Workflow
票根经济
icon
Search documents
广西大力发展“票根经济” 促演艺“流量”变文旅“留量”
Xin Lang Cai Jing· 2026-02-02 10:53
为持续激发市场活力,广西近期已出台专项政策。广西壮族自治区文化和旅游厅提供的信息显示,自治 区文化和旅游厅、自治区财政厅等十个部门联合印发《关于支持演唱会(音乐节)经济发展的若干措施(试 行)》的通知,2026年全年,对在广西举办演唱会(音乐节)的举办机构,根据单场售票人数、售票收入 等,单场给予最高100万元(人民币,下同)奖励。同一申报主体同一项目给予最高300万元奖励。文旅部 门还将发行"跟着演出游广西"演艺消费专属卡(虚拟卡),便利游客购票观演。 官方数据显示,2025年广西大型营业性演出市场活力强劲,共举办5000人以上大型演出69场,吸引观众 180万人次,实现票房收入超10亿元,并直接拉动餐饮、住宿、旅游等关联消费约71.75亿元,"为一场 演出,赴一座城"渐成风尚。 以周杰伦2025年南宁演唱会为例,三天吸引13.2万人次观演,其中65%为外地观众,直接推动整体消费 超10亿元。汪苏泷年末南宁演唱会,外地观众占比高达90%,带动城市消费4.25亿元。演出场外打造的 特色市集、与景区酒店联动的优惠套餐,有效将观演"流量"转化为在地"留量"。(完) 中新社南宁2月2日电 (蒋雪林 张广权)在2月2 ...
2000万消费增量:车公庙变身“流量主场”?
Nan Fang Du Shi Bao· 2026-02-02 10:21
车公庙,曾是深圳人心中"匆匆那年"的写字楼代名词。早高峰的地铁站、步履不停的上班族、标准化的 外卖午餐,一度构成了这里的硬冷底色。然而,当2025年底的"奇庙全宴"百米长桌铺开,当抖音同城榜 首的标签贴在车公庙的街角,人们发现,这个老牌商务区正在发生一场由内而外的"化学反应"。 停车难曾是劝退消费者的头号杀手。街道通过交通"疏经脉",协调释放出超600个夜间"错峰共享"车 位,用行政协调力解决了困扰商圈多年的顽疾。在环境美化上,街道不仅是"刷白墙",而是系统性地平 整了超2公里的路面,消除高低差,让慢行空间变得安全连贯。 更值得称道的是对街区风貌的"审美干预"。通过与设计师联动,制定"菜单式"升级指引,对广告招牌进 行"一键美颜"。这种"一店一策"的指导,既规范了外摆经营,又避免了千篇一律的机械美感。商户陈先 生的感触最直接:"街道变宽变干净了,外摆座位更受欢迎,这种繁华不扰民的精致感,正是我们要 的。" 场景下的"爆破力":线上声量如何转化为线下销量 车公庙的翻红,离不开"常态引流"与"现象级引爆"的组合拳。 最新的成绩单极具说服力:阶段性消费超2000万元,客流同比增长10%,线上团购销售额环比飙升超6 ...
构建消费新格局:山东以供需双侧变革激活内需强引擎
正如2026年山东省政府工作报告所明确部署的,"奋力推进全方位扩大内需"置于全年工作首位,正是紧 扣发展之"纲"的战略抉择。报告同时提出"全力释放消费潜能"等具体举措,为应对外部环境不确定性、 推动经济持续回升向好提出了清晰路径。 而这一战略部署,是基于对2025年成功实践的深化与延续。从实施提振消费"五大工程",到出台以旧换 新实施方案细则,从"山东交旅1号工程"撬动"票根经济",到各地特色消费季激活市场潜力,山东以前 所未有的力度与精度,为消费市场注入动能。 立足"十五五"开局之年,如何进一步释放内需潜力、拓展增长空间?成为两会期间代表委员们讨论的热 点话题。 筑牢内需根基:从"有钱有闲"到"敢消费愿消费" 去年,在一系列政策举措的推动下,山东省社会消费品零售总额突破4.2万亿元,规模稳居全国第3位。 这一亮眼数据,不仅直观表明山东消费市场有着巨大韧性与潜力,更充分验证了将扩内需、促消费作为 工作"置顶项"的战略前瞻性与实践有效性。 消费,作为连通经济发展与民生福祉的纽带,既是拉动经济增长的主引擎,也在扩大内需中居于重要地 位。然而,引擎的持续运转与内需的深度释放,其根本前提在于切实增强老百姓"能消费、敢 ...
德州天衢新区“冰雪嗨玩·一票乐购”启动仪式在德百奥莱举行
Qi Lu Wan Bao· 2026-02-02 04:40
天衢新区管委会同步发布"一票通"活动,首批纳入60余家优质商家,推出"冰雪王国体验券""589街区美食折扣"等专属权益,现场发放5000张首发优惠 票,总共2万张,优惠金额从10元到400元不等,引发市民抢购热潮。 2月1日上午,德百奥莱广场人潮涌动、热闹非凡,由德州市商务局、市文旅局、市体育局及天衢新区管委会联合主办的2026年新春消费季暨天衢新区"冰 雪嗨玩.一票乐购"活动正式拉开帷幕。 活动以"欢庆新春、冬玩冰雪、乐购州城、惠享消费"为主题,通过冰雪运动、消费促销、文旅融合等多元场景,打造冬季消费新引擎,为市民献上一 场"冰雪+消费"的盛宴。德州市副市长陈海明,德州市商务局党组书记、局长刘如伟,天衢新区党工委副书记、管委会副主任王建国等领导出席启动仪 式,与商家代表、市民及媒体代表共300余人共同见证这一消费盛事。 启动仪式上,德州市商务局局长刘如伟详细介绍了"冬玩冰雪,乐购州城"票根联盟的创立背景与运营模式。联盟将整合全市200余家商贸资源,实现跨行 业消费优惠互通,覆盖冰雪运动、年货采购、餐饮住宿等全场景,让市民朋友们尽览州城烟火气,尽享乐购幸福感。 本次活动是德州市"四季主题消费"系列活动的首场, ...
数字搭台 以文赋旅 让杭州天天“有好剧”!
Hang Zhou Ri Bao· 2026-02-02 03:27
2025年的最后一个月,杭州又创造了一个"票房神话"——音乐剧"天花板之作"《剧院魅影》首次来 杭,连演16场,轰动全城,创下2000多万元的票房纪录。 作为《剧院魅影》杭州站的票务总代理,杭州演艺集团旗下有好剧(浙江)网络科技股份有限公司 (以下简称"有好剧")给出了一组亮眼的数据——购票观众突破2.2万人,其中非杭州观众比例约78%, 这意味着有超过1.9万人"为了一场演出奔赴一座城"。 从票务代理、项目投资、技术开发到资源整合,2023年成立的"有好剧"正以全链路赋能文旅新生态 ——不仅在演艺市场的"硬骨头"上划出了稳健的增长曲线,更将文旅消费的热度从剧院的聚光灯下延伸 至城市的街头巷尾。 从数字化到生态链 告诉你"杭州人最爱看什么戏" "这些年来,我们基于自主平台上用户的行为轨迹和庞大的数据支撑,搭建起清晰、动态的用户画 像与市场偏好模型。"杭州演艺集团副总经理、"有好剧"总经理许少君介绍,截至目前,"有好剧"平台 已累计超百万注册用户,完成订单近50万笔,累计票务销售额近2亿元。 大麦网联合灯塔专业版发布的《2025剧场行业报告》显示,杭州过去一年的剧场票房跻身全国第 三。那么,是哪些人撑起了火热的 ...
【践行“两高四着力”一线调研行】中原,真中!
Zheng Zhou Ri Bao· 2026-02-02 01:56
Core Viewpoint - The article emphasizes the development and transformation of the Central Plains region, particularly Zhengzhou, focusing on industrial innovation, urban integration, and cultural consumption to drive economic growth and improve quality of life [3][10][22]. Industrial Development - The Central Plains region is enhancing its industrial base by promoting smart manufacturing and digital transformation, with a focus on key sectors such as artificial intelligence, new materials, and low-carbon technologies [5][7]. - In 2025, the region aims to establish a comprehensive development system that integrates application research, enterprise incubation, and results transformation, with a projected industrial investment growth of 11.23% year-on-year [7][9]. - The number of technology service enterprises reached 9,156, with a revenue growth of 25.8% in the first three quarters [7][9]. Urban Integration - The strategy of "one area, multiple parks" is being implemented to enhance urban and industrial integration, leading to efficient resource utilization and increased investment ratios [11][14]. - The region has developed 57 operational industrial carriers, with over 16,000 enterprises registered, contributing 12.92 billion yuan in district-level tax revenue, accounting for 37.35% of the total [13][14]. Investment Attraction - The Central Plains region is actively improving its business environment to attract investments, with new projects signed totaling 48.6 billion yuan and an expected completion of 31.1 billion yuan in new construction projects [18][19]. - The region has successfully attracted high-profile enterprises and talents, enhancing its economic dynamism and fostering a robust investment landscape [19][21]. Cultural and Consumption Development - The region is leveraging cultural and sports events to enhance consumer engagement, hosting over 900 major events and generating significant economic activity [23][25]. - Initiatives to integrate cultural, tourism, and sports sectors are being promoted to transform transient visitors into regular consumers, thereby boosting local economic growth [25][27]. Smart Governance - The Central Plains region is adopting smart governance practices, utilizing data and technology to enhance service delivery and community engagement [28][32]. - A comprehensive data-sharing system has been established, facilitating efficient management and responsive governance to meet community needs [32][29].
票根“打开”新体验
Xin Lang Cai Jing· 2026-02-01 22:23
Core Insights - The Guizhou provincial government report emphasizes the development of various economies, including the "ticket root economy," which is recognized as one of the "top ten new terms for 2025" [1][2] - The ticket root economy transforms traditional ticketing into a key that unlocks multiple consumer experiences, enhancing the value of tourism and cultural consumption [1][2] Group 1: Economic Impact - The ticket root economy has broken down barriers in cultural and tourism consumption, creating an emotional connection between tourists and cities, and evolving beyond simple discounts [2] - During the 2025 Era Youth Group concert in Guiyang, participating merchants in the Qingyun Market saw an overall increase in foot traffic by approximately 80% and sales growth exceeding 70% [1] Group 2: Cross-Industry Collaboration - The ticket root economy facilitates cross-regional and cross-industry collaborations, linking previously isolated tourist attractions and consumption venues into a network [1] - In Liupanshui, ski resort ticket roots are integrated with dining and spa experiences, promoting offers like "more skiing, more gifts" and "enjoy both skiing and dining" to enhance visitor engagement [1] Group 3: Future Development - The inclusion of the ticket root economy in the Guizhou provincial government report indicates potential for new growth, with ongoing improvements in long-term revenue distribution mechanisms [2] - The cultural attributes and social value of ticket roots are expected to increase, transforming them from mere consumption endpoints to starting points for exploring cities and creating memorable experiences [2]
潮头登高再击桨 无边胜景在前方
Xin Lang Cai Jing· 2026-01-31 22:37
转自:贵州日报 新年开年的贵州,暖意与新意交织,机遇与实干相拥。 1月27日,省十四届人大四次会议在筑开幕。 也是在这一天,全省电网2026年投资"开门红"标杆工程,贵州500千伏水城(董地)电厂接入系统工程 破土动工。 会场内外,春风携佳讯,发展热潮升腾激荡。 经济持续健康发展,脱贫底线兜牢兜实,产业发展势头强劲,风险管控有力有效,民生保障扎实有 力……回望2025,奋跃而上的贵州,高质量发展迈出新的坚实步伐。 省政府工作报告中,一组组亮眼数据、一个个标志性事件,成为社会各界热议焦点—— "黄小西吃晚饭"等重点景区持续火爆,"村超""村BA"等村字号活动热闹非凡,"支支串飞""小车小团"广 受欢迎; ………… 各区域、各领域的"新",汇成奋进贵州的新风采。 却顾所来径,苍苍横翠微。 "十四五"时期,在贵州改革发展历程中极不寻常、极不平凡,作为亲历者、见证者和推动者,代表委员 感同身受、意气风发。 "我所工作的旺家社区是万山区最大的易地搬迁安置点,从'搬得出'到'稳得住、能致富',每一步都充满 不易。"省人大代表、铜仁市万山区丹都街道旺家社区党委书记、居委会主任何英说,看到群众的笑 容,所有艰辛都会化为"走得 ...
山东两会热议票根经济 代表建言拓展链式消费新场景
Zhong Guo Xin Wen Wang· 2026-01-30 09:09
Group 1 - The core focus of the Shandong Provincial People's Congress is on expanding the cultural consumption chain through new business models and scenarios, with "ticket root economy" being a key topic [1] - The Shandong government plans to implement the "Shandong Transportation and Tourism No. 1 Project" by 2026, aiming to build an ecosystem around the ticket root economy and organize various events to enhance cultural consumption [1] - The ticket root economy, which has emerged as a new economic model in 2025, transforms traditional tickets into "passports" for city exploration, converting transient traffic into sustained consumer power [1] Group 2 - The district of Taishan, as the main urban area of Tai'an, will focus on cultural and tourism street updates as part of its urban renewal actions in 2026, aiming to attract 8 million visitors to the region [2] - There are concerns regarding the digitalization of cultural tourism resources in Shandong, with suggestions to leverage AI technology for immersive cultural experiences to engage younger audiences [2] - The Shandong government plans to implement the "Technology Strengthens Culture" initiative by 2026, promoting the integration of artificial intelligence with cultural activities and enhancing tourism infrastructure and services [4] Group 3 - The Shandong government anticipates a growth of over 10% in both tourist numbers and tourism revenue, with a significant increase of 46% in inbound tourists [4]
景德镇全面部署“票根经济”激发瓷都消费新活力
Sou Hu Cai Jing· 2026-01-29 20:57
Core Viewpoint - The meeting emphasized the importance of implementing the "Action Plan" to promote consumption recovery and drive high-quality development through the "ticket root economy" model [1][3]. Group 1: Action Plan and Objectives - The "Action Plan" aims to stimulate consumption in Jingdezhen, focusing on the innovative "ticket root economy" model [1][3]. - The plan will integrate ticketing resources from transportation, culture, tourism, and sports, promoting a "one ticket access" system to enhance cross-industry consumption [3]. Group 2: Implementation and Responsibilities - Relevant units are required to take responsibility and collaborate closely, with the Jingdezhen Municipal Bureau of Commerce tasked with accelerating the construction of a digital service platform [3]. - The implementation details need to be refined, with a deadline set for the modification and approval of the plan by the end of the upcoming weekend [3].