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为“百社千企”搭台 助力企业品牌加速出海
Hang Zhou Ri Bao· 2025-07-16 03:05
杭州市民政局社会组织管理局相关负责人介绍,近年来,全市千余家行业协会商会,已助力招商引 资落地项目600余个,达成意向金额约350亿元,减免和降低各类企业收费近7000万元。 近日,杭州市"百社千企 跨境启航"专项行动在2025全球跨境电商交易博览会暨"外贸优品 科技出 海"活动上启动。 该行动由市民政局联动市商务局以及相关部门、社会组织代表共同发布,通过加强政府部门、社会 组织和企业间联动协作,激发社会组织活力,助推社会组织及其会员企业运用跨境电商实现品牌出海, 促进杭州跨境电商产业高质量发展。该行动标志着杭州在推动社会组织深度融入跨境电商新赛道、服务 经济高质量发展方面迈出了坚实一步。 今年以来,杭州市民政局立足社会组织可为和企业所需,广泛引导社会组织与跨境电商产业双向赋 能,举办多场次社会组织助力跨境电商发展座谈会,深入走访行业协会商会等各类社会组织,精准摸排 并收集会员企业在跨境电商方面的"急难愁盼",梳理推出首批意向跨境转型的社会组织名单,探索建 立"政社企"联动机制,出台《杭州市"百社千企 跨境启航"专项行动实施方案》,明确了"挖掘培育百家 社会组织、千家会员企业"的核心目标和五个"一批"的重点任 ...
贝泰妮战略开拓泰国市场,薇诺娜东南亚布局成果初显
Jing Ji Guan Cha Wang· 2025-07-14 12:02
中国功效护肤领军企业贝泰妮(300957)集团,正以泰国为战略支点,加速其品牌薇诺娜在东南亚市场的国际化征程。值此中泰建交50周年之际,集团 在"山海有灵.豫园灯会暨2025中泰文化月"活动中惊艳亮相,不仅展示了其品牌魅力,更凸显了其聚焦东南亚市场的决心与成果。 此次在国家级文化交流盛典"中泰文化月"中倾力打造专属展区,不仅是贝泰妮对泰国市场持续躬耕的巩固与升级,更是集团以曼谷为枢纽,撬动整个东南亚 新兴市场潜力的关键一步。未来,贝泰妮将继续植根这片活力热土,依托中国科研实力与可持续发展理念,书写中国化妆品品牌走向世界的崭新篇章。 中泰命运共同体的建设,正伴随着两国建交50周年的春风不断深化走实。作为此次"中泰文化月"的重要组成部分,贝泰妮集团在曼谷暹罗天地ICONSIAM呈 现了"山海同薇植韵东方"主题特展。为期一周的沉浸式体验,通过光影互动、产品体验、皮肤检测等内容,向全球消费者生动传递了薇诺娜品牌所蕴含 的"中国植物成分"科技魅力与东方美学底蕴。这场根植于中国云南生物多样性的品牌展示,成为连接中泰文化、深化友谊的又一纽带,也为其在东南亚市场 的持续发展注入了文化动能。 贝泰妮聚力泰国市场与高规格亮相中泰 ...
LABUBU火爆全球:从情绪连接到文化认同
Zhong Guo Jing Ying Bao· 2025-07-14 06:31
Group 1 - Generation Z, as the "natives" of the internet and new consumption, increasingly values community identity and emotional expression, leading to the rise of emotional consumption where emotional connections are prioritized over storytelling [1] - The success of LABUBU is attributed to a combination of unique artistic design, effective commercial operation, scarcity in collectible value, viral social media marketing, celebrity influence, and alignment with Generation Z's psychology [2] - The company has established a closed-loop ecosystem centered around IP, utilizing blind boxes as an engine, data as a link, and community as the soil for growth, which enhances user retention and value accumulation [2] Group 2 - The company is accelerating its international expansion, aiming to transform its IP into a globally recognizable cultural symbol while exploring diversified business avenues such as theme parks and home decor to find new profit curves [2] - The shift from relying on cost advantages and scale to leveraging unique IP and emotional connections marks a significant transition in the global competition landscape for Chinese brands [3]
YinoLink易诺亮相2025全球跨境电商交易博览会人才对接会,精准对接引才育才!
Sou Hu Wang· 2025-07-14 04:35
Group 1 - The "E Grab the World · You Have the Talent" cross-border e-commerce talent recruitment fair successfully concluded in Hangzhou, attracting over 1,000 cross-border e-commerce companies and providing more than 3,000 job positions to address recruitment challenges [1][3] - YinoLink, as a participating company, opened multiple positions including advertising sales, client managers, and business roles, engaging in deep discussions with numerous candidates [6][8] - The event was supported by various organizations, including the Zhejiang Provincial Department of Commerce and the Hangzhou Municipal Government, highlighting the importance of talent connection in the cross-border e-commerce sector [1][3] Group 2 - YinoLink has established itself as a professional overseas marketing service provider, recognized as an official agent for Meta, TikTok for Business, and Google, focusing on overseas advertising account management and optimization [5][13] - The company has developed a comprehensive training system to assist businesses and individuals in understanding brand overseas marketing, contributing to their success in international markets [9][12] - YinoLink has created a knowledge-sharing platform, the YinoLink Weekend Overseas Marketing Academy, which offers extensive marketing resources and training to facilitate learning and practical application for advertising optimization [11][12] Group 3 - YinoLink aims to maintain a positive trend in talent development by integrating resources from government, universities, society, and enterprises to enhance understanding of industry export markets and cross-border marketing strategies [15]
耐用消费产业研究:反内卷提供高低切主线,把握新消费回调机遇
SINOLINK SECURITIES· 2025-07-13 11:05
Investment Rating - The report suggests a focus on undervalued downstream brands or OEM industries with low expectations and dividend attributes, indicating a positive investment outlook for these sectors [2]. Core Insights - The report emphasizes the need to identify high-potential companies that can generate quality profits, particularly in the new consumption sector, as the market approaches the mid-year reporting season [2]. - It highlights the importance of focusing on companies with strong brand power and those that can benefit from the ongoing expansion of the overseas market, particularly in the context of the new consumption narrative [2][20]. - The report also notes that various sectors, such as light manufacturing, textiles, and home appliances, are showing signs of stabilization or growth, suggesting potential investment opportunities [3][5][25]. Summary by Relevant Sections Light Manufacturing - New tobacco products are expected to grow steadily, with a clear expansion trend in the overseas vaping market and a positive outlook for the HNB industry [3][20]. - The home furnishings sector is stabilizing, with a focus on companies that can demonstrate resilience and growth potential [3][20]. - The paper industry is entering a demand peak in Q3, with significant price recovery potential [3][21]. - The toy industry continues to expand, with strong performance from leading companies like Pop Mart [3][21]. Textiles and Apparel - The apparel sector is experiencing weak consumer demand, but there are opportunities in unique and differentiated brands, especially in new retail formats [3][23]. - The export market faces uncertainties due to potential tariffs, which could impact pricing and demand [3][23]. Beauty and Personal Care - The beauty sector is advised to focus on leading companies with strong mid-year performance and those with significant potential for price recovery [3][24]. Home Appliances - Skyworth's acquisition of Philips' North American business is expected to enhance its market presence and product offerings in high-end segments [3][25]. - The TV market is experiencing price declines, but demand is anticipated to recover in Q3 [3][25][26]. Retail and Social Services - The retail sector is under pressure, but there are signs of improvement in certain areas, such as instant retail and dining services [3][27][28]. - The report notes that the tourism and restaurant sectors are maintaining high levels of activity, indicating a positive trend [3][27]. Overall Market Trends - The report suggests that the new consumption narrative is gaining traction, with a focus on companies that can deliver high-quality profits and those that are well-positioned for growth in the evolving market landscape [2][8].
独立站运营新解:SHOPLINE刘元喆称老客复购成本远低于新客
Sou Hu Cai Jing· 2025-07-10 03:48
Core Insights - Independent sites are becoming a crucial strategic area for brands going global, serving more than just as a simple order platform [1] - SHOPLINE stands out in the industry as a pioneer in cross-border e-commerce independent site building, emphasizing the importance of proper utilization of independent sites for customer retention [1][5] Group 1: Misconceptions and Operational Differences - Many view independent sites merely as brand display platforms, which limits their potential for sales and brand building [3] - Unlike marketplace platforms like Amazon, independent sites should not be operated with a shelf e-commerce mindset; they function more like boutique stores in a city center [3] - Independent sites allow brands to convert public traffic into private traffic and analyze consumer purchasing behavior, providing strong support for future sales [3] Group 2: SHOPLINE's Support for Chinese Merchants - SHOPLINE primarily serves Chinese cross-border e-commerce sellers and brands going global, offering AI-optimized site design and multi-channel traffic integration [5] - The one-stop building solutions and tools provided by SHOPLINE are developed and expanded around customer needs [5] Group 3: Core Values of Independent Sites - Independent sites can create a unique atmosphere and interaction, effectively retaining traffic [6] - The long-tail effect of traffic operation is crucial; many companies focus too much on acquiring new customers rather than on traffic operation and activation [6] - A case study showed that email marketing accounted for 40% of revenue for a brand, significantly higher than the industry average of 10% [6] Group 4: Future Prospects of Independent Sites - The independent site industry is moving towards more standardized operations, addressing challenges such as regulatory changes and rising traffic costs [7] - Future development will focus on branding and quality, accelerating the journey of cross-border e-commerce towards global brand expansion [7]
汇聚全球资源 助力杭州打造“跨境电商国际合作枢纽”
Hang Zhou Ri Bao· 2025-07-10 02:52
10年前,杭州还只是跨境电商的一片"试验田",10年后,这里已成长为跨境电商交易额超1500亿元 的产业高地,培育出了完整的跨境电商生态链,杭州用10年时间书写了中国跨境电商发展的"杭州样 本"。7月10日,2025全球跨境电商交易博览会开幕,这场汇聚全球1300余家企业、平台和机构的博览 会,再次展现杭州作为跨境电商枢纽城市的强大魅力。 作为杭州今年规模最大的跨境电商行业盛会,展会将围绕"全球贸易新机遇,跨境电商新生态"主 题,搭建国际交流、产业对接、创新合作的平台。本届展会上,除衢州、临海等产业带之外,广东、江 苏、福建等省份的20多个地市均有产业带企业参展,覆盖消费电子、家居宠物、户外五金、时尚礼品、 母婴玩具等30多个跨境热门品类,将与国际买家精准对接。 在"杭州模式"的成功经验带动下,全国已部署新设177个跨境电商综试区,激发出我国对外贸易发 展的巨大潜能。 杭州跨境电商的快速发展,得益于政策创新、产业集聚和生态完善。10年来,杭州在全国首创"六 体系两平台",即信息共享、金融服务、智能物流、电商信用、统计监测、风险防控六大体系,线上"单 一窗口"和线下综合园区两大平台,并率先应用跨境电商9610、 ...
订单亮眼 产能扩张 并购火热 A股公司全球化布局多点开花
Shang Hai Zheng Quan Bao· 2025-07-09 18:22
Group 1: Core Insights - A-share companies are experiencing significant overseas expansion, with notable achievements in infrastructure, biomedicine, and equipment manufacturing, leading to large overseas orders [2][3] - The shift in Chinese enterprises' overseas strategy is moving from cost-driven to innovation-driven, leveraging advanced supply chains, international talent, and digital technologies [2] Group 2: Large Orders and Competitive Strength - A-share companies have secured substantial overseas contracts, particularly in the infrastructure sector, with notable projects including a $1.6 billion contract for a gas processing plant in Iraq and contracts totaling approximately 5.34 billion yuan for the China-Kyrgyzstan-Uzbekistan railway [3][4] - In the biomedicine sector, companies like Rongchang Bio are accelerating internationalization, exemplified by a licensing agreement with Vor Bio worth up to $4.1 billion [4] - Equipment manufacturing firms are also making strides, with agreements such as a $406 million contract for a conveyor system in Guinea, enhancing their international market presence [4] Group 3: Accelerated Overseas Capacity Layout - Several A-share companies are intensifying their overseas production capacity, viewing local production as a key driver for global competitiveness [6] - Companies like Linglong Tire are investing $1.193 billion in a production base in Brazil, aiming for an annual output of 14.7 million high-performance tires [6] - Other firms, such as North Special Technology and Zhongke Electric, are also establishing production bases in Thailand and Oman, respectively, to enhance their global supply chain [7] Group 4: Rising Trend of Overseas Mergers and Acquisitions - The number of disclosed overseas mergers and acquisitions by A-share companies has surpassed 60 in the first half of the year, with a focus on electronics, automotive parts, and machinery [9] - Companies are pursuing overseas acquisitions to enter emerging markets and enhance their technological capabilities, as seen with Dongshan Precision's dual acquisitions in the optical communication sector [9][10] - The strategy of overseas mergers and acquisitions is aimed at resource and market integration, with firms like Luoyang Molybdenum consolidating their overseas mineral resource reserves [10]
茶咖日报|茶颜悦色官宣出海计划,以线上零售试水北美市场
Guan Cha Zhe Wang· 2025-07-09 10:33
Group 1 - Cha Yan Yue Se announces its overseas expansion plan, starting with online retail in the North American market [1] - The company will launch six online stores on platforms such as Shopify, Amazon, TikTok, Walmart, Weee, and Yami, with over 40 products including snacks, tea sets, and cultural merchandise [1] - The brand emphasizes the need for a deeper understanding of the overseas market and aims for standardized product quality and services through online retail as a practical approach [1] Group 2 - Tianye Innovation Co., Ltd. and its chairman, Yao Jiuzhi, received disciplinary action from the Beijing Stock Exchange for financial reporting violations [2] - The company revised its profit figures significantly, with total profit adjusted from 34.08 million to 14.21 million, and net profit from 28.59 million to 9.65 million [2] - Tianye Innovation is a key supplier of raw juice for well-known tea brands such as Nayuki Tea and Mixue Ice Cream, providing a one-stop solution of "products + formulas + services" [2] Group 3 - Ba Wang Cha Ji plans to officially enter the Philippine market in August, opening three stores in the Metro Manila area [3] - The brand is currently hosting a pop-up event in the Philippines, allowing visitors to sample its popular Jasmine Green Milk Tea for free [3] Group 4 - Starbucks is working to eliminate the use of canola oil in its food offerings in the U.S. and will introduce avocado oil for cooking eggs [4] - The company is undergoing a brand transformation aimed at reversing declining sales by introducing healthier menu options [4] - Starbucks CEO Brian Niccol stated that the company will align its food offerings with U.S. government health priorities, which are focused on reducing the use of soybean and canola oils [4]
CEO锦囊·出海季|出海浪潮下,厂二代如何接班?
3 6 Ke· 2025-07-09 08:09
Group 1 - The article discusses the transition of 6 million factories in China, focusing on the new generation of factory successors, referred to as "factory second generation," and their ability to adapt to changing global manufacturing demands [1][4] - The conversation highlights the blurred lines between work and personal life for the factory second generation, emphasizing the pressure and freedom they experience compared to traditional employees [3][10] - The company is expanding its operations internationally, with a new office established in Frankfurt, aiming to introduce its full product line to the European market [4][11] Group 2 - The core competitiveness of the straw production lies in quality control and environmental, social, and governance (ESG) practices, rather than technological barriers [5][6] - The company is focusing on B2B clients, including Fortune 500 supermarkets and leading beverage brands, with a strong emphasis on customized product requirements [8][9] - The company is exploring digital transformation initiatives, including the implementation of paperless offices and ERP systems, while also planning to diversify its product offerings beyond straws [11][13] Group 3 - The company faces challenges in attracting young talent due to the perception of factory jobs as less prestigious compared to positions in large foreign enterprises [12] - Future plans include achieving self-sufficiency for the Shanghai branch within the first year and transitioning the sales department to enhance operational efficiency [13]