在哈尔滨冰雪大世界近120万平方米的冰雕玉砌园区内，来自南京的游客举着手机与高达40余米的"冰雪 之冠"合影；不远处的冰滑梯旁，孩子们正排队等候；非遗代表性传承人现场用冰雪雕琢传统纹样…… 这片冰雪筑就的童话世界，正是中国冰雪经济升温的生动切片。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计首次突破万亿元大关，达 到10053亿元。 近年来，随着"带动三亿人参与冰雪运动"成果的不断巩固和扩大，冰雪产业已从政策引导的起步阶段， 迈入规模扩张、结构优化的高质量发展新阶段。 元旦假期即将到来，"冰雪游"热度持续提升。哈尔滨、长春等地不断吸引南方游客北上赏雪玩冰。但同 时，同质化等问题制约着相关产业的提质升级，只有破解这些痛点，才能让"冰雪世界"垒得更高、持续 更久。 临近傍晚，吉林北大湖滑雪度假区的售票大厅里暖意融融，排队换雪具、雪服的游客摩肩接踵，工作人 员忙着帮游客调试雪鞋、固定雪板。 "这儿的雪质特别好，粉雪蓬松柔软。"游客宋先生告诉《证券日报》记者，这是他首次体验夜滑，度假 区完善的照明和安全保障让他印象深刻，而且滑完雪还能就近泡温泉。 去哪儿旅行数据显示，2025—2026 ...

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Group 1: Industry Growth and Trends - The popularity of "ice and snow tourism" is rising, with cities like Harbin and Changchun attracting more visitors from southern regions during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in regions with ski resorts, indicating strong demand [2] - The North Dake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Group 2: Competitive Landscape and Consumer Preferences - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - Consumers are seeking more than just sightseeing; they desire integrated experiences combining skiing with culture, social activities, and wellness [6] - The North Dake Ski Resort has expanded its offerings to include entertainment parks and cultural events, increasing its commercial facilities to 50 [6] Group 3: Industry Ecosystem and Supply Chain - The ice and snow economy is creating a comprehensive industry chain that includes equipment manufacturing, event management, training services, and cultural tourism [5] - The demand for ice and snow activities is boosting the growth of the upstream equipment manufacturing sector, with companies reporting order volumes three times higher than previous years [7] - The industry is evolving from a niche market to a more mainstream health-oriented lifestyle, supported by the integration of various industry segments [7] Group 4: Challenges and Innovations - The industry faces challenges such as homogenization and safety management issues, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these challenges, new ice and snow projects are being developed, and safety measures are being enhanced through technology [8][9] - The shift from "scale expansion" to "value creation" is essential for the sustainable growth of the ice and snow economy, requiring improvements in product differentiation and operational management [8][9]

Core Insights - The professional outdoor apparel brand TANBOER has won the "Annual Impact Brand Communication Case" award at the 2025 New Consumption and New Economy Annual Selection, driven by its integrated marketing campaign "Dancing with Snow, Snow Dance on the Summit" [1] Group 1: Marketing Strategy - The campaign focuses on "scene differentiation" by collaborating with major platform IPs to achieve precise audience targeting [2] - The first event took place at Chongli Yunding Ski Park, aligning with the brand's professional positioning and featuring a combination of product functionality discussions and live snowfield experiences [2] - The second event at Xinjiang Aletai General Mountain International Ski Resort utilized Douyin's IP to engage younger consumers through interactive challenges and live streaming, creating a "Snow Mountain Sunset Party" [3] Group 2: Product and Channel Integration - The marketing campaign's success is attributed to the dual support of product strength and channel depth, with a new ski series featuring advanced materials and ergonomic designs [4] - TANBOER's professional endorsements include sponsorships for national teams and partnerships with major ski events, enhancing the campaign's credibility [5] - The seamless integration of on-site experiences with retail channels allows for effective consumer engagement, translating marketing efforts into actual sales and brand reputation [5] Group 3: Overall Impact - The campaign exemplifies a synergistic upgrade of "brand communication, product experience, and industry empowerment," promoting the popularization of winter sports and contributing to the high-quality development of the ice and snow economy [5]

Group 1 - Urban-rural coordinated development is a key engine for promoting Chinese-style modernization, with various regions adapting to local conditions to stimulate endogenous motivation and achieve integrated development [2] - Shanghai's "ice and snow economy" is gaining traction in shopping malls, transforming cold resources into a vibrant winter economy by linking markets and brand consumption [4] - Yiwu, known as the "world supermarket," is preparing for the next Christmas season, exporting nearly 80% of global Christmas supplies across over 100 countries and regions [5][9] Group 2 - In Cangzhou, Hebei, a unique market event is set to launch on December 27, 2026, featuring interactive and experiential activities that celebrate traditional culture [7] - Heilongjiang's Suiling County is enhancing agricultural facilities, with a vegetable industry park yielding over 21,000 pounds of produce and generating a net income of 60,000 yuan [9] - The province's facility agriculture area reached 427,000 acres by the end of Q3 2025, marking an 11% year-on-year increase, contributing significantly to farmers' income [9]

Group 1 - The core theme of the event is "Flying to Milan," symbolizing the transition of China's ice and snow consumption towards the 2026 Milan Winter Olympics, showcasing the potential of the ice and snow industry in China [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, indicating a shift towards mass consumption and a vibrant economic landscape [3][8] - Tmall's immersive ice and snow show featured over 30 sets of winter fashion and ski gear, highlighting the integration of sports, brands, and consumer experiences [1][5] Group 2 - The event at Chongli not only serves as a platform for showcasing products but also aims to enhance the local ice and snow economy by attracting consumers and providing interactive experiences [3][5] - Tmall's role is evolving from a mere participant to a key influencer in defining consumer trends and meeting the needs of niche markets within the ice and snow sector [8] - The transformation of China's ice and snow economy is characterized by a shift from event-driven growth to a focus on brand innovation, cultural identity, and consumer experience [8]

Core Insights - Tmall is creating a grand ice and snow season event themed "Flying to Milan," showcasing the transformation of the Winter Olympics legacy into a consumer experience [1] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, indicating a shift towards mass consumption [2] - Tmall's role is evolving from a participant to a key influencer in defining consumer trends and meeting niche market demands [4] Group 1: Event Highlights - An immersive ice and snow show was held at the Chongli ski resort, featuring live orchestral performances and professional ski demonstrations [1] - The event included the launch of over 30 winter fashion and ski gear collections from 14 major brands, marking a significant promotional effort [1] - Olympic champions participated in the event, enhancing its appeal and credibility [1] Group 2: Economic Impact - Tmall's ice and snow season activities are revitalizing the local ice and snow economy, with a focus on creating a "Tmall Flying Airport" experience [2] - The event serves as a hub for winter sports enthusiasts, offering various interactive experiences and brand promotions [2] - The ice and snow industry is transitioning from event-driven growth to sustainable commercial opportunities, driven by brand innovation and consumer experience [4] Group 3: Future Trends - The Chinese ice and snow economy is on a path of transformation, moving from scale expansion to quality enhancement and from niche markets to mainstream fashion [5] - The 2025 China Ice and Snow Industry Development Report predicts the industry will grow to 1,005.3 billion yuan, more than tripling from 270 billion yuan in 2015 [4]

Core Insights - The ice and snow economy has evolved from a niche market to a trillion-yuan industry, transitioning from event-driven growth to a systematic and industrialized development phase [1] Group 1: Transformation of Ice and Snow Economy - The surge in ice and snow tourism is driven by a profound change in consumer behavior, moving beyond mere sightseeing to immersive experiences that resonate emotionally with visitors [1] - The integration of ice and snow with culture, sports, and technology has diversified offerings, allowing for better alignment with consumer demands [1] Group 2: Cultural Revitalization - Historical resources serve as valuable assets for the ice and snow economy, with innovative approaches transforming old cultural elements into new attractions [2] - The introduction of AR technology in historical sites, such as the ice and snow night tour in Luoyang, enhances visitor engagement by blending history with modern experiences [2] Group 3: Collaborative Development - The ice and snow economy thrives on collaboration, requiring a break from isolated development to create synergies across multiple attractions and regions [3] - The model of leveraging a central attraction, like the snow town in Heilongjiang, to benefit surrounding areas exemplifies effective regional cooperation [3] Group 4: Expanding Industry Boundaries - The development of the ice and snow economy must address existing gaps and leverage available resources to maximize value [4] - Initiatives such as enhancing transportation networks and developing snow equipment industries in regions like Zhejiang illustrate strategies to fill market voids and stimulate growth [4] - The rise of the ice and snow economy reflects broader trends in economic restructuring and the release of consumer potential in China [4]

Group 1 - The central economic work conference this year proposed to "deeply implement special actions to boost consumption" [1] - As the year-end approaches, the consumption market in Shanghai is heating up, with various promotional activities taking place in major shopping districts [1] - New business models and scenarios, such as ice and snow economy, pet economy, emotional consumption, and first-store economy, are stimulating new consumption vitality in Shanghai [1]

Group 1 - In 2025, China showcased its openness and development through high-profile diplomatic activities and significant initiatives, engaging overseas Chinese in these moments [1] - The 9th Asian Winter Games in Harbin served as a platform for overseas Chinese to witness their hometown's development and express cultural identity [2][3] - The Shanghai Cooperation Organization summit in Tianjin established six practical cooperation platforms, enhancing opportunities for overseas Chinese in various sectors [4] Group 2 - The 80th anniversary of the victory in the Anti-Japanese War highlighted the historical sacrifices of overseas Chinese, fostering a sense of pride and security among them [6] - The China International Import Expo (CIIE) has evolved into a vital channel for Thai businesses to enter the Chinese market, emphasizing technology and future trends [8] - The 15th National Games showcased China's sports development and fostered a sense of national pride among overseas Chinese [11][12] Group 3 - The official launch of the Hainan Free Trade Port marks a significant opportunity for overseas Chinese businesses, promoting free trade and resource integration [15][16]

从落实离境退税促进对外开放，到加强风险防控、引导企业合规经营，再到靶向赋能冰雪经济……2025 年以来，吉林省税务部门深入实施数字化转型条件下的税费征管"强基工程"，精准落实税费政策，全力 营造法治公平的营商环境。 小城珲春，拥有吉林省唯一对俄公路口岸。珲春的大街小巷随处可见中俄双语商业招牌，离境退税商店 里俄罗斯游客人头攒动。 来自俄罗斯伊尔库茨克的瓦西里和朋友乘坐旅游大巴从珲春口岸进入中国。在这座小城，他们除了品尝 特色美食、体验民族服饰，还选购了一些商品。通过离境退税商店提供的"即买即退"服务，他在5分钟 内便完成全部退税款的领取。"这次旅行，我领略了吉林的自然与人文魅力，又享受到高效的退税服 务，感觉非常方便。"瓦西里说。 2025年9月1日起，吉林省正式实施境外旅客购物离境退税政策。这是吉林省在促进旅游业改革发展、扩 大入境消费、推进高水平对外开放等方面迈出的重要一步。依照该政策，境外旅客在退税商店购买的随 身携运出境的个人物品，将退还商品所含增值税。 除了珲春口岸，吉林省的长春龙嘉国际机场、延吉朝阳川国际机场这2个主要出入境口岸也成为该省首 批离境退税口岸。截至目前，吉林省已设立境外旅客购物离境退 ...