文商旅体融合

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文旅体验、消费市集、体育赛事、交流酒会……2025年服贸会将营造轻松开放的洽商氛围
Bei Jing Ri Bao Ke Hu Duan· 2025-08-17 06:29
Group 1 - The 2025 Service Trade Fair will be held from September 10 to 14 at Shougang Park in Beijing, featuring diverse service consumption scenarios and a series of activities integrating culture, commerce, tourism, and sports [2] - Over 40 supporting activities are expected to take place citywide during the fair, with Shougang Park as the core venue, utilizing its unique blend of industrial heritage and modern fashion [2] - The fair aims to showcase new scenarios of cultural, commercial, tourism, and sports integration, organizing activities such as cultural tourism experiences, consumer markets, sports events, and networking parties [2] Group 2 - The Beijing Municipal Bureau of Culture and Tourism will host a "Camping & Art Life Fair" themed "Tourism Lights Up a Beautiful Life," combining tent camping, art performances, and a goods market [3] - Various districts will organize unique events, such as "Tea Charm of the Service Trade Fair" and "Old City Memories - Sharing the Unique Charm of Time-Honored Brands" [3] - The Capital Convention and Exhibition Group will set up nearly 50 online and offline check-in points to create an immersive interactive atmosphere for the service trade [3] Group 3 - The fair will enhance the "ticket economy" by linking movie viewing with consumption scenarios, promoting consumer activities in key districts [4] - Major shopping areas in districts like Shijingshan, Fengtai, Haidian, and Chaoyang will utilize large screens to promote the fair, creating a vibrant atmosphere [4] Group 4 - The fair will unlock new vitality for the Shougang Exhibition Town by hosting night activities that promote consumption, facilitate business negotiations, and create a relaxed environment for exhibitors and visitors [5] - Approximately 10 business investigation routes will be launched, focusing on technology empowerment, investment promotion, industrial tourism, cultural heritage resources, and night tourism economy [5]
博瑞传播携手新加坡绿柳 焕新升级非遗博览园项目再迈实质性步伐
Mei Ri Jing Ji Xin Wen· 2025-08-12 12:22
据悉,自今年5月西锦时光正式"接手"非遗博览园后,已接洽300余家客户,落地多个项目。博瑞传播通 过此次合作深化"非遗+"布局,助力园区成为西南潮流消费标杆,为自身文创产业版图再添重要支点。 此次合作响应并落实了今年7月中共成都市委十四届七次全会提出的推进文商旅体深度融合发展、加快 建设世界文化旅游名城和国际消费中心城市的精神。绿柳创意及其旗下新加坡飞凡公司是东南亚最大的 演出设备租赁及技术培训公司,专注于音乐会及潮流活动制作;西锦时光系博瑞传播旗下专门负责非遗 博览园焕新升级项目的运营方。 此次合作,双方将依托各自资源优势,盘活非遗博览园现有存量空间,吸引更多顶级国际文创IP入驻, 引入音乐演艺、美食、酒店、电竞赛事、虚拟现实等多元业态,持续放大头部品牌的聚合效应、引流优 势,焕新升级园区消费场景。 8月12日,博瑞传播旗下西锦时光公司与新加坡绿柳创意公司正式签约,合作升级成都国际非遗博览 园,共同打造文商旅体融合新地标。青羊区及成都传媒集团相关负责人出席本次签约仪式。 ...
顶流明星户外演唱会、国际美食街、XR世界……非遗博览园焕新升级再添助力!
Mei Ri Jing Ji Xin Wen· 2025-08-12 07:15
8月12日,成都传媒集团(成都传媒产业集团)旗下博瑞传播上市公司所属成都西锦时光文化传播有限公司(以下简称"西锦时光公司")与新加坡绿柳创意 私人有限公司(以下简称"绿柳创意公司")举行成都国际非物质文化遗产博览园综合性项目落地实施协议签约仪式。 据悉,双方将开展深度合作,携手打造顶流明星户外演唱会、国际美食街、XR世界等引流项目,全方位赋能非遗博览园高质量、可持续发展,进一步提升 非遗IP影响力和产业吸附力,塑造文商旅体深度融合发展的成都文创新地标、城市文旅新名片和潮流消费新高地。 盘活园区存量资源:引入音乐演出、美食、电竞、虚拟现实等业态 每经记者|石普宁 每经编辑|唐元 双方表示,期待通过携手推动上述项目落地实施,并联动园区其他优质项目,不断丰富产品供给、提升消费体验,打造多功能、复合型消费体验场景,持续 为园区引流造血,形成文商旅体融合发展的突破点、新爆点、网红点,以点带面、整体盘活,让非遗博览园"活"过来、"火"起来,树立西南地区乃至全国首 屈一指的潮流消费市场风向标。 强化突出非遗IP:打造文商旅体融合发展的成都文创新地标 据悉,自成都传媒集团(成都传媒产业集团)与成都青羊区携手合作以来,深入实施 ...
40余项特色消费活动“上新”2025年服贸会
Bei Jing Shang Bao· 2025-08-11 16:39
Core Viewpoint - The 2025 Service Trade Fair (STF) is set to showcase significant advancements in technology and service integration, with participation from over 800 companies and nearly 70 countries, highlighting the event's international appeal and diverse offerings [1][3][4]. Group 1: Event Overview - The 2025 STF will feature participation from over 800 companies, including more than 330 Fortune 500 and industry-leading firms, with an overall internationalization rate exceeding 20% [3][4]. - The event will take place at Shougang Park, which has undergone significant renovations to accommodate various functions, including a conference center and media hub [7][8]. Group 2: Key Features - The STF will emphasize six key characteristics: technology empowerment, Beijing services, interactive experiences, cultural creativity, town exhibitions, and technology-driven exhibitions [3]. - Australia will be the guest country, showcasing its strengths in green economy, education, tourism, food, consumer goods, and health, with a record exhibition space of 360 square meters [4]. Group 3: Supporting Activities - Over 40 supporting activities are planned across the city, including cultural tourism experiences, consumer markets, sports events, and networking receptions [1][9]. - The event will also feature a series of forums and promotional activities, with over 170 sessions confirmed [4]. Group 4: Service Enhancements - Shougang Park will implement a "technology + service" approach to enhance event logistics, including real-time traffic monitoring and increased accommodation options [6]. - A total of 27 hotels will provide 4,653 rooms and 6,826 beds, with personalized services to ensure a comfortable experience for attendees [6]. Group 5: Marketing and Branding - The "Beijing Services" brand will be prominently featured, with over 280 cases collected across various sectors, including fintech and smart healthcare [5]. - The STF aims to create a brand effect that positions it as the go-to event for discovering Beijing's service offerings [5].
科技办会、花样活动 2025年服贸会“焕新”亮相
Bei Jing Shang Bao· 2025-08-11 15:28
Core Points - The 2025 Service Trade Fair (STF) is set to showcase significant international participation, with nearly 70 countries and organizations expressing intent to exhibit, and over 800 companies planning to participate in person [5][6] - The event will emphasize technology empowerment, interactive experiences, and cultural creativity, with a focus on the "Beijing Service" brand [5][12] Group 1: Event Overview - The STF will feature over 800 companies, including more than 330 Fortune 500 and industry-leading firms, with an overall internationalization rate exceeding 20% [5][6] - Australia will be the guest country, with nearly 60 institutions and companies participating, marking the largest representation from a guest country in the event's history [6] Group 2: Technological Integration - The event will incorporate advanced technologies, including real-time traffic monitoring systems and smart service robots, to enhance operational efficiency [7][8] - A total of 50 intelligent products will be showcased, integrating into various service scenarios to improve the overall experience [8] Group 3: Venue and Infrastructure - The Shougang Park will undergo significant renovations, including a nearly 10,000 square meter upgrade to the main venue, accommodating large-scale meetings and forums [10] - The venue will feature a centralized service system for real-time data management, enhancing visitor experience through a unified app for various services [10] Group 4: Supporting Activities - The STF will host around 20 supporting activities, including cultural performances and sports events, to create a vibrant atmosphere [11][12] - A variety of activities will be organized across the city, focusing on the integration of culture, commerce, and tourism, with over 40 planned events [12][13]
倒计时30天|首钢园变身“会展小镇” 服贸会解锁文商旅体融合新场景
Zhong Guo Jing Ji Wang· 2025-08-11 09:06
林增伟还谈到,服贸会期间,将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促 进、工业旅游、文博资源及夜游经济等内容,设计推出约10条考察线路,展示服务贸易数字化、智能化 在文旅、商务等方面涌现的新地标、新场景、新消费。 据中国经济网记者现场了解,本届服贸会期间,北京市文化和旅游局将以"旅游点亮美好生活"为主题举 办"露营&艺术生活荟",打造集帐篷露营+艺术表演+好物市集于一体的户外艺术生活场景。石景山区将 推出"服贸会我来了"文旅嘉年华系列活动。西城区将举办"服贸茶韵"和"老城记忆 新韵传承——与世界 共赏西城老字号独特魅力"活动。首都会展集团设置线上线下近50个打卡点位,营造沉浸式互动氛围, 让服务贸易"看得见、摸得着"等。 (责任编辑:李冬阳) 站 在滑雪大跳台上,俯瞰首钢园 中国经济网记者魏金金/摄 中国经济网北京8月11日讯(记者 成琪 魏金金)2025年中国国际服务贸易交易会(以下简称"服贸会") 迎来倒计时30天。在今天举办的服贸会媒体吹风会上,北京市文化和旅游局二级巡视员林增伟在会上表 示,本届服贸会期间,聚焦"数智领航,服贸焕新"年度主题,全市范围内预计将举办配套活动40余项。 ...
首钢园变身“会展小镇” 服贸会解锁文商旅体融合新场景
Zhong Guo Jing Ji Wang· 2025-08-11 07:05
Group 1 - The 2025 China International Service Trade Fair (CIFT) is set to take place in 30 days, focusing on the theme "Digital Intelligence Leading, Service Trade Renewed" with over 40 supporting activities planned across the city [1] - The event will utilize the Shougang Park as a core venue, featuring 11 unique locations for immersive and interactive activities, blending industrial heritage with modern fashion [1] - Activities will emphasize the deep integration of culture, commerce, tourism, and sports, showcasing new service trade scenarios through various events such as cultural tourism experiences, consumer markets, sports events, and networking parties [1] Group 2 - The "Ticket Economy" will be explored to drive new consumption momentum, with themed activities in Shijingshan aimed at enhancing consumer experiences for exhibitors [2] - The "Night Economy" will be enriched with diverse offerings, creating a multifunctional Shougang Exhibition Town that supports exhibitions, tourism, shopping, and accommodation [2] - Approximately 10 business investigation routes will be designed to showcase new landmarks and consumption scenarios in service trade, focusing on technology empowerment, investment promotion, industrial tourism, cultural resources, and night tourism [2] Group 3 - The event will feature a "Camping & Art Life Fair" under the theme "Tourism Lights Up a Beautiful Life," combining camping, art performances, and a marketplace [3] - Shijingshan will host a series of cultural tourism carnival activities titled "CIFT, Here I Come," while Xicheng will present events highlighting traditional tea culture and the unique charm of old brands [3] - The Beijing Exhibition Group will set up nearly 50 interactive check-in points both online and offline to create an immersive atmosphere for service trade [3]
好玩好看好精彩的服贸会来了!北京将举办配套活动40余项
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-11 05:24
21世纪经济报道记者郑青亭 北京报道 2025年中国国际服务贸易交易会(以下简称服贸会)将在9月10日至14日在首钢园区举办。8月11日,在 倒计时30天服贸会媒体吹风会上,北京市文化和旅游局二级巡视员林增伟说,本届服贸会期间,全市范 围内预计举办配套活动40余项。其中,将以首钢园区为核心,充分利用其工业遗存与现代时尚交融的独 特场景,在滑雪大跳台、湖心岛等11个特色场地,策划一系列沉浸式、互动性强的特色活动。 丰富"夜间经济",激活首钢会展小镇新活力 通过举办夜间消费促进、推介洽谈及文旅体验活动,服贸会将为展客商营造轻松开放的洽商环境,促进 项目成交。首钢园将通过"以展促产、以展促消、以展带城"的协同融合,打造集办展、游玩、购物、住 宿等功能于一体的"会展小镇"。 此外,服贸会期间将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促进、工业旅 游、文博资源及夜游经济等内容,设计推出约10条考察线路,充分展示服务贸易数字化、智能化在文 旅、商务等方面涌现的新地标、新场景、新消费。 商务考察线路,展示服务贸易新地标 "文商旅体"深度融合,点亮服务贸易新场景 服贸会期间,北京市将充分展示文商旅体融合新 ...
好逛又好玩!服贸会期间,一系列特色消费活动“上新”
Bei Jing Ri Bao Ke Hu Duan· 2025-08-11 02:48
石景山区还谋划推进一批生态提升、文旅融合的标志性项目,加强服贸会与周边区域互联互动,重点包 括建设西山永定河文化带绿道的石景山启动区、改造提升石景山本山、推出潮玩悦享水岸项目,这三个 项目将在服贸会期间整体亮相。为提升参观体验,在服贸会期间,石景山区将特别开通服贸会展区至永 定河畔的无人驾驶接驳专线,参展客商和广大市民将在体验科技办会的同时,亲身感受"望西山、观湿 地、看日落、品美食"的滨水活力岸线。 服贸会期间,首钢园内将举办各类配套活动近20场次。其中,中国国际糖果季活动通过多个特色主题活 动营造甜蜜艺境,邀请艺术、科技、时尚圈人士互动参与,塑造品牌与前沿艺术的交流空间,集展览、 体验、消费于一体,打造全新的网红打卡地。 转自:北京日报客户端 2025年服贸会将于9月10日至14日在首钢园区举办。记者从8月11日上午举办的服贸会倒计时一个月媒体 吹风会上获悉,服贸会期间,文商旅体融合新场景将充分展示,文旅体验、消费市集、体育赛事、交流 酒会等活动将在首钢园举办。 其中,市文旅局将以"旅游点亮美好生活"为主题举办"露营&艺术生活荟",打造集帐篷露营+艺术表演 +好物市集于一体的户外艺术生活场景。 据了解,石 ...
北京奥运城市体育文化节暨“8·8”北京体育消费节开幕
Xin Jing Bao· 2025-08-08 02:31
8月7日晚,第十六届北京奥运城市体育文化节暨第六届"8·8"北京体育消费节开幕式在北京奥运博物馆 双奥庭院举行。据介绍,本届北京奥运城市体育文化节推出20余项群众体育赛事和文化交流活 动,"8·8"北京体育消费节为市民提供一站式体育消费服务。 国际奥委会新任主席发来贺信 奥林匹克中心区将举办4场活动 活动期间,奥林匹克中心区将举办4场活动,推动文商旅体融合发展,促进国际消费中心城市建设。 由北京市体育局、北京市商务局、北京市文化和旅游局、天津市体育局、河北省体育局、北京市朝阳区 人民政府主办的"AI尚体育 悦动一夏"第六届"8·8"北京体育消费节线下嘉年华于8月7日至10日在奥林匹 克中心区庆典广场举行,共举办17项体育赛事和活动,涉及专业竞技、文化表演、互动体验等。本次线 下嘉年华吸引超过80家商户参与,涵盖体育科技、户外用品、体育旅游、运动康复、文创产品、金融服 务等领域。现场设置"双奥"文化展,全面展示北京"双奥之城"的辉煌历程与独特魅力。 开幕式以"跃动北京城 悦享健康行"为主题,发布了北京市下半年将举办的一系列重要体育赛事,包括 中国网球公开赛、世界乒乓球职业大联盟中国大满贯、世界田联洲际巡回赛(北 ...