沉浸式

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西湖区升级全域文旅版图
Hang Zhou Ri Bao· 2025-05-23 02:41
Group 1 - The core theme of the event is "Unlocking the B-side of West Lake" through a multi-faceted cultural and tourism experience, showcasing the innovative vitality and cultural charm of the West Lake District [1] - The event features the release of new tourism routes targeting families, youth, and pet owners, emphasizing seasonal experiences and diverse activities such as art therapy and outdoor sports [1] - The "5·19惠民政策" includes various supportive measures for cultural tourism enterprises and ticket discounts for visitors, reflecting the district's commitment to enhancing the cultural tourism industry [1] Group 2 - The "College Cultural Tourism Star Promoter" program was launched to engage university students in promoting West Lake's cultural tourism through new media and event planning [2] - During the "May Day" holiday, West Lake District recorded 3.36 million tourists, with hotel occupancy rates increasing by 11.45% year-on-year, indicating a strong recovery in tourism [2] - The district is innovatively creating new consumption scenarios in cultural tourism, integrating local culture with digital technology and creative industries to enhance visitor experiences [2]
“文创天府·蓉耀未来”,成都市文化旅游产业链创新场景供需发布会将于明日举行
Mei Ri Jing Ji Xin Wen· 2025-05-21 15:16
Core Insights - Chengdu's cultural tourism industry is currently in a crucial phase of high-quality development, emphasizing the need for innovative integration and the creation of new business models and experiences to attract visitors continuously [1] - The upcoming Chengdu Cultural Tourism Industry Chain Innovation Scene Supply and Demand Release Conference aims to provide a platform for innovative technologies and products, facilitating a two-way interaction between supply capabilities and market demand [1] - The rise of digital technology is reshaping content production and consumer experiences, leading to the emergence of new scenarios that enhance visitor engagement and drive the transformation of traditional experiences [1] Group 1: Industry Trends - The integration of "culture + technology" is driving a wave of innovation, resulting in immersive experiences that engage visitors emotionally and enhance their participation [8][10] - New scenarios in cultural tourism, such as the "Night Tour of Jinjiang," combine static art installations with dynamic light and sound displays, creating a poetic narrative for visitors [8] - The use of advanced technologies like VR and AI is becoming standard in enhancing visitor experiences, as seen in projects like the "Digital Dunhuang Immersive Exhibition," which allows deep engagement with cultural heritage [11][13] Group 2: Economic Impact - Large cultural events, such as concerts, have evolved into significant economic drivers, with a cross-city attendance rate exceeding 60% and generating over 200 billion yuan in related consumption [14] - The application of digital creativity in the exhibition industry is transforming complex cultural concepts into engaging, participatory experiences, enhancing the overall value of cultural events [16] - The sports industry is also benefiting from digital innovation, with trends like "Village BA" leveraging short video technology to create cultural phenomena and enhance community engagement [16][18] Group 3: Future Outlook - The upcoming release of the first batch of cultural tourism industry chain scenario lists is expected to showcase new dynamics from various fields, including digital cultural creativity, smart tourism, and intelligent exhibitions [18]
宝马将推沉浸式声效系统,让新世代汽车具有“声音性格”
Zhong Guo Jing Ji Wang· 2025-05-21 05:08
Core Insights - BMW is set to launch its new generation models globally in 2025, marking a significant transformation in smart luxury mobility, redefining the brand's future through innovative design, technology, and electric power systems [1] Group 1: New Generation Models - The new generation models will feature a groundbreaking design language, advanced technology clusters, and a new electronic architecture, which collectively represent a major leap for the BMW brand [1] - The introduction of the BMW HypersonX sound system will provide a unique auditory experience, enhancing the emotional connection between the driver and the vehicle [3][6] Group 2: Technological Innovations - The BMW HypersonX system is designed to create an immersive auditory environment, integrating with the new generation's intelligent cockpit and providing a multi-dimensional sound experience [4] - The system utilizes over 9 million acoustic samples based on the brand's sound DNA, resulting in 43 distinct sound signals that reflect BMW's brand characteristics [6] Group 3: User Experience - The new generation models will offer a seamless interaction design, combining sound, light, and interior aesthetics to create a pleasant atmosphere for passengers [4] - The sound system will allow for spatial modulation of driving sounds, enhancing the driving experience by responding accurately to the driver's intentions [4]
线上引流、首创消费、设施提升——业态升级游客尽兴 百年梨园更聚人气
Sou Hu Cai Jing· 2025-05-21 01:34
进入5月,气温攀升,皋兰县什川镇的万亩古梨树绿叶间果实初挂,漫步于村道小径,记者感受到浓郁地田园牧歌式生活气息。依托梨园资源优势,皋兰 县大力发展梨园经济,使其逐渐成为乡村振兴的重要力量。随着消费需求的多样化,梨园消费市场也随之不断发展变化。近日,记者深入什川梨园时发 现,这里正从引流形式、消费内容、新业态发展等方面,生成了一幅梨园消费模式的新图谱。 "我是听王海相声长大的,现在我都当爸爸了,还能带着孩子一起在线下听王海说相声,机会难得。"一名网友在视频下方留言说。这次利用名人IP引流造 势,是商家为迎接夏日梨园消费旺季想出的新招数。 据庄园负责人吕喜东介绍,什景庄园坐拥212棵古梨树,占地面积52亩,属于什川镇各梨园商户中比较大的。"以前大家到梨园就是喝茶打牌吃农家饭,现 在不一样了,很多消费者选择下午来,会有夜场消费的需求。所以今年我们园子就安排了夜场演绎,让消费者能在这里度过难忘的夜晚时光。" 秉持着流量即销量的原则,吕喜东和合伙人把主要的引流方式放在了线上。"现在大家去哪里玩之前都会在网上做攻略,打卡式消费成了主流,因此我们 就邀请了甘肃演艺集团的演员们为我们的夜场消费造势,他们个人所带来的流量就是最 ...
中兴通讯首席发展官崔丽:数字化、智能化、低碳化趋势不可逆转
Zheng Quan Ri Bao Zhi Sheng· 2025-05-18 11:44
本报记者 田鹏 中 她提到,中国全球最大规模的5G网络为5G-A应用奠定基础,相关技术已在智能制造、智慧能源等领域 落地标杆案例,展现对实体经济的赋能价值。 6G方面,崔丽透露,6G标准预计将于2029年冻结,2030年开始商用。中兴通讯匹配时间窗积极推进标 准布局、技术创新和生态合作,已经连续3年参与IMT2030 6G推进组的测试,覆盖全技术领域,质量保 持第一梯队;率先进行了原型机测试,使6G更广泛的智能连接涌现;积极拥抱AI,探索具身智能,沉 浸式通信以及群智协同等多场景价值服务新范式。未来,中兴通讯将立足5G大规模商用网络的技术积 累,与全球ICT产业一起继续推动6G全球合作创新,为全球统一技术标准及开放可信的产业市场与AI蓬 勃发展做出贡献。 针对利润与现金流变化,崔丽解释,公司收入结构正从"721"(运营商70%、政企20%、消费者10%) 向"532"转型,这与运营商5G投资阶段性下降、政企数字化与算力业务增长相关。传统CT业务具"十年 一代"投资周期特点,新业务如算力、能源等尚处规模拓展期,碎片化需求导致短期成本较高。但随着 新业务规模扩大,规模效应将降低成本,AI等增值能力可提升解决方案附 ...
凤岗企业原创IP大湾区首展!潮玩新地标点亮东莞
Nan Fang Du Shi Bao· 2025-05-16 12:29
“面朝大海 四季花开”厦门文旅推介会:共绘旅游发展新篇章
Zhong Guo Xin Wen Wang· 2025-05-16 03:15
Core Viewpoint - The 2025 Xiamen Cultural and Tourism Promotion Conference aims to enhance the city's tourism development and attract international visitors through innovative marketing strategies and collaborative initiatives [1][5]. Group 1: Event Overview - The promotion conference was held on May 15, gathering over 400 tourism industry elites from around the world [1]. - It is part of the 20th Straits Tourism Expo and the 10th China (Xiamen) International Leisure Expo, highlighting its significance in the tourism sector [3]. - The event featured live broadcasts on various new media platforms, allowing both on-site and online audiences to experience Xiamen's unique charm [3]. Group 2: Innovative Presentation - The conference utilized immersive scene experiences to showcase Xiamen's diverse attractions, moving away from traditional presentation formats [3][4]. - Attendees received a personalized city cube representing various aspects of Xiamen's culture and lifestyle, enhancing engagement [3]. - The event included performances that allowed guests to experience different facets of life in Xiamen, such as "Coastal Romance" and "Leisure Eco-Tourism" [4]. Group 3: Policy and Collaboration - Xiamen initiated a "240-hour transit visa exemption" collaboration with eight key tourism cities, enhancing its appeal to international tourists [5]. - The city, being the only dual-port city in Fujian Province, offers significant advantages for foreign visitors, allowing them to stay for up to 10 days without a visa [5]. - The collaboration aims to improve the quality of the tourism industry in Xiamen by fostering partnerships in various sectors like dining, accommodation, and transportation [5]. Group 4: Future Prospects - The conference concluded with a performance by local artists, emphasizing the integration of technology and diverse experiences in future tourism events [6]. - The upcoming tourism expo is expected to further blend various sectors, including technology and wellness, to create an immersive cultural experience [6]. - Xiamen invites global exhibitors and tourists to explore its unique lifestyle and cultural offerings, aiming to enhance its competitiveness in the global tourism market [6].
研判2025!中国文化旅游综合体行业产业链、行业现状及市场规模分析:“文旅+”模式驱动产业升级,科技赋能与IP运营助力二次消费[图]
Chan Ye Xin Xi Wang· 2025-05-16 01:36
Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].
杭州文旅升级之路:从“西湖游玩”迈向“西湖+沉浸体验”新时代
Huan Qiu Wang· 2025-05-15 14:10
Core Insights - The article discusses the development of cultural tourism in Xi'an and Hangzhou, highlighting their unique approaches and innovations in the industry [2][16] Group 1: Xi'an's Cultural Tourism Development - Xi'an has transformed into a "net celebrity city" with a focus on immersive experiences rooted in its rich historical culture [3][4] - The "Daming Palace Night City" serves as a core engine for Xi'an's cultural tourism, featuring interactive performances that engage visitors in historical narratives [5] - Xi'an's cultural tourism ecosystem includes a diverse range of offerings such as historical sites, immersive cultural districts, and large-scale performances, creating a comprehensive experience for different visitor demographics [7] Group 2: Hangzhou's Cultural Tourism Upgrade - Hangzhou is transitioning from a focus on West Lake tourism to a broader exploration of "Song Dynasty culture," leveraging its historical significance as the Southern Song capital [8][9] - The city is developing infrastructure to support Song culture, including the restoration of historical streets and the creation of educational routes that connect significant cultural sites [10] - The introduction of the "Parallel World Resort" aims to enhance Hangzhou's cultural tourism by integrating Song culture with high-tech entertainment, positioning it as a destination for immersive experiences [12][16] Group 3: Future Prospects - The "Parallel World Resort" will feature large-scale performances and interactive experiences that highlight Song culture, aiming to attract visitors and extend their stay [12][16] - The resort will also incorporate advanced technology in its attractions, such as an 8K immersive flying experience and various family-friendly entertainment options [14][15] - The overall strategy for both cities reflects a shift towards immersive tourism experiences, with Hangzhou aiming to redefine its identity beyond just being a scenic spot [16]
“一秒入戏”穿越、亭台楼阁火树银花 多样“夜”态激活消费新活力
Yang Shi Wang· 2025-05-12 07:13
Core Viewpoint - The article highlights the immersive experience offered by the film town in Zhengzhou, Henan, which recreates the atmosphere of "Old Zhengzhou" from the 1920s and 1930s, attracting a significant number of tourists through interactive performances and nostalgic settings [1][6][10]. Group 1: Immersive Experience - The film town features retro-style streets and shops, with neon lights illuminating old-style signs, creating a vibrant atmosphere reminiscent of a century ago [1][6]. - Actors interact with visitors throughout the street, enhancing the immersive experience as tourists can engage with them at any moment [5][8]. - The storyline of the performances takes visitors on a journey, depicting a foreign director's quest for Tai Chi in Zhengzhou, connecting various scenes within the park [10]. Group 2: Cultural Performances - The park showcases various cultural performances, including traditional iron flower displays and fire pot shows, set against a backdrop of Chinese aesthetics [12][14]. - The performances are designed to be visually stunning, with fire and light elements that enhance the overall experience for visitors [12][14]. Group 3: Night Tourism Growth - The film town has seen a surge in night tourism, with over 40,000 daily visitors during the recent "May Day" holiday, and more than 50% of them participating in night activities [17]. - The local government is enhancing night tourism by extending public transport services, ensuring safe and convenient return options for visitors [21][23]. Group 4: Broader Tourism Strategy - The surrounding area is also developing additional night entertainment options, including other theme parks that offer nighttime performances, diversifying the tourism experience [20].