夜间经济

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上海张园及周边商业试点延时营业,6、7两日街区开放时间延至午夜24点
Xin Lang Cai Jing· 2025-09-07 04:42
Core Insights - The "Micro-Drunk Night Alley" urban resort-themed street event will take place in Shanghai's Jing'an district on September 6-7, 2025, aiming to cultivate a night-time consumption ecosystem [1] Group 1: Event Details - The event integrates outdoor experiences and cultural performances, featuring multiple jazz music shows that will run until 11:30 PM [1] - The venue, Maoming North Road, connects two commercial districts, Zhangyuan and Fengshengli, and is a key part of the "Wujiang Road - Fengshengli" night economy cluster [1] - Zhangyuan, known for its well-preserved Shikumen architecture, has extended its opening hours to midnight and improved lighting, signage, and screen systems to enhance the night-time consumer experience [1] Group 2: Business Opportunities - Several brands, including ŌRTENSIA and Ankaidi, will set up outdoor experience areas during the event, promoting diverse business activities such as dining, shopping, and cultural tourism [1] - Merchants in the surrounding area will offer online ordering and delivery services, allowing visitors to order food and drinks without leaving their seats, alongside promotional discounts [1] - Many businesses in the night economy clusters, including Wujiang Road, Fengshengli, and Zhangyuan, will extend their closing hours to accommodate the event [1]
“微醺夜巷”周末登陆“大张园”
Jie Fang Ri Bao· 2025-09-06 01:33
Core Viewpoint - The "Micro-drunk Night Alley" event in Nanjing West Road aims to enhance nighttime consumption experiences by integrating beach vacation themes with cultural performances, creating a unique urban leisure environment [1] Group 1: Event Overview - The "Micro-drunk Night Alley" will take place from September 6 to 7, featuring beach-themed art installations and cultural activities [1] - The event is part of a broader initiative to cultivate a nighttime consumption ecosystem in Jing'an District, enhancing the urban experience [1] Group 2: Cultural and Entertainment Aspects - Jazz performances will occur throughout the evening, contributing to a vibrant cultural atmosphere [2] - Zhang Garden has extended its opening hours to midnight and improved its facilities to enhance the nighttime experience [2] Group 3: Commercial Integration - Local merchants will offer online ordering and delivery services, allowing visitors to enjoy food and drinks without leaving their seats [3] - The event promotes a blend of dining, shopping, and cultural experiences, catering to the demand for extended nighttime consumption [3] Group 4: Future Plans - Jing'an District plans to continue developing the nighttime economy with a focus on the "Wujiang Road - Fengshengli" area, aiming to create a lively and culturally rich nighttime environment [3]
【记者手记】贵阳超市夜间折扣“一举三得”:减浪费、促消费、惠民生
Sou Hu Cai Jing· 2025-09-05 09:38
在采访中,"理性"成为超市员工和顾客共同提及的关键词。"再便宜也不多买,吃不完反而浪费",类似的声音屡屡出现。这折射出市民消费心理的成熟,也 体现出商家与消费者之间一种良性互动:以实惠换口碑,以理性护民生。 从政策视角看,这一举措正好呼应了国家发展改革委发布《关于恢复和扩大消费的措施》中所倡导的"因地制宜优化餐饮场所延长营业时间,激发夜间消费 活力"的导向。贵阳超市通过夜间折扣机制,不仅拓展了消费时段,更拉动了商场周边餐饮、娱乐等多种业态的协同发展。例如,不少市民选择先在商场用 餐,再准时前往超市选购折扣商品,形成了"晚餐+购物"的夜间消费动线,进一步激活了夜间经济,为消费市场注入了新动能。 贵州日报天眼新闻记者 侯萌 贵阳超市推出的夜间折扣活动,实现了商家与消费者的双赢。一方面,有效减少了食品浪费,为商家降低了经营损耗;另一方面,也为市民带来了真真切切 的实惠,让利于民落到了实处。尽管偶有消费者因优惠冲动采购,但从整体来看,绝大多数市民的消费行为趋于理性,更加注重商品品质与实际需求。 超市的夜间折扣吸引了不少市民 超市的夜间折扣吸引了不少市民 编辑 徐然 二审 杨韬 三审 刘丹 ...
山东创新“票根经济”:凭周杰伦演唱会门票可享景区酒店折扣
Qi Lu Wan Bao· 2025-09-05 08:26
Core Viewpoint - The Shandong provincial government is implementing a comprehensive policy package to stabilize the economy, focusing on expanding cultural and tourism consumption as a key driver for economic growth [1][3] Group 1: Policy Measures - The "Work Plan" includes 20 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at leveraging the multiplier effect of cultural and tourism consumption [1][3] - The initiative involves collaboration from 22 departments, emphasizing deep integration and innovative breakthroughs in "cultural tourism+" sectors, particularly in digital tourism, night economy, and ticket-root economy [3] Group 2: New Business Opportunities - Shandong plans to introduce new business formats such as low-altitude flight tourism and boutique performances, enhancing the festive pull and accelerating the cultivation of new growth points in inbound tourism [3] - The focus is on developing three major scenarios: night cultural tourism, digital empowerment, and Qilu cuisine, promoting immersive experiences and digital upgrades, including the construction of digital cultural tourism complexes [3] Group 3: Economic Incentives - The province is innovating the "ticket-root economy" model, offering discounts on attractions and hotels with concert tickets, exemplified by the September Jay Chou concert, and launching dedicated concert trains [3] - Measures include financial incentives, regional cooperation, and the "Bring Customers to Shandong" reward policy to optimize the consumption environment and ensure effective policy implementation [3]
翠苑“夜经济”密码何在?
Hang Zhou Ri Bao· 2025-09-05 02:25
Group 1 - The ninth 3v3 basketball city championship is taking place in the Huanglong International Center, with 30 teams participating, aiming to promote regional development through sports and commercial consumption [2] - The event is designed to create a bridge between businesses, neighborhoods, and residents, transforming the high energy of the event into consumer spending through interactive promotions [2] - The Yun·Wen San Si district has seen a sales increase of 350% since its opening in April, indicating a strong consumer response to the events and activities in the area [2] Group 2 - The district has attracted popular new consumer brands, contributing significantly to monthly sales growth, with 12 brands becoming key drivers of nighttime consumption [3] - Weekly events like the "Riyue Street Music Festival" have created immersive experiences, encouraging audience participation and enhancing consumer engagement [3] - The broader regional consumption network is expanding, with various food and entertainment venues reporting substantial revenues, such as the "Yanhua Wantang" food plaza generating approximately 64 million yuan from January to August [3] Group 3 - The diverse styles of the districts complement each other, forming a vibrant nighttime economy that meets various consumer needs [4] - The integration of sports, commerce, and culture is revitalizing the nightlife in the Wen San district, contributing to a dynamic economic ecosystem [4]
文体商旅深度融合 郑州将打造“赛事名城”新IP
Zhong Guo Xin Wen Wang· 2025-09-04 14:49
Core Viewpoint - Zhengzhou is taking innovative steps towards becoming a "Sports City" by integrating sports events with cultural and tourism activities, aiming to develop a multi-layered system for basketball and football leagues [1][3]. Group 1: Event Overview - The basketball league, named "Banu Cup," started on August 22 and will run until September 27, while the football league will commence on September 6 and conclude on November 23 [3]. - The basketball league features competitive matches with five teams currently leading the scoreboard after two rounds of play [3]. Group 2: Integration of Sports and Culture - The events aim to promote deep integration of "sports+" by covering all 16 districts of Zhengzhou and incorporating local cultural elements into team identities [3][4]. - The basketball league has introduced an amateur league home-and-away system to enhance grassroots engagement, while the football league features a "Warlord Competition" theme to infuse historical and cultural significance [3][4]. Group 3: Tourism and Economic Impact - A "Follow the Event to Tour Zhengzhou" initiative will allow ticket holders to enjoy discounts at famous attractions and engage with over 200 local restaurants and hotels [3][4]. - The basketball league has attracted over 40 businesses from various sectors, including food and clothing, to create a collaborative event ecosystem [5]. Group 4: Long-term Vision - Both leagues are intended to become fixed sports IPs for the city, with plans to establish a star rating system for amateur leagues to promote sustainable development [5]. - The Zhengzhou government is exploring a new development path that leverages sports to enhance health, culture, industry, and urban benefits [5].
浙江绍兴:在酒店举办宴席 5桌及以上且消费满1万元 给予补贴!夜间经营商户满足条件的 一次性奖20万元
Mei Ri Jing Ji Xin Wen· 2025-09-02 17:17
Core Viewpoint - Shaoxing City is set to introduce the "2025 Shaoxing City Consumption Stimulus Policy" aimed at boosting consumption, particularly in the restaurant sector, through various subsidies and initiatives [1][2]. Group 1: Restaurant Consumption Support - The policy includes 15 measures, with a focus on providing tiered subsidies for consumers hosting banquets in hotels, offering up to 5,000 yuan for events with at least 5 tables and a minimum expenditure of 10,000 yuan [1]. - The restaurant industry is highlighted as a key employment sector, and the initiative aims to further support restaurant consumption [1]. Group 2: Entertainment and Tourism Initiatives - The policy promotes the development of the performing arts economy, encouraging large group tours, inbound tourism, and optimizing tax refund processes for outbound travelers [1]. - Specific measures include tiered rewards for event organizers based on ticket sales for concerts and performances, as well as support for various cultural and tourism activities [1]. Group 3: Consumption Voucher Programs - Shaoxing plans to issue special consumption vouchers for university students, with a total budget of 760 million yuan, allowing each student to receive up to 500 yuan for dining, accommodation, and shopping [3]. - The initiative targets the significant student population in Shaoxing, which includes nearly 140,000 current students and an additional 150,000 new graduates each year [3]. Group 4: Night Economy and Event-Driven Consumption - The policy aims to stimulate the night economy by encouraging businesses to extend operating hours, with a one-time reward of 200,000 yuan for qualifying establishments [2]. - During the ongoing "Zhejiang BA" basketball league, special consumption vouchers will be distributed to promote spending in restaurants, hotels, and supermarkets, creating a consumption loop around the event [2].
浙江绍兴:在酒店举办宴席,5桌及以上且消费满1万元,给予补贴!夜间经营商户满足条件的,一次性奖20万元
Mei Ri Jing Ji Xin Wen· 2025-09-02 17:11
Core Points - Shaoxing City is set to introduce the "2025 Shaoxing City Consumption Stimulus Policy" aimed at boosting consumer spending, particularly in the restaurant sector [1][3] - The policy includes 15 measures, with a focus on providing tiered subsidies for consumers hosting banquets in hotels, with a maximum subsidy of 5,000 yuan for qualifying events [3][5] - Additional initiatives include promoting performing arts, attracting various types of tourism, and enhancing the night economy through extended business hours and special consumption vouchers [4][5] Restaurant Sector - The policy aims to support restaurant consumption by offering subsidies for banquets with at least 5 tables and a minimum expenditure of 10,000 yuan [3] - The maximum subsidy for such events is capped at 5,000 yuan, based on the hotel’s sales invoice [3] Tourism and Entertainment - The policy promotes the development of the performing arts economy, with incentives for hosting concerts and events based on ticket sales [3][4] - It aims to attract "study tours," large group tours, and inbound tourism, while optimizing the layout of duty-free shops [3][4] Night Economy - Shaoxing plans to invest over 100 million yuan in consumption stimulus policies, focusing on the night economy by encouraging extended operating hours for businesses [5] - Businesses that extend their operating hours to a certain scale will receive a one-time reward of 200,000 yuan [5] University Student Engagement - The policy includes a dedicated initiative for university students, providing 760 million yuan in consumption vouchers, with each student eligible for up to 500 yuan [5][6] - This initiative targets the consumption needs of nearly 140,000 enrolled university students and an additional 150,000 new graduates each year [5][6]
浙江绍兴:在酒店举办宴席达到一定桌数和金额,给予分档补贴
财联社· 2025-09-02 12:25
Core Viewpoint - The city of Shaoxing is set to implement a consumption stimulation policy aimed at boosting the local economy, particularly in the restaurant sector, with various financial incentives and support measures [1][2][3]. Group 1: Restaurant Consumption Support - Shaoxing will provide tiered subsidies for consumers hosting banquets in hotels, with a minimum of 5 tables and a total expenditure of at least 10,000 yuan, offering a maximum subsidy of 5,000 yuan based on the hotel sales invoice [2][3]. - The policy aims to enhance employment in the restaurant industry, which is a key sector for job creation [2]. Group 2: Event-Driven Consumption - The city plans to leverage the ongoing "Zhejiang BA" basketball league to promote consumption, offering special discounts for attendees who present event tickets at participating restaurants and shops [3]. - Over 100 million yuan will be allocated for consumption stimulation policies, focusing on targeted distribution of consumption vouchers in sectors like automotive, retail, and dining [3]. Group 3: Night Economy and Student Support - Shaoxing will encourage the development of the night economy by rewarding businesses that extend their operating hours with a one-time bonus of 200,000 yuan if they meet certain criteria [3]. - A dedicated fund of 760,000 yuan will be allocated to provide consumption vouchers for university students, with each student eligible for up to 500 yuan in discounts for dining, accommodation, and retail [4].
研判2025!中国流动餐饮车行业发展背景、产业链、市场规模及发展趋势分析:夜间消费需求旺盛,流动餐饮车行业规模持续扩大[图]
Chan Ye Xin Xi Wang· 2025-09-02 01:15
Core Insights - The mobile food truck industry is experiencing rapid growth globally, particularly in China, driven by urbanization and diverse consumer demands [1][3][6] - The market size of China's mobile food truck industry is projected to increase from 1.2 trillion yuan in 2018 to 2.4 trillion yuan by 2024, reflecting a significant growth trend [1][7] - The rise in consumer spending on food and beverages is closely linked to the growth of the mobile food truck sector, with per capita spending on food and beverages expected to rise from 6,397 yuan to 8,411 yuan from 2020 to 2024 [4][5] Industry Overview - Mobile food trucks are defined as movable food service units, typically modified vehicles equipped with cooking facilities and sales windows, offering flexibility compared to traditional restaurants [3][6] - The variety of mobile food trucks includes breakfast trucks, fast food trucks, coffee trucks, ice cream trucks, hot pot trucks, and barbecue trucks, catering to different consumer preferences [3] Market Dynamics - The mobile food truck industry is benefiting from the increasing consumer demand for convenient and diverse dining options, with expectations for continued market expansion in the coming years [1][6] - The night economy in China is projected to reach a market size of 54.57 trillion yuan by 2024, with a year-on-year growth of 12.54%, further supporting the demand for mobile food trucks [6] Competitive Landscape - Key players in the mobile food truck industry include Chengli Special Automobile Co., Ltd., Wuhan Kerong Vehicle Co., Ltd., Jiangsu Jinpeng Group Co., Ltd., and others, known for their strong brand influence and innovative marketing strategies [7][8] Industry Trends - The mobile food truck industry is expected to see advancements in smart technology, including IoT, big data, and AI, enhancing operational efficiency and customer experience [9] - Branding and chain operations are becoming crucial for growth, allowing mobile food trucks to increase brand recognition and operational efficiency [10] - There is a growing emphasis on personalization and customization in food offerings, enabling consumers to tailor their dining experiences [11] - Environmental sustainability is becoming a priority, with a focus on energy efficiency, resource recycling, and waste management in the mobile food truck sector [13]