Core Insights - The article discusses the transformation of Marubi, a 23-year-old beauty brand, from a primarily offline sales model to an online-focused strategy due to the pandemic's impact on consumer behavior and retail channels [1][2][3] Group 1: Strategic Transformation - Marubi initiated a strategic shift in 2021, moving from a 70% offline and 30% online sales model to an 80% online and 20% offline model, which has revitalized the company's growth [2][3] - The company set a performance target of 4 billion yuan for the current year, which is seen as achievable based on past growth rates of approximately 30% year-on-year over the last ten quarters [2][3] Group 2: Market Position and Consumer Base - The pandemic led to a significant change in consumer habits, making it difficult for offline retail to recover, prompting Marubi to adapt to the new market dynamics [2][4] - The user base has expanded significantly post-transformation, retaining older offline customers while attracting younger online consumers, thus broadening the overall market reach [9][12] Group 3: Brand Strategy and Product Development - Marubi's approach emphasizes profitability and sustainable growth, focusing on product quality, user experience, and brand trust rather than merely chasing online traffic [10][15] - The company has invested in research and development, holding over 600 patents, with a focus on effective and continuous investment rather than just high spending [14][16] Group 4: Challenges and Future Outlook - The transition has not been without challenges, as the company faced a 30% decline in performance, which necessitated a reevaluation of its strategies and priorities [7][8][20] - Marubi aims to reduce reliance on single online channels and is aware of the competitive pressures in the beauty industry, indicating a long-term focus on sustainable growth rather than short-term gains [19][22]

Core Points - The core issue revolves around the controversy sparked by the founder of New Oriental, Yu Minhong, sending a letter from Antarctica to employees on the company's 32nd anniversary, which was perceived as disconnected from the employees' realities [1][3][4] Group 1: Company Background and Events - New Oriental celebrated its 32nd anniversary on November 16, with Yu Minhong reflecting on the company's journey and future plans in a letter themed "Perseverance in the Ice and Snow" [1] - The letter, intended to motivate employees, instead led to backlash as many employees felt unable to empathize with the founder's experience while they were working overtime [1][3] - Following the controversy, Yu Minhong responded in a video on November 18, stating that his trip to Antarctica was to discuss the future of natural education for Chinese children, announcing plans to establish a youth exploration center [1][3] Group 2: Employee Sentiment and Public Reaction - The letter's content, which emphasized Yu Minhong's personal experiences in Antarctica, was criticized for lacking acknowledgment of employee pressures, leading to a perception of a disconnect between management and staff [3][4] - Social media reactions highlighted the stark contrast between the founder's luxurious trip and employees working during the anniversary, coining the phrase "boss in Antarctica, employees working" [3][4] - The public interest in Yu Minhong surged, with the WeChat index for his name rising from around 150,000 on November 16 to nearly 20 million by November 18 [1] Group 3: Financial Performance and Business Strategy - New Oriental has been facing challenges in its business transformation, particularly after the departure of key personnel, which has affected the performance of its subsidiary, Oriental Selection [6][7] - Financial reports indicate that for the fiscal year 2025, Oriental Selection's revenue, profit, and gross merchandise volume (GMV) are expected to decline significantly, with net profit projected at only 6.2 million [7] - New Oriental's overall revenue for the fourth quarter of fiscal year 2025 was reported at $1.243 billion, a year-on-year increase of 9.4%, but it also faced an operating loss of $8.674 million, a significant decline compared to the previous year [7] Group 4: Future Directions and Challenges - New Oriental aims to explore the tourism sector as a third growth curve, with plans for a separate IPO for its tourism business, which has yet to show significant results in financial performance [8][9] - The company has established numerous subsidiaries under its tourism brand and invested in various travel-related ventures, indicating a strategic shift towards diversifying its business model [10] - Experts suggest that while the tourism direction is promising, the company must innovate its offerings and build a comprehensive service system to differentiate itself in the competitive market [10]

11月16日，新东方迎来成立32周年纪念日，创始人俞敏洪身处南极发布内部信，向全体员工及支持者致谢。该文开篇即细致描绘"浩瀚的洁白、翡翠般的 冰山"等南极景观，称当地"几乎24小时充满阳光"的环境让他对"时间的力量与坚守的意义"有了更深感悟。 记者丨刘雪莹 编辑丨江佩霞 然而这封饱含"南极感悟"的信函并未收获预期的共鸣，有员工在社交媒体暗指老板的"远方"与员工的"现场"形成鲜明对比。更直白的吐槽来自企业邮箱留 言称，看到信中对南极风光的描述"只觉得讽刺"。 "老板在南极，员工在加班。"这是不少网友在看到俞敏洪的最新全员信后的第一反应。 截至发稿，新东方官方及俞敏洪本人尚未对相关争议作出回应。 新东方仍处于转型关键期，面临着现实经营压力。据2025财年第四季度财报显示，其净利润骤降73.7%至710万美元，主要受东方甄选业务拖累及商誉减 值影响。此外，核心教育业务增速逐季放缓，2025财年营收增速从上一财年的43.9%降至13.6%。 ...

Core Viewpoint - The internal letter from Yu Minhong, founder of New Oriental, has sparked controversy due to its perceived lack of empathy towards employees facing work pressure while he is on a trip to Antarctica [2][4][5]. Group 1: Company Performance - New Oriental's net profit for the first quarter of the 2026 fiscal year decreased by 1.92% compared to the previous year [11]. - In the fourth quarter of the 2025 fiscal year, New Oriental reported revenue of 8.808 billion yuan, a year-on-year increase of 9.37%, but net profit fell by 73.68% [9]. - The revenue growth rate for the core education business has slowed, dropping from 43.9% in the previous fiscal year to 13.6% [9]. Group 2: Employee Sentiment - Employees expressed frustration over the internal letter, feeling disconnected from the leadership's experiences, particularly when Yu Minhong highlighted his trip to Antarctica while they were working late [5][6]. - Some employees criticized the letter as a display of insensitivity, with comments reflecting their struggles and contrasting their hard work with the founder's vacation [6][7]. Group 3: Market Reaction - On November 18, New Oriental's stock fell by 2.17% in the Hong Kong market, marking a decline in four out of the last five trading days [13]. - The company's stock in the U.S. has also seen a continuous decline over four trading days as of November 17 [13]. Group 4: Business Challenges - The financial performance of Oriental Selection, a subsidiary controlled by Yu Minhong, saw a drastic net profit drop of 99.67%, amounting to only 5.735 million yuan for the 2025 fiscal year [10]. - New Oriental is currently navigating a critical transformation period, facing ongoing operational pressures [9].

Core Viewpoint - The acquisition plan of Chengdu Microelectronics by Dream Home has been terminated due to a lack of consensus on key terms among the parties involved, indicating a setback in the company's attempt to diversify into the semiconductor industry to counteract its declining main business performance [1][4][5]. Group 1: Acquisition and Control Transfer - Dream Home announced the termination of its plan to acquire control of Chengdu Microelectronics, which was initiated on November 5, 2025, through a combination of share issuance and cash payment [2][4]. - The termination of the acquisition also includes the cancellation of the control transfer plan by the actual controller, Yu Jingyuan, although there are still plans to transfer a portion of the equity [1][10]. - The company plans to transfer 6.8636% of its shares to Jiaxing Huixin Enterprise Management Partnership, with a transfer price of approximately 17.4592 CNY per share, which is higher than the last closing price of 15.70 CNY per share before the suspension [11][12][13]. Group 2: Company Performance and Strategic Shift - Dream Home's main business, which includes customized wooden furniture design, production, and sales, has been under pressure, with a revenue decline of 2.93% year-on-year to 773 million CNY in the first three quarters of 2025 [8][6]. - The company has been attempting to pivot into the semiconductor sector, having previously invested 70 million CNY in Chongqing Lingxin Microelectronics to acquire a 35% stake, marking its initial foray into this field [8][9]. - The failure of the acquisition of Chengdu Microelectronics represents a significant setback in Dream Home's strategy to diversify and revitalize its business amidst a challenging industry environment [5][9]. Group 3: Background of Chengdu Microelectronics - Chengdu Microelectronics, founded in 2016, specializes in high-end analog chip research and design, with products widely used in various sectors including industrial control and automotive electronics [2][4]. - The company has notable investors, including BYD and SAIC Group, and has completed multiple rounds of financing, indicating its strong market position [4].

Core Viewpoint - The internal letter from New Oriental's founder, Yu Minhong, sent from Antarctica, sparked criticism among employees for its perceived disconnect from their struggles and realities, highlighting a growing tension between management and staff [2][4][5]. Group 1: Employee Reactions - Employees expressed dissatisfaction with the letter, feeling it was tone-deaf given their hard work while the founder enjoyed leisure time in Antarctica [4][5]. - The sentiment among employees reflects a broader shift in attitudes, where they seek more tangible recognition and empathy from leadership rather than motivational rhetoric [5][6]. Group 2: Leadership Perspective - Yu Minhong's letter was characterized as a typical motivational message, reflecting his entrepreneurial spirit and vision for the future of New Oriental [2][3]. - The letter's content, while well-intentioned, failed to resonate with employees who are facing significant pressures and challenges in their roles [4][6]. Group 3: Suggestions for Improvement - Recommendations for future communications include offering bonuses or small gifts to employees, or providing time off to acknowledge their contributions, fostering a sense of shared success [6]. - A more grounded and relatable approach in leadership communication is suggested to bridge the gap between management and employees [6][7].

Group 1 - The core message of the article revolves around New Oriental's chairman, Yu Minhong, facing criticism from employees after sending an internal letter from Antarctica, which contrasted with the employees' current work pressures [2] - Yu Minhong's internal letter, celebrating the company's 32nd anniversary, emphasized themes of perseverance and future aspirations, positioning New Oriental as a "sower of hope" and promoting its new business initiatives [2] - Employee reactions included mockery and dissatisfaction, highlighting a disconnect between the leadership's experiences and the challenges faced by staff, with comments reflecting the stark contrast between Yu's travels and employees' realities [2] Group 2 - New Oriental is currently undergoing a critical transformation phase, facing significant operational pressures, as evidenced by a 73.7% drop in net profit to $7.1 million for Q4 of fiscal year 2025, primarily due to the underperformance of the Dongfang Zhenxuan business and goodwill impairment [4] - The company's core education business is experiencing a slowdown, with revenue growth decreasing from 43.9% in the previous fiscal year to 13.6% [4] - For Q1 of fiscal year 2026, New Oriental reported net revenue of $1.523 billion, a 6.1% year-over-year increase, driven by new educational business initiatives, although net profit attributable to shareholders fell by 1.9% to $241 million [4] - The company anticipates Q2 fiscal year 2026 net revenue between $1.132 billion and $1.163 billion, with a year-over-year growth rate of 9% to 12%, and expects total annual net revenue to range from $5.1453 billion to $5.3903 billion, reflecting a growth rate of 5% to 10% [4] - As of the report, New Oriental's stock on the Hong Kong market declined by 2.60% [4]

Core Points - The founder of New Oriental, Yu Minhong, sent an internal letter from Antarctica on the company's 32nd anniversary, expressing gratitude to employees and supporters while reflecting on the significance of time and perseverance [1][3] - The letter emphasized New Oriental's mission to be a "sower of hope" and positioned Dongfang Zhenxuan as a representative of "business conscience" [1] - The company is currently undergoing a critical transformation phase and is facing significant operational pressures, with a reported 73.7% drop in net profit to $7.1 million for Q4 of fiscal year 2025, primarily due to the underperformance of Dongfang Zhenxuan and goodwill impairment [7] Employee Reactions - The internal letter did not resonate as expected with employees, leading to comments on social media that highlighted the contrast between the founder's vacation and the employees' work environment [3][5] - Observations noted that the letter frequently mentioned "I" 17 times and "Antarctica" 5 times, while largely neglecting the current work pressures faced by employees [5] Financial Performance - New Oriental's core education business has shown a declining growth rate, with revenue growth dropping from 43.9% in the previous fiscal year to 13.6% in fiscal year 2025 [7] - The company is still awaiting a response from Yu Minhong or New Oriental regarding the controversy surrounding the internal letter [8]

Core Insights - New Oriental celebrated its 32nd anniversary on November 16, with founder Yu Minhong expressing gratitude to employees and supporters from Antarctica, emphasizing themes of perseverance and future vision [1][3] - The internal letter aimed to position New Oriental as a "sower of hope" and to establish Dongfang Zhenxuan as a representative of "merchant conscience" [3] Employee Reactions - The internal letter received mixed reactions, with some employees feeling disconnected from Yu's Antarctic experience, leading to discussions on social media about the disparity between the leadership's situation and employees' work pressures [5][6][8] - Employees expressed feelings of irony regarding the letter's content, as many were still working late on the anniversary, highlighting a lack of empathy from leadership [6][7] Company Background - New Oriental was founded in 1993 and became the first Chinese education institution to be listed on the New York Stock Exchange in 2006, expanding into various sectors including study abroad consulting and online education [8] - The company has faced significant challenges in recent years, including a sharp decline in stock price and market value, prompting a shift towards live-streaming e-commerce and diversification into cultural tourism [8] Financial Performance - For the fourth quarter of fiscal year 2025, New Oriental reported a net profit drop of 73.7% to $7.1 million, primarily due to losses from Dongfang Zhenxuan and goodwill impairment [9] - The company's revenue growth slowed significantly, with fiscal year 2025 revenue growth dropping from 43.9% to 13.6% [9] - In the first quarter of fiscal year 2026, New Oriental's net revenue was $1.523 billion, a 6.1% year-over-year increase, driven by new educational business growth [9] - The company projects second-quarter fiscal year 2026 net revenue between $1.132 billion and $1.163 billion, with an expected year-over-year growth rate of 9% to 12% [9] Market Performance - On November 17, New Oriental's stock in Hong Kong rose by 0.35% to HKD 41.48, with a market capitalization of HKD 65.6 billion [10] - In the U.S. market, New Oriental's stock fell by 1.24% to $53.27, with a market capitalization of $8.373 billion [12]

记者丨刘雪莹 编辑丨江佩霞 "老板在南极，员工在加班。"这是不少网友在看到俞敏洪的最新全员信后的第一反应。 11月16日，新东方迎来成立32周年纪念日，创始人俞敏洪身处南极发布内部信，向全体员工及支持者致 谢。该文开篇即细致描绘"浩瀚的洁白、翡翠般的冰山"等南极景观，称当地"几乎24小时充满阳光"的环 境让他对"时间的力量与坚守的意义"有了更深感悟。 新东方仍处于转型关键期，面临着现实经营压力。据2025财年第四季度财报显示，其净利润骤降73.7% 至710万美元，主要受东方甄选业务拖累及商誉减值影响。此外，核心教育业务增速逐季放缓，2025财 年营收增速从上一财年的43.9%降至13.6%。（） （声明：文章内容仅供参考，不构成投资建议。投资者据此操作，风险自担。） SFC 出品 | 21财经客户端 21世纪经济报道 21君荐读 然而这封饱含"南极感悟"的信函并未收获预期的共鸣，有员工在社交媒体暗指老板的"远方"与员工 的"现场"形成鲜明对比。更直白的吐槽来自企业邮箱留言称，看到信中对南极风光的描述"只觉得讽 刺"。 亲爱的老板 此刻,我现在正在晚八点 半下课的地铁上。十个小 时的课程是折磨的、享受 周末快 ...