Financial Data and Key Metrics Changes - In 2024, total revenue was reported at RMB 1,468 million, down 40% year-on-year, with subscription revenue at RMB 918 million, down 31.9%, and merchant solutions revenue at RMB 20 million, down 52% year-on-year [45][53][56] - Adjusted revenue, accounting for one-off discounts and policy impacts, would have been approximately RMB 2,090 million, indicating a more reasonable comparison to 2023 [61] - Operating loss increased to RMB 1,744 million, with significant portions attributed to one-off or non-cash items [66][72] Business Line Data and Key Metrics Changes - Subscription revenue accounted for 68% of total revenue, up 22 percentage points year-on-year, with smart retail solutions contributing 67% of subscription revenue [46][84] - Merchant solutions revenue saw a significant decline due to reduced rebates from Tencent, with expectations for stabilization in 2025 [11][12] - The company focused on high-quality development, leading to a contraction in low-margin businesses, which affected overall revenue [54] Market Data and Key Metrics Changes - The advertising gross billing reached RMB 18 billion, up 24.5% year-on-year, but profitability was not realized due to missed opportunities in platform policies [15][50] - The company maintained a strong position in the top 100 retailers, with GMV for retailers up 59% [18] - The overall market for WeChat mini shops is projected to grow significantly, with potential scales reaching RMB 2 trillion to RMB 3 trillion [32][96] Company Strategy and Development Direction - The company is focusing on key accounts and high-quality development, with a strategic contraction in non-core and low-quality businesses [8][54] - Future growth is expected to come from AI deployments and enhanced SaaS solutions, with a focus on efficiency and intelligent operations [90] - The company aims to deepen its ecosystem capabilities through cross-platform integration and partnerships with major players like Alipay and Huawei [86][36] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macroeconomic environment in 2024, impacting consumer retail and overall revenue [41] - There is confidence in a recovery for 2025, with expectations for subscription revenue growth and improved gross profit margins [73][39] - The company plans to enhance operational efficiency and customer mix to navigate the rebate decline and improve profitability [102] Other Important Information - The company completed a refinancing of its convertible bonds, reducing interest-bearing debt significantly [48][49] - Cash flow management improved, with a net cash inflow of RMB 300 million and free cash flow showing signs of recovery [51][68] Q&A Session Summary Question: What is the outlook for subscription business in 2025? - Management expects subscription revenue to stabilize with a growth projection of 5% to 10% in 2025, with a potential turnaround in profitability by 2026 [80][82] Question: What are the future business strategies and operation strategies? - The focus will be on key accounts, smart retail revenue, and enhancing ecosystem capabilities through cross-platform integration [84][86] Question: How will the company address the decline in advertising rebates? - The company plans to manage customer expectations and improve operational efficiency to maintain profitability despite rebate declines [99][102]

Financial Performance - In 2023, revenue increased by 21%, gross profit rose by 36%, and gross profit margin improved by almost 8 percentage points [4][61] - Adjusted loss narrowed significantly to 88 million, down 73%, and adjusted EBITDA showed a 93% reduction [4][79] - Operating cash flow turned positive at 60 million, marking a significant improvement [4][65] Business Line Performance - Subscription solutions revenue grew by 4.5% year on year, while gross profit from subscription solutions increased by 16% [5][61] - Merchant solutions revenue surged by 60.5%, and intelligent retail revenue, excluding consolidation impacts, rose by 32% [7][71] - Marketing business gross income reached nearly 1 billion, up 63% year on year, with significant growth in new channels like Kuaishou and Little Red Book [15][19] Market Performance - The company maintained strong growth in various industries, particularly in food FMCG and brand empowerment DTC [9][10] - The share of subscription solution revenue is expected to rise to 50% in 2024 [8] Company Strategy and Industry Competition - The company is focusing on an upmarket strategy, enhancing its integrated system offerings to meet the needs of large chain enterprises [11][13] - The company aims to become an enterprise-grade AI service provider, emphasizing AI application and consultancy [35][41] - The webisode segment is identified as a new revenue growth engine, with expectations of significant market potential [47][49] Management Comments on Operating Environment and Future Outlook - Management noted a weak recovery in offline consumption and challenges faced by SMEs, leading to budget constraints [56][58] - The company is optimistic about future growth, projecting a 10% increase in subscription revenue and a 20% growth in advertising gross billing for 2024 [82][84] - The focus will be on high-quality revenue growth and operational efficiency improvements [55][62] Other Important Information - Total assets at the end of 2023 were 7.87 billion, with cash and cash equivalents at 2.495 billion [64] - The company reduced its workforce by 27% to optimize organizational structure and improve efficiency [62][63] Q&A Session Summary Question: Regarding the macro environment and SaaS demand - Management acknowledged external pressures on SaaS growth but expects around 10% growth this year, driven by key accounts [88][90] Question: Feedback on AI products and commercialization plans - Positive feedback was received from merchants on AI products, with plans for commercialization and customized models in the future [94][97] Question: Advertising growth and webisode business outlook - Advertising gross billing is expected to grow by 20% to 30%, with a strong focus on video accounts [99][100] - The webisode business is seen as a significant opportunity, with plans to enhance content creation capabilities [103][105]