"2025年度中国媒体十大热词"发布 中新社北京12月5日电 (记者 应妮)"2025年度中国媒体十大热词"5日发布，分别是："十五五"规划、九三 阅兵、全球治理倡议、DeepSeek(深度求索)、人形机器人、苏超、票根经济、育儿补贴、科学素养、网 络生态治理。 中国国家语言资源监测与研究中心发布上述热词并予以注解：2025年，是谋划"十五五"规划之年，编制 和实施"十五五"规划，对于全面落实中共二十大战略部署、推进中国式现代化意义重大。 九三阅兵向世界宣示了中国坚决捍卫国家主权、安全、发展利益的坚定决心，以及维护世界和平的大国 担当。 2025年，中国国家主席习近平在"上海合作组织+"会议上提出全球治理倡议。 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 2025年，"苏超"通过城市间的精彩角逐，激发了地域认同感，带动了从门票到文旅的庞大消费链条，成 为"体育+"融合发展的生动实践。 2025年，中国初创企业自主研发的大语言模型"DeepSeek"(深度求索)凭借"好用、开源、免费、低成 本"等特点展现了中国AI科技企业的创新性和包容性。 这一年，打通消费环节的"票根经济"应时而生，为消费升级 ...

Core Insights - The Beijing Olympic Center Zone is set to enhance its functionality and quality through the "Action Plan for Accelerating High-Quality Development of the Beijing Olympic Center Zone (2025-2027)" released on December 4, aiming to create a new consumer platform integrating culture, commerce, tourism, sports, and exhibitions [2][5] Group 1: Visitor Statistics and Economic Impact - The Olympic Center Zone received 90.8 million visitors in the first ten months of the year, marking a 16% year-on-year increase [3] - During the National Day holiday, the Asia-Olympic business circle generated revenue of 80.72 million yuan, up 16.6% from the previous year [3] - The "Bird's Nest Starry Night Performance Season" hosted over 50 concerts, attracting more than 2.9 million attendees [3] Group 2: Infrastructure and Facility Upgrades - The plan includes significant upgrades to public areas and venue facilities, focusing on the Olympic Forest Park and the Olympic Tower [4] - The Olympic Tower renovation will allow visitors to access a 246.8-meter high observation deck and experience a food garden and light shows [4] - A comprehensive upgrade of 187,400 square meters of water areas will enhance the night lighting and landscaping around the water system [4] Group 3: Future Development Goals - By 2027, the Olympic Center Zone aims to transform into a must-visit destination for domestic and international tourists, enhancing its historical and governmental functions [5] - The plan outlines a vision for the area to become a vibrant international reception space by 2030, showcasing the capital's characteristics [5] Group 4: Multi-Industry Integration - The Olympic Center Zone spans 11.59 square kilometers and integrates international communication, sports leisure, and cultural exchange [6] - State-owned enterprises within the zone manage 19 large assets, supporting diverse functions and regional consumption vitality [6] Group 5: Event and Activity Planning - The plan aims to host weekly sports events, monthly internationally influential competitions, and over 100 large-scale activities annually, targeting over 5 million attendees [8] - The "Bird's Nest Starry Night Performance Season" plans to host over 60 top concerts in 2026, utilizing advanced stage technologies [9] Group 6: Innovation and Technology Integration - A "Robot Innovation Park" is planned for 2026-2030, focusing on integrating technology into leisure and tourism, enhancing visitor experiences [10][11] - The park will feature various application scenarios, supporting the full cycle from technology validation to market promotion for robotics companies [11]

Group 1 - Various regions in China are launching consumer promotion initiatives to boost tourism and consumption as the year-end approaches, including a 15 million yuan "Winter Travel Tibet" card in Tibet [1] - Cities like Yinchuan are planning a series of unique consumer activities from December 2025 to March 2026, with over 500,000 yuan allocated for tourism benefits [1] - Northern cities such as Beijing and Harbin are initiating diverse winter consumption activities, leveraging their ice and snow resources to stimulate spending [1] Group 2 - The rise of the ice and snow economy reflects a shift in consumer behavior in China, moving from material consumption to experiential consumption, with health and spiritual needs becoming central [2] - Many cities, including Chongqing and Guangzhou, are starting winter consumption seasons, utilizing "ticket roots" as a key strategy to activate the market [2] - Changchun is innovating with an "ice and snow joint ticket" that integrates various resources, promoting cross-regional collaboration and discounts [3] Group 3 - The "ticket root economy" is seen as a more precise and efficient way to stimulate consumption compared to traditional subsidies, linking tickets to create a multi-industry win-win scenario [3] - The shift from single subsidies to multi-industry integration in winter consumption activities enriches consumer experiences and continuously releases consumption potential [3] - As holidays like New Year's and Spring Festival approach, more integrated and quality-driven consumer offerings are expected to emerge, further heating the winter consumption market [3]

2025年，赛事经济迸发强劲活力，以多元形态融入经济社会发展脉络，成为拉动内需、促进消费升级的 重要力量。从国际顶级赛事的集群效应到根植本土文化的群众性赛事，从城市地标到乡村田野，体育赛 事正以前所未有的广度和深度串联起吃、住、行、游、购、娱全链条消费，为中国经济注入澎湃动能。 规模质量齐升 今年以来，我国赛事经济规模与质量同步提升，国际顶级赛事集聚效应显著增强。这不仅展现了我国承 办大型赛事的能力，更形成了强大经济拉动效应。 亮眼数据背后，是我国赛事基础设施的持续完善和运营能力的全面提升。2024年全国体育场地统计调查 数据显示，截至2024年12月31日，全国共有体育场地484.17万个，体育场地面积42.3亿平方米，全国人 均体育场地面积3.0平方米。同时，中国体育运营团队通过承办杭州亚运会、成都大运会等大型赛事积 累了丰富经验，并将运营模式输出海外，成为推动全球体育合作与文化交流的重要力量。 融合地域特色 顶级赛事熠熠生辉，一批深植本土文化、充满烟火气的群众性赛事同样焕发勃勃生机。这些赛事以独特 的文化基因和创新模式，将体育竞技与地域特色完美融合，成为拉动内需、促进消费提质扩容的重要力 量。 不久前闭 ...

来源：北京晚报 喝打折咖啡 换免费门票 享优惠住宿 年轻人乐享"追着票根薅羊毛" 从影院散场后的一杯打折咖啡，到剧场观剧后的环球影城门票，再到赛场观赛时的酒店交通优惠……今 年，随着北京城内各大商圈、赛事场馆与文艺演出场所联动推出的"票根经济"活动，让一张小小的票 根，串联起吃、住、行、游、购、娱的多元消费场景，成为年轻人手中的省钱利器。如今，越来越多年 轻人加入"追着票根薅羊毛"的行列，既省下了真金白银，又收获了丰富体验。 [ 电影票 ] 集章可兑门票 额外福利超预期 "今年的人艺国际戏剧邀请展太值了，不仅让我过足了戏瘾，还意外兑换到了环球影城的门票，这波福 利真的完全超出预期！"栗子是多年的"人艺之友"，今年的北京人艺国际戏剧邀请展开始前，她提前蹲 守，抢到了11部剧的票。从9月开始，两个多月的时间里，她几乎每周都要去两至三次剧场，欣赏来自 法国、格鲁吉亚、意大利、德国等多个国家和地区优秀剧目的魅力。"每一场都看得很过瘾，本来只是 单纯想享受戏剧带来的快乐，没想到还有额外的惊喜。" 栗子说，今年与往常不同的是，在人艺国际戏剧邀请展期间，北京人艺与中国工商银行北京市分行共同 推出了王府井"艺"游指南活动，观 ...

Core Insights - The "ticket root economy" in Beijing is creating diverse consumption scenarios linked to entertainment, dining, and travel, allowing young people to save money while enjoying experiences [1][9] - Various activities and promotions are being launched regularly, encouraging participation and enhancing consumer engagement [4][9] Group 1: Ticket Root Economy - The ticket root economy connects various sectors such as dining, accommodation, and entertainment, providing discounts and promotions to consumers [1][9] - Young consumers are increasingly utilizing ticket roots to access discounts, leading to a rise in participation in related activities [1][4] Group 2: Movie Ticket Promotions - Movie tickets are being used to unlock discounts at cafes and restaurants, enhancing the overall experience for moviegoers [3][4] - Consumers are finding significant savings through promotions linked to movie tickets, such as discounts on food and beverages [3][4] Group 3: Theater Ticket Benefits - Theater tickets allow audiences to collect stamps for rewards, including free tickets to attractions like Universal Studios, enhancing the value of attending performances [6][7][8] - The collaboration between Beijing Renyi and the Bank of China has introduced a rewards program that incentivizes theater attendance [2][7] Group 4: Sports Event Ticket Advantages - Sports event tickets provide access to discounts on accommodation, transportation, and dining, significantly reducing overall travel costs for attendees [9] - The integration of free transportation services for event attendees further enhances the value proposition of attending sports events [9]

电影票根：串起"连环福利"，周末休闲省不停 "以前看完电影，票根随手就扔，今年才发现票根还真能省钱！"家住石景山区的孙晓雨是个资深电影 迷，今年暑期北京市推出的"看电影、爱生活——2025北京仲夏电影嘉年华"活动，让她的周末生活彻底 被票根"盘活"。 头天晚上看到石景山区的票根活动官方消息后，晓雨就盘算起了与朋友周末的行程。第二天一早，晓雨 跟朋友先去看了早场的《浪浪山小妖怪》，之后便拿着电影票根，打车直奔位于石景山功碑阁的 188CLUB。"早就种草了这个网红的山顶咖啡厅，正好有票根优惠，马上就去打卡！"拾级而上登顶 后，站在露天平台，永定河与首钢园的风景尽收眼底。凭着电影票根，晓雨和朋友一人点了一杯原价28 元的网红"宇宙水"，7.5折之后只需21元，还顺手挑了一个文创冰箱贴，9折后又省了6块钱。更让人惊 喜的是，店员核销票根时还提醒："保留好我们的消费小票，去石景山万达影院线下购票能享49.9元普 通厅权益。" 下山后，已是傍晚时分，孙晓雨和朋友直奔石景山万达广场，在一家云南菜解决了晚餐，俩人点了一个 双人餐，凭电影票根享受8.8折，比买团购套餐的9.8折还要实惠。饭后，孙晓雨带着188CLUB的消费小 ...

Group 1: Cultural Consumption and Events - Shenzhen is actively promoting the integration of cultural technology and tourism consumption, enhancing the consumer experience through various events and performances [1] - The original immersive physical drama "Transaction Life" premiered on the "Minghua Wheel," attracting over 3,000 viewers, with 35% being cross-city and cross-border audiences [2] - The "Minghua Wheel" has been transformed into a cultural tourism complex, featuring diverse experiences and serving as a new landmark for cultural tourism in the Guangdong-Hong Kong-Macao Greater Bay Area [2][3] Group 2: Retail and Consumer Experience - The Honor Alpha Global Flagship Store in Shenzhen Bay Vientiane City showcases over 200 AI consumer products, providing an interactive experience for customers [4] - The store attracted an average of over 4,500 visitors daily during the recent holiday period, indicating strong consumer interest and sales performance [4] - Shenzhen Bay Vientiane City, as a major commercial complex, houses over 300 new brands, enhancing the shopping experience and contributing to the local economy [5][6] Group 3: Tax Refund Policies and Cross-Border Consumption - Shenzhen is the city with the most tax refund ports in China, and the "immediate refund" policy starting December 2023 will facilitate cross-border shopping for international travelers [6] - During the recent holiday, Shenzhen Customs processed 2,203 tax refund applications, amounting to 29.12 million yuan, a year-on-year increase of 397% [6] Group 4: Sports and Event-Driven Consumption - The hosting of the 15th National Games has increased sports consumption in Shenzhen, with various outdoor activities and events driving consumer engagement [7] - The Shenzhen Universiade Center is set to host 93 large-scale events in 2024, with significant consumer traffic and revenue generated from surrounding commercial areas [7][8] - The "ticket economy" is effectively converting event attendance into economic growth, with local businesses benefiting from increased foot traffic and sales during major events [8]

Core Insights - The collaboration between Douyin Life Services and Li Yuchun's concert in Xi'an has successfully driven local business growth and brand exposure through innovative marketing strategies [1][3][4] Group 1: Marketing Activities - Douyin Life Services launched a series of marketing activities linked to Li Yuchun's concert, enhancing local merchants' brand visibility and sales [1][4] - The "Li Yuchun Xi'an Limited Peripheral Check-in Activity" attracted over 10,000 participants in three days, significantly increasing the mall's Douyin exposure by 264% and search frequency by 145% [3] Group 2: Sales Performance - The concert-related activities led to a remarkable increase in sales for local eateries, with Douyin group purchase sales rising by 20% for Ma Tian Xiao Chao and 157% for Shan Shi San [1][2] - The event transformed ordinary local shops into popular check-in spots, with videos of the experiences garnering over 2.46 million views [2][3] Group 3: Consumer Behavior - The concept of "ticket economy" is emerging, where concert tickets serve as gateways to diverse consumer experiences, linking entertainment with local consumption [4] - The number of off-site Douyin group purchase users in Xi'an has nearly doubled month-over-month, indicating a shift in consumer behavior towards integrated experiences [4]

全运会观赛之余，观众在大湾区来场说走就走的城市漫步；四川省城市足球联赛（"川超"）球迷在比赛后涌向当地特色美食店；上海演唱会 散场后，观众凭票在咖啡店品尝赠饮并小聚…… 近期，类似场景在多地频频上演。消费者在赛事或演出结束后，并不急着离开，而是沿着票根延伸的路径继续体验城市，小小票根成为激活 消费的"金钥匙"。 小小票根延伸消费链条 不久前，从江西赶来观看全运会赛事的程女士打卡了广州多个地标，还特别游览了广州动物园，因为持赛事票观众可免门票入园。这趟广东 行，她因优惠政策省了不少钱。 全运会期间，广东共有100余家4A级以上景区推出凭票免票、折扣入园等政策。 受赛事活动、票根政策等提振，赛事举办地相关消费增长显著。抖音生活数据显示，全运会开幕首周，广州、深圳餐饮消费同比均增长140% 以上。 "川超"同样火热。来自凉山的球迷罗伟随队到乐山"远征"，一边看球一边品尝本地甜皮鸭等特色美食。"我们不仅可以为自己的球队呐喊助 威，拿着门票还能打折，品尝美味，游览美景。"他说。 据统计，"川超"分区赛期间，在一系列配套政策带动下，乐山主城区接待游客44.21万人次，同比增长24%。 11月，上海体育场举办多场五月天演唱 ...