Core Viewpoint - The online seminar for the work "Star Returns to the Homeland" by author Mu Qingyu highlighted the themes of intangible cultural heritage and urban growth, showcasing the evolution of online literature towards realism and literary value [2] Group 1: Narrative and Themes - The narrative combines "love + industry," focusing on the protagonist, a fashion designer named Xinghui, and the story of contemporary youth driving innovation in new Chinese clothing and preserving embroidery techniques [2] - The work's innovative expression of intangible cultural heritage has sparked significant discussion, with experts noting its structure of "heritage as the bone, fashion as the wings, and love as the melody" [2] Group 2: Author's Intent and Impact - The author aims to convey the stories behind the preservation and commitment to new Chinese clothing, emphasizing that traditional culture should not be neglected but should thrive in modern life [2] - The narrative connects various exciting plots, such as rescuing an old silk workshop and promoting Chinese embroidery at Paris Haute Couture Week, blending industry insights with humanistic warmth [2]

Core Insights - The "Hundred Cities, Thousand Stores" plan for Xiaogan's malt sugar rice wine has reached a new milestone with the opening of 6 new stores [1] - The new stores are located in Yunmeng County, Anlu City, Wuhan, and various districts in Xiaogan, set to open between September and October [1] - Xiaogan malt sugar rice wine focuses on traditional craftsmanship, local culture, and industry innovation, establishing itself as a significant local specialty [1] Summary by Categories Business Development - Six new stores have been launched as part of the Xiaogan malt sugar rice wine initiative, expanding its market presence [1] - The new stores will complement the existing three stores, enhancing the brand's visibility across Hubei province [1] Product Offering - The main products offered at Xiaogan malt sugar rice wine establishments include intangible cultural heritage rice wine, traditional snacks, handmade malt sugar, Chinese fast food, and dumplings [1] Cultural Significance - Xiaogan is recognized as the only prefecture-level city named after "filial piety" in China, making it a crucial origin of Chinese filial culture [1] - The malt sugar rice wine has been designated as a national geographical indication brand, reflecting its cultural and historical importance [1] Government Support - The Xiaogan Municipal Bureau of Commerce is committed to supporting the development of standardized consumption scenarios for malt sugar rice wine, aiming to strengthen the industry and enhance brand reputation [1]

Core Viewpoint - The development of the Hanzhong rattan weaving industry, particularly through the efforts of Xi'an Liangshun Craft Industry Co., Ltd., showcases the successful integration of traditional craftsmanship with modern e-commerce, leading to significant economic benefits for the local community [1][2][3] Group 1: Company Overview - Xi'an Liangshun Craft Industry Co., Ltd. has seen its e-commerce sales account for 70% of total sales, with products being sold nationwide and to regions such as Central Asia and Europe [1] - The company has established a "Master Studio" led by intangible cultural heritage representatives and collaborated with universities for product innovation, resulting in over 10 national patents [2] Group 2: Economic Impact - The rattan weaving industry in Huangguan Town has created over 6,500 jobs, with 738 relocated individuals achieving employment close to home, leading to an average income increase of over 20,000 yuan per person [3] - Three leading rattan weaving enterprises in the area have an annual output value exceeding 168 million yuan, with products exported to Europe, Southeast Asia, and other regions [3] Group 3: Cultural and Community Development - Hanzhong's efforts to protect and innovate traditional crafts have led to the inclusion of Hanzhong rattan weaving in UNESCO's Asia-Pacific Intangible Cultural Heritage International Training Center case database [2] - The local government aims to promote the deep integration of agriculture, culture, and tourism, enhancing brand development and fostering an innovative entrepreneurial environment [3]

Core Viewpoint - The article discusses the innovative practices of the company 悠然境 in promoting intangible cultural heritage (ICH) through a "physical + digital asset" model, aiming to integrate ICH into daily life and contribute to the construction of a socialist cultural power [1][12]. Group 1: Challenges in ICH Transmission - The gold foil forging technique, as a national-level intangible cultural heritage project, faces challenges in both transmission and market acceptance due to high costs and a limited audience [1]. - Similar challenges are observed in other ICH projects like Cloisonné, which struggle with long production cycles and high price thresholds, creating a disconnect with modern consumer demands [1]. Group 2: Digital and Physical Integration - The company implements a "digital-physical integration" approach, creating a sustainable model of "ICH + digitalization + consumer value addition" [3]. - In the Qi Baishi gold foil painting project, physical artworks are paired with corresponding digital assets, allowing consumers to purchase both and engage in trading through a digital platform [3][6]. Group 3: New Consumption and Participation Model - The innovative "value-added consumption model" transforms consumers into "cultural disseminators," creating a positive ecological loop for ICH transmission [7]. - Users purchasing gold foil paintings can exchange for digital assets, gain access to offline ICH experience classes, and interact with inheritors, enhancing engagement [7]. Group 4: Cultural Exchange and Globalization - The company actively responds to the need for international dissemination of ICH by leveraging digital technology to expand cultural outreach [9]. - Future plans include collaborating with overseas Chinese cultural organizations to develop cross-border cultural products and share Chinese ICH stories globally [9]. Group 5: Commitment to Modern Expression - The company emphasizes the importance of maintaining the craftsmanship of ICH while adapting to contemporary expressions, ensuring cultural values evolve through interaction [11]. - The mission is to connect traditional craftsmanship with modern preferences, ensuring the transmission of the artisan spirit to future generations [11].

Core Viewpoint - The article highlights the successful preservation and innovation of the traditional "Xikou Layered Cake" in Ningbo, showcasing its cultural significance and adaptation to modern consumer preferences [1][2]. Group 1: Company Overview - The "Xikou Layered Cake" has a history of over 100 years, with the "Jiang Family Longmen Layered Cake" shop established in 1916, currently led by the third-generation inheritor, Jiang Dingjun [1]. - The shop has become a cultural symbol and a must-try delicacy for tourists, especially during the summer season [1]. Group 2: Innovation and Product Development - The company has maintained traditional production techniques while also exploring new products, such as fish-flavored and taro-flavored layered cakes, to attract younger consumers [2]. - New product innovations include the introduction of layered cake ice cream, which has gained popularity among tourists [2]. - The company has also upgraded its packaging to appeal to modern aesthetics, enhancing its brand visibility [2]. Group 3: Financial Support and Growth - Since 2016, the Postal Savings Bank has provided a total of 3.1 million yuan in loans to support the business's growth and product innovation [3]. - The Xikou area now has over 30 production units with an annual output value exceeding 26 million yuan, indicating a robust market presence [3]. - The layered cake not only serves as a delicious treat but also embodies the rich heritage of non-material cultural assets, contributing to local tourism and cultural education initiatives [3].

Group 1 - The article highlights the active participation of youth from various universities in Guangxi in social practice activities, emphasizing their role in rural revitalization and community service [2][3][9] - The "Walking Ideological and Political Class" initiative is presented as a platform for students to engage with historical and cultural education while applying their professional skills in real-world settings [3][4] - The integration of technology, such as drones, into agricultural practices is showcased as a means to enhance efficiency and reduce costs for local farmers [4][5] Group 2 - The article discusses the importance of cultural heritage and the role of youth in preserving and promoting intangible cultural assets through innovative methods like digital archiving and live streaming [6][7] - Various university teams are involved in health education and community service, providing medical knowledge and support to local populations, thereby enhancing public health awareness [8][9] - The overall narrative emphasizes the commitment of students to serve the community and contribute positively to society, reflecting a strong sense of responsibility and purpose [9]

Core Viewpoint - Wuxi is portrayed as a city rich in cultural heritage and economic vitality, blending historical significance with modern development, showcasing its unique identity as a hub of commerce and culture in Jiangnan [3][16][35]. Cultural Heritage - Wuxi's cultural lineage is deeply rooted, with historical figures like Tai Bo contributing to its early development, and the preservation of traditions such as the Tai Bo Temple, which attracts over 100,000 visitors annually during the festival [4][6]. - The city is home to various intangible cultural heritages, including Huishan clay figurines and Su embroidery, which have been recognized nationally and are actively promoted through workshops and educational programs [9][12][14]. Economic Development - Wuxi has evolved into a significant commercial center, historically known for its trade routes and now recognized for its industrial growth, with a reported industrial output exceeding 2.6 trillion yuan [25][26]. - The city has embraced modern technology and innovation, with local enterprises focusing on upgrading production processes while maintaining traditional craftsmanship, exemplified by companies like TianTian Foods and Sanfengqiao [21][22]. Community and Social Responsibility - Wuxi's business culture emphasizes integrity and social responsibility, with local entrepreneurs adhering to ethical practices that have been passed down through generations, fostering a community-oriented approach to commerce [19][26]. - The city actively supports education and talent development, providing incentives for graduates and promoting local cultural heritage through various initiatives, including the establishment of talent summits and scholarships [31][34]. Tourism and Modernization - Wuxi's tourism sector is thriving, with attractions like the Grand Canal and scenic spots around Taihu Lake drawing visitors, while modern developments integrate digital technology to enhance visitor experiences [15][28]. - The city balances its historical charm with contemporary advancements, ensuring that cultural heritage remains a vital part of its identity while adapting to modern demands [35].

Core Viewpoint - The article highlights the efforts of Xiao Yao, a representative inheritor of the Tao Yuan embroidery, to revive and promote this intangible cultural heritage in her hometown, emphasizing the importance of passing down traditional skills to younger generations [7][12][21]. Group 1: Background of Tao Yuan Embroidery - Tao Yuan embroidery is recognized as a representative project of Hunan's intangible cultural heritage, known for its diverse themes, exquisite techniques, and bold color compositions [7]. - The historical significance of Tao Yuan embroidery is rooted in its cultural exchanges, absorbing techniques from Su embroidery and Cantonese embroidery due to its geographical location [7]. Group 2: Xiao Yao's Journey - Xiao Yao, born in 1999, began her journey with Tao Yuan embroidery during her college years and has since become a county-level representative inheritor of this craft [12]. - After returning to her hometown, she sought mentorship from experienced embroiderers to document and preserve the traditional techniques that were fading from public knowledge [12][21]. Group 3: Community Engagement and Education - Xiao Yao established a studio to teach embroidery, although initial efforts faced challenges due to a lack of market recognition and support [21]. - Recently, there has been a resurgence of interest in intangible cultural heritage, attracting young people to join the preservation efforts, with Xiao Yao conducting numerous workshops and classes [21][25]. Group 4: Economic Impact and Future Prospects - The establishment of the Qi Hui Embroidery Studio has enabled local women to participate in embroidery, providing them with supplementary income while balancing family responsibilities [25]. - Xiao Yao plans to reopen a shop in the local market to sell products featuring Tao Yuan embroidery, which have gained popularity among younger consumers [25].

读者关切 我正在学习非遗技艺，未来想从事这一行业，但担心以后收入得不到保障，又怕非遗技艺跟不上时代。 国家有没有培养非遗传承人才的政策，可以免去我的后顾之忧？ 今年3月，第六批国家级非物质文化遗产代表性传承人名单公布，共942人。目前，国家级非遗代表性传 承人队伍规模近4000人。与此同时，非遗项目传承队伍年龄老化、后继乏人等问题不容忽视。 近年来，《关于进一步加强非物质文化遗产保护工作的意见》《国家级非物质文化遗产代表性传承人认 定与管理办法》等政策文件出台，以各级非遗行政部门为主导，非遗保护中心、非遗馆、非遗保护协会 为骨干力量，社会各界广泛参与的工作格局逐渐完善。 创新探索助力人才留乡—— 2021年，文化和旅游部办公厅会同人力资源社会保障部办公厅、国家乡村振兴局综合司印发《关于持续 推动非遗工坊建设助力乡村振兴的通知》，随后18个省份制定了非遗工坊认定和管理文件。"目前全国 1.8万余家非遗工坊，分布在2005个县级行政区，包括670个脱贫县和135个国家乡村振兴重点帮扶县， 带动相关产业链120余万人就业增收。"文化和旅游部非物质文化遗产司负责人介绍。 培养传承人，形成可持续的传承生态。如贵州黔西南 ...

Core Viewpoint - The article highlights the launch of a training program aimed at preserving and innovating the traditional craft of coconut carving in Hainan, China, emphasizing its cultural significance and the need for modern adaptation [2][5]. Group 1: Training Program Overview - The training program, titled "Coconut Carving Skills Inheritance and Creative Design Workshop," is organized under the guidance of multiple government departments and hosted by Hainan Vocational Technical College [2]. - The workshop targets inheritors of intangible cultural heritage and their apprentices, providing systematic professional knowledge and practical guidance to promote creative transformation and innovative development of coconut carving [2][5]. - The program lasts for 30 days, comprising 240 class hours, and employs diverse training methods including lectures, practical creation, and discussions [4][5]. Group 2: Participants and Their Experiences - Participants range from young learners like 11-year-old Huang Ziting, who is already creating her own coconut carving works, to older enthusiasts, showcasing a wide age diversity [3][4]. - The workshop encourages participants to innovate by integrating traditional coconut carving techniques with other crafts, such as lacquer art, to create unique products [3][4]. - Instructors like Ke Qiufeng are focused on making coconut carving more appealing to younger generations by designing cultural products that resonate with modern tastes [4]. Group 3: Educational Content and Goals - The training includes practical courses on e-commerce sales techniques and modern cultural product design, aimed at broadening participants' perspectives and enhancing their overall capabilities [5]. - The initiative is seen as significant for cultural development in Hainan, aiming to elevate the skill levels and innovative capacities of the inheritors while connecting traditional crafts with contemporary markets [5].