国家卫健委主导的《预制菜食品安全国家标准》草案已通过审查，即将向社会公开征求意见。届时，预制菜“身份”将有统一说法，餐饮门店是否使用、如何使用预制菜，也将首次纳入强制信息披露范畴。“该标准主要是规定定义和食品安全指标要求。”据一位参与起草的专家透露，草案对预制菜的分类、原料、加工工艺、贮存运输及检验方法作出了统一规定，并首次提出“不添加防腐剂”等强制性指标。与现行141项团体、地方标准相比，国标条款更聚焦“安全底线”，为监管执法提供直接依据。据业内人士估计，预制菜有望加强对“防腐剂禁令+冷链升级”的要求，这两项要求预计推高成本15%~30%。专家表示，中小工厂若无法承担改造费用，或将在国标生效后两年内被并购或退出，而头部品牌有望通过规模效应进一步扩大市占率。（一财） ...

2025.09. 13 本文字数：1197，阅读时长大约2分钟 作者 | 第一财经 陈益刊 你愿意让自己的孩子去餐厅吃保质期24个月的有机速冻西蓝花吗？ 近日，网红企业家罗永浩指责餐饮品牌西贝部分菜是预制菜且贵，希望国家尽早推动立法，强制饭馆注 明是否用了预制菜，保障消费者知情权。而西贝创始人贾国龙则回应称西贝没有一道菜是预制菜。 12日下午，西贝发布致顾客的一封信，信中称，经确认，罗永浩在微博中对西贝的指责不实。西贝 称，针对所涉菜品在门店端的实际制作方式，现将罗永浩吃的13道菜品具体制作过程的"作业指导 书"正式向全社会公布。随后西贝开放后厨，从记者等现场采访视频来看，西贝儿童餐使用了保质期24 个月的有机速冻西蓝花，保质期9个月的腌制鸡翅，儿童牛肉焖饭则使用保质期9个月的牛肉酱；西贝 羊排可用三餐，即可以隔夜食用；西贝面筋则采用保质期12个月速冻凉皮，且在未开封状态下放进沸 水煮熟和蒸熟等等。而十三道菜品中的原料也有包括采购来的腌制过的大黄鱼、牛肉等。 在西贝创始人眼里，西贝后厨的上述操作不属于预制菜。由于目前中国并没有预制菜详细国家标准，因 此西贝的菜品中是否存在预制菜的争议，仍有待于国家后续出台详细 ...

Core Viewpoint - The ongoing dispute between Xibei and Luo Yonghao centers around accusations of Xibei using pre-prepared dishes, with Luo claiming that Xibei's assertion of serving 100% fresh dishes is misleading [1][2][3] Group 1: Company Response - Xibei issued a public letter on September 12, denying Luo's accusations and asserting that the dishes he consumed do not fall under the category of pre-prepared food [1][2][15] - Xibei's CEO, Jia Guolong, stated that the company experienced a significant drop in daily revenue, with losses of 1 million yuan on September 10 and 11, and an expected loss of 2 to 3 million yuan on September 12 [2][15] - Xibei plans to open its kitchen to the public and provide transparency regarding the sourcing of its ingredients [18] Group 2: Luo Yonghao's Claims - Luo Yonghao criticized Xibei's pricing and quality, claiming that many dishes are pre-prepared and that the restaurant's prices are excessively high compared to other establishments [14][18] - During a live broadcast, Luo showcased various dishes from Xibei, highlighting their long shelf lives and questioning the freshness of the food served [5][8][14] - Luo emphasized the need for clearer regulations regarding pre-prepared food in restaurants, arguing that consumers deserve to know the preparation methods used [8][9] Group 3: Industry Context - The controversy has sparked widespread discussion on social media, with Luo's comments leading to significant public engagement, including nearly 100,000 viewers during his live stream [5][9] - According to a report by the China Chain Store & Franchise Association, over 80% of dishes in certain chain restaurants, including Xibei, are pre-prepared [9][11] - The lack of a formal national standard for defining pre-prepared food has contributed to the confusion and debate surrounding the issue [8][11]

Core Viewpoint - The article discusses the ongoing crisis faced by the company Xibei, triggered by public criticism from influencer Luo Yonghao, which has led to a significant decline in revenue and customer traffic [6][10][30]. Group 1: Impact of Luo Yonghao's Criticism - Luo Yonghao's criticism began on September 10, leading to a rapid decline in Xibei's daily revenue, with estimates of a drop of 1 million yuan on September 11 and between 2 to 3 million yuan on September 12 [11][12][8]. - The company is experiencing a "cliff-like" drop in customer traffic, which has been described as the largest external crisis in its history [30][6]. - Xibei's CEO, Jia Guolong, expressed his determination to pursue legal action against Luo Yonghao, emphasizing the importance of clarifying the truth despite the potential short-term impact on business [16][18][17]. Group 2: Company Background and Current Status - Founded in 1988, Xibei has grown to over 370 stores and 18,000 employees, with a revenue of 6.2 billion yuan in 2023 [6]. - The company has faced various internal challenges but has not previously encountered such a significant external crisis [30][32]. - Jia Guolong has been actively involved in the company's operations since returning as CEO in September 2024, aiming to improve business performance [33][34]. Group 3: Clarification on Pre-made Dishes - Jia Guolong clarified that while Xibei employs pre-preparation techniques, it does not serve pre-made dishes as defined by industry standards [35][41]. - The company previously operated a fast-food brand that included pre-packaged items, but this brand has since been closed, and no pre-made dishes are currently offered in Xibei's restaurants [35][36]. - The distinction between pre-preparation and pre-made dishes is emphasized, with the latter being defined as fully cooked and packaged meals that require only reheating [37][38][39].

Core Viewpoint - The ongoing public dispute between Luo Yonghao and Xibei highlights significant consumer concerns regarding the use of pre-prepared dishes in the restaurant industry, particularly focusing on transparency and consumer rights [2][3][25]. Group 1: Controversies Surrounding Xibei - Xibei is facing backlash over allegations of using pre-prepared dishes, with consumers sharing negative experiences related to food quality [4][5][8]. - The pricing and taste of Xibei's dishes have also come under scrutiny, with some consumers expressing dissatisfaction despite the founder's claims of reasonable pricing and low profit margins [8][9]. - The controversy intensified when a live broadcast revealed the use of genetically modified oils in Xibei's dishes, further complicating the brand's image [9]. Group 2: Xibei's Pre-prepared Dish Strategy - Xibei had previously made a significant investment in the pre-prepared dish market, launching its first product in September 2019 and later expanding this line during the pandemic [15][17]. - Despite initial enthusiasm, consumer feedback has been largely negative, leading to the gradual removal of pre-prepared dishes from Xibei's offerings [24]. - As of this year, Xibei claims to have eliminated all pre-prepared dishes from its menu, responding to consumer preferences [24]. Group 3: Trust Crisis and Growth Challenges - The perception of Xibei's dishes as similar to pre-prepared options has led to a trust crisis among consumers, questioning the value of dining at a higher-priced establishment [25]. - Xibei's attempts to diversify its offerings have largely failed, with multiple new projects not resonating with consumers, leading to a focus on its core brand [25]. - The ongoing debate about the definition and regulation of pre-prepared dishes poses broader implications for the restaurant industry, necessitating a clearer understanding and communication with consumers [32][33].

Core Viewpoint - The ongoing dispute between Luo Yonghao and the well-known restaurant chain Xibei centers around accusations of using pre-prepared dishes, with Luo claiming that most of the dishes he consumed were pre-prepared and overpriced, while Xibei's CEO asserts that no pre-prepared dishes were served [1][3][4]. Group 1: Dispute Background - Luo Yonghao publicly criticized Xibei on September 10, stating that his meal consisted mostly of pre-prepared dishes and called for legislation requiring restaurants to disclose the use of such dishes [3][4]. - Xibei's CEO, Jia Guolong, responded by stating that a review of the meal showed no pre-prepared dishes were served and announced plans to sue Luo for damaging the brand's reputation [4][11]. Group 2: Legal and Regulatory Context - The definition of pre-prepared dishes is a key issue, with current standards indicating that only factory-made, packaged foods with labels and shelf lives qualify as pre-prepared, while semi-finished products made in central kitchens do not [1][7]. - Experts note that there is currently no national standard for pre-prepared dishes, but a forthcoming regulation in March 2024 will clarify definitions and safety standards for the industry [7][8]. Group 3: Consumer Rights and Responsibilities - Consumers, including influential public figures like Luo, have the right to express their dining experiences, but they also bear a higher duty of care in their statements [11][12]. - If Xibei pursues legal action, it must provide evidence that Luo's statements caused reputational harm, while Luo could counter with proof of his claims regarding pre-prepared dishes [12][11]. Group 4: Industry Implications - The dispute highlights a broader need for transparency in the pre-prepared food sector, with calls for clearer labeling and definitions to bridge the gap between consumer perceptions and industry practices [12][10]. - The attention surrounding this case may lead to increased regulatory scrutiny and potential legislative changes in the pre-prepared food industry, benefiting consumer rights and safety [12][11].

本文来自微信公众号：中国企业家杂志 （ID：iceo-com-cn），作者：张文静，头图来自：中国企业家杂志（邓攀摄） 沉默许久，贾国龙开口说了第一句话："我又进入了这个循环。" "什么循环"，记者问。 "要自证清白。" 9月12日下午两点，在位于北京中粮祥云小镇的西贝店——就在罗永浩吃饭的那个包间里，《中国企业家》见到了贾国龙，此时的他一身疲惫，满脸憔悴。 接受采访时，也明显不在状态，甚至不愿意多说话，他已连续两个晚上没怎么睡。 北京中粮祥云小镇西贝店 摄影：邓攀 2025年是他创业的第37个年头。1988年，他在内蒙古巴彦淖尔市临河县创立西贝。如今的西贝有370多家直营门店和1.8万多名员工，2023年营收为62亿元。 2024年9月，他重回CEO的岗位，启动一线变革，恰在回归满一年之际，罗永浩炮轰西贝，贾国龙将之称为西贝成立以来最大的一次外部危机。 从9月10日发布第一条吐槽西贝的微博开始，到12日晚上9点半，罗永浩连发了30多条针对西贝和预制菜的微博。甚至在12日晚上8点半，他还开了场针对西 贝的直播，开播1分钟，在线人数破10万。 单从线上来看，这是一场不对等之战，罗永浩全网粉丝达数千万。在罗永浩的 ...

9月12日，西贝发布致顾客的一封信，称罗永浩在微博中对西贝的指责不实，并决定向全社会开放后厨参观，还将陆续开放原产地、央厨工厂等西贝产地 源头。 红星资本局走访西贝线下门店，一门店店长表示，事件发酵后，已对所在门店客流、营收产生影响。门店已将罗永浩此前消费的菜品列成清单，共计13道 菜，但尚未有消费者询问或下单"老罗菜单"。 红星资本局9月12日消息 近日，"罗永浩吐槽西贝预制菜"登上微博热搜。对此，西贝创始人贾国龙予以否认，表示会起诉罗永浩，并于今日在全国门店上 线"罗永浩菜单"。 罗永浩与西贝之争，将"预制菜"话题再次推向公众视野，消费者舌尖尝出的"预制味"和企业认定的"非预制菜"成为争议焦点。预制菜的界定标准是什么？ 消费者为何会反感预制菜？预制菜是否意味着不健康？为此，红星资本局采访了多方人士，对这一概念的边界进行梳理。 西贝成都万象城店 罗永浩吐槽西贝预制菜 西贝：公开13道菜制作过程 9月12日，红星资本局走访西贝线下门店，西贝成都万象城店的店长表示，"罗永浩吐槽西贝预制菜"事件对门店有一定影响，门店平时客流大约在200人， 昨日大约减少了20人，门店营收减少了大约2000元。 该店店长还称，所在 ...

Core Viewpoint - The article argues that Luo Yonghao will ultimately win against Xibei, despite Xibei potentially winning the lawsuit, as the brand may suffer irreparable damage due to public sentiment and perception of pre-made dishes [3][4]. Group 1: Public Sentiment and Brand Perception - The article highlights that in internet communication, personal stance and emotions often outweigh facts, leading to differing conclusions about whether Xibei's dishes are pre-made [3][4]. - Social media platforms are witnessing intense debates, with many consumers equating any dish not prepared on-site as pre-made, which could negatively impact large chain restaurants [4][6]. - Xibei's defense, citing a government document that distinguishes their dishes from pre-made ones, is deemed ineffective due to existing consumer distrust regarding food safety [6][12]. Group 2: Implications for the Restaurant Industry - The article emphasizes that the downfall of a reputable chain like Xibei would not improve the dining environment; rather, it could lead to worse conditions for consumers [11][12]. - A well-established brand provides job stability and better service quality, which smaller establishments may not guarantee [11][12]. Group 3: Xibei's Strategic Errors - Xibei's aggressive public relations strategies, including revealing Luo Yonghao's menu and pursuing legal action, are criticized as unwise moves that reinforce their position as the dominant party in the dispute [15][16]. - The article suggests that Xibei should have adopted a more conciliatory approach, acknowledging public sentiment rather than escalating the conflict [16][18]. Group 4: The Nature of Pre-made Dishes - The article argues that using pre-made dishes is not inherently wrong; rather, the issue lies in the perception and communication of their use by brands [20][22]. - It is noted that pre-made dishes can enhance efficiency and maintain quality, especially when produced by larger companies with stricter safety standards [20][22]. Group 5: Recommendations for Xibei - The article advises Xibei to embrace transparency and openness in their communications to counter negative public sentiment, rather than attempting to prove their innocence [22][24]. - Engaging with consumers through live demonstrations and addressing their concerns directly could help mitigate the backlash [22][24].

此前的9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟 同事吃了一顿，发现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明 是否用了预制菜。" 9月12日晚，罗永浩在社交媒体开直播谈西贝事件。背景大屏写着"不反对预制菜 推动预制菜 透明化 维护消费者知情权"。 西贝在最新发布的微博中，复盘了门店菜品出品和服务的过程，并对所涉及菜品的生产制作 流程进行一一拆解确认。最终表示，罗永浩在微博中对西贝的指责不实。针对所涉菜品在门 店端的实际制作方式，西贝还将13道菜品具体制作过程的"作业指导书"正式向全社会公布。 来源：中国新闻网综合自澎湃新闻、@中国蓝新闻、@ 西贝XIBEI官方微博等 9月12日下午，西贝官方微博发布消息称，"作为西贝的老客人，首先感谢罗永浩前来西贝就 餐，并为西贝提出意见、建议。但作为有影响力的公众人物，罗永浩对西贝的不实指责及不 当用语，我们坚决反对，绝不姑息。" 按西贝的说法，13道菜品制作过程的描述，均基于西贝门店真实的现场加工行为，同时对齐 国家标准。2024年3月18日市场监管总局、教育部、工业和信息化部、农业农村部、商务 部、国家卫生健康委 ...