证券日报网讯 12月11日，哈尔斯在互动平台回答投资者提问时表示，公司作为国内杯壶行业的龙头企 业，一直注重品牌建设和传播，提升品牌影响力。公司通过产品营销持续在行业内亮相或发声，塑造和 增强品牌影响力。同时，公司也在通过组织重构和能力跃迁，实现从市场洞察到终端上架的端到端闭 环，构建自主品牌"爆款矩阵"，并通过营销端和渠道端的创新，提升品牌价值和市场占有率。同 时，"潮流产品"一直是公司产品开发的重要方向，公司后续将进一步深入探索非遗传承、传统绘画、潮 玩IP等众多潮流设计趋势，致力于开发出更多既有深厚内涵又高颜值，且深受年轻消费者喜爱的潮流单 品。 （编辑 袁冠琳） ...

证券日报网12月10日讯九典制药在回答调研者提问时表示，在品牌建设方面，公司采取了一系列系统而 创新的应对措施，旨在提升品牌影响力和市场认知度。公司在巩固院内市场的同时，大力拓展零售药 店、线上平台等院外市场，推动品牌向消费端深入渗透。其中，品牌升级是核心举措之一：如在2025年 12月6日，公司召开品牌升级发布会，联合国内顶尖的品牌营销咨询机构，推出"九典镇痛先生"超级符 号，强化"镇痛贴剂专家"的品牌定位，明确"贴膏药，换九典"品牌口号，直击消费者使用痛点，传递专 业、可信的品牌认知，亮相全线产品新包装，进一步增强了品牌视觉的沟通力与市场竞争力。 （文章来源：证券日报） ...

Core Viewpoint - The company "Yujian Xiaomian," known as the "first stock of Chinese noodle shops," faced a significant drop in stock price on its debut, falling nearly 30% despite impressive revenue growth and rapid store expansion, indicating that the capital market is becoming more cautious about purely "scale stories" [2][5]. Group 1: Financial Performance and Expansion - Revenue increased from 418 million yuan in 2022 to 1.154 billion yuan in 2024, representing a nearly threefold growth over three years with a compound annual growth rate of 66.2% [2]. - The number of stores grew from 170 to 417 by mid-2025, with a net increase of 108 stores in 2024 alone, supported by fundraising efforts aimed at expanding the restaurant network by 150 to 230 new stores in the next three years [3][4]. - Despite the growth in revenue and store count, the average daily sales per store declined from approximately 14,000 yuan in 2023 to 11,800 yuan in the first half of 2025, a decrease of 15.66% [4]. Group 2: Challenges in Business Model - The company has experienced a decline in customer spending, with the average transaction price dropping from 36.2 yuan in 2022 to 31.8 yuan in the first half of 2025, which did not lead to an expected increase in customer traffic [5]. - The reliance on a "heavy asset" model, with over 86% of revenue coming from high-cost direct stores, has created significant financial burdens, reflected in a debt ratio that remains above the industry healthy level of 50%-70% [5]. - The growth strategy appears to be driven by scale rather than profitability, raising concerns about the sustainability of its business model in a competitive market facing consumer contraction [5]. Group 3: Franchise Strategy and Market Position - To alleviate the burden of heavy assets, the company plans to increase its franchise operations, but the effectiveness of this strategy is uncertain, as over half of its restaurants are still concentrated in Guangdong [6]. - The franchise expansion has been slow, with only a slight increase in franchise stores from 81 to 86 since 2019, representing about 18.5% of total stores [6]. - The company faces challenges in attracting customers in lower-tier cities, where the average turnover rate for franchise stores is lower than that of first-tier cities, indicating difficulties in adapting its business model to different market segments [6]. Group 4: Brand and Market Dynamics - The Chinese noodle shop sector is growing, but it suffers from a lack of strong brands, with the top five players holding less than 3% market share [13]. - Despite being the fourth largest operator in the sector, the company only holds a 0.5% market share, highlighting the fragmented nature of the industry [13]. - The company's focus on operational efficiency has not translated into strong brand loyalty or emotional connection with consumers, which is critical for long-term success in a competitive market [14].

近日，太重集团荣获2025年度"企业品牌影响力五星品牌"，这是该公司首次获得国家级品牌权威认可，也 是山西本年度唯一获此殊荣的企业，标志着太重品牌建设迈上新台阶。 "品牌影响力五星品牌"评选由中国文化管理协会组织专家组进行评审，是国内企业党建与文化融合领域极 具权威性和影响力的评审活动之一。此次获评，既是对太重品牌建设成果的高度肯定，更是对公司引领行 业高质量发展的充分认可。 殊荣在手，责任在肩。今后，太重将以更坚定的信念、更开阔的视野，持续丰富品牌内涵，提升品牌价 值，将"太重品牌"打造成为全球工业舞台上一张闪亮的"中国名片"。 文 / 李东臻 （资讯） 荣誉的背后，源于太重对品牌建设的系统实践。该公司以前瞻性产业布局引领转型，通过加大研发投入、 深化智能智造，持续推出引领行业的新产品，不断巩固"技术领先、质量过硬、成本最低、交货及时、服 务周到"的品牌形象，以硬核实力树立市场标杆。在品牌传播方面，太重积极拓展影响力平台，多维度展 现高端装备的魅力，为系统提升品牌推广能力赋能。 ...

2025年度"我喜爱的湖北品牌"电视大赛决赛近日落下帷幕，武汉市选送的6个商标品牌 脱颖而出，获2项金奖、4项银奖，金奖数、银奖数及获奖总数均位列全省首位，武汉市市场 监督管理局（知识产权局）同步获评"优秀组织奖"。 本届大赛由湖北省知识产权局、湖北省发展和改革委员会、湖北广播电视台联合主办， 是全省唯一的大型商标品牌赛事。赛事历时7个月，经部门审核、政府推荐的品牌依次通过 初赛、专家评审晋级决赛。决赛现场，21个入围品牌通过朗诵、歌曲、舞蹈、情景剧等多元 艺术形式演绎品牌故事，全方位展现品牌核心价值与发展底蕴。最终经现场专家、媒体评委 评分及大众评委投票，大赛共评选出金奖11个、银奖10个，以及优秀组织奖、网络人气奖、 优秀创意奖等多个单项奖。 武汉市参赛品牌表现亮眼，"梦芯""九信"摘得金奖，其中"梦芯"同时获优秀创意奖，成 为双料得主；"岚图""龙牡""夜上黄鹤楼""圣禹"4个品牌荣获银奖。此次佳绩的取得，得益 于武汉市市场监督管理局（知识产权局）的精心组织与专业保障——为提升全市商标品牌知 名度和竞争力、推进知识产权强市建设，该局全程统筹甄选参赛品牌，并为企业提供全流程 专业指导。 作为湖北品牌建设的 ...

Core Viewpoint - CITIC Bank was awarded "Bank of the Year China 2025" by The Banker magazine, highlighting its exceptional brand building and comprehensive service matrix that meets customer needs across various sectors [1] Group 1: Brand Activities and Value Communication - CITIC Bank emphasizes its core value of "Wealth with Warmth" through brand activities, including the "信·新" forum focused on financial empowerment for consumption [2] - The bank's continuous engagement in sports and cultural events enhances brand recognition and emotional connection with the audience, showcasing its commitment to the "financial for the people" philosophy [3] Group 2: Business Layout and Performance - CITIC Bank maintains a robust performance across its three main business segments: retail, corporate, and financial markets, ensuring balanced development in quality, efficiency, and scale [5] - In retail banking, CITIC Bank focuses on wealth management, achieving a retail AUM of 5.26 trillion yuan and a year-on-year growth of 13.59% in wealth management income [5][6] - The corporate banking segment has seen a general corporate loan balance of 2.974 trillion yuan, with a year-on-year increase of 10.99%, particularly in manufacturing and private sector loans [6] Group 3: Social Responsibility and ESG Initiatives - CITIC Bank integrates ESG principles into its brand practices, engaging in various charitable activities and educational support programs to assist underprivileged groups [7] - The bank has been recognized for its contributions to rural revitalization and green finance, being the only commercial bank rated "Excellent" in the 2024 rural revitalization assessment [9] - CITIC Bank's brand value reached $16.95 billion, marking a 27.23% increase, and it achieved an upgrade to AAA in the latest ESG ratings by MSCI [9]

上线即销售全球，当跨境电商进一步全球布局，下一个新十年将如何展开？ Dharmesh M. Mehta：今年是亚马逊和第三方卖家合作25周年，当我们首次邀请独立卖家进入我们的商 店时，这是一个非常大胆的决定，当时也有点争议。但现在回过头来看，它确实改变了零售业。现在， 我们商店中超过60%的商品来自独立卖家。 展望未来，我想强调三点，首先，生成式AI最近的发展将继续改变销售体验的方方面面。它将提供强 大的新功能，使卖家的销售更轻松，有助于降低他们的成本。 其次，顾客仍然非常希望获得快速配送服务，我们将在供应链方面持续努力，为卖家提供更加便捷、可 靠的服务，我们在这方面正在持续投入。 最后，帮助顾客找到低价商品仍然非常重要。客户现在对于消费非常慎重，我们需要帮助卖家提供优惠 的日常低价，并在大型购物活动中提供大幅优惠和促销。 《21世纪》：你能否详细谈谈品牌建设？随着越来越多的中国中小企业希望扩大其品牌影响力，你能提 供一些建议吗？ Dharmesh M. Mehta：品牌建设的关键，在于帮助品牌商与经销商真正理解客户需求。我们投入大量精 力进行市场洞察——分析客户搜索和关注的产品趋势，协助品牌打造具备独特功能 ...

近日，"2025全球品牌经济大会暨成都国际品牌发展论坛"在成都天府国际会议中心开幕。大会以"智链欧亚・蓉创未来"为主题，汇聚全球企业家、专 家学者等300余位嘉宾，通过主题演讲、圆桌对话、联盟启动等系列活动，搭建政企协资源对接平台，助力川企开拓东盟市场。 金旗奖创立于2010年，是中国首个拥有评审知识产权的品牌奖项，也是首个将获奖案例引入国际商学院课堂的品牌奖项。历经15年发展，金旗奖 已成为衡量品牌建设成效、引领品牌向上发展的重要标尺，迄今已吸引近千家知名品牌参与。2025年金旗奖获奖案例覆盖科技、金融、快消、文旅、 健康、教育、公益等多个领域，呈现出"跨界融合、纵深探索、创新驱动"的鲜明趋势。本届评选以创新力、增长力、品牌力、数字力、价值力为核心 维度，构建全面科学的品牌综合评价体系，下设"年度最具社会价值品牌50强""最具商业价值创新力品牌50强""企业社会责任品牌50强"等十大奖项。 好医生集团经过近40年的发展，已成为集科、工、贸为一体，以药业为核心的"大健康"产业全面发展的大型企业集团。集团连续入选工信部"中国 医药工业百强企业""中国中药制药百强"，并先后荣获"农业产业化国家重点龙头企业""国家 ...

Core Insights - CITIC Bank has been recognized for its exceptional brand building practices amidst profound changes in the financial industry, focusing on a comprehensive product and service matrix that spans retail, corporate, and financial markets [1] - The bank's brand philosophy of "making wealth warm" is integrated into product innovation, customer service, and social responsibility, establishing a differentiated and sustainable brand competitiveness [1] Brand Activities and Value Communication - CITIC Bank continues to promote its core value of "making wealth warm" through brand activities, exemplified by the successful hosting of the third "Xin·New" brand high-quality development forum [2] - The forum released the "China Residents' Pension Wealth Management Development Report (2025)" to explore the integration of financial product innovation and pension services, aiming to provide insights for the development of pension finance in China [2] - The bank's vice president emphasized the importance of value creation and the pursuit of a differentiated financial brand to contribute to high-quality financial development and modernization in China [2] Brand Engagement and Emotional Connection - CITIC Bank has engaged in various brand activities over the years, including supporting the China Open Tennis Tournament and launching photography competitions, which enhance brand aesthetics and emotional connections with the audience [3] - The systematic layout of brand activities has effectively increased brand awareness and reputation while translating the "finance for the people" concept into tangible service experiences [3] Business Development and Performance - CITIC Bank has implemented a collaborative approach across its three main business segments: retail finance, corporate business, and financial markets, focusing on customer-centric and cross-segment integrated financial services [4] - In retail finance, the bank aims to be a leading wealth management institution, with retail assets under management (AUM) reaching 5.26 trillion yuan, and a year-on-year growth of 13.59% in wealth management income [4] - The corporate business has seen a general corporate loan balance of 2.974 trillion yuan, an increase of 294.61 billion yuan or 10.99% year-on-year, with significant growth in loans to manufacturing and emerging industries [5] Social Responsibility and ESG Integration - CITIC Bank integrates ESG principles into its brand practices, engaging in various charitable activities and support for vulnerable groups, showcasing a responsible corporate image [7] - The bank has initiated educational support programs and medical assistance projects, demonstrating its commitment to social welfare and community support [7] - In rural revitalization, CITIC Bank has focused on directing financial resources to key areas such as agriculture and rural infrastructure, receiving recognition for its efforts in supporting rural development [8] Brand Value and Future Outlook - According to Brand Finance, CITIC Bank's brand value reached 16.95 billion USD, a year-on-year increase of 27.23%, making it the fastest-growing bank brand in mainland China [9] - The bank has achieved an upgrade in its ESG rating from A to AAA, reflecting its commitment to high-quality development and social responsibility [9] - Looking ahead, CITIC Bank aims to maintain strategic focus and continue contributing to the modernization of China's financial landscape while upholding its values of responsibility and warmth [9]

Core Viewpoint - Hebei has emerged as a significant force in the e-commerce sector, driving down prices across various product categories, which has disrupted the national pricing system [3][19]. Group 1: Hebei's E-commerce Dynamics - Hebei is often referred to as a "price butcher" or the "Northern Yiwu," indicating its aggressive pricing strategies in the e-commerce landscape [3]. - The region's manufacturing base is characterized by a high density of small workshops and family-run businesses, which contribute to its competitive pricing [3][4]. - Local labor stability is a key factor, as workers are primarily from the area, reducing turnover and associated costs [6][7]. Group 2: Production and Logistics Efficiency - Hebei's production chain is marked by proximity, strong collaboration, and quick response times, allowing for efficient manufacturing processes [10][13]. - The logistics infrastructure in Hebei is robust, with high shipping volumes that keep delivery costs low, enabling faster service at competitive prices [15][16]. - The business model in Hebei focuses on high sales volume with lower margins, aiming for market share rather than profit per unit [17][18]. Group 3: Challenges and Opportunities - A significant challenge for Hebei is the lack of brand recognition, which limits pricing power and makes it vulnerable to cost increases [19][20]. - The low-price strategy may compromise product quality, posing risks in maintaining customer trust and satisfaction [22]. - To evolve, Hebei must focus on three key paths: enhancing product quality, developing local brands, and expanding into larger markets, including international e-commerce [23][25][28]. Group 4: Future Outlook - If Hebei can shift its focus from low prices to quality and brand development, it has the potential to redefine its position in the manufacturing sector [27][28]. - The future success of Hebei's e-commerce will depend on its ability to balance affordability with value, ultimately leading to a stronger manufacturing presence [28].