"蚂蚁基金始终致力于从投资者利益出发，实现健康、可持续的保有规模增长。平台相信持营的价值， 相信基金保有规模更具备长期视角，是投资者信任与盈利体验的自然结果。"王珺说，目前，蚂蚁财富 平台上非货币基金用户平均持有时长超过1198天。只有真正以投资者利益为先，才能建立长期的信任， 这是互联网代销平台发展的基石。蚂蚁基金相信，长期主义的模式能与投资者的信任相互作用，最终带 来可持续的增长。 来源：上海证券报·中国证券网 上证报中国证券网讯（记者 朱妍）2025年12月31日，证监会修订并正式发布《公开募集证券投资基金 销售费用管理规定》(下称《规定》)，提出合理调降公募基金认申购费、销售服务费率水平等，标志着 公募基金费率改革正式迎来收官。 来源：上海证券报·中国证券网 上证报中国证券网讯（记者 朱妍）2025年12月31日，证监会修订并正式发布《公开募集证券投资基金 销售费用管理规定》(下称《规定》)，提出合理调降公募基金认申购费、销售服务费率水平等，标志着 公募基金费率改革正式迎来收官。 蚂蚁基金董事长王珺认为，公募基金费率改革有助于稳步降低投资者成本，提升投资者获得感，进一步 推动行业高质量发展。蚂蚁基金积 ...

12月31日，《公开募集证券投资基金销售费用管理规定》正式发布，明年1月1日起实施，标志着历时两 年多的公募基金费率改革全面收官！ 编辑｜瑜见 作为改革最后关键一步，销售费率调整力度拉满，全行业销售费用降幅达34%，预计每年可为投资者节 省约300亿元。叠加前两阶段降费，累计每年让利超500亿元，超额完成改革目标。 新下发的《管理规定》用两大硬核机制引导长期持有！一是赎回费全额归入基金财产，彻底切断销售机 构靠"赎旧买新"赚流量的动力；二是非货币市场基金持有满1年即免销售服务费。一"堵"一"引"，从制 度上引导投资者告别短炒，拥抱长期价值投资。 记者｜曹璐 ...

记者丨黎雨辰 编辑丨巫燕玲 视频丨柳润瑛 12月31日，证监会发布《公开募集证券投资基金销售费用管理规定》（下称《管理规定》）， 标志着公募降费改革"三阶段"工作平稳落地。 此前在9月5日，证监会曾发布《管理规定》征求意见稿，并向社会公开征求意见。对比征求意 见稿，正式的《管理规定》在沿袭其核心内容的同时，也对债券型基金与指数基金的赎回费安 排等问题进行了进一步优化。 据业内人士测算，公募基金费率改革三阶段全部完成后， 预计每年会为投资者节省510亿元成 本 ，并让公募基金综合费率水平下降约20%。 受访机构向21世纪经济报道记者解读表示，《管理规定》将进一步督促销售机构牢固树立以投 资者为本的经营理念， 加速推动行业从"重销售规模"向"重投资者回报、重服务能力"转型。 费率直降、机制优化 据了解，正式的《管理规定》主要内容分为六个方面，着重解决了公募基金认购费、申购费率 水平相对偏高，赎回费收取机制设计复杂，销售服务费缺乏有效规制等问题。 五是明确基金行业机构投资者直销服务平台——FISP平台的法律依据及功能定位。 要求行业 机构积极对接平台，鼓励机构投资者通过对此平台申购赎回公募基金。这一数字基础设施为基 ...

Core Viewpoint - The public fund fee reform marks a significant institutional innovation in China's capital market, focusing on reducing sales fees by 34%, which is expected to save investors over 30 billion yuan annually, cumulatively exceeding 50 billion yuan [1][2][9] Group 1: Fee Reduction Details - The new regulations will lower the maximum subscription fees for actively managed equity funds to 0.8% and for mixed funds to 0.5%, while index and bond funds will have a cap of 0.3% [3] - Sales service fees will also see reductions, with equity and mixed funds capped at 0.4% per year, index and bond funds at 0.2%, and money market funds at 0.15% [3] - For example, purchasing 10,000 yuan of an actively managed equity fund at a 0.8% subscription fee will save 70 yuan compared to the previous 1.5% rate [3] Group 2: Long-term Investment Encouragement - The new regulations include provisions such as waiving sales service fees for non-money market funds held for over one year, promoting long-term investment behavior [4] - The reform aims to address the industry's short-sighted practices by significantly reducing sales costs and encouraging a shift towards a long-term investment model [4][9] Group 3: Adjustments and Flexibility - The final version of the regulations incorporates market feedback, allowing fund managers some autonomy in setting redemption fee standards for certain funds [5][7] - The regulations also introduce differentiated management for client maintenance fees, with specific caps based on the type of investor [7] Group 4: Industry Ecosystem Restructuring - The fee reform is not merely about cost reduction but aims to establish a fairer, more transparent, and sustainable industry ecosystem [8] - New rules prohibit improper competition practices, ensuring a fair trading environment for investors [8] Group 5: Overall Impact on the Industry - The fee reform is seen as a culmination of a two-year process that has progressively lowered the comprehensive investment costs for public funds [9] - The overall reduction in fees is expected to lead to a contraction in industry revenue, pushing fund companies to expand their scale and enhance customer loyalty [10]

Core Viewpoint - The release of the "Regulations on the Management of Sales Fees for Publicly Raised Securities Investment Funds" marks the completion of the three-phase fee reform in the public fund industry, which is expected to save investors approximately 51 billion yuan annually and reduce the overall fee level by about 20% [1][10]. Group 1: Fee Reform Overview - The third phase of the fee reform is projected to provide annual savings of around 30 billion yuan for investors, contributing to a total of 51 billion yuan in annual savings across all three phases [1][10]. - The comprehensive fee reduction efforts have led to a 34% decrease in overall sales fees across the industry [4]. Group 2: Key Measures of the Regulations - The regulations include six major measures aimed at reducing investor costs, such as lowering subscription and sales service fees, optimizing redemption arrangements, and encouraging long-term holding [3][4]. - Specific fee caps have been established: active equity funds' subscription fees are capped at 0.8%, mixed funds at 0.5%, and index and bond funds at 0.3% [4]. Group 3: Long-term Investment Encouragement - The reform aims to shift the industry focus from short-term trading to long-term investment by eliminating sales service fees for investors holding non-money market funds for over a year [6][9]. - The regulations also promote a healthier sales ecosystem by addressing issues like dual charging in advisory services and ensuring fair treatment of fund shares [9]. Group 4: Optimizations and Adjustments - The final version of the regulations reflects feedback from the industry, optimizing various clauses to better align with practical needs while maintaining the goal of significant investor benefits [8]. - Adjustments to redemption fee arrangements for bond and index funds have been made to protect individual investors and encourage longer holding periods [8].

Core Viewpoint - The public fund industry fee reform has officially concluded, with the new regulations set to take effect on January 1, 2026, aimed at reducing investor costs and enhancing the competitiveness of the public fund sector [1][2]. Summary by Sections Reform Overview - The reform was initiated in July 2023 and implemented in three phases, resulting in an annual benefit of over 50 billion yuan to investors [1][8]. - The new regulations, titled "Management Regulations on Sales Expenses of Publicly Raised Securities Investment Funds," consist of 6 chapters and 29 articles, focusing on six key measures to benefit investors [2]. Key Measures - The first measure involves a reasonable reduction in subscription, purchase, and sales service fee rates to lower investment costs [2]. - The second measure optimizes redemption arrangements, ensuring that all redemption fees are included in the fund's assets [2]. - The third measure encourages long-term holding by exempting sales service fees for investors holding non-money market funds for over one year [2]. - The fourth measure supports the development of equity funds by setting differentiated caps on trailing commission payments [2]. - The fifth measure strengthens the regulation of sales expenses to address issues like dual charging in fund advisory services [2]. - The sixth measure establishes a direct sales service platform for institutional investors to enhance direct sales capabilities [2]. Highlights of the Reform - The reform directly reduces costs, with an overall decrease in sales expenses by 34%, saving investors approximately 30 billion yuan annually [3]. - The reform optimizes mechanisms to encourage long-term investment, detaching sales income from short-term trading behaviors [3][4]. - The new regulations clearly direct resources towards serving individual investors and enhancing the competitiveness of equity investments [4]. Regulatory Precision - The regulations reflect a more scientific product classification and clearer benefit orientation, with specific caps on subscription and sales service fees for various fund types [5]. - Redemption fee arrangements have been optimized to balance regulatory guidance and investor needs, with differentiated holding periods for individual and institutional investors [6]. Investor-Centric Approach - The reform emphasizes protecting the legitimate rights of fund shareholders, shifting the focus from scale to returns [7]. - It encourages long-term investment strategies and aims to create a fairer, more transparent industry ecosystem [7].

12月31日，证监会发布《公开募集证券投资基金销售费用管理规定》（下称《管理规定》），标志着公 募降费改革"三阶段"工作平稳落地。 此前在9月5日，证监会曾发布《管理规定》征求意见稿，并向社会公开征求意见。对比征求意见稿，正 式的《管理规定》在沿袭其核心内容的同时，也对债券型基金与指数基金的赎回费安排等问题进行了进 一步优化。 据业内人士测算，公募基金费率改革三阶段全部完成后，预计每年会为投资者节省510亿元成本，并让 公募基金综合费率水平下降约20%。 受访机构向21世纪经济报道记者解读表示，《管理规定》将进一步督促销售机构牢固树立以投资者为本 的经营理念，加速推动行业从"重销售规模"向"重投资者回报、重服务能力"转型。 费率直降、机制优化 据了解，正式的《管理规定》主要内容分为六个方面，着重解决了公募基金认购费、申购费率水平相对 偏高，赎回费收取机制设计复杂，销售服务费缺乏有效规制等问题。 一是拉平并降低认/申购费率收取上限。主动偏股型基金，认(申)购费不高于0.8%;其他混合型基金，认 (申)购费不高于0.5%；指数型基金、债券型基金:认(申)购费不高于0.3%。 二是完善并优化赎回费的制度安排。《管理 ...

业内人士认为，《规定》是《推动公募基金高质量发展行动方案》的关键落地举措之一，彰显了监管 层"以投资者为本"、切实推动行业让利于民的坚定决心。 要点： 全行业销售费用整体降幅达34%，预计每年为投资者节省约300亿元。 2025年12月31日，中国证监会发布《公开募集证券投资基金销售费用管理规定》（下称《规定》），自 2026年1月1日起实施。 《规定》共六章29条，主要包含六方面举措：合理调降公募基金认购费、申购费、销售服务费率水平； 优化赎回安排，明确公募基金赎回费全额计入基金财产；明确对投资者持有期限超过一年的非货币市场 基金，不再计提销售服务费；设置差异化的尾随佣金支付比例上限；统筹解决基金销售结算资金利息归 属、基金投顾业务双重收费等行业问题；建立基金行业机构投资者直销服务平台。 将赎回费全额归入基金财产。 非货币市场基金持有满一年即免销售服务费。 维持客户维护费占管理费比例不超50%的上限。 搭建行业直销服务平台（FISP）。 在认（申）购费方面，主动偏股型基金不高于0.8%；其他混合型基金不高于0.5%；指数型基金、债券 型基金不高于0.3%。 针对债券基金设置差异化免赎费持有期。 允许管理人对 ...

二是简化赎回费收费安排，明确赎回费全部计入基金财产； 《规定》共6章29条，主要内容如下： 一是合理调降公募基金认申购费、销售服务费率水平，切实降低投资者成本； 专题：公募基金费率改革圆满收官：综合费率降约20%，累计让利超500亿元 12月31日，证监会正式发布《公开募集证券投资基金销售费用管理规定》，标志着公募基金行业历时三 年的费率改革工作全面完成。该规定将于2026年1月1日起正式实施，旨在通过系统性的制度设计，进一 步降低投资者成本、规范销售市场秩序。 值得注意的是，新规还设置了差异化的客户维护费支付比例上限，这一调整将直接影响销售机构的盈利 模式，有助于引导行业从规模扩张向质量提升转型。同时，规定明确要求基金销售结算资金利息归属于 投资者，并禁止基金投顾业务的双重收费，进一步强化了投资者权益保护。据测算，新规实施后公募基 金综合费率水平预计下降约20%，每年可为投资者节省约510亿元的投资成本。 业内人士表示，通过费率改革，公募基金行业正在从"重规模"向"重回报"过渡，随着费率改革的进一步 深化与市场环境的变化，公募行业的发展将更依赖"质量提升"——无论是头部机构的体系化竞争，还是 中小机构的差异 ...

专题：公募基金费率改革圆满收官：综合费率降约20%，累计让利超500亿元 12月31日，证监会正式发布《公开募集证券投资基金销售费用管理规定》，标志着公募基金行业历时三 年的费率改革全面完成。该规定将于2026年1月1日起正式实施，旨在通过系统性制度设计，进一步降低 投资者成本并规范销售市场秩序。 《规定》共分6章29条，主要内容包括： 一是合理调降公募基金认申购费及销售服务费； 二是简化赎回费安排，明确赎回费全部计入基金财产； 三是明确持有期超过一年的基金份额（货币市场基金除外）不再收取销售服务费； 四是设置差异化的客户维护费支付比例上限，引导资源向权益类基金倾斜； 《规定》共分6章29条，主要内容包括： 五是强化销售规范，明确销售结算资金利息归投资者所有，禁止投顾双重收费； 六是建立机构直销服务平台，支持管理人直销业务发展。 值得关注的是，正式发布的《管理规定》在征求意见稿基础上进行了多项优化，例如进一步细化产品分 类与费率上限，使规则更贴合实际，同时保持让利于投资者的改革初衷；在赎回费安排上也作出灵活调 整，更好兼顾监管导向与投资者需求。 针对债券型基金，新规差异化设置免赎回费持有期：个人投资者持有满7 ...