新华社长春5月16日电 题：吉林长春：文旅结合激发商圈新活力 新华社记者段续、孙鹏程 夜幕降临，华灯初上，吉林省长春市桂林路商圈内人头攒动，小吃摊位前排起长队，咖啡店和酒吧里开启"慢生活"，次第亮起的霓虹灯牌，点缀 在这条烟火气十足的街道上。 就在几年前，桂林路商圈还相对冷清，很多商铺都已经腾空闲置。从以传统商品销售为主，到以文化和旅游属性来吸引游客，打造新型商贸业 态，这几年，桂林路商圈在政府和商家的协力下进行全新改造升级，成为长春最"聚人气"的地界之一。 在电商发展如火如荼的时代，线下实体商圈保持竞争力的密码，正是顺应人们消费习惯的转变，通过建设文旅项目，让文化带来旅游，旅游带来 客流，客流带来销售。 在长春市欧亚新生活购物广场8楼的露天屋顶花园，人们既可以在此休闲小憩，也可凭栏远眺，俯瞰市中心的南湖公园，将城市天际线尽收眼底。 持续上新的商业模式和不断优化的环境，吸引各地众多游客前来游玩。"白天逛小店，傍晚吃特色小吃，夜晚去咖啡厅坐一会，真是让人流连忘 返！"从沈阳来的游客黄莹莹说。 "小店经济"是桂林路商圈的活力密码。"我们辖区内有数百家小店，包括新奇的饮品店、老字号烘焙店，以及各具特色的零售百货店。 ...

Core Insights - The tourism industry in China is undergoing rapid transformation driven by innovation and integration, as highlighted in the recent 2025 China Tourism Industry High-Quality Development event held in Nanchang [6] Group 1: Tourism Performance and Innovations - The tourism performance is significantly enhanced by immersive experiences, with examples like the large-scale historical dance drama "Long Hate Song" in Shaanxi, which has performed over 6,000 shows and attracted more than 13 million visitors, generating ticket revenue of 3.3 billion yuan [7] - The "Long March First Crossing" performance in Jiangxi has also gained traction, with 460 shows since its premiere in March 2023, attracting over 240,000 viewers and boosting local red tourism [7][10] - The integration of traditional culture and modern entertainment is evident in places like Kaifeng's Wansui Mountain Martial Arts City, which offers nearly 1,000 performances daily, enhancing visitor engagement through interactive shows [9] Group 2: Educational Tourism - Huangshan has emerged as a top destination for educational tourism, developing a comprehensive network that includes natural science, cultural experiences, and red education, catering to a diverse audience beyond just students [10] - The Nanchang August 1st Uprising Memorial Museum has innovated its educational offerings, attracting over 2.6 million visitors in 2024, with a focus on youth engagement through immersive learning experiences [10] - Jingdezhen, known for its ceramic culture, has established a significant educational tourism base, hosting international exchange activities and offering over 100 courses related to ceramics and culture [11] Group 3: Cultural and Commercial Integration - Guangzhou's Zhengjia Plaza exemplifies the integration of culture and commerce, attracting 50 million visitors annually and generating over 6 billion yuan in sales, featuring various themed attractions and events [12] - The Nanchang Wanshou Palace cultural district has welcomed over 74 million visitors since its opening in 2021, blending historical culture with modern tourism and commercial activities [12] - Tangshan Banquet has evolved into a cultural and tourism complex, receiving over 5 million visitors annually and becoming a key destination in the Beijing-Tianjin-Hebei region [13] Group 4: Sports and Tourism Integration - The Altay region in Xinjiang is leveraging its natural snow resources to develop a robust winter sports tourism sector, with 13 ski resorts and plans for various snow-related events and attractions [14] - Wanning in Hainan is focusing on surfing as a unique tourism offering, hosting national surfing competitions and establishing itself as a top sports tourism destination [14] - Wugong Mountain in Jiangxi is promoting outdoor sports tourism, hosting events like tent festivals and attracting over 500,000 outdoor enthusiasts annually [14]

Core Viewpoint - The revitalization of Xigong Street in Luoyang has transformed it into a vibrant night-time destination, attracting both local residents and tourists, significantly boosting the local economy and enhancing consumer experiences [2][4]. Group 1: Economic Impact - Over 70% of customers at "Fangfei Coffee" are from outside Luoyang, indicating that tourism and street renovations have created new business opportunities [2]. - The total commercial area of Xigong Street has expanded to 400,000 square meters, with a walking street length of 1,200 meters following four phases of renovation since 2019 [2]. - The diverse offerings in Xigong Street, including over 800 shops, have contributed to a lively night-time economy, showcasing local culinary delights and attracting a wide range of consumers [3][4]. Group 2: Consumer Experience - The street features a mix of traditional and modern elements, with attractions such as local delicacies and creative spaces enhancing the overall visitor experience [3][4]. - Initiatives like discounted stays for job-seeking students at local hostels have made the area appealing to young consumers, fostering a sense of community and engagement [4]. - The integration of historical culture with contemporary trends has positioned Xigong Street as a unique cultural and commercial hub, appealing to both traditional and modern consumer expectations [4].

Core Insights - The article highlights the transformation of the Cao Wei Ancient City into a vibrant night economy hub, attracting over 6 million visitors last year, showcasing its significance in promoting cultural tourism in Xuchang [1][2]. Group 1: Night Economy Development - The local government promotes the night economy through innovative ideas, immersive experiences, and targeting younger consumers, utilizing methods such as issuing consumption vouchers and creating night market maps [2]. - Events like the Lotus Art Festival and Night Food Festival have been organized to attract tourists, enhancing the cultural and commercial integration of the night economy [2]. Group 2: Cultural and Economic Impact - The Cao Wei Ancient City has evolved from scattered stalls to a more organized and branded night economy, emphasizing its role as a cultural and commercial complex [2]. - The integration of cultural elements with commercial activities has significantly boosted the night economy in Xuchang, making it a more appealing destination for visitors [2].

Group 1 - The 27th China Beijing International Science and Technology Industry Expo is held from May 8 to May 11, showcasing innovative achievements in the integration of culture, commerce, and tourism under technological development [1] - Poly Culture's multi-functional cultural preservation holographic display cabinet attracted attention, having obtained patents for its design and a 3D holographic interactive system [1] - The interactive experience area featured VR glasses from Chongdong Chuangxiang, allowing visitors to explore famous landmarks, and an intelligent rowing machine system from Ledong Tianxia, appealing to younger audiences [1] Group 2 - Dongcheng District emphasizes the concept of "technology returning to the city, innovation activating the old city," with four functional sections at the expo [2] - The district aims to create a new benchmark for "innovation + livability and workability," focusing on three sectors: chip design, healthcare, and digital transformation of state-owned enterprises [2] - The district plans to enhance resource aggregation in the "Innovation Triangle" over the next two years, including the establishment of a new hard technology incubator and a national-level technology enterprise incubator [2]

龙城CC创意街区的《意识花园》科技艺术展上，20余件跨媒体作品构建出虚实交融的数字奇境，观众 在此体验数字分身与社交蝴蝶的奇妙互动，感受科技与艺术碰撞出的独特火花。 龙岗星河COCO Park将环保理念融入消费，举办"可持续、好集了"新能源车尾箱环保市集，30个环保品 牌参与其中，消费者可用旧衣物兑换绿植，践行低碳生活。许嵩演唱会应援站点免费发放应援物，叠加 五折餐饮优惠，吸引大量粉丝，让购物与音乐狂欢完美结合。 园山街道的汽车消费季成为消费新增长点，中联展新能源汽车城、信义汽车城等六大园区联合20余家车 企推出最高9.6万元的综合优惠；园区内设置网红露营基地、美食市集，将汽车消费与生活方式相融 合，活动前三天预约试驾量同比激增180%。 "五一"期间，身披"趣龙岗、潮好玩"电子海报的"红胖子"旅游观光巴士穿梭于城区之间，在方便游客通 行的同时还为乘客提供着游玩指南。据介绍，"五一"假期，"红胖子"旅游观光巴士累计发车321班，接 待游客6059人次，同比增长8.4%。 为进一步释放消费潜力，龙岗区还推出"票务+商务"联动福利，构建覆盖景区、交通、酒店、商圈的消 费闭环。此外，大运天地、龙岗万科广场等7大商圈 ...

5月7日，省委常委、市委书记方红卫到新城区、碑林区、莲湖区调研城墙文旅商圈建设运营情况。 他强调，要深入学习贯彻党的二十届三中全会精神和习近平文化思想，深入实施文化兴市战略，坚持文 物保护优先，传承延续历史文脉，以改革之力加快资源盘活整合，增加优质服务供给，促进文商旅深度 融合，充分激发消费活力，加快推动文旅产业转型升级提质增效。 原文链接：方红卫在调研城墙文旅商圈建设运营情况时强调 传承延续历史文脉充分激发消费活力 加快推动文旅产业转型升级提质增效 方红卫先后深入悦新居民宿、老菜场市井文化创意街区、永兴坊陕西非遗文化特色街区，察看街区 业态布局、日常运营、管理服务等情况，强调要提升服务、优化环境，持续丰富街区业态、提升街区品 质，坚持差异化展示、特色化发展，不断扩大品牌效应，打造更多契合市民游客需求的文旅产品，推动 西安文化旅游产业高质量发展。 市领导和文全、肖琦参加。 方红卫首先来到西安市护城河及环城公园综合改造工程（二期）火车站段项目，听取项目规划、建 设进度等情况汇报，要求统筹抓好水体监测、文物保护、环境提升等工作，完善配套设施，加快工程进 度，努力打造精品工程、示范工程。 在西北城角文博非遗体验街区 ...

Core Insights - During the 2025 "May Day" holiday, Xi'an's cultural tourism sector showed significant growth, with a total of 14.75 million visitors, representing a year-on-year increase of 5.2%, and total tourism revenue reaching 12.334 billion yuan, up 7.55% [1] Group 1: Cultural and Historical Attractions - Over 20 cultural and historical venues in Xi'an operated in "extended hours" mode, effectively increasing their capacity to receive visitors [2] - Major attractions like the Terracotta Army Museum, Shaanxi History Museum, and Xi'an Museum saw visitor numbers of 333,900, 69,200, and 83,800 respectively, with year-on-year growth rates of 16.1%, 19.9%, and 125.8% [2] - The overall reception of 3A-level and above scenic spots reached 7.8158 million visitors, a 2.4% increase year-on-year [2] Group 2: Performing Arts - A total of 803 performances were held across 19 major theaters, marking a 29.7% increase [3] - New productions like "The Legend of the Camel Bell" and "The Fire of the Ancient City" attracted significant audiences, with the latter receiving 44,000 visitors [3] - The "Chang'an Love" performance saw a 4.2% increase in attendance, with 56,000 visitors during the holiday [3] Group 3: Integrated Business Models - The Xi'an SKP mall hosted a non-heritage food festival and various promotional activities to enhance consumer engagement [6] - A "big gift package" was distributed during the auto show, which included discounts for scenic spots and performances, leading to over 19,000 vehicle sales [6] - New immersive experiences and XR products were well-received, with significant growth in the delivery of cultural tourism-related packages [6] Group 4: Collaborative Development - Measures such as visitor flow control in popular areas improved the overall visitor experience [7] - The Long'an Academy and "Reading+" initiatives hosted unique events that boosted tourism in their respective areas [7] - Tourist numbers in the Xixian New Area and other scenic spots saw substantial year-on-year increases, indicating a more balanced development in the cultural tourism landscape [7] Group 5: Urban Tourism Dynamics - Popular tourist streets and cultural districts like the Four Seas Tangren Street and North Courtyard Gate saw increased visitor interest [8] - The addition of new entrances to the city wall enhanced tourism around the area, contributing to a 5% revenue increase for surrounding commercial complexes [8] - Core areas in Lianhu District experienced over a 10% increase in foot traffic due to promotional activities [9]

刚刚过去的"五一"假期，夫子庙—秦淮风光带吸引了五湖四海的游客竞相奔赴。假期，这里的"文旅 大餐"异彩纷呈，如大成殿景区内，妙趣横生的玩偶互动，美轮美奂的汉服巡游，古韵悠长的汉唐古典 舞《春行》接连上演；南京中国科举博物馆内，众多亲子家庭合力执笔绘出"百工长卷状元路"，"士子之 行"诗歌演绎环节游客纷纷与"小状元"互动答题。文商旅"融"出诸多新玩法，如"秦淮礼物"店客流如织， 金箔梅花发簪、"南都繁会图"文件夹、云锦手提包、"红楼梦"鼠标垫、雨花石挂饰等吸引众多游客"买买 买"；剪子巷一带集聚了众多汉服、国风摄影工作室，推出"夜游秦淮河""夜游老门东""夜瞻园"等夜间旅 拍项目，众多女性游客在这里装扮成"宋代闺秀"走进夜瞻园打卡秀美的园林景致，变身"大唐贵妃"夜游 灯火璀璨的秦淮河…… 钟山风景区在"五一"假期也推出一批新景致和新玩法。明孝陵景区燕雀湖畔的"双生花境"成了新晋 网红打卡地，五颜六色的绣球开成了"花海"，这里共种植了四种不同类型约2500株绣球，蓝紫粉白的花 瓣，轻灵柔美似云霞，在黑天鹅、水杉林的映衬下宛若仙境一般，吸引了身着花裙子的"花仙子"们竞相 打卡。明孝陵博物馆推出"穿越六百年·共话大明 ...

Core Insights - During the "May Day" holiday, Longgang District received a total of 2.3989 million visitors, representing a year-on-year increase of 33.2%, with total tourism revenue reaching 1.034 billion yuan, up 35.54% [1] - The district's core business circles saw an average daily foot traffic exceeding 800,000 and daily sales surpassing 50 million yuan, indicating a sustained increase in consumer activity [1] - Longgang District created a consumption atmosphere that deeply integrates technology and culture, featuring events like the "AI Technology Culture Festival" and various art exhibitions [1][2] Tourism and Events - The Dawan Center emerged as the top attraction during the holiday, drawing 789,400 visitors, boosted by a concert by popular singer Xu Song and a theme of "Music + Pets + Sports" [2] - The district launched a "Ticket + Business" initiative to enhance consumer engagement, offering various benefits linked to electronic tickets for events, including discounts on local attractions and hotel stays [2] - External visitors contributed 678 million yuan to the district's total tourism revenue, accounting for 65.57%, with a notable preference for overnight stays at key locations [2] Future Outlook - Longgang District plans to leverage its industrial advantages and innovative ecosystem to further promote the integration of culture, commerce, and tourism, aiming to inject new momentum into consumption upgrades in Shenzhen and the Greater Bay Area [3]