Workflow
消费新场景
icon
Search documents
“花漾苏州 桂香满城”系列活动9月27日起正式启动
Su Zhou Ri Bao· 2025-09-20 00:06
Group 1 - The core event "Flowering Suzhou, Fragrant City" will start on September 27, organized by the Suzhou Garden and Greening Administration, featuring various activities centered around osmanthus flowers [1] - The osmanthus market, a key highlight of the event, will run daily from September 27 to late October at Suzhou Osmanthus Park, integrating food, folk customs, intangible cultural heritage, and creative cultural products [1] - Additional themed activities related to osmanthus will be launched in collaboration with neighboring cities and districts, including Zhangjiagang, Changshu, Taicang, Wujiang, Wuzhong, and Gusu [1] Group 2 - The event will include an immersive experience titled "Smelling Osmanthus and Appreciating the Moon," featuring cultural storytelling, social media engagement, handicraft workshops, and a short video competition [2] - The CCTV program "Flowers Blooming in China" will showcase Suzhou's osmanthus viewing spots and the cultural stories behind them, highlighting the flourishing development of the osmanthus industry in Suzhou [2]
首店集群、政策惠民、文旅创新 解锁消费“新姿势”!海州以三大抓手培育场景经济
Yang Zi Wan Bao Wang· 2025-09-15 06:19
Core Insights - The article highlights the vibrant economic activity in Haizhou District, driven by innovative consumption scenarios and cultural tourism initiatives [1][4] Group 1: Consumption Scenarios - Haizhou District is focusing on cultivating new consumption scenarios, with a core goal of fostering a cluster of first-store economies, which has led to the establishment of approximately 1,200 brands across six major shopping centers, including 230 first stores, accounting for over 19% of the total [2] - The opening of the Xiaomi car store at Wuyue Plaza attracted over 10,000 test drives in its first week, resulting in a 30% year-on-year increase in surrounding retail and dining consumption [2] Group 2: Policy Initiatives - The district has implemented "old-for-new" policies for appliances and vehicles, covering over 80% of the city, benefiting thousands of households and effectively lowering consumption barriers [3] - New high-quality residential projects, such as "September Mansion," are being launched to meet the demand for improved housing, thereby supporting stable growth in the housing consumption market [3] Group 3: Cultural and Tourism Innovation - Haizhou District leverages its rich cultural heritage to enhance consumer experiences, with initiatives that include the introduction of creative shops and themed performances, which have significantly upgraded the cultural tourism landscape [4] - The district has successfully registered 180 cultural creative copyrights and developed immersive experiences, such as interactive performances, which have increased its appeal as a tourist destination [4] - Haizhou has gained recognition as a provincial-level cultural tourism consumption demonstration unit, further solidifying its status as a preferred location for visitors [4]
“厨”类拔萃“味”你喝彩——2025成都都市圈厨艺大赛海选圆满收官
Zhong Guo Jing Ji Wang· 2025-09-12 11:02
Core Insights - The 2025 Chengdu Metropolitan Area "Farmhouse Cuisine Competition" successfully concluded its preliminary selection, showcasing diverse culinary talents from various districts and counties in Chengdu [1][3] - The competition aims to promote the development and quality enhancement of farmhouse dining in the Chengdu region through culinary exchange [1][3] Group 1: Competition Overview - The event was organized by the Sichuan Provincial Office for Promoting the Integrated Development of Chengdu, Deyang, Meishan, and Ziyang [1] - Participants showcased their culinary skills through one-minute videos, highlighting signature dishes and the scenic beauty of their respective farmhouse establishments [3] - A panel of seven authoritative experts in Sichuan cuisine evaluated the teams based on four dimensions: consumer scenarios, culinary and cultural aspects, expressiveness, and market potential [3] Group 2: Evaluation and Impact - The competition featured high-level representation from various districts, demonstrating excellence in scale, revenue, environment, and service [3][4] - The event is expected to facilitate exchanges in technology, management, and operations within the farmhouse industry, promoting rural culinary culture and new consumption scenarios [3][4] - Many participating farmhouse establishments are rooted in family culinary traditions while also innovating to meet modern consumer trends [3][4] Group 3: Advancements in Farmhouse Dining - The participating farmhouse teams are described as "culinary artists," blending traditional home-style cooking with professional presentation and service standards [4] - The competition has seen a significant upgrade in the quality of farmhouse dining, with improvements in scale, decor, and menu offerings [4] - A total of 30 farmhouse teams advanced to the Chengdu division of the competition, including notable representatives from various districts [4]
人民眼·提振消费丨培育消费新场景 激发消费新活力
Ren Min Ri Bao· 2025-09-12 02:14
Core Insights - The article discusses the emergence of new consumption scenarios in various regions of China, highlighting innovative spaces that integrate leisure, shopping, and cultural experiences to enhance consumer engagement and satisfaction [1][5][21] Group 1: New Consumption Scenarios - The concept of "new consumption scenarios" is defined as a systematic integration of new business formats, models, and products aimed at upgrading consumption quality and meeting the diverse needs of consumers [1][5] - The Chinese government has initiated measures to promote these new consumption scenarios, focusing on traditional consumption areas such as food, clothing, housing, and transportation [1][5] - Examples include "This Has Mountain" in Changchun, which combines indoor leisure with shopping, and transformed traditional markets into vibrant social spaces [1][5][7] Group 2: Space Innovation and Design - "This Has Mountain" was designed to create a unique indoor experience that mimics outdoor mountain climbing, attracting visitors with its innovative layout and design [5][6] - The project has successfully differentiated itself from traditional shopping malls by focusing on creating a micro-vacation and social destination, leading to increased foot traffic and consumer engagement [6][14] - Other examples of space innovation include the renovation of traditional markets in Kunming and the expansion of historical districts in Chongqing, which have incorporated modern amenities and aesthetic improvements [7][8] Group 3: Diverse Business Formats - The article emphasizes the importance of diverse business formats in attracting consumers, with examples of unique dining experiences and cultural activities being integrated into shopping environments [10][12] - "This Has Mountain" has shifted its focus from large chain brands to unique, locally-owned shops that offer distinctive products and experiences, enhancing the overall consumer experience [13][14] - The integration of cultural elements and creative activities has proven effective in increasing consumer dwell time and spending, as seen in various case studies [20][21] Group 4: Enhanced Consumer Experience - The article highlights the growing trend of experiential consumption, where consumers seek engaging and memorable shopping experiences rather than just transactional interactions [15][17] - Market operators are implementing measures to improve service quality and consumer interaction, ensuring a pleasant shopping environment that caters to both tourists and local residents [16][17] - The focus on food safety and customer service has become paramount, with market operators adopting new technologies and management practices to enhance the overall shopping experience [16][17] Group 5: Cultural Integration and Technology - The integration of cultural elements into commercial spaces is seen as a key strategy for enhancing consumer engagement and loyalty, with initiatives such as art exhibitions and cultural events being organized [19][20] - Technological advancements, such as immersive experiences in cultural venues, are being utilized to attract visitors and extend their stay, thereby increasing consumption [18][19] - The collaboration between businesses and educational institutions is fostering innovation and creativity, contributing to the development of unique consumer experiences [20][21]
培育消费新场景 激发消费新活力
Xin Hua Wang· 2025-09-11 23:57
Core Insights - The article emphasizes the emergence of new consumption scenarios, models, and products across various cities in China, highlighting their significance in enhancing consumer experiences and meeting the demand for high-quality living [1][2]. Group 1: New Consumption Scenarios - New consumption scenarios are being developed in cities like Changchun, Chongqing, and Kunming, integrating traditional consumption with innovative experiences [1][2]. - "This Has Mountain" in Changchun exemplifies a unique indoor leisure and tourism space that combines shopping with scenic experiences, attracting visitors and enhancing consumer engagement [5][6]. - The transformation of traditional markets into vibrant social spaces, such as the Daguanzhuang New Agricultural Market in Kunming, showcases the shift towards experiential consumption [7][8]. Group 2: Space Optimization and Innovation - The design of "This Has Mountain" was inspired by the need for differentiation in a competitive market, leading to the creation of a micro-vacation center that offers a unique shopping experience [5][6]. - The renovation of existing spaces, like the Daguanzhuang New Agricultural Market, has improved the shopping environment, making it more appealing to consumers [7][8]. - The expansion and renovation of the Ciqikou Historical and Cultural District in Chongqing have revitalized previously underutilized areas, enhancing the overall consumer experience [8][12]. Group 3: Diverse Consumption Choices - The integration of various business types, such as cafes and artisanal shops, in the back alleys of Ciqikou has created a more relaxed and diverse shopping environment [10][11]. - The focus on unique and high-quality offerings in "This Has Mountain" has led to a decrease in chain stores and an increase in distinctive local shops, enhancing consumer choice [12][13]. - The introduction of experiential elements, such as workshops and cultural events, has transformed traditional shopping into a more engaging experience [19][20]. Group 4: Service Optimization - The implementation of strict food safety measures and improved customer service in markets like Daguanzhuang has enhanced the overall shopping experience for both locals and tourists [15][16]. - The adaptation of service strategies to meet the needs of diverse consumer groups, including tourists and local residents, has become a priority for market operators [17][18]. - The focus on creating a welcoming atmosphere through staff training and customer interaction has led to increased customer satisfaction and repeat visits [16][17]. Group 5: Cultural Empowerment and Technology - The integration of cultural elements and technology in consumer spaces, such as the "Ciqikou Long Song" immersive experience, has enriched visitor engagement and extended their stay [18][19]. - "This Has Mountain" has hosted numerous cultural events, collaborating with local universities to foster creativity and attract a younger audience [19][20]. - The use of technology in storytelling and cultural presentations has transformed consumer interactions, making them more memorable and impactful [18][19].
培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The article discusses the emergence of new consumer scenarios in various cities, highlighting innovative spaces that integrate shopping and leisure experiences to enhance consumer engagement and satisfaction [3][4][5]. Group 1: New Consumer Scenarios - The concept of "new consumer scenarios" is defined as a systematic integration of new business models, products, and experiences aimed at upgrading consumption quality and meeting the demand for high-quality living [3][4]. - The Chinese government has initiated measures to cultivate new consumer growth points, focusing on traditional consumption areas such as food, clothing, housing, and transportation [3][4]. Group 2: Space Innovation - The "This Has Mountain" project in Changchun is an example of innovative space design, transforming a traditional shopping mall into a micro-vacation center that combines leisure and shopping [7][8]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a commercial landmark and was recognized as a national-level night culture and tourism consumption cluster in 2021 [8][9]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business offerings to enhance consumer experience, with examples of unique shops and cultural activities integrated into shopping spaces [15][16]. - In the "This Has Mountain" project, approximately 60% of visitors come for experiences rather than shopping, indicating a shift in consumer behavior towards experiential consumption [15][16]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives to enhance food safety and customer interaction in markets [18][19]. - The Daguanzhuang New Agricultural Market in Kunming has implemented measures to ensure food safety and improve customer service, resulting in increased visitor engagement and satisfaction [18][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is seen as a way to enhance consumer engagement, with initiatives like art exhibitions and cultural events attracting visitors [22][23]. - "This Has Mountain" has collaborated with local universities to host art exhibitions, enriching the cultural atmosphere and drawing in more visitors [22][23].
推动消费新业态、新模式、新产品不断涌现,吉林长春、重庆沙坪坝、云南昆明—— 培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 21:56
Core Insights - The article discusses the emergence of new consumer scenarios in various regions of China, highlighting innovative spaces that integrate shopping and leisure experiences, such as "This Has Mountain" in Changchun, which serves as a micro-vacation and social destination [1][5][6]. Group 1: New Consumer Scenarios - New consumer scenarios are being developed across China, integrating traditional consumption with innovative experiences to enhance quality of life [1][2]. - "This Has Mountain" in Changchun has become a notable example of a unique indoor leisure space that attracts visitors with its creative design and offerings [5][6]. - The initiative to create new consumer scenarios is supported by government policies aimed at boosting consumption and enhancing service quality [2][16]. Group 2: Space Innovation - The design of "This Has Mountain" was inspired by the need to differentiate from traditional shopping malls, focusing on creating an engaging environment that combines elements of nature and urban shopping [5][6]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a cultural and commercial landmark in the region [6][14]. - Other regions, such as Kunming and Chongqing, are also innovating their consumer spaces, with markets and historical districts undergoing transformations to enhance visitor experiences [8][9][10]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business models and offerings in attracting consumers, with "This Has Mountain" incorporating unique shops and experiences rather than focusing solely on well-known brands [13][14]. - In Kunming, the transformation of traditional markets into social and experiential spaces has led to increased visitor engagement, with significant foot traffic reported [8][15]. - The integration of cultural elements and local experiences into commercial spaces is seen as a way to enhance consumer engagement and satisfaction [20][21]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives aimed at ensuring food safety and enhancing customer interactions [16][18]. - The management of "This Has Mountain" and other markets is focused on creating a welcoming environment that encourages interaction between vendors and customers, enhancing the overall shopping experience [15][18]. - The rise of experiential tourism has led to a demand for more personalized and engaging service offerings in consumer spaces [15][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is emphasized as a strategy to enhance consumer loyalty and engagement, with events and exhibitions being organized to attract visitors [20][21]. - "This Has Mountain" has collaborated with local universities to host art exhibitions and cultural events, enriching the consumer experience and fostering community engagement [21][22]. - The use of technology and creative approaches in cultural presentations is seen as a way to deepen visitor engagement and extend their stay in these consumer spaces [19][20].
备战“十一”黄金周 传统商圈向“新”破题
Sou Hu Cai Jing· 2025-09-10 06:02
Core Insights - The article highlights the transformation of traditional shopping areas in Chengdu, particularly the Chunxi Road business district, into vibrant consumer spaces that cater to diverse needs and experiences [3][4][6]. Group 1: Business Environment - The Chunxi Road area has introduced 32 new stores from January to August 2023, achieving a retail sales total of approximately 20 billion yuan, reflecting a year-on-year growth of 7.5% [3]. - The COSMO shopping mall has become a popular destination for young consumers, with an average daily foot traffic of 15,000 during weekdays, doubling on weekends, and peaking at 40,000 during holidays [6][7]. Group 2: Consumer Experience - The Chunxi North project has revitalized the area by integrating traditional architecture with modern retail concepts, creating diverse shopping experiences that cater to various consumer preferences [4][6]. - The upgraded shopping malls are now hubs for product launches, with over 150 trendy brands, including more than 60% being first stores in the country or Southwest region, enhancing the youth culture ecosystem [7][9]. Group 3: Cultural Integration - The Chunxi Road area is not only focused on retail but also aims to showcase cultural vitality through events and experiences, such as the first "robotic 4S store" interactive exhibition, blending technology with consumer engagement [9]. - Efforts to enhance the shopping environment include international payment options and multilingual signage, making it more accessible for international tourists [10][12].
成都冲刺“十四五”消费目标:新场景、新业态如何增活力?
Mei Ri Jing Ji Xin Wen· 2025-09-03 08:36
Group 1 - The core objective for Chengdu in 2023 is to achieve a total retail sales of social consumer goods of 1.1 trillion yuan, building on last year's figure of 1.08 trillion yuan [1] - From January to July 2023, Chengdu's retail sales reached 654.98 billion yuan, marking a year-on-year growth of 5.9%, which outpaces both national and provincial growth rates [1] - Chengdu plays a crucial role in driving consumption in Sichuan and the western region, aiming to become an international consumption destination [1] Group 2 - The "Night Tour of Jinjiang" project has created a diverse consumption model that extends the consumption chain and enriches nighttime consumption scenes, attracting approximately 2.9 million visitors and generating revenue of about 24.88 million yuan this year [5][6] - The Iron Statue Temple Water Street is innovating with a "culture + first store + scene" model, with 60% of its brand merchants being first stores, contributing to Chengdu's consumption boost [6][7] - Chengdu has surpassed 4,000 first stores, ranking third in China after Beijing and Shanghai, highlighting its role in enhancing consumer engagement [6] Group 3 - Chengdu's high-tech sector is significantly enhancing consumer experiences, with over 6,000 digital cultural enterprises and a scale exceeding 110 billion yuan in the high-tech zone [7] - The integration of technology in cultural tourism is exemplified by the immersive experience projects, such as the "Disappearing Pharaoh - The Pyramid of Khufu Immersive Exploration Experience," which debuted in Chengdu [9] - The Night Tour of Jinjiang has upgraded its offerings by incorporating mixed reality technology, allowing visitors to experience a blend of historical and modern elements [9]
四川新闻联播丨消费新场景“点燃”安逸生活
Sou Hu Cai Jing· 2025-09-02 07:56
Core Insights - The Chinese government, led by General Secretary Xi Jinping, emphasizes the importance of boosting consumption and expanding domestic demand through innovative and diverse consumption scenarios [1] - Sichuan province has implemented various consumption promotion policies, resulting in a retail sales total of over 1.65 trillion yuan from January to July, a year-on-year increase of 5.6%, surpassing the national average by 0.8 percentage points [1] Group 1: Tourism and Consumer Experience - The historical area of Wenshu Fang in Chengdu has attracted over one million tourists since August, enhancing the local consumption experience through dining, tea, performances, and handicrafts [3] - The integration of commercial facilities within park spaces in Tianfu New District has redefined consumer habits, with peak daily foot traffic reaching 20,000 during weekends and holidays, and 70% of stores being first-time openings in Chengdu [7][10] Group 2: Local Business and Cultural Heritage - Local artisans, such as those practicing traditional crafts like grass dyeing, have drawn visitors from across the country and abroad, showcasing Sichuan's cultural heritage [8] - The night market culture in Chengdu, exemplified by vendors like Xiao Tao, reflects a blend of tradition and modern entrepreneurship, supported by favorable policies for outdoor markets [13][15] Group 3: New Consumption Scenarios - Sichuan has introduced 80 new consumption scenarios that have attracted over 18 million visitors and generated sales exceeding 15 billion yuan, highlighting the province's commitment to innovative consumer experiences [17] - The provincial government plans to implement five major initiatives to enhance consumption, including the establishment of 15 unique consumption innovation zones and 100 night economy hubs by the end of the year [20]