中国老板们甩出"太阳能风扇帽"，成了老外的降温神器。 这款帽子最特殊的地方在于：帽檐上支棱着俩小风扇，往头上一扣就像戴了台迷你空调。 有老外称赞这是最伟大的发明。 有老外问可以在哪里买？ 还有人表示自己的工作需要这个。 不过这玩意儿在国外卖得可真不便宜 ，售价约 40 美元（约 288 元人民币）。相比之下，在国内 的电商平台， 30-60 元就能拿下同款，仅为海外售价的 1/5 到 1/8 。 难怪中国网友笑称：义乌老板这是把美元当韩元赚啊！ 01 席卷海外 要说它太阳帽爆火的名场面，还得从美国 TikTok 一位女博主的父亲节视频说起。 她举着帽子狂安利："这顶帽子不到 40 美元，靠太阳能供电，这样你就能戴着它打理院子、做户外 烧烤了，所以我打算父亲节买给你。" 这条视频直接炸出 900 万播放量，评论区秒变大型种草现场，老外们连夜蹲守亚马逊抢货，硬生 生把这款帽子捧成了"户外顶流"。 FastMoss 数据显示，这帽子近 7 天销量猛蹿 126%+ ，直接杀进美国 TikTok 销量总榜第 27 名，在运动户外类目里更是狂卷到第 2 。 先说三蹦子，堪称中国工业的 "扫地僧"。 看似简陋的铁架子，实则 ...

Core Insights - The article highlights the success of a solar-powered fan hat, which has gained significant popularity overseas, particularly in the U.S. market, driven by social media promotion and innovative design [1][5][7]. Group 1: Product Overview - The solar fan hat features two small fans on the brim, functioning like a mini air conditioner, and has been praised as a remarkable invention by users [1]. - The hat is priced at approximately $40 in international markets, while it is available for 30-60 RMB (about $4.5 to $9) on domestic e-commerce platforms, making it significantly cheaper in China [3]. Group 2: Market Performance - The hat's sales surged by over 126% in just seven days, reaching the 27th position in overall sales on TikTok in the U.S. and second in the outdoor sports category [5]. - The manufacturer, Senwai Hat Industry, reported selling 11,100 units within 28 days, generating revenue of 3.2 million RMB (approximately $460,000), leading to an expansion of production lines from 2 to 6 [5][7]. Group 3: Innovation and Design - The hat incorporates over 80 manufacturing processes, featuring a patented dual power supply system with solar panels and USB charging [7]. - The product's design was refined over three years based on market feedback, resulting in a well-optimized final version [7]. Group 4: Broader Market Trends - The article notes a trend of Chinese products gaining traction in international markets, with examples including the "three-wheeled vehicle" gaining popularity in Southeast Asia and Africa due to its practicality [8][10]. - Chinese solar panels and energy systems are revolutionizing energy access in countries like Pakistan, where local companies are investing millions to enhance solar capacity [10][12]. Group 5: Cultural Impact and Marketing - The "Labubu" toy from Pop Mart has also seen explosive growth in overseas markets, particularly in Egypt, where its popularity has driven prices from 2,500 to 15,000 Egyptian pounds [14]. - The success of these products is attributed to a combination of market insight, practical value, innovative features, and effective social media marketing strategies [16][18].

Core Viewpoint - The article highlights the global success of Pop Mart, a Chinese toy company, which has created a phenomenon in the collectible toy market, comparable to Disney, through its innovative blind box and plush toy offerings. This success has led to a surge in the number of related businesses in the industry, indicating a growing trend in the collectible toy market [1][2]. Group 1: Market Performance - Pop Mart's stock price has surged by 900% over the past year, with a market capitalization exceeding HKD 314.2 billion, making it a standout performer in the current consumer market [2]. - The collectible toy market in China has seen a significant increase in registered companies, with 26,800 existing as of May, and a 48.2% year-on-year growth in new registrations in the first four months of the year [1]. Group 2: Business Strategy and Growth - The company has successfully tapped into emotional value, creating characters like Labubu that resonate with consumers, leading to substantial sales growth. For instance, the average single-store revenue is projected to grow by 30% in 2024 [6]. - Pop Mart's international expansion strategy has been effective, with significant sales in Southeast Asia, particularly after collaborations with local artists and influencers [6][5]. Group 3: Challenges and Concerns - Despite its success, the company faces challenges such as market saturation, counterfeit products, and a decline in consumer trust due to the speculative nature of blind box purchases [8][10]. - The company has experienced a drop in member repurchase rates from 58% in 2019 to 49.4% in 2022, indicating potential issues with customer retention and satisfaction [10]. - The reliance on a few successful IPs raises concerns about sustainability, as the lifecycle of popular products may be shortening, and the company lacks a cohesive narrative to support its brand [10][11].

Investment Rating - The report indicates a positive investment outlook for the Chinese art toy industry, highlighting significant growth potential driven by various factors [5][6][8]. Core Insights - The Chinese art toy industry has transitioned from a niche luxury market to a broader, affordable market, expanding its core consumer base beyond early adopters to include a wider demographic [5][6]. - The market is expected to reach a scale of 74.7 billion yuan by 2024, with growth rates surpassing traditional toy industries, positioning it as a new highland for cultural export and industrial revitalization [6][8]. - The competitive landscape is characterized by a "one strong, many strong" pattern, with Pop Mart leading in revenue, while TOPTOY achieves rapid growth through differentiated strategies [7][57]. Summary by Sections Industry Overview - The Chinese art toy industry has evolved significantly, moving from a niche market to a mass-market appeal, with a core consumer demographic expanding to include younger audiences and diverse user groups [5][6]. - The industry is experiencing a trend of refined division of labor and full-chain integration, driven by the rise of Generation Z's purchasing power and accelerated IP commercialization [6][8]. Market Dynamics - The competitive environment is intense, with Pop Mart projected to achieve revenues of 11.99 billion yuan in 2024, while TOPTOY's revenue and store count are expected to grow at compound annual growth rates (CAGR) of 115.4% and 45.8%, respectively [7][57]. - The consumer base is predominantly young and female, with high concentrations in first-tier cities, indicating a strong alignment with emotional and purchasing needs [7][52]. Policy Environment - Recent government policies have been favorable, promoting consumption and intellectual property protection, which are crucial for the high-quality development of the art toy industry [15][17]. Consumer Insights - The primary consumer demographic for art toys is individuals aged 20-39, with a significant female representation, indicating a strong demand for products that cater to personal expression and cultural identity [52][56]. - The purchasing motivations are driven by individual expression, collection value, and self-satisfaction, with a notable presence of secondary market sales for limited editions [13][56]. Financial Performance - The financial landscape shows that Pop Mart leads the industry with substantial revenue, while TOPTOY's differentiated approach has resulted in impressive growth metrics [57][59].

转自：中国质量报 本报讯 （记者徐建华 实习记者徐雅臣）记者从市场监管总局发展研究中心获悉，近日，该中心联合值 得买科技集团旗下值得买消费产业研究院发布了《2025年国内消费品第一季度品类消费与用户情绪数据 监测报告》。这是双方连续4个季度联合发布消费数据主题报告，该报告对一季度消费趋势进行了总体 研判，对消费品销售数据增长情况、消费品话题热度增长情况、消费者满意度情况等方面进行了数据监 测及分析，为行业提供有效参考。 在消费者满意度方面，基于"什么值得买"App相关数据，第一季度消费者满意度最高的消费品类为艺术 收藏，正向评价比例达97.8%，电子游戏和玩模乐器正向评价比例较低，分别为86.4%和89.1%。其中， 电子游戏一季度总话题讨论量为257.97万，"游戏日常"等热门话题讨论内容聚焦产品价格与消费体 验，"这个游戏很好玩"反映出消费者旺盛的社交互动需求，社交传播推广对电子游戏市场拓展作用显 著，小游戏借助社交互动展现强大市场竞争力。该领域负向情绪比例为13.6%，主要集中于游戏卡顿、 付费物品定价争议，行业需重点关注商业变现与消费体验优化的平衡。玩模乐器一季度总话题讨论量为 19.08万，"日常拆 ...

以下文章来源于尺度商业 ，作者尺度商业 易建联持股， IPO前估值42.73亿元 尺度商业 . 以价值为尺、投资有度的视角，观察和洞见商业文明、科技创新（原德林社更名） 作者 | 董武英 来源 | 尺度商业 导语 ：从市场份额来看，行业第三的乐自天成与前两名差距较大，并与第四和第五名未能拉 开差距。 今年以来，IP玩具行业获得了资本市场高度关注。港股市场上，泡泡玛特股价持续创出新高，截 至6月3日收盘，年内股价涨幅已经达到163.6%，最新市值高达3142亿港元。今年1月上市的布鲁 可，虽然仍处于亏损状态，但年内股价大涨了173%，最新市值高达410.8亿港元。 在这种火热行情下，又一家IP玩具公司向港交所递交了招股书，它就是52TOYS的母公司乐自天成。 乐自天成是国内第三大IP玩具企业，市占率仅次于泡泡玛特和布鲁可。与布鲁可一样，目前的乐自 天成仍处于亏损状态。它能顺利IPO并复制泡泡玛特和布鲁可的暴涨故事吗？ 2015年，陈威和黄今在一番畅谈后，一拍即合，联合创办了乐自天成，推出了52TOYS这一IP玩具品 牌。也是在2015年前后，已经创办了五六年之久的泡泡玛特发现了起源于日本的盲盒模式，随后拿 下了 ...

【Labubu爆红拉动泡泡玛特股价与业绩双升，背后商业模式受关注】Labubu虽鲜为人知，但实绩惊 人。它是明星收割机，全球明星自发带货；是高奢宠儿，亮相国际时装周，与爱马仕铂金包搭配堪 称"天作之合"；获泰国官方"神奇泰国体验官"称号；新品上线即售罄，全球门店常大排长龙。其盲盒原 价百元，二手市场溢价可达成百上千倍，部分联名款溢价1284%。Labubu的爆红拉动泡泡玛特股价一年 暴涨909%，市值一度突破3000亿港元，超GUCCI等奢侈品牌。2024年海外及港台业务营收50.7亿元， 同比增长375.2%，收入占比达38.9%，其中东南亚市场营收24.03亿元，增长619.1%。二级市场迅速跟 进，截至今年一季度末，182只基金重仓泡泡玛特，合计持股6079.24万股，去年一季度仅30只基金重 仓，合计持股4468.76万股。Labubu离不开盲盒机制。2024年全球盲盒市场规模达145.142亿美元，2024 - 2031年将以5.90%的复合年增长率扩张。盲盒的不确定性刺激大脑释放多巴胺，消费者像"赌博"般持 续购买。前景理论和社交媒体放大效应，使消费者高估抽中隐藏款概率，强化购买欲望。盲盒隐藏款、 ...

（本文作者张晓泉，香港中文大学伟伦商业人工智能讲席教授） 如果你还不了解Labubu是什么，以下是它的"实绩"： 明星收割机：全球明星自发带货，从机场街拍到社媒晒照分享，Labubu已成当红明星们个性表达的"标 配"。 高奢宠儿：强势亮相巴黎、米兰等国际时装周，获潮流杂志主编、设计师钦点，与爱马仕铂金包的搭配 被称为"天作之合"。作为包挂（bag charm），却频频让LV、YSL等奢侈包袋沦为配角。 "外交"身份认证：凭借超高人气被泰国官方授予"神奇泰国体验官"称号，成为史上首位获得"外交身 份"的潮玩IP。 现象级疯抢：新品上线就售罄，购买全靠"抢"。从纽约、伦敦到曼谷，全球门店大排长龙是常态。 身价暴涨堪比"理财产品"：原价不过百元的盲盒，二手市场能炒到成百上千倍，价格波动堪比金融产 品，几乎所有产品都有不同程度的溢价，部分联名款溢价甚至达到了1284%。 Labubu爆红拉动泡泡玛特股价一年暴涨909%，市值一度突破3000亿港元，超过GUCCI等奢侈品牌。带 动海外及港台业务极速扩张，2024年营收50.7亿元，同比增长375.2%，收入占比达38.9%。其中，泰国 所在的东南亚市场，2024年营收 ...

一只来自中国的毛绒玩具正在欧美掀起比加密货币更疯狂的投机热潮。 当泡泡玛特的Labubu遭遇欧美玩家的"魔改"时，这已不是简单的文化输出，而是一场颠覆传统商业逻辑的全球性狂欢——市场规则正在被重新定义。 在TikTok上，#Labubu标签的浏览量已达数千万，小小的玩偶让狂热的粉丝们为之疯狂。 Labubu线下销售更为"火爆"：人们在泡泡玛特实体店和该公司的机器人商店外排队数小时就为了买到一个；新品发布几秒内便售罄，引发竞价战，消费者往往 愿意支付在第三方网站上零售价的两倍甚至三倍；限量版，尤其是季节性发售或联名款，在StockX等转售平台上可以卖到数百美元。 排队、人群冲撞和打斗事件频发。由于抢购引发的混乱，泡泡玛特已被迫暂停Labubu在英国的所有实体店销售。 英国现实电视节目《爱情岛》参赛者Mal Nicol在TikTok上直播了她的"战斗"经历： 这个女人买了五个，五个！我真的在泡泡玛特和别人打起来了。 英伦街头的"Labubu战争" 盲盒热潮 Labubu的火爆不是一夜间诞生的。 香港艺术家龙嘉星（Kasing Lung）于2015年推出了Labubu，作为"怪兽"系列绘本的一部分。他创作了一群天马 ...

最近，撕拉片火爆出圈，成功进入大众视野。刘诗诗、张凌赫、金靖、迪丽热巴等一众明星纷纷加入晒照行列，在抖音、小红书等社交平台广泛传播，一 时间，撕拉片热度风靡全网。 截至目前，抖音 "撕拉片" 播放量超14亿次，小红书浏览量达7.4亿次。 图片源自抖音、小红书 这一早已停产十年的老古董，也在几周内价格暴涨到300元，撕拉片究竟凭什么以高昂的溢价杀回市场，让众多年轻人甘之如饴？这场全民狂欢的背后， 是年轻人对真实感的集体追求，还是消费主义精心设计的割韭菜套路？ 明星效应助力破圈 网友纷纷跟风打卡 撕拉片，这个被称为 "拍立得前身" 的即时成像技术，本是1948年美国发明家埃德温・兰德送给女儿的 "即时看见照片" 的礼物。只需从相机中轻轻 "撕拉" 相纸，等待几分钟，影像便会慢慢显影。 按理来说，从现在的摄影技术来看，这 一"过时"的撕拉片本应淡出大家的视野，但却因一场明星效应，强势破圈，甚至成了流量时代的财富密码。 最初鞠婧祎在微博分享了自己拍摄的撕拉片，出乎意料的照片效果以及拍摄风格，瞬间引爆国内社交平台，阅读量超8亿，更在外网掀起讨论热潮，撕拉 片也顺其自然地进入了网友的视野，成为大家关注的焦点。 图片源自小 ...