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这个暑期,新玩法带动新消费(新视窗)
Ren Min Ri Bao· 2025-07-22 21:44
Tourism Consumption - The summer tourism market is experiencing a surge in demand for immersive experiences, with attractions like the Red Ribbon Long March Cultural Digital Art Museum in Guizhou providing interactive historical scenes [1][2] - The Qingdao International Beer Festival has attracted significant visitor numbers, with the Qingdao Beer Museum reporting daily foot traffic of 14,000 to 15,000 during peak season [2][3] - The China Tourism Research Institute predicts that domestic tourism numbers could exceed 2.5 billion by 2025, indicating a shift from general sightseeing to personalized and culturally rich experiences [4] Night Economy - The night economy is thriving in cities like Pingxiang, with diverse offerings such as night markets and cultural performances enhancing urban vitality [6][8] - The integration of night activities, including dining and entertainment, has led to significant consumer engagement, with over 5 million yuan in consumption driven by government subsidies and merchant promotions [6][8] - Nighttime consumption accounted for 49.3% of total spending in June, reflecting a 6 percentage point increase year-on-year [8] Film Consumption - The summer film season has seen a rise in online ticket purchases, with 95% of viewers opting for digital platforms, leading to over 5,000 attendees at a local cinema [9][10] - The "ticket root economy" is gaining traction, with cinemas offering creative merchandise to enhance audience engagement and promote repeat visits [10][11] - As of mid-July, the summer box office has reached 3.412 billion yuan, highlighting the growing diversity in entertainment consumption [11] Sports Consumption - Outdoor sports are becoming increasingly popular in Ningxia, with events like the Yinchuan Marathon attracting over 70,000 participants and generating nearly 100 million yuan in related spending [12][13] - The demand for outdoor sports gear, such as sun protection clothing and durable footwear, has surged, reflecting a broader trend in health and fitness consumption [13][14] - Retail sales in the sports and entertainment category have grown by 22.2% year-on-year, indicating a robust market for sports-related products [14]
文旅商体多维度融合,公明老城区释放消费新活力
Sou Hu Cai Jing· 2025-07-22 17:18
Core Viewpoint - The article highlights the successful implementation of a three-dimensional driving model ("event economy + ticket root economy + weekend economy") in the Gongming Street area, which has significantly boosted local consumption and economic activity. Group 1: Economic Growth Strategies - Gongming Street has integrated cultural, tourism, and commercial sectors to address insufficient consumption and sluggish business travel, fostering new consumption growth points through innovative models [2] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25%, with hotels experiencing peak occupancy rates due to the "ticket root economy" [2] Group 2: Consumer Experience Enhancement - The introduction of a food map, promotional videos, and "one-day tour" guides has enhanced the consumer experience, attracting over 84,000 visitors to the Red Flower Mountain Sports Center during weekends [4] - The surrounding restaurants and shops have seen sales double, indicating a significant increase in consumer spending during events [4] Group 3: Night Economy Development - The night economy has flourished with various promotional activities, leading to high customer turnout in food-related establishments, with daily revenues reaching tens of thousands [5] - Gongming Street has developed diverse nighttime consumption areas, such as the Night Fire Walking Street, to cater to the growing demand for evening activities [5] Group 4: Digital Transformation in Consumption - The shift to online ordering has become mainstream, with some businesses reporting that online sales now exceed in-store dining revenues, reflecting a broader trend towards digital consumption [6] - The transformation from traditional to cloud-based consumption models illustrates the evolving relationship between businesses and consumers, driven by technological advancements [6] Group 5: Overall Economic Impact - The combination of "event economy + ticket root economy + weekend economy" has become a dominant theme in daily consumer behavior, revitalizing the local economy and enhancing the vibrancy of the area [7]
“漫展”成外地游客来蓉新引力,“票根经济”延伸暑期消费链条
Sou Hu Cai Jing· 2025-07-20 17:12
Group 1 - The article highlights the surge in tourism and consumption in Chengdu due to the recent large-scale anime exhibitions, specifically the 20th World Line Anime Exhibition and the 29th Comiday (CD29) [1][3] - Young anime enthusiasts from various regions are traveling to Chengdu, extending their itineraries to include shopping centers, tourist attractions, and surrounding destinations, thus boosting local consumption [1][3] - The CD29 exhibition has implemented a "ticket economy" strategy, allowing attendees to enjoy exclusive discounts at designated hotels, restaurants, and attractions, effectively linking the exhibition to broader tourism and consumption [5][7] Group 2 - The influx of young consumers during the anime exhibitions has significantly increased foot traffic in commercial areas, with reports of stores being crowded and sales rising [5][7] - Many shops are offering discounts for high school graduates, further attracting young consumers and enhancing their shopping experience during the exhibition period [7] - The commercial sector is actively responding to this trend by launching targeted promotional activities and discount packages to convert the increased foot traffic from the exhibitions into sales growth [7]
北京朝阳文旅消费爆发:1545亿元旅游收入背后的“民企力量”
Xin Jing Bao· 2025-07-20 15:38
Core Insights - The article highlights the growing cultural and tourism consumption in Beijing's Chaoyang District, driven by private enterprises in entertainment, tourism, and pet services, with a projected tourism revenue of 154.54 billion yuan in 2024, leading in Beijing [1][5]. Group 1: Entertainment Sector - The establishment of Fulong Livehouse, a new comprehensive performance venue, has become a popular spot for young music fans, hosting over 200 performances in 2025 across various music genres [3][4]. - The innovative design of Fulong Livehouse enhances audience experience, with excellent sound and lighting equipment, contributing to its rapid popularity [4]. - Large concerts in Chaoyang District significantly boost the local economy, with a projected ticket revenue of 1.6 billion yuan in 2024, generating over 10.9 billion yuan in overall consumption [5]. Group 2: Cultural and Tourism Integration - The rise of "ticket economy" allows concert-goers to enjoy discounts on dining and accommodation, enhancing the overall experience [6][7]. - Chaoyang District plans to host approximately 86,000 commercial performances in 2024, including 108 large concerts at major venues [7]. Group 3: Pet Economy - The emergence of the pet economy is exemplified by Mars Pet Supermarket, which offers over 3,000 products and has expanded to over 8 stores, capitalizing on a market with significant growth potential [13][14]. - The pet retail market in China is projected to grow, with current penetration rates significantly lower than in the U.S., indicating a substantial opportunity for expansion [14]. Group 4: Inbound Tourism - The introduction of a 240-hour visa-free transit policy has spurred demand for inbound tourism, with a projected 800% increase in inbound visitors in 2024 compared to 2023 [8][10]. - The company is developing high-quality inbound tourism products, including business travel options, and aims to expand its presence to 5,000 branches nationwide within five years [10][11]. Group 5: Policy Support and Future Goals - Chaoyang District has launched eight new policies to support the cultural and tourism industry, aiming for tourism revenue to exceed 160 billion yuan and attract 100 million visitors by 2025 [16].
苏超之后,赣超球票也秒光
第一财经· 2025-07-20 14:01
Core Viewpoint - The rise of the Suzhou Super League (苏超) and Jiangxi Super League (赣超) has significantly revitalized local sports venues and promoted football popularity, leading to increased youth engagement and economic benefits in related industries [1][2][4]. Group 1: Event Popularity and Ticket Sales - The Jiangxi Super League's second round saw overwhelming ticket demand, with 30,000 tickets selling out instantly, and an additional 5,000 tickets also selling out quickly [1]. - The Suzhou Super League continues to attract massive interest, with a total of 1.36 million people participating in ticket purchases over two rounds [1]. Group 2: Venue Utilization and Development Plans - The popularity of these leagues has improved the utilization of existing sports venues, which were previously underused for events like concerts [2]. - Cities like Wuxi, Changzhou, and Suzhou have introduced three-year action plans to enhance football development, aiming for significant increases in participation and the establishment of professional clubs by 2027 [3][4]. Group 3: Economic Impact and Consumer Behavior - The surge in interest in the Suzhou Super League has led to a 60% increase in sales of football-related products on e-commerce platforms in Jiangsu Province [4]. - The events have stimulated local tourism and cultural activities, with significant increases in visitor numbers and spending during match days, such as 2.18 million visitors and a total consumption of 2.72 billion yuan in Nanjing [5]. Group 4: Integration of Sports and Local Economy - The integration of sports events with local consumption has been emphasized, with initiatives like the "浙BA" basketball league promoting consumer benefits through event attendance [6]. - The Jiangxi Super League is also focusing on creating a new ecosystem that combines sports, culture, and commerce, encouraging community participation in football events [5].
苏超之后赣超球票也秒光,赛事IP撬动“票根经济”
Di Yi Cai Jing· 2025-07-20 12:06
Group 1 - The popularity of the Suzhou Super League (苏超) and Jiangxi Super League (赣超) has significantly boosted related industries, especially cultural tourism and commerce, leading to a thriving ticket economy [1][4] - The Jiangxi Super League's second round saw tickets sell out rapidly, with 30,000 tickets for a match gone in seconds, indicating high demand and engagement [1] - The Suzhou Super League has also seen massive ticket sales, with a total of 1.36 million people participating in ticket purchases over two rounds [1] Group 2 - The events have revitalized underutilized venue resources in various cities, promoting the use of large sports facilities that were previously used for concerts and other events [2] - The leagues are contributing to the popularization of football, encouraging youth participation and fostering the development of the sport [2] - Local governments in cities like Wuxi, Changzhou, and Suzhou have introduced three-year action plans to enhance football development, aiming for increased participation and the establishment of professional clubs [3] Group 3 - The surge in interest in the Suzhou Super League has led to a significant increase in sports-related consumption, with sales of football gear in Jiangsu province rising over 60% year-on-year [4] - On the day of a major match, tourist attractions in Nanjing saw a visitor count of 2.181 million, with total cultural tourism consumption reaching 2.72 billion yuan, indicating a strong economic impact [4][5] - The integration of sports events with cultural and commercial activities is creating a new ecosystem that enhances consumer engagement and drives economic growth [6]
北京顺义:用小票根撬动大消费
中国青年报客户端讯(实习生 陈玺炀 中青报·中青网记者 张敏)近期,走进北京市顺义区,消费者会发 现家商户门前均张贴有"小票根!大优惠"的海报,或摆放着同款易拉宝展架,直观展示着凭票根可享的 各类福利。这是顺义区推出的"票根经济"优惠活动。 在最近举行的第34届北京国际燕京啤酒文化节暨2025燕京啤酒消夏嘉年华期间,顺义区推出该项优惠活 动,消费者凭啤酒节电子购票记录或纸质票根,即可在区内200余家商户享受多重折扣与专属礼遇,真 正实现"一票在手,全域畅享"。 7月17日, 在文体方面,3A冰场与啤酒节联动,推出成人及儿童滑冰半价优惠。冰场运营总监杨国良提到,今 年,冰球小镇与燕京啤酒节成功联动,通过票根经济的模式带动消费,效果显著。 7月17日, 3A冰场内几位小朋友在体验冰球运动。陈玺炀/摄 此外,顺义奥林匹克水上公园、北京国际鲜花港等景点推出门票半价或家庭套票优惠;星逸电影世界等 区内10家影院联合参与,提供饮品和小食类卖品八折特惠;顺义大剧院、松美术馆等文化场所推出剧 目、展览专属折扣;北京春晖园温泉酒店等28家酒店推出特色入住礼包;滴滴打车为啤酒节观众提供专 属代驾优惠和打车补贴…… 据统计,本届燕 ...
2025上海潮生活节启幕 虹口潮玩盛宴亮点纷呈
Sou Hu Cai Jing· 2025-07-18 14:04
Group 1 - The "2025 Shanghai Summer" International Consumption Season and the sixth Shanghai Trend Life Festival have been launched, focusing on integrating various resources in the Hongkou District to innovate consumption models and cultivate new business formats [1] - The "Ticket Root Economy" is being actively developed in Hongkou District, with the launch of the "Chongbang × Damai Mall Entertainment Membership System," marking an upgrade to "Ticket Root Economy 4.0" [3] - The new membership system aims to reshape the value of cultural and entertainment consumption scenes, facilitating online and offline traffic interaction and creating a comprehensive digital consumption chain [3] Group 2 - The main venue features the "潮集集之潮生活·大玩家" themed market, which includes over 50 trendy stalls, 30 pop-up performances, and various interactive activities, highlighting diverse entertainment experiences [4] - The "Shanghai Trend Life Festival Passport" has been introduced, serving as a practical guide and fun collection book for cultural, sports, entertainment, and dining experiences, encouraging exploration and increasing consumer engagement [4] - The passport allows citizens and tourists to collect stamps by completing tasks at various locations, promoting cross-business and cross-scenic area consumption, thereby enhancing revisit rates and purchase frequency [4]
“小票根”撬动“大消费”,顺义区用“票根经济”激发消费新动能
Bei Ke Cai Jing· 2025-07-18 09:31
Core Points - The 34th Beijing International Yanjing Beer Culture Festival is taking place from July 11 to 20, featuring various activities such as beer tasting, outdoor music, and camping [1] - Shunyi District is leveraging the festival to promote a "ticket root economy" initiative, collaborating with over 200 merchants in surrounding business districts to offer discounts of up to 50% [2][4] - The initiative has successfully attracted over 35,000 additional consumers and generated an economic impact of 1.865 million yuan within the first five days of the festival [3][15] Group 1: Ticket Root Economy - The "ticket root economy" allows consumers to enjoy discounts at participating merchants by presenting their festival tickets, covering various sectors including dining, accommodation, and entertainment [6][12] - Over 200 prominent businesses have joined the initiative, with discounts varying by merchant, such as 60 yuan off per gram for gold jewelry at Liu Fu Jewelry [7][8] - The initiative aims to create a "1+N" consumption ecosystem, enhancing customer flow and sales for participating merchants [7][16] Group 2: Consumer Experience - Consumers have reported positive experiences with the "ticket root economy," highlighting its convenience and the ability to use the ticket for multiple discounts across different merchants [11][12] - The initiative has been well-received not only by local residents but also by foreign visitors, indicating its broad appeal [10] - The festival's promotional efforts, including posters and digital marketing, have effectively informed consumers about the participating merchants and their offers [5][11] Group 3: Future Prospects - Shunyi District plans to continue optimizing the "ticket root economy" initiative, aiming to enhance service quality and expand participation among local businesses [4][16] - The initiative is seen as a potential long-term strategy to combat fragmented consumption patterns and stimulate economic growth [16]
上海票根经济不断“进化”高阶版本
Sou Hu Cai Jing· 2025-07-18 06:27
Core Insights - The article highlights the opening of over 20 entertainment businesses at the Binhang Commercial Center, establishing a new "Entertainment+" urban complex that aims to create a vibrant lifestyle experience [1][3] - A nationwide first membership system for entertainment ticket purchasing in shopping malls is set to launch, allowing consumers to buy various tickets and earn points redeemable for discounts on entertainment [1][6] Group 1: Entertainment Offerings - The Binhang Commercial Center features immersive experiences such as a VR experience zone, a multi-functional performance space, and various themed theaters, enhancing the cultural and entertainment landscape [4][6] - Popular venues like SpicyComedy and the new Starry Sky performance space have seen high demand, with sold-out shows indicating strong consumer interest in diverse entertainment options [2][4] Group 2: Membership and Consumer Engagement - The new membership system integrates ticketing and shopping, allowing points earned from dining and shopping to be used for ticket discounts, creating a seamless consumer experience [6][7] - The system aims to enhance user experience and drive traffic to the commercial center by providing easy access to popular shows and events [8][9] Group 3: Market Strategy - The Binhang Commercial Center's strategy focuses on creating a "cultural experience matrix" that combines various entertainment forms, aiming to keep consumers engaged for extended periods [6][8] - The collaboration with major ticketing platforms aims to streamline the management of entertainment and shopping experiences, addressing the need for integrated digital solutions in large commercial centers [7][8]