记者 吴卫群 李宝花 "五一"假期，上海文旅市场展现出强大吸引力，各项数据增长显著。 消费市场大数据实验室（上海）监测数据显示，4月30日—5月4日，上海线上线下共计消费594.6亿 元，同比增长13.1%。其中，线下消费331.5亿元，同比增长13.2%；线上消费263.1亿元，同比增长 12.9%。据上海旅游大数据监测，"五一"假期本市共接待游客1650.06万人次，同比增长1.61%。 线上线下融合构建消费新场景 假日期间，跨界融合的文旅商体展活动吸引了众多市民游客踏访，"票根联动"成为各类活动的标 配，带来了更丰富便捷的消费体验。 上海浪琴环球马术冠军赛与世博文化公园展开合作，联合推出"马术+温室花园"免预约双人套票、 假日限定打卡套章、赛事官方纪念品快闪店等主题活动，成功吸引大量亲子家庭与年轻客群参与，进一 步释放赛事的文化与旅游辐射力。 吴淞口国际邮轮港码头《大闹天宫》主题烟花和无人机秀、海昌海洋公园烟花盛典、金山城市沙滩 国际音乐烟花秀、上海国际赛车场音乐艺术嘉年华等一批"点亮夜空"的项目集中推出，直接带动了周边 的住宿业态。其中，金山沙滩烟花秀登上抖音同城热点事件TOP5，金山滨海地区5月2日 ...

5月5日，四川省商务厅监测数据显示，"五一"假期期间，全省550家重点商贸流通企业实现销售额 （营业额）25.1亿元，同比增长5.9%。另外，第三方大数据显示，全省线下共发生消费金额606.4亿 元，同比增长6.3%；消费笔数1.7亿笔，同比增长3.6%。全省消费市场供给多元、活力十足，消费潜力 加快释放。 "五一"假期，四川抢抓居民消费需求集中释放有利时机，全省商务系统组织"春启万象·购在天 府"消费促进活动，推出各具特色的促销活动。 首店经济、离境退税带动消费新热潮。泸州放大首店首展集聚势能，Sinsin四川首店、和序川南首 店、暴龙眼镜全国概念首店等七大首店亮相泸州，TEENIE WEENIE川南首展人气火爆，吸引众多消费 者打卡。成都加快推进"即买即退"，其中锦江区联动全区214家离境退税商店，以春熙路全省首个"即买 即退"集中退付点为核心，优化升级"购物+退税"一站式服务，促进"二次消费"，离境退税"即买即退"消 费金额较节前增长超270%。 互动玩法拉满假期氛围感。绵阳推出全国首部宝莲灯题材实景剧《宝莲灯·仙海奇缘》，吸引客流 15.29万人次、同比增长22.7%；宜宾推出全国首部行浸式躺游夜游《 ...

Core Insights - Chengdu experienced a significant increase in tourism during the "May Day" holiday, with inbound travel orders rising by 130% year-on-year, making it one of the top five destinations for inbound tourism in China [1][8] - The total online and offline consumption in Chengdu during the holiday reached 54.53 billion yuan, reflecting a 13.3% year-on-year growth [1] Tourism and Visitor Experience - Chengdu's diverse tourism offerings, including new scenic spots and immersive experiences, attracted a large number of visitors, with over 1.75 million tourists from outside the city during the holiday, a 5.7% increase [8] - The city introduced ten unique rural tourism routes prior to the holiday, leading to fully booked accommodations in various districts [3] - Chengdu's ecological parks and greenways became popular among visitors, with activities such as bird watching and cycling drawing significant crowds [5] Cultural and Entertainment Events - The holiday saw a surge in cultural events, including concerts and sports matches, with attendance at the music festival venues increasing by over 500% [10][12] - Chengdu's art scene thrived, with daily visitor numbers at the Chengdu Art Museum reaching 15,000, far exceeding normal attendance [10] Retail and Consumption Trends - The retail sector in Chengdu saw a notable increase in foot traffic, with luxury stores reporting a 50% rise in customer visits and some sales categories doubling [12] - The launch of new stores and exhibitions during the holiday contributed to a vibrant shopping atmosphere, with the JD Mall attracting over 200,000 visitors since its opening [12][13] Economic Impact - The influx of tourists and the variety of new consumption scenarios contributed to a significant boost in the local economy, with a 270% year-on-year increase in sales and tax refunds for outbound tax refund goods in the first quarter [15] - Chengdu's ability to transform its natural and cultural resources into economic benefits was evident during the holiday, showcasing the city's strong appeal and economic vitality [15]

Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]

Core Viewpoint - The Fengxian District in South Shanghai is leveraging the integration of commerce, tourism, culture, sports, and agriculture to drive the development of a "Consumption City" in South Shanghai through innovative consumer scenarios and supportive policies [1][3]. Group 1: Event Overview - The sixth Shanghai "Wuwu Shopping Festival" series of activities in Fengxian was officially launched with the theme "Xian City Beautiful Shopping, Enjoying Great Discounts" [1]. - The festival aims to create new consumption scenarios, new industrial momentum, and new urban vitality by focusing on the deep integration of commerce, tourism, culture, sports, and agriculture [1][3]. Group 2: Activities and Initiatives - The festival will feature multiple brand launches, the opening of the Guhua Pavilion POD commercial street, and the premiere of the play "Chang'an Twelve Hours" to establish Fengxian as a trendy consumption destination [3]. - Cultural consumption will be enhanced through exhibitions such as the Qing Dynasty monochrome glazed pottery exhibition and the Tang Dynasty lifestyle aesthetics exhibition, along with the large-scale original dance drama "Tiangong Kaiwu" [3]. - High-end sports events like the International Women's Rowing Elite Competition and the National Equestrian Championship will be held to stimulate public interest in sports consumption [3]. Group 3: New Consumption Models - Fengxian District plans to host a Pet Carnival to create pet-friendly shopping environments, opening new consumption avenues related to pet adoption and socialization [3]. - The district will also promote immersive outdoor consumption experiences through activities like the Fengxian Supply and Marketing Market, aligning with the "Weekend Economy" concept to enrich leisure activities for residents [3]. - An automotive consumption subsidy initiative will be launched, enhancing existing national and Shanghai automotive subsidies to establish Fengxian as a new hub for automotive consumption [3].

Core Viewpoint - The article highlights the development of new consumer scenes in Yibin, showcasing various projects aimed at enhancing local consumption and improving residents' quality of life through innovative and culturally rich experiences [1][16]. Group 1: Revitalization of Historical Buildings - The Austin Garden Restaurant, located in a century-old building, combines dining and cultural experiences, featuring a coffee area, restaurant, and chapel, thus creating a new composite consumption scene [4][6]. - The Guanyin Ancient Street, which has preserved 16 historical residences, has become a popular landmark since its opening in January 2021, attracting tourists with its unique offerings [6][8]. - The second phase of Guanyin Ancient Street is designed in the style of local historical architecture and includes various new businesses, enhancing the area's appeal to visitors during the May Day holiday [6][10]. Group 2: Innovative Consumer Scenes - The Zhu Li Xiang Street, focusing on bamboo culture, is Yibin's first immersive cultural tourism experience area, featuring a mix of commercial activities and cultural landmarks, with a current merchant occupancy rate of 70% [10][12]. - The Yibin Riverside C Group commercial project, which includes the Wangfujing shopping center, is set to be the largest commercial complex in Yibin, covering approximately 184,700 square meters and expected to be completed by the end of this year [12][14]. - E·PARK (Yibin Park) is a new park-style commercial area that will open at the end of May, featuring various unique brands and immersive digital art experiences, aimed at attracting a younger demographic [14][16]. Group 3: Consumer Promotion Initiatives - Yibin's government plans to implement four major actions to boost consumption, focusing on increasing income, enhancing consumer confidence, improving supply quality, and creating a favorable market environment [16].

Core Viewpoint - Consumption is identified as a crucial driver for sustainable economic growth in China, with a focus on boosting consumption and enhancing investment efficiency as key tasks for 2025 [2][8] Group 1: Research and Findings - The central research team, led by prominent leaders, conducted field studies in Shaanxi and Guangdong to gather insights on effective local consumption-boosting practices and challenges faced [3][7] - The team observed significant advancements in creating new consumption scenarios and growth points in both provinces, emphasizing the importance of community commerce in stimulating consumer activity [4][6] Group 2: Recommendations and Strategies - Recommendations include enhancing digital integration, optimizing business structures, and exploring sustainable operational mechanisms that combine public welfare with commercial interests to invigorate consumption [4][7] - The research team suggested leveraging local culture to create differentiated intellectual property (IP) and utilizing big data to analyze consumer preferences, thereby extending the consumption chain and improving regional collaboration [6][7] Group 3: Economic and Social Impact - The study highlighted the dual achievement of economic and social benefits, with a focus on job creation and community engagement through local tourism and cultural initiatives [5][6] - The team noted the need for a supportive policy framework to enhance consumer motivation, improve the consumption environment, and stimulate a virtuous cycle of consumption driving production and income growth [8]