虚假宣传
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“我们很专业,但证是自己印的” 记者揭秘渠道医美乱象
Sou Hu Cai Jing· 2025-11-02 07:08
Core Insights - The article highlights the issues and risks associated with the "channel medical beauty" model, where medical beauty institutions rely on intermediaries for customer acquisition, often leading to high commission fees and potential misrepresentation of services [1][28]. Group 1: Company Operations - Shenzhen Jiexika Medical Health Industry Group is actively recruiting agents nationwide, with over 200 branches established across 27 provinces [1]. - The company claims an annual revenue of approximately 10 to 20 billion [1]. - The channel manager indicates that the commission rate for intermediaries typically ranges from 50% to 55% for outstanding performance [2]. Group 2: Product Claims and Legal Issues - Jiexika promotes a high-end project called "Slimming Health," claiming a 70% repurchase rate and exclusive rights to the "NCGCF Cell Regulation Factor" technology [2]. - Investigations reveal that the patents related to "NCGCF" are either expired or were rejected, indicating that the claims of exclusive patent ownership are misleading [3][5]. - Legal experts assert that the company's marketing practices constitute false advertising and unfair competition under Chinese law [5]. Group 3: Marketing Practices and Consumer Experience - The article describes a trend of excessive marketing and service imbalance in channel medical beauty, where institutions prioritize short-term profits over quality service [26][28]. - In Wuhan's "Yue Ta" medical beauty clinic, male consultants are employed to attract female customers, and there are reports of unqualified personnel performing procedures without proper medical oversight [6][9]. - Membership systems are in place, with consumers expressing regret over high membership fees, indicating potential traps in the marketing strategy [11]. Group 4: Regulatory Environment and Recommendations - Experts emphasize the need for a regulatory framework specific to the medical beauty industry to address the lack of standards and oversight [29][30]. - Recommendations include implementing a "挂牌亮证" (displaying qualifications) system to verify the credentials of medical beauty consultants and enhancing regulatory enforcement against false advertising and excessive commissions [30][32]. - The article concludes that the medical beauty industry should prioritize safety and quality over profit-driven motives to ensure consumer trust and industry integrity [32].
人保寿险庆阳市中心支公司被罚款6万元 因存在虚假宣传行为
Feng Huang Wang Cai Jing· 2025-10-30 02:14
Group 1 - The core point of the news is that China People's Life Insurance (referred to as "the company") was fined 60,000 yuan for false advertising practices by the Financial Supervision Administration [1] - The assistant general manager and head of the urban branch, Ge Baoyu, was held responsible for the violations and received a warning along with a fine of 12,000 yuan [1] - The agent Qin Xue from the urban branch also received a warning for the same violations [1]
宣称抗肿瘤,怡鑫超市涉虚假宣传被罚6万元
Bei Jing Shang Bao· 2025-10-29 04:23
Core Viewpoint - The National Market Supervision Administration of China has announced a case of false advertising involving Yixin Supermarket, which misled elderly consumers with exaggerated claims about health products [1] Company Summary - Yixin Supermarket was found to have engaged in false advertising by promoting products such as vitamin D soft capsules and fish oil soft capsules with unsubstantiated health claims [1] - The supermarket attracted customers with a promotional offer of "10 eggs for 1 yuan" to draw in elderly consumers [1] - As a result of the investigation, Yixin Supermarket was fined 60,000 yuan for its misleading advertising practices [1] Industry Summary - The case highlights ongoing issues within the health product industry regarding the authenticity of health claims made by retailers [1] - The incident underscores the regulatory scrutiny faced by companies in the health and wellness sector, particularly those targeting vulnerable populations such as the elderly [1]
天价“高压电疗仪”瞄准老年人:夸大疗效引流,制造焦虑推销
Xin Jing Bao· 2025-10-29 04:21
Core Viewpoint - The article highlights the deceptive marketing practices surrounding the "high-pressure electric potential therapy device" sold by the company 科治好, particularly targeting elderly consumers who are often misled into purchasing the device under false pretenses of its health benefits [1][2][14]. Group 1: Company Practices - The company uses free trials to attract elderly customers, who are then subjected to aggressive sales tactics, including emotional manipulation and false claims about the device's effectiveness [3][5]. - The device is marketed as a treatment for various chronic conditions, despite being classified as a Class III medical device that should only be used in medical institutions [4][12]. - The company has faced multiple regulatory actions for false advertising and misleading claims over the years, including fines and warnings from authorities [5][15]. Group 2: Product Information - The high-pressure electric potential therapy device is designed to apply a high-voltage electric field to the body, with a peak voltage of up to 9000V, which poses significant operational risks if used improperly [4][11][13]. - The device is claimed to alleviate pain and improve blood circulation, but experts emphasize that it cannot cure diseases and may only provide temporary relief [12][13]. - The device's operation requires careful handling and is not suitable for untrained users, particularly the elderly, who may not be aware of the associated risks [11][13]. Group 3: Consumer Impact - Many elderly consumers report feeling pressured to purchase the device after experiencing its effects during trials, often leading to financial strain as they spend significant amounts of their savings [1][10]. - The marketing strategy includes showcasing testimonials from other users, which can create a false sense of efficacy and encourage further purchases among potential buyers [8][9]. - The company’s practices have raised concerns about consumer rights violations, particularly regarding the misleading promotion of the device's health benefits [14][15].
宁波一网友投诉理发被套路消费6万元 相关部门启动联合处置
Sou Hu Cai Jing· 2025-10-28 14:08
Core Points - A consumer reported being charged 60,000 yuan at a hair salon in Ningbo, alleging deceptive practices and forced consumption [1][4] - The local market supervision bureau has initiated a joint disposal mechanism, led by the police, to address the complaint [1] - The incident has sparked public concern and calls for investigation into potential false advertising and price fraud by the salon [4] Summary by Sections - **Incident Description** - A consumer visited a hair salon for a haircut and was told by the stylist that they had a scalp issue, leading to a series of upselling tactics involving expensive treatments [1] - The consumer ended up purchasing a package worth 60,000 yuan, which included 30 treatments priced at 26,400 yuan [1] - **Response from Authorities** - The Ningbo High-tech Zone Management Committee responded to the complaint, stating that an investigation has been launched and updates will be provided [4] - The market supervision department is involved in mediating the situation and verifying the legitimacy of the salon's practices [1][4] - **Public Reaction** - The case has gained traction on social media, with many users expressing skepticism about the salon's practices and urging regulatory scrutiny [4] - Key issues under investigation include the authenticity of the salon's diagnostic results and the legality of their pricing strategies [4]
地方新闻精选 | 河南新蔡县就疑似“萝卜岗”招聘致歉 澳门大学生被骗800万港元
Xin Lang Cai Jing· 2025-10-27 10:18
Group 1 - The recruitment process in Xincai County, Henan, has been criticized for potential favoritism, leading to an official investigation by the county's disciplinary committee [1] - A male driver in Haikou, Hainan, was detained for assaulting a police officer during a traffic incident, with no alcohol or drug involvement confirmed [1] - A female university student in Macau fell victim to a scam, losing a total of 800 million HKD after being misled by individuals posing as law enforcement [2] Group 2 - An orange alert for heavy pollution has been issued in eight cities in Hebei, with a Level II emergency response activated due to expected air quality deterioration [3] - A company in Hunan was fined 200,000 CNY for misleading advertising involving a fictitious "female hacker" to promote course sales [4] - In Guangxi, two missing teenagers were found deceased, with authorities ruling out foul play and determining the cause of death as drowning [5] - In Zhejiang, two main perpetrators were sentenced to death for orchestrating a fatal car accident to claim insurance money, highlighting severe ethical violations [6] - Li Shuguang, former chairman of Wuliangye Group in Sichuan, was expelled from the party and public office for multiple violations, including engaging in superstitious activities and corruption [6]
二手交易平台出现卢浮宫珠宝?闲鱼回应
Di Yi Cai Jing Zi Xun· 2025-10-23 02:05
Core Insights - The emergence of "Louvre authentic" jewelry for sale on second-hand trading platforms has attracted significant attention [2][4] Group 1: Product Listings - Multiple listings for "Louvre jewelry" have been found on the Xianyu platform, including a crown priced at 9.99999 million yuan, described as "99% new, urgent sale" [4] - The highest price for a listed item reaches 99.9999 million yuan [5] Group 2: Authenticity Concerns - There is currently no confirmation that these listed items are genuine, and analysts suggest that until official verification is provided, these claims should be regarded as false advertising [7] - Customer service from the Xianyu platform indicated that they are monitoring such listings through big data and users can report suspicious items for further review [7]
二手交易平台出现卢浮宫珠宝?闲鱼回应
第一财经· 2025-10-23 01:56
Core Viewpoint - The emergence of "Louvre genuine" jewelry for sale on second-hand trading platforms has attracted significant attention, raising concerns about authenticity and potential false advertising [3][5]. Summary by Sections Sale Listings - Multiple listings for "Louvre genuine" jewelry have been found on the Xianyu platform, including a crown priced at 999.9999 million yuan, with claims of being "9.9 new" and "urgent sale" [5]. - The highest price for the crown listed is 9999.99 million yuan, indicating a wide range of pricing for these items [5]. Authenticity Concerns - There is currently no confirmation that these items are genuine, and analysts suggest that until official verification is provided, it should be assumed that these listings may be misleading [7]. - A report to Xianyu regarding the "Louvre jewelry" sales resulted in a response from customer service indicating that the platform is monitoring such listings and encourages users to report suspicious items for further review [7].
旗下多款产品涉嫌虚假宣传!韩国知名品牌子公司步美十美被罚
Nan Fang Du Shi Bao· 2025-10-20 11:56
Core Viewpoint - BMSMILE Co.Ltd's subsidiary in China, Bumei Shimei (Shanghai) Brand Management Co., Ltd., faced administrative penalties for false advertising on multiple e-commerce platforms [1][4][6] Administrative Penalty Information - The administrative penalty was issued by the Shanghai Minhang District Market Supervision Administration, with the decision number 沪市监闵处(2025)122025004035号 [2] - The company was fined 5,000 RMB for violating advertising laws by publishing false advertisements [2][6] - The penalty was issued on September 26, 2025 [2] Product and Advertising Issues - The brands "PETHROOM" and "wiggle wiggle" were found to have misleading promotional language on platforms like Tmall, Douyin, and Xiaohongshu [4][6] - Specific examples include claims such as "soothing skin irritation" and "blocks 99% of UV rays," for which the company could not provide valid evidence [4][5] - A product, "pet shower," was noted for not displaying the required water efficiency label and remains available for sale despite the penalty [6][7] Company Background - Bumei Shimei (Shanghai) Brand Management Co., Ltd. was established in 2018 and is part of the Korean company BMSMILE Co.Ltd, which operates in various sectors including pet products and lifestyle brands [10][12] - BMSMILE has expanded its business significantly, achieving over 600 million RMB in sales by 2023 and securing investment from SK Networks [12][14] - The company aims to establish a strong presence in Shanghai and other cities with plans for physical store openings [14]
充电宝容量“文字游戏”何时休?
Guang Zhou Ri Bao· 2025-10-20 03:03
Core Viewpoint - The article highlights the misleading marketing practices in the power bank industry, where companies emphasize battery cell capacity over actual usable capacity, leading to consumer confusion and potential rights violations [1][5][7]. Group 1: Consumer Experiences - Consumers report dissatisfaction with power banks, where advertised capacities do not match actual performance, leading to feelings of being misled [1][2]. - Complaints on platforms like Black Cat reflect a widespread issue, with many consumers experiencing significant discrepancies between advertised and actual usable capacities [2][3]. Group 2: Industry Practices - Companies commonly use battery cell capacity as a marketing strategy, often neglecting to clearly indicate the rated capacity, which is significantly lower due to energy loss during usage [3][4]. - The typical rated capacity for a 10,000 mAh power bank is around 5,500 to 6,000 mAh, indicating a reduction of 40% to 50% from the advertised capacity [3][4]. Group 3: Legal and Regulatory Insights - Legal experts argue that the current marketing practices may constitute false advertising, as they do not meet the requirements of the Consumer Rights Protection Law [5][7]. - There is a call for clearer labeling regulations that require both battery cell capacity and rated capacity to be displayed prominently to prevent consumer deception [8]. Group 4: Recommendations for Improvement - Suggestions include enhancing labeling standards, increasing regulatory enforcement, promoting industry self-regulation, and raising consumer awareness regarding the importance of rated capacity when purchasing power banks [8].