIM card" integrates payment, communication, and travel functions, significantly improving the experience for foreign visitors [3][5]. - The introduction of "one-click tax refund" allows tourists to receive refunds in as little as 2 minutes after scanning a code [7]. Group 2: Increased Tourist Influx - In the first half of this year, the number of foreign visitors entering China without a visa reached 13.64 million, marking a 53.9% year-on-year increase [13]. - The ongoing optimization of visa-free policies and tax refund processes is aimed at enhancing the convenience for international tourists [13]. Group 3: Global Recognition - Beijing, Hangzhou, Shanghai, Macau, and Hong Kong have been ranked among the top ten cities globally for their smart tourism and digital infrastructure, according to the "World Tourism City Development Report (2024-2025)" [13].

"有意思的是，此前平台并无英文版，但已吸引不少外国朋友通过中文版下单。"去哪儿相关负责人坦 言，我们调研得知，许多外国朋友是通过中国朋友帮忙，在去哪儿平台上代订的。这也促使我们决心上 线英文版，更好地满足外国朋友的需求。 去哪儿旅行App平台数据显示，日本、韩国、越南、马来西亚、泰国、新加坡、澳大利亚、俄罗斯、加 拿大和美国构成今年上半年入境游十大客源国。外国游客的预订已覆盖国内百余个城市，其中上海、北 京、广州、成都、深圳、杭州、厦门、青岛、海口和昆明是最受外国朋友欢迎的目的地TOP10。 随着英文版的上线，去哪儿旅行也帮助外国朋友深入打卡了更多中国城市。数据显示，在平台上，今年 暑期外国游客预订机票前往的城市数量达到144个，同比去年增加16个，新增的目的地大多是自然景观 优美又比较凉爽的宝藏小城，如四川甘孜、甘肃张掖、安徽安庆、湖北恩施、新疆阿克苏等。 其中，暑期外国游客机票预订量增长最快的前20个城市中，全部为三线及以下城市，入境游机票预订增 速TOP10目的地分别为：山西大同、浙江舟山、内蒙古鄂尔多斯、安徽黄山、新疆伊宁、云南腾冲、浙 江义乌、新疆喀什、山西运城、湖北宜昌。外国游客前往浙江义乌的机票 ...

Core Insights - Shanghai has become a key entry point for international tourists to China, leveraging its strong transportation network and international economic status [1] - The region has implemented various measures to enhance the experience of inbound travelers, including free half-day tours and extended travel packages [1] - Recent policies have significantly boosted the inbound tourism market, with a notable increase in bookings and visitor numbers [1] Group 1: Inbound Tourism Development - The Shanghai Hongqiao Airport Economic Demonstration Zone has attracted over 4,000 enterprises, serving as an important window for service industry openness [1] - The inbound tourism market is recovering, with Ctrip reporting over 100% year-on-year growth in inbound travel bookings for the first half of 2025 [1] - National inbound visitor numbers have increased by 30%, with 71% of tourists coming from visa-exempt regions [1] Group 2: Visitor Experience Enhancement - Companies are establishing free half-day tour service counters at Shanghai airports, expanding from local tours to cross-province deep travel products [1] - A recent survey indicates that tourists from Japan and South Korea appreciate China's cultural heritage and infrastructure, but face challenges such as language barriers and payment issues [2] - Companies are utilizing AI technology and multilingual customer service to address the diverse needs of international visitors [2] Group 3: Collaboration and Optimization - Enterprises are forming overseas research teams to analyze the differentiated needs of various tourist markets and provide optimization suggestions [2] - There is a commitment to collaborate with local governments and industry partners to further improve the inbound tourism service environment [2] - The focus is on sharing insights and best practices with domestic destinations to enhance the overall visitor experience [2]

Core Insights - The online travel platform Qunar has launched an English version to better serve foreign tourists, which was showcased at the 2025 China International Fair for Trade in Services [1] Group 1: Product Launch and Features - Qunar's English version was launched in July, offering services for hotel, flight, train, ticket, and vacation bookings in English [1] - Users can easily switch languages in the app settings, ensuring a seamless experience from search to payment [1] Group 2: User Growth and Market Impact - Since the launch on July 15, the app has seen an increase in users from nine new countries, including Morocco, Iran, Uzbekistan, and Sudan [1] - There has been a significant increase in inbound travel orders, with August orders rising nearly 70% compared to July [1] Group 3: Popular Destinations - The app's data indicates that foreign tourists are booking in over 100 domestic cities, with Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Hangzhou, Xiamen, Qingdao, Haikou, and Kunming being the top 10 most popular destinations [1]

Group 1 - The core viewpoint is that Qunar Travel has launched an English version of its platform to better serve foreign tourists, which was showcased at the 2025 China International Fair for Trade in Services [1] - The English version was launched in July and offers services for hotel, flight, train, ticket, and vacation product bookings [1][3] - Since the launch on July 15, the app has seen an increase in users from nine new countries, including Morocco, Iran, Uzbekistan, and Sudan, with inbound travel orders rising by nearly 70% in August compared to July [4] Group 2 - The English version of Qunar Travel provides a full-service process from search to payment, matching the offerings of the Chinese version [3][4] - The app's data indicates that foreign tourist bookings cover over a hundred domestic cities, with Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Hangzhou, Xiamen, Qingdao, Haikou, and Kunming being the top ten most popular destinations [4]

Group 1 - The popularity of "China Travel" is on the rise, with multiple exhibitors showcasing inbound travel service solutions at the service trade fair [1] - "Changyoutong" is a terminal device launched by Beijing Bank, China UnionPay, and Beijing Unicom, which supports SIM card insertion and banking services, providing mobile Wi-Fi, translation, and mapping functions [3] - "Mifang Card," developed by Bank of China, Beijing Unicom, and Beijing Yikatong, integrates payment, communication, and transportation services into a single SIM card, allowing users to access various functions without additional app downloads [3] Group 2 - Tencent is enhancing cross-border payment services for foreign visitors in China through WeChat Pay, optimizing the "foreign card binding" feature to facilitate payments for users from countries like Malaysia, Singapore, and South Korea [4] - WeChat Pay has introduced a 60-day fee waiver for new foreign card users, aiming to boost tourism and trade enthusiasm among foreign visitors [4] - Qunar Travel showcased its newly launched English platform at the fair, which offers a complete service process from search to payment, with plans to expand multilingual support and optimize cross-border payment options [4]

Core Insights - The Shanghai Hongqiao Airport Economic Demonstration Zone is the first and only national-level airport economic demonstration zone in the Yangtze River Delta, covering an area of 13.89 square kilometers and housing over 4,000 enterprises, with foreign enterprises accounting for about 25% [1][4] - The economic output of the demonstration zone is projected to reach 21.1 billion yuan in 2024, achieving a counter-cyclical growth of 11.8% against the backdrop of a global economic downturn, with foreign enterprises contributing 50% to this growth [1] Group 1: Economic Development - The demonstration zone has attracted multinational companies' regional headquarters and foreign R&D centers, including Danaher, Johnson Controls, ABB, Eaton, Unilever, and Bosch [5] - The zone has established a digital economy ecosystem and attracted key players in artificial intelligence and chip industries, such as Ctrip, iQIYI, and Inspur [5] - The total office space in the demonstration zone reaches 2 million square meters, with comprehensive commercial facilities covering 440,000 square meters, providing a comfortable working and living environment for enterprises [6] Group 2: Low-altitude Economy - The Hongqiao International Low-altitude Economic Industrial Park is set to open in October 2024, focusing on low-altitude industry development and attracting related enterprises [7] - The park will feature a total construction area of approximately 1,200 square meters for the Shanghai Low-altitude Economic Reception Hall, which will support industry attraction and provide various services [7] Group 3: Company Growth and Performance - Ctrip has seen a significant increase in inbound travel bookings, with a year-on-year growth of over 100%, driven by both domestic and international market recovery [8] - Bosch has invested over 60 billion yuan in China over the past decade, with a focus on R&D in areas such as hydrogen fuel cells and advanced driver assistance systems [11]

Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum has opened, highlighting the growth of inbound tourism in China [1] - As of now, China has implemented visa-free policies with 26 countries and trial unilateral visa exemptions for 38 countries, leading to a significant increase in foreign tourists [1] - In the first seven months of this year, the number of foreign visitors entering China reached 17.254 million, a year-on-year increase of 129.9%, with port visa issuances rising by 182.9% to 846,000 [1] Group 2 - The future of inbound consumption in China is expected to further increase due to ongoing policy benefits and support measures, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [2] - Various products made in China, beyond traditional souvenirs, are anticipated to become popular among inbound tourists [2]

Group 1: Company Performance - Ctrip Group reported a revenue of 14.8 billion yuan for Q2 FY2025, representing a 16% year-over-year increase, slightly above market expectations [1] - Adjusted operating profit, excluding stock-based compensation, was 4.67 billion yuan, up 10.4% year-over-year, also exceeding market expectations [1] - The company saw over 100% growth in inbound travel bookings and more than 120% growth in outbound travel hotel bookings compared to the same period in 2019 [1][3] Group 2: Market Competition - Major internet platforms like JD.com, Meituan, and Taobao are intensifying competition in the hotel and travel market, which may impact Ctrip's market position [2][3] - The competition is expected to be structurally differentiated, with short-term pressure on mid-range hotels while Ctrip maintains a stronghold in high-star hotels and international business [2][3] - Ctrip controls over 1.2 million hotel resources, with hotel booking revenue accounting for 41.04% of total revenue, where high-star hotels contribute over 60% [3] Group 3: User Experience and Market Opportunities - Ctrip's user base primarily focuses on medium to long-distance travel, with international bookings growing over 60% year-over-year and inbound travel bookings increasing by 100% [4][6] - The company aims to enhance the inbound travel experience by addressing pain points such as internet access, payment barriers, and language services [5][6] - Ctrip's CEO emphasized the potential for growth in inbound travel and international business, with plans to leverage AI innovations to improve user experience [6][7] Group 4: Future Strategies - Ctrip is focusing on differentiating its services to meet various market demands, including offering "tourism eSIM" for limited international network access and simplifying payment processes for foreign users [6] - The company is investing in AI and increasing user subsidies to counteract competitive pressures, with sales expense ratio rising to 22% in Q2 [4][7] - Ctrip's inbound travel consulting centers and AI translation systems are part of its strategy to capture the growing inbound travel market, which saw a 30% increase in visitors in the first half of 2025 [6][7]

Core Points - The Chinese government has decided to expand the visa-free policy to include Russian citizens holding ordinary passports from September 15, 2025, to September 14, 2026, allowing them to enter China for business, tourism, family visits, exchanges, or transit for up to 30 days without a visa [1] - The announcement has led to a significant increase in flight searches from Moscow, with a year-on-year increase of nearly 100% within half an hour of the news release, and peak search volume reaching nearly 400% [1] - The recovery rate of flights between China and Russia is currently at 99.2% compared to pre-pandemic levels, indicating a strong rebound in travel [1] - Russia has become one of the top five source countries for inbound tourism to China during the summer travel season, with a 150% year-on-year increase in inbound travel orders from Russia on the Ctrip platform since July [1] - The implementation of the visa-free policy is expected to significantly boost the number of inbound travelers from Russia, creating new opportunities for tourism, trade, and cultural exchanges between China and Russia [2]