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旅途中转站,流量变“留量”(余音)
Ren Min Ri Bao· 2025-10-03 22:02
Core Viewpoint - The transformation of highway service areas reflects a shift in development concepts, driven by the integration of transportation and tourism, as well as rising consumer expectations for travel experiences and public services [1][2]. Group 1: Policy and Development - In 2017, the Ministry of Transport and five other departments issued guidelines to promote the integration of transportation and tourism, encouraging the addition of various services in highway service areas, such as leisure, logistics, ticketing, tourism information, and local product sales [1]. - Several distinctive service areas have been recognized as demonstration cases for the integration of transportation and tourism, accelerating the process of this integration [1]. Group 2: Demand and Supply Dynamics - The shift in travel structure has led to a rise in self-driving trips, with small passenger vehicles accounting for over 90% of total traffic during major holidays, making service areas a new entry point for traffic [1]. - Service areas are evolving from traditional models of "gas station + restroom + convenience store" to a new model of "service area + tourism," aiming to convert traffic into sustained visitor engagement [1]. Group 3: Future Expectations - With the largest domestic tourism market and highway network globally, there is an expectation for more highway service areas to become cultural stages, engines for industrial development, and boosters for regional economies through continuous innovation and quality upgrades [2].
旅途中转站 流量变“留量”(余音)
Ren Min Ri Bao· 2025-10-03 21:47
Core Insights - The transformation of highway service areas reflects a shift in development concepts, driven by the increasing demands of consumers for transportation functions, public services, and travel experiences [1][2] Group 1: Policy and Development - In 2017, the Ministry of Transport and five other departments issued guidelines to promote the integration of transportation and tourism, encouraging the addition of services such as leisure, logistics, ticketing, tourism information, and local product sales in highway service areas [1] - Several distinctive service areas have been selected as demonstration cases for the integration of transportation and tourism, accelerating the process of deepening this integration [1] Group 2: Demand and Supply Dynamics - The shift in travel structure has led to highway self-driving becoming the main mode of travel, with small passenger vehicles accounting for over 90% of total traffic during major holidays [1] - Service areas are evolving from traditional models of "gas station + restroom + convenience store" to a new model of "service area + tourism," converting traffic into retained visitors [1] Group 3: Future Outlook - The expectation is for more highway service areas to transform into cultural stages, new engines for industrial development, and boosters for regional economies through continuous innovation and quality upgrades [2]
自驾旅途 人们为何在服务区流连忘返? 高速服务区 转型文旅打卡地(视线)
Ren Min Ri Bao· 2025-10-03 21:45
Core Viewpoint - The transformation of highway service areas into multi-functional cultural and recreational hubs enhances the travel experience for tourists, moving beyond the traditional perception of service areas as mere rest stops [1][2][3]. Group 1: Cultural and Recreational Transformation - The Tai'an service area has undergone a "Tai Mountain culture" themed renovation, becoming a vibrant showcase of Qilu culture, featuring elements like a welcoming pine tree and a "heaven and earth" screen [2]. - The service area offers local specialties and crafts, such as peach wood carvings and Huangjing tea, allowing visitors to take home a piece of local culture [2]. - Seasonal events like "New Year Market" and "National Day Carnival" have turned the service area into a lively shopping and entertainment destination [3]. Group 2: Integration with Tourism - The Tai'an service area has established connections with nearby tourist attractions, facilitating a seamless travel experience where visitors can park, rest, and access shuttle services to scenic spots [4]. - The integration of dining, accommodation, and recreational services creates a comprehensive vacation experience for travelers [4]. Group 3: Innovative Designs and Experiences - The Yangcheng Lake service area features a "miniature" Suzhou city design, with extensive gardens and cultural performances, enhancing the aesthetic and cultural appeal [5][6]. - The service area has seen a significant increase in visitor engagement, with average stay times extending from 15 minutes to 45 minutes, indicating a shift from a mere stopover to a destination [7]. Group 4: Diverse Offerings in Service Areas - The Cold Water service area combines traditional automotive services with recreational activities, including outdoor sports and wellness experiences, redefining the concept of highway service areas [8][9]. - The Cold Water service area features a forest restaurant known for its wild mushroom hot pot, providing a unique dining experience that emphasizes fresh, local ingredients [10]. - The development of the Cold Water service area has positively impacted surrounding tourist attractions, creating a network of eco-tourism opportunities that attract over 1 million visitors annually [10].
万桥飞架畅通高速平原 贵州加快交旅融合布局
Jing Ji Ri Bao· 2025-10-02 22:15
Core Points - The Huajiang Gorge Bridge, which recently opened, sets world records with a bridge deck height of 625 meters and a main span length of 1420 meters, serving as a significant transportation hub and a benchmark for bridge-tourism integration in Guizhou [1] - Guizhou is developing a comprehensive tourism plan for the bridge area, aiming to integrate the bridge's impressive features with the region's natural beauty, cultural history, and ethnic diversity, creating a "world-class bridge-tourism integration new identifier" [1] - The province has made significant advancements in transportation infrastructure, with over 32,000 bridges built or under construction and highway mileage exceeding 9,000 kilometers, facilitating the growth of the local cultural tourism industry [1] Transportation and Tourism Integration - Guizhou is adopting a "transportation+" model to develop low-altitude economy, performing arts economy, and event economy, fostering new business formats in tourism integration [2] - The province is focusing on high-standard construction of integrated transportation and tourism facilities, planning a development layout that relies on major transportation hubs like Guiyang North Station and Longdongbao International Airport [2]
四川新增一批开放式服务区、收费站 “拆墙”迎客 邀你花式打卡
Si Chuan Ri Bao· 2025-10-02 01:43
Core Insights - The article discusses the recent developments in Sichuan's open service areas and toll stations, which aim to enhance travel experiences during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Open Service Areas - Sichuan has introduced four new open service areas, bringing the total to five, which include various thematic attractions and services [2]. - The first open service area, the Chajiang Tianfu Service Area, has been designated as a 4A scenic spot, offering visitors experiences related to tea culture [2]. - The Mi Yi Service Area has transformed local agricultural products, such as tomatoes, into cultural symbols, creating a marketplace for direct sales from farmers [2]. Group 2: Open Toll Stations - Three new open service-type toll stations have been established, allowing for a range of services beyond just toll collection, including parking and shopping [4]. - These toll stations are designed to enhance user experience by providing essential services such as charging stations and rest areas [5]. - The open toll stations aim to create a multifunctional hub that meets diverse travel needs, including retail and relaxation options [5].
“世界第一”,不只是一座桥!
Core Viewpoint - The completion of the Huajiang Canyon Bridge in Guizhou marks a significant advancement in bridge construction technology, showcasing China's engineering capabilities and creating new opportunities for tourism and economic development in the region [1][4][14]. Group 1: Bridge Construction and Technology - The Huajiang Canyon Bridge is a record-breaking structure, measuring 2890 meters in length and 625 meters above the water surface, making it the tallest and longest bridge in the world [1][4]. - The project has resulted in 17 national invention patents and 4 utility model patents, with 6 technologies being national firsts, including innovative wind observation and cable installation systems [4][10]. - The construction team utilized advanced technologies such as a Doppler laser radar wind measurement system and a fourth-generation smart cable hoisting system, significantly improving safety and efficiency [5][4]. Group 2: Economic and Tourism Impact - The bridge is designed to integrate transportation with tourism, featuring a service area that offers various extreme sports and scenic views, expected to attract over one million visitors annually [10][11]. - The "bridge-tourism integration" model is seen as a new engine for regional economic development, transforming Guizhou's tourism from a focus on individual attractions to a more holistic approach [11][14]. - The bridge's completion is part of a broader initiative to enhance transportation infrastructure in Guizhou, which has seen significant growth in the number of bridges and roadways, facilitating better access to tourist destinations [14][16].
国庆中秋假期来临 各地文旅有哪些新玩法?
Group 1: Holiday Tourism Trends - The upcoming National Day and Mid-Autumn Festival holiday is expected to see a total of 2.36 billion trips, averaging about 295 million trips per day [1] - Local tourism departments are implementing various strategies to attract visitors during the holiday [1] Group 2: Infrastructure and Tourism Integration - The integration of large-scale infrastructure projects with tourism, such as the Huajiang Grand Canyon Bridge, is creating new cultural and tourism consumption spaces [1] - Modern infrastructure is not only a means of transportation but also serves as a beautiful scenic spot, enhancing the tourism experience [1] Group 3: Sustainable Tourism Development - To transform tourist attractions from temporary popularity to lasting appeal, continuous innovation and product iteration are essential [2] - Engaging visitors through interactive experiences and updated content is crucial for maintaining interest [2] Group 4: Government Initiatives in Tourism - The opening of government canteens during holidays enhances public service supply and optimizes the supply-demand structure in tourism [3] - This initiative reflects a people-centered tourism development philosophy, aiming to improve the overall tourist experience [3] Group 5: Future of Tourism Development - The focus of tourism development should be on meeting the evolving needs of the public, promoting inclusive tourism [4] - Emphasizing cultural and tourism integration, as well as leveraging technology for smart tourism, is vital for future growth [4]
九绵高速通车串联起沿线30余处优质文旅资源 川西天路开启交旅融合新格局
Si Chuan Ri Bao· 2025-09-30 00:35
Core Points - The "Three Rings and Nine Pearls" tourism route covers a total distance of 4,500 kilometers, connecting six 5A-level scenic spots and 47 4A-level scenic spots [1] - The "Three Rings" consist of the "Fast Travel" ring, which includes the "East Ring," "West Ring," and "Main Ring," allowing tourists to choose different routes based on their travel plans [1] - The "Nine Pearls" are themed slow travel routes that connect three categories of nine small tourism loops [2] Infrastructure Development - The Jiuzhai-Mianyang Expressway (referred to as Jiuzhai Expressway) is 245.8 kilometers long, connecting various scenic areas and forming a new travel integration model [2][3] - The expressway significantly reduces travel time from Chengdu to Jiuzhai Valley from 8 hours to approximately 4 hours, and from Mianyang to Jiuzhai Valley to about 3 hours [2] - The expressway ends the historical lack of highway access for Jiuzhai Valley, Pingwu, and Beichuan counties, improving travel for over 1.94 million residents [3][6] Construction Challenges - The Jiuzhai Expressway took 9 years to complete, involving over 40,000 builders, making it one of the longest construction periods for a highway in Sichuan [4] - The construction faced numerous challenges, including complex geological conditions and natural disasters such as earthquakes and landslides [5] - The expressway features 131 bridges and 45 tunnels, with a bridge-tunnel ratio of 82.15%, and includes the challenging Baima Tunnel, which is one of the highest difficulty levels for highway tunnels in China [5] Economic Impact - The expressway has led to a significant increase in tourism, with local villagers reporting a two to threefold increase in visitors and a substantial rise in income from tourism-related businesses [6] - The opening of the expressway has facilitated job creation in the local area, with residents finding employment opportunities in tourism and related services [6][7] - The expressway connects to other major highways, enhancing the regional transportation network and creating a convenient provincial transportation corridor [7] Future Developments - By the end of the year, Sichuan plans to complete 13 more highway projects, adding approximately 840 kilometers to the highway network, with a total of over 11,000 kilometers of highways expected [8] - The "14th Five-Year Plan" aims to add nearly 3,000 kilometers of highway during the period, further enhancing connectivity and accessibility in the region [8]
四川港投:挺起内陆开放高地“硬脊梁”
Si Chuan Ri Bao· 2025-09-28 22:41
Core Viewpoint - Sichuan Port Investment Group (四川港投) has established itself as a key player in supporting the open economy of Sichuan province, leveraging its logistics and trade capabilities to enhance the province's connectivity and trade efficiency in the context of national strategies like the Belt and Road Initiative and the Western Land-Sea New Corridor [11][12][13]. Group 1: Company Development and Achievements - Sichuan Port Investment Group has been recognized as one of the top 500 Chinese enterprises, with 17 companies from Sichuan making the list in 2025 [11]. - Since its establishment, the asset scale of Sichuan Port Investment Group has doubled, and it has maintained its position as the leading provincial enterprise in foreign trade for three consecutive years [12]. - The company has developed nearly 50 direct shipping routes to Japan, South Korea, and Southeast Asia, and operates over 6,000 cross-border truck services [12]. Group 2: Strategic Initiatives - The company has implemented a "one carrier, four platforms" development strategy, focusing on building a comprehensive logistics and trade service platform [11]. - Sichuan Port Investment Group has invested in the construction of the Chengdu South Collection and Distribution Center, aiming for an annual output value of 10 billion yuan and an import-export volume of 2 billion yuan [12]. - The company has established a multi-modal transport digital platform that has reduced cargo matching time from days to minutes, cutting logistics costs by 15% to 30% [12]. Group 3: Infrastructure and Logistics Network - Sichuan Port Investment Group has become the main force in water transport construction in the province, accounting for over 70% of water transport investment and 90% of container throughput [11][12]. - The company is actively developing a multi-dimensional transportation network that integrates rail, road, and air transport, enhancing the logistics capabilities of Sichuan [12]. - The company has built a comprehensive logistics data interaction system, utilizing AI and big data to optimize logistics operations [12][13]. Group 4: Social Responsibility and Innovation - Sichuan Port Investment Group has been recognized for its contributions to social responsibility, including helping underdeveloped areas and promoting sustainable practices [13]. - The company has initiated innovative projects such as a zero-carbon smart logistics park, which aims to reduce carbon emissions significantly [13]. - Sichuan Port Investment Group is committed to integrating logistics with technology and finance, creating a new model for the logistics industry [13].
四川交通投资的拉动力从哪来
Si Chuan Ri Bao· 2025-09-25 09:15
Overall Situation - In the first eight months, Sichuan province completed construction investment of 1799.5 billion yuan in road and waterway projects, accounting for nearly 70% of the annual target, with fixed asset investment growth rate ranking second among major economic provinces [1][2] Road Investment - Highways saw an investment of 892.5 billion yuan from January to August, while national and provincial trunk lines received 417 billion yuan, completing 1021 kilometers of new or renovated roads [1][3] - Rural roads achieved an investment of 251.3 billion yuan, with 7528.5 kilometers of new or renovated roads completed [1] Waterway Investment - Waterway projects completed an investment of 39.1 billion yuan, with nine projects, including the Minjiang Longxikou hydropower hub, accelerating construction [1][5] Major Projects - The recently completed Jiuzhaigou-Mianyang Expressway will allow for a direct high-speed route from Chengdu to Jiuzhaigou, reducing travel time to four hours [1] - The Xichang-Shangri-La Expressway is under large-scale construction, featuring significant engineering challenges with a bridge-tunnel ratio of 73.4% [3] New Projects and Future Plans - Sichuan plans to start construction on 1000 kilometers of new highways this year, with seven projects already initiated, totaling an investment of 1720 billion yuan [4] - The province aims to complete 900 kilometers of highways, 1600 kilometers of national and provincial trunk lines, and 10,000 kilometers of rural roads by 2025 [9] Investment Mechanisms - Sichuan is implementing a multi-source investment mechanism to optimize funding for projects, utilizing BOT or ROT models to attract social capital [6] - The estimated total investment for eight approved highway projects is 2105.39 billion yuan, averaging 263.17 billion yuan per project [6] Technological Innovations - The use of TBM technology in the construction of the Daliangshan No. 1 Tunnel is expected to reduce the construction period from seven years to five [8] Strategic Development - Sichuan is focusing on integrating transportation with digitalization, tourism, and energy sectors to foster new investment growth [9][10] - The province is also planning to enhance its logistics infrastructure and expand into artificial intelligence and low-altitude economy applications [10]