夜间经济
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消费显微镜丨夜游巴士票一票难求,浙江夜间经济解锁新玩法
Sou Hu Cai Jing· 2025-10-06 09:19
Core Insights - The article highlights the vibrant consumption market in China during the National Day holiday, emphasizing the growth of night economy and innovative consumption experiences in Zhejiang province [1][9]. Group 1: Night Economy Development - The "City Roller Coaster Pro" night bus in Hangzhou has become extremely popular, with tickets selling out quickly during the National Day holiday [3][5]. - The bus route was optimized to allow passengers to experience the scenic views of six bridges twice, enhancing customer satisfaction [3][5]. - The night bus service is part of a broader trend in Zhejiang, where multiple cities are launching night sightseeing buses to boost local tourism and consumption [7][8]. Group 2: Consumer Engagement - The night bus service includes additional entertainment features such as "music flash" events, where live performances are held during the ride, enriching the overall experience for passengers [6]. - The integration of transportation with cultural and leisure activities is seen as a way to activate the night economy, transforming nighttime into a vibrant social and entertainment scene [9]. Group 3: Policy Support - The Zhejiang provincial government is actively promoting the expansion of new consumption scenarios and enhancing the scale and effectiveness of the night economy as part of its 2025 action plan [9]. - The initiative aims to shift the perception of nighttime from merely a resting period to an opportunity for social interaction and cultural experiences [9].
申城双节“越夜越精彩” 游客赞叹“上海太全面”
Jie Fang Ri Bao· 2025-10-06 02:16
记者 叶宇 "好球!"随着上海网球大师赛上演一记精彩的扣杀,街边的球迷爆发出一阵欢呼。 今年7月,上海公布吴江路—丰盛里区域、西岸梦中心区域等首批夜间经济地标。随之而来一系列 丰富的夜间活动,在国庆中秋双节期间,向市民游客展示出一个浪漫松弛的"夜上海"。 许多店铺、餐饮企业延长营业时间。22时来到西岸梦中心,游客仍能看到一场结合水幕投影、激光 技术与冷焰火的船坞光影秀。沿着滨江步行,身旁的商场灯光明亮,某知名化妆品门店内,还能看到消 费者正在选购商品。大部分餐厅将营业时间延长到了23时或0时,其中面向江面的一楼餐厅都布置了大 量外摆位,深夜时分户外上座率仍有将近五成。 假日期间的夜晚,站在石门一路吴江路路口,节庆的热浪从四面八方扑面而来。 LV"路易号"以巨轮之姿"停泊"在兴业太古汇,吸引游人的目光与镜头;马路对面,凯迪拉克的品 牌快闪将先锋的电子音乐送入路人耳朵,与城市节拍共振;一转身,吴江路美食街摆开200米秋日市 集,烧烤、炸串等美食香气蹿入鼻腔,吸引食客停下脚步。 来自意大利的劳拉是第一次来上海旅行,充满烟火气的市集让她感到十分有趣。她说:"之前朋友 们总说上海多么繁华,有许多摩登的高楼大厦,但是这种 ...
上海海昌海洋公园国庆火爆 最长节目单成吸客法宝
Zhong Guo Xin Wen Wang· 2025-10-05 13:11
Core Insights - The tourism market in China experienced a surge during the National Day Golden Week, with Shanghai Haichang Ocean Park achieving significant increases in both visitor numbers and revenue [1][10] - The park implemented innovative cultural and patriotic themed performances, resulting in a record number of shows and interactive games, enhancing visitor experience [6][9] Visitor Statistics - On the first day of the National Day holiday, the park saw a 41% year-on-year increase in visitor numbers, with hotel room prices rising by 11% over the eight-day holiday period [1][10] - The park's three themed hotels achieved full occupancy for 12 consecutive days during the holiday, with a notable 11% increase in room prices compared to 2024 [10] Performance and Attractions - The park featured over 200 performances and interactive games, doubling the number of performers to enhance visitor engagement, leading to a 20% increase in night-time attendance [6][7] - New attractions included the debut of a male manatee, which attracted families and added a fresh element to the park's offerings [3] Thematic Events - The park hosted the "Whale Song Red Song Festival," where visitors participated in singing patriotic songs alongside performing whales, creating an immersive experience [5] - A unique mechanical beast parade showcased advanced technology and artistic themes, enhancing the overall visitor experience [5] Extended Operations - The park extended its night operations to 21:00 and increased performance frequency by 200% to accommodate the expected high visitor flow [13] - A 44-day extended night event was introduced, featuring traditional performances and interactive activities, maximizing visitor engagement and spending [9] Operational Preparedness - To manage the anticipated influx of visitors, the park added 4,000 temporary parking spaces and optimized entry and exit processes [13] - Additional staff were deployed to enhance visitor experience and ensure smooth operations during peak times [13]
商文旅深度融合 国庆假期广西消费市场活力迸发
Zhong Guo Xin Wen Wang· 2025-10-05 09:08
Group 1 - The core viewpoint of the article highlights the significant recovery and growth of the consumer market in Guangxi during the first four days of the National Day holiday in 2025, with a year-on-year sales increase of 11.3% among nearly 200 key retail and catering enterprises [1][3][4] Group 2 - To stimulate consumer spending, Guangxi has implemented measures such as distributing consumption vouchers and promoting trade-in policies, leading to substantial sales growth in automotive, petroleum products, and furniture categories compared to the same period last year [3] - As of October 4, 2025, the trade-in activities in Guangxi have driven new car sales exceeding 187,000 units, home appliance sales of 3.724 million units, 3C digital product sales of 1.77 million units, electric bicycle sales of 250,000 units, and home renovation sales of 438,000 units, resulting in a direct sales boost of over 41.9 billion yuan [3] - The integration of cultural and tourism services has enhanced service consumption and night economy, with a 58.5% increase in the number of visitors to Guangxi and a 38.6% rise in night-time consumption during the holiday [3] Group 3 - Guangxi has leveraged digital empowerment and innovative scenarios to activate all-channel consumption and foster the growth of new business formats, with online retail sales increasing by 10.2% during the holiday [4] - Notably, sales of electric vehicles, washing machines, and mobile phones saw remarkable year-on-year growth rates of 307.8%, 116.9%, and 116.9% respectively [4]
“融合消费”引爆假日市场,全链条激活内需引擎
Sou Hu Cai Jing· 2025-10-05 00:51
Group 1 - The core viewpoint emphasizes the rise of "night consumption" as a new hallmark of urban vitality, with approximately 60% of consumer spending expected to occur at night by 2024, and large shopping malls generating over half of their daily revenue between 6 PM and 10 PM [1][3] - The integration of night consumption with sports events is anticipated to further stimulate consumer spending, supported by government initiatives to extend operating hours of sports facilities and promote night sports consumption [3][5] - The concept of "fusion" is highlighted as a key strategy for expanding domestic demand and promoting consumption during the Mid-Autumn Festival and National Day holidays, showcasing the interconnectedness of various consumption activities [5] Group 2 - The global economic environment is increasingly volatile, yet China's government is focused on stabilizing foreign investment and trade, with service trade projected to account for 19% of total foreign trade by mid-2025, up from 14% in 2020 [8][10] - The Chinese government is committed to creating a predictable and reliable investment environment, responding to foreign investors' calls for improvements in market conditions, particularly regarding price wars and market access challenges [8][10] - The Ministry of Science and Technology in China aims to strengthen the role of enterprises in technological innovation, fostering the development of internationally competitive emerging industries and promoting the integration of technological and industrial innovation [6]
发现夜上海|生活气息和精致时尚交融,为何说这个街区无可替代?
Xin Lang Cai Jing· 2025-10-05 00:11
Core Viewpoint - The article highlights the vibrant night economy in Shanghai, particularly focusing on the Wujiang Road-Fengshengli area, showcasing how local culture and modern trends blend together to create a unique experience for both residents and tourists [1][19]. Group 1: Night Economy Development - The Wujiang Road-Fengshengli night economy cluster was recognized as one of the first five "night economy landmarks" in Shanghai, set to be fully operational by July 2025 [2][19]. - The area has undergone three significant upgrades since its inception, evolving from a wet market to a leisure street with a commercial area of approximately 16,000 square meters [8][19]. - The integration of various dining options, including local snacks and international flavors, has made the area a popular destination for both tourists and local residents [2][19]. Group 2: Visitor Experience - Tourists have reported enjoying the "second scene" experience during events like the Shanghai Tennis Masters, where live broadcasts and interactive installations enhance the atmosphere [10][12]. - The area features a mix of local delicacies and trendy eateries, with vendors adapting to consumer preferences for quality and presentation [6][8]. - The ambiance of the Wujiang Road-Fengshengli area is characterized by a blend of bustling street life and refined fashion, appealing to a diverse demographic [18][21]. Group 3: Urban Renewal and Cultural Integration - The urban renewal efforts in the Wujiang Road-Fengshengli area have preserved local life while introducing modern aesthetics, creating a unique blend of tradition and contemporary style [19][21]. - The Zhangyuan area, part of the night economy cluster, is undergoing further development, with plans for a cultural exhibition center and a focus on immersive experiences [19][21]. - The combination of residential, commercial, and cultural elements in the area supports a vibrant community atmosphere, making it a model for urban development [21].
跟着味蕾去旅行 在湖北武汉户部巷体验“过早”
Ren Min Ri Bao· 2025-10-04 00:49
Core Insights - Wuhan's breakfast culture, known as "Guozao," is a significant culinary experience for tourists, featuring a variety of local dishes such as hot dry noodles, soup dumplings, and more [1][2][3] Group 1: Breakfast Offerings - Hot dry noodles are a staple, characterized by their unique preparation and various toppings, including sesame sauce and pickled radish, with new variations like beef and shrimp noodles emerging [1] - Another local specialty is "Hutou Soup Noodles," made from round rice noodles and a fish broth that captures the essence of Wuhan's dock culture [2] - Other breakfast items include "Doupi," made from a mixture of rice and beans, and "Mianwo," which is a fried rice cake, showcasing the diversity of rice-based dishes in Wuhan [3] Group 2: Culinary Innovation and Tourism - Traditional establishments like "Sijimei" soup dumpling shop are innovating by introducing new flavors to cater to a broader audience, reflecting a blend of tradition and modern tourism [3] - The development of the cultural tourism industry in Wuhan has led to increased visitor numbers, with over 10 million expected in 2024, particularly at popular spots like Hubei Lane [3] - The night economy in Hubei Lane has expanded, offering not only breakfast but also late-night snacks and cultural experiences, enhancing the overall tourist experience [3]
泉州泉港区:让夜晚“亮”起来、人气“聚”起来、消费“活”起来
Sou Hu Cai Jing· 2025-10-02 13:54
夜幕下的前黄浮粿夜市灯火璀璨、行人如织,食物的香气,人们的欢声笑语,组成一幅声色十足的夜宴 图,处处洋溢着浓郁的人间烟火气。 夜间经济是城市经济的重要组成部分,也是彰显城市活力的重要窗口。杨昌文提出,要持续完善夜间经 济规划布局,推出更多吃喝玩乐游购娱新业态、新场景,进一步挖掘消费潜力、激发消费活力,让夜 晚"亮"起来、人气"聚"起来、消费"活"起来。 杨昌文说,要更好把握年轻化消费特点,聚焦情绪消费、体验消费、夜间消费需求,营造美学空间,用 好新媒体营销手段,培育更多有强大引流效应的本土小店,努力让前黄成为外地人喜欢、本地人自豪、 年轻人向往之地。 杨昌文表示,要强化夜市区域精细化、规范化管理,全面把好食品安全、消防安全、市场管理、经营秩 序、环境卫生、社会治安等关口,维护好消费者的合法权益,营造整洁、有序、安全的消费环境,让市 民和游客拥有更为丰富的消费选择和舒适的消费体验。(文/李昱源 刘怡敏 图/陈勇) 夜市人气旺 10月1日晚,泉州市政协副主席、泉港区委书记杨昌文带队深入泉港区前黄镇,实地调研夜经济发展情 况。 杨昌文一路走一路看,一路思考一路部署,察看夜市业态布局、摊位设置、秩序维护、管理服务等情 ...
上海点亮文旅消费“新夜态”
Xin Lang Cai Jing· 2025-10-02 00:08
Core Insights - The article highlights the thriving night economy in Shanghai, driven by initiatives such as late-night consumption vouchers and extended operating hours for businesses [2][4][11] - The Shanghai Tourism Festival has integrated night consumption as a core component, promoting various themed activities to enhance the night economy [4][5] Group 1: Night Economy Initiatives - Shanghai has introduced night-specific consumption vouchers that can be used after 10 PM, encouraging spending in key areas like New Heaven, Yuyuan Garden, and Nanjing Road [2][11] - The city has launched five major themes for the tourism festival: night appreciation, night entertainment, night dining, night shopping, and night activities, aimed at boosting night-time consumer engagement [4][5] Group 2: Business Adaptations - Yuyuan Garden has become a popular night destination, featuring a night-time museum experience that combines traditional culture with modern light shows, attracting visitors to explore until late [1][4] - New Heaven has extended its operating hours, with many establishments now open until 2 AM, resulting in a 20% increase in average spending per customer during night hours [5][6] Group 3: Consumer Behavior - The introduction of deep discounts on dining vouchers has significantly increased late-night foot traffic, with some restaurants reporting a surge in sales during these hours [9][11] - In Nanjing Road, traditional shops have also extended their hours, leading to a 60% increase in sales for late-night meal packages, as consumers prefer to shop and dine later to avoid long queues [9][11] Group 4: Future Developments - The local government plans to continue enhancing the night economy by optimizing outdoor dining spaces and improving lighting environments, aiming to create a vibrant cultural and consumer experience [14]
小剧场撬动大市场!“白天逛商圈,晚上进剧场”成年轻人休闲新选择
Sou Hu Cai Jing· 2025-10-02 00:01
Core Insights - The small theater business in China is experiencing significant growth, with total revenue in the performance market projected to increase from 24.36 billion to 79.6 billion yuan between 2022 and 2024, largely driven by small theaters and new performance spaces [1] Group 1: Market Growth and Trends - The small theater model is becoming a popular leisure choice for young people, with venues like the Asia Building in Shanghai hosting numerous performances weekly, attracting over 3,000 attendees on peak days [1] - The introduction of the "New Performance Space" standard in Shanghai has allowed various non-traditional venues to host performances, contributing to the growth of the sector [1] Group 2: Successful Productions - The immersive musical "Apollonia," which premiered in the Asia Building, has been performed over 2,600 times nationwide, drawing more than 300,000 attendees and generating over 50 million yuan in ticket sales [2] - The new musical "Sea Mist," launched in June, has achieved an average occupancy rate of 70%, indicating strong demand and potential for cost recovery [3] Group 3: Creative Opportunities - Over 50% of the productions are original Chinese works, with successful shows beginning to reach international audiences [5] - The Asia Building provides a supportive environment for young creators, offering venue space, funding, and project management, allowing them to focus on their creative work [6] Group 4: Economic Impact - Small theaters are reshaping urban consumption patterns, revitalizing commercial spaces, and attracting younger audiences, thus becoming a new engine for cultural tourism and a hallmark of urban economic development [8] - The successful operation of the Asia Building has led to the rapid emergence of similar "New Performance Spaces" in Shanghai, contributing to the integration of culture, commerce, and tourism [9]