Core Insights - The article highlights eight sectors that are thriving despite the economic downturn, suggesting that wealth opportunities can be found in unexpected areas. Group 1: Second-Hand Economy - The second-hand economy is rapidly growing, with sales of items like light bottles reaching 150 billion yuan. Some individuals are successfully refurbishing old furniture and selling it at a 30% premium, while others are specializing in cleaning and reselling baby and digital products at an 80% markup [1]. Group 2: Emotional Value and Affordable Entertainment - Under pressure, consumers are willing to spend on affordable entertainment, with the 2025 Spring Festival box office expected to reach 7 billion yuan. The game "Black Myth: Wukong" sold 4.5 million copies in three months, generating over 1.5 billion yuan in revenue. Short dramas and gaming services are also seeing increased demand [3]. Group 3: Value of Affordable Consumption - The trend of affordable consumption is on the rise, with sales of low-cost food items like pickled vegetables and instant noodles soaring, and pickled vegetables seeing a price increase of 40%. Community group buying has surpassed 30 million daily orders, and discount snack stores are proliferating, with brands like Haitegou reporting annual revenue growth of 200% [5]. Group 4: Skills Exchange and Vocational Education - In tough economic times, there is a growing demand for skill enhancement, with orders for courses in Python programming and CAD design increasing by 230%. A former delivery worker has successfully launched a course on optimizing delivery routes, selling over 5,000 units at 298 yuan each [7]. Group 5: Silver Economy - The silver economy is emerging as a significant market, with over 300 million people aged 60 and above in China. New professions such as bathing assistants and elderly capability assessors are developing, with service fees ranging from 200 to 800 yuan per session [5]. Group 6: Repair Services - The demand for repair services has surged during the economic downturn, with a growth rate of up to 82%. High-margin repair projects, such as mobile phone screen repairs, can yield profit margins exceeding 60% [8]. Group 7: Domestic Substitution - The trend of domestic substitution is becoming essential, with companies like SMIC increasing production capacity and WPS software gaining 500 million users, growing at 30% annually. There are opportunities for service providers to teach users about domestic software [10]. Group 8: Green Economy - The green economy is witnessing new opportunities under the dual carbon goals, with significant growth in sectors like photovoltaics and energy storage. The number of buyers for new energy charging piles has increased by 2.5 times, with transaction volumes rising by 184% [13].

Group 1 - The core idea is that despite a perceived economic downturn, certain industries are thriving and generating significant profits, particularly in Japan and China [2][3][29] - The concept of a "low-desire society" does not equate to a lack of opportunities; instead, it presents unique business prospects [3][29] - Consumption patterns are shifting, with a focus on second-hand markets and affordable luxury items, indicating a migration of demand [4][5][6][7][8] Group 2 - The second-hand economy is booming, with platforms like Xianyu and Zhuanzhuan seeing substantial growth in user activity and transaction volume [8][9] - The pet economy is flourishing, with brands like Inaba in Japan and Guobao in China experiencing strong sales, reflecting a shift in spending priorities towards pet care [10][11][12] - The adult care market is expanding, particularly in China, with products like adult diapers showing significant growth potential [13][14][15] Group 3 - Health food and beverage sectors are rising due to changing demographics and increased health awareness, with brands like Dongfang Shuye and Jianchun gaining traction [17][18][19] - The beauty and personal care market is thriving, with products like Ulike hair removal devices achieving substantial sales [20] - Outdoor and leisure products are seeing increased demand, with brands like Kailas and Camel experiencing rapid sales growth [21] Group 4 - The emotional economy is gaining traction, with brands like Labubu and Rio catering to consumers seeking comfort and enjoyment [22][23] - The convenience economy is on the rise, with frozen food brands and smart home appliances addressing the needs of younger generations who prioritize time-saving solutions [25][26][27][28] - The overall trend indicates that in a low-desire market, time-saving innovations may hold more commercial value than cost-saving measures [28][29]

Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in the context of Japan's "lost 30 years" and its implications for China [3][4]. Group 1: Emerging Opportunities - The concept of a "low-desire society" does not equate to a lack of opportunities; instead, it presents new avenues for business growth [4]. - Consumer behavior is shifting towards second-hand markets, with significant growth in platforms like Xianyu and Zhuanzhuan, indicating a rising demand for second-hand goods [6][9]. - The pet economy is booming, with brands like Guobao and Zhongchong seeing strong sales as consumers prioritize spending on pets over traditional family structures [11][12][15]. - The adult care market is expanding, particularly in China, where products like adult diapers are expected to see significant growth due to an aging population [16][18]. - The beauty and wellness sectors are thriving, with products like collagen supplements and at-home beauty devices gaining popularity, reflecting a continued consumer focus on aesthetics [23]. - Outdoor and leisure activities are on the rise, with brands in camping and outdoor gear experiencing increased sales as consumers seek experiences over material possessions [24][30]. - The emotional economy is gaining traction, with products that provide comfort and joy, such as low-alcohol beverages, becoming increasingly popular [25][26]. - The "lazy economy" is emerging, driven by younger generations who prefer convenience, leading to growth in frozen food and smart home appliances [29][31]. Group 2: Market Trends and Strategies - The article suggests that the current economic climate, often viewed as a "winter," actually presents opportunities for those willing to invest in counter-cyclical sectors [33]. - The upcoming event, "Black Horse Consumption Rise," aims to provide insights into how Japanese and Chinese companies can thrive in a stock market era through product innovation and brand expansion [34][39]. - The importance of understanding consumer needs and market segmentation is highlighted, with successful companies focusing on niche markets and innovative product offerings [42]. - The article discusses the significance of global branding and the need for Chinese companies to build trust in international markets through effective storytelling and cultural adaptation [43][49].