（来源：千龙网） 岁序更替，华章日新。 2月17日，正月初一，丙午马年新春。从北国雪原到南海之滨，从东部沿海到西部高原，神州大地山河锦绣，处处升腾着团圆喜 乐、奋进昂扬的新时代气象。 年俗新韵万象新 2月17日，游客在北京市 朝阳区东岳庙庙会上摸狮头。新华社记者 陈钟昊 摄 九州同春，喜庆的年味十足。 当冰雪运动融入春节习俗，滑雪场成为欢庆新舞台。马年正月初一一大早，天南海北的雪友们集聚吉林松花湖滑雪度假区，开 始马年"第一滑"。新春纳福夜滑秀、"小马嬉春"雪地游园、火麒麟与舞狮贺岁拜年、京剧变装送新春祝福……度假区内，冰雪 运动与传统文化相得益彰，深受游客喜爱。 在"双奥之城"北京，延庆国家高山滑雪中心为雪友们准备了送福袋、剪窗花等活动；怀柔怀北国际滑雪场打造专属冬日记忆， 以不远处的长城为背景，勾勒出一幅新春戏雪的画面。 一桌桌年夜饭，承载着家的温情。在长春、重庆、合肥等地，许多老字号餐厅包厢"一房难求"。不少餐厅想方设法利用空间， 在大厅增设圆桌席位，保障团圆滋味不打烊。美团平台消费数据显示，全国春节期间年夜饭预订订单同比增长105%，除夕预订 订单同比增长122%。 年货集市里，是生活的丰盈。西藏拉萨 ...

经济观察网 据央视财经消息，商务部数据显示，春节假期前两天，各地年味浓厚，购销两旺，其中绿 色、智能、健康类消费需求旺盛。商务大数据显示，假期前两天，全国重点零售和餐饮企业日均销售额 较2025年春节前两天增长10.6%。2月15日，商务部重点监测的78个步行街（商圈）客流量、营业额比 去年假期第一天分别增长23.2%、33.2%。以旧换新充分释放消费需求。截至2月16日，2026年消费品以 旧换新惠及2755.6万人次，带动销售额1930.9亿元。 ...

Group 1 - Various local cultural activities are being held across regions to celebrate the Spring Festival, showcasing traditional performances and local delicacies [1] - In Chongqing Liangping District, a parade featuring over 800 performers includes dragon and lion dances, as well as local traditional performances, creating a festive atmosphere [1] - In Jiangsu Yancheng Xiangshui County, a cultural market features traditional crafts like sugar painting and paper-cutting, alongside modern technology displays such as robots [3] Group 2 - Hubei Province is distributing approximately 600 million yuan in consumer subsidies to boost spending during the Spring Festival, with over a thousand well-known restaurants offering special "Chuchai reunion dinner" packages [6] - In Wuhan, traditional Hubei dishes like steamed fish and lotus root soup are highlighted, evoking strong regional flavors and nostalgia for those away from home [7] - In Guangzhou, restaurants are enhancing the efficiency of food supply chains through cold chain logistics and digital management, while the government is issuing 50 million yuan in dining vouchers to promote local cuisine [8]

▶今日天气 白天：晴，北转南风二三间四级（山区阵风六七级），最高气温12℃。 无 ▶生活服务 北京今起至大年初四，最高温重回10℃以上。 春节期间北京地坛、白云观、颐和园东宫门等公交站点分时绕行甩站，出行多留意。 来东城逛地坛龙潭庙会，最全交通出行攻略来了。 圆明园遗址公园正月初五、正月十五16时停止售票、入园。 ▶官方联合送祝福，新春贺词暖京城 夜间：晴，南转北风二三间四级，最低气温-1℃。 今天白天山区风力相对明显，外出注意防风；空气干燥，请注意用火用电安全。 ▶尾号限行 北京市委、市人大常委会、市政府、市政协联合发布新春贺词，致以节日问候与美好祝愿，凝聚奋进力 量，共迎马年新春，传递城市温暖与发展信心。 ▶87处马字开头地名，马年典籍中探寻马 马年将至，国家图书馆馆员带你从典籍中探寻马的故事，北京含"马"字地名多达87个，马甸、马驹桥、 马连桥等地名由来，尽显历史与生活交融。 ▶首批625亿元补贴，助力新春万家消费 春节假期首日，商务部等9部门启动"乐购新春"活动，首批625亿元国家补贴资金已抵达各地商务部门， 春节假期将加大投放力度，保障消费者便捷申领。 ▶拉面馆坚守六载，寒夜温情敬劳动者 很多人发现 ...

【新春走基层｜一位超市牛肉技工的春节坚守】春节前一周，超市迎来销售高峰期。走在超市里，人们 推着购物车，采购着各种年货。除了各种礼盒，肉类更是年货选购的重中之重。从超市现切摊位的案板 上，传来的正是浓浓的年味。来自吉林长春的崔永军在鲁谷店担任牛肉技工已经有六年之久。每天凌晨 五点半，他准时打卡上班，开始为八点门店营业做准备。作为一名牛肉技工，崔永军认为，切肉不仅关 乎效率，更影响商品卖相与顾客体验。"有的时候我在摊位里分割羊肉补货，会有不少顾客来观看，夸 我切得特别利索。"崔永军笑着说："我最常听到的一句话是，'我们家这刀没您这快'。"临近过年，崔永 军所在的摊位前越发繁忙，而崔永军一直笑脸相迎，充满耐心。他知道，每一位消费者选购的肉类，都 可能是年夜饭的一道美味佳肴。在案板上一刀刀切出的牛肉，不仅是他在岗位上的坚持，也传递出浓浓 的年味："我叫崔永军，欢迎大家过年期间来找我买肉。" #2026新春走基层##永辉超市##牛肉技工##明 星红包##年夜饭# （中国商报记者 冉隆楠 文/图） 转自：中国商报 （来源：中国商报） ...

中新网天津2月16日电 (记者 王君妍)记者16日从天津市商务局获悉，2026年农历马年春节假期首日， 在"乐购新春"天津春节特别促消费活动引领下，天津消费市场呈现出"启动早、热度高、场景新、保障 稳"的特点。天津市商务局重点监测的473家商贸流通企业，假期首日共实现销售额5.3亿元，同比增 32.5%，到店客流量263.4万人次，同比增27.7%。 作为春节消费的重头戏，餐饮市场在首日便展现出蓬勃活力。许多家庭首日提前进行家庭小聚，或为年 夜饭做最后的"提货"准备。天津市商务局重点监测的250家餐饮企业样本当日营业额同比增长12.1%。天 津市内各大知名品牌饭店和酒店的大桌包厢预订一空，据对样本企业调查统计，传统年夜饭、创新融合 菜、火锅等成为市民定制家宴套餐的较多选择。对于在家筹备跨年盛宴的消费者，各大超市推出各类海 鲜礼盒、进口食材以及制作年夜饭所需的半成品菜肴，带动生鲜区、海鲜销售迎来了采购高峰，天津市 商务局重点监测的65家连锁超市当日销售额和客流量分别同比增长19.3%和24.7%。(完) 天津重点商圈客流与销售额同步攀升，餐饮、文旅、零售、家电、汽车等板块全面发力，重点商业载体 推出新春限定礼盒 ...

Group 1 - The article highlights the bustling activity in Xiangshan, Ningbo, Zhejiang Province, where local residents are purchasing fresh seafood, traditional pastries, and various ingredients in preparation for the reunion dinner on New Year's Eve [2][3][5][6][8] - The market atmosphere is characterized by lively bargaining and selling sounds, reflecting the vibrant consumer activity and traditional customs associated with the Spring Festival [2][3][5][6][8] - The scene showcases the cultural significance of food and family gatherings during the festive season, emphasizing the importance of these traditions in the local community [2][3][5][6][8]

Core Viewpoint - The Ministry of Commerce and nine other departments have issued the "2026 'Le Gou New Spring' Special Spring Festival Activity Plan" to stimulate consumer spending during the Spring Festival by promoting various activities and incentives [1] Group 1: Activity Timeline and Overview - The activities will take place from February 15 to February 23, 2026, during the nine-day Spring Festival holiday [1] - The plan encourages local governments to increase subsidies for trade-in programs for consumer goods during the Spring Festival [18] Group 2: Food and Dining Initiatives - The plan includes organizing events such as the Chinese Cuisine Fair and Old Brand Carnival, promoting special meal packages for family reunions and offering value-added services like live performances and lucky draws [3] - Local governments are encouraged to create food maps and set up food markets in public spaces to attract more consumers [3] Group 3: Housing and Accommodation Promotions - Collaboration with home furnishing stores, appliance brands, and hotels to launch promotions like "New Spring Home Renewal" and "New Spring Good Stay" with various discounts and packages [4] Group 4: Transportation Enhancements - Increased capacity in civil aviation and railways, with special measures to improve travel convenience, such as ticket discounts and enhanced services [6] Group 5: Cultural and Tourism Activities - A nationwide cultural and tourism consumption month will be held, featuring seasonal activities and consumer benefits [7] - Support for local events like temple fairs, lantern festivals, and exhibitions to enhance cultural engagement [8] Group 6: Shopping and Retail Promotions - Initiatives to organize large-scale shopping events and encourage local markets to stock quality goods for the Spring Festival [12] - Promotion of online and offline shopping integration, including special sales for traditional and international products [12][24] Group 7: Financial Support and Incentives - Financial institutions are encouraged to collaborate with key merchants to offer special promotions, such as consumption red envelopes and discounts [19] - The plan includes measures to facilitate cashless transactions and improve payment environments for consumers [25] Group 8: Cross-Industry Collaboration - Encouragement for businesses across various sectors to collaborate on promotional offers that link dining, accommodation, and entertainment [23] - The initiative aims to create a seamless consumer experience by integrating different service offerings [23]

去年伦敦春节相关庆祝活动吸引超过70万人次参与，为市中心餐饮、零售与旅游相关行业带来显著客 流。 英国百货公司哈罗德（Harrods）向第一财经介绍，其2026年春节主题为"For Every Journey, Harrods Rides With You"，推出春节限定下午茶、与上海设计师平台蕾虎合作的快闪活动，以及节日礼篮与年度 纪念泰迪熊等产品，强化节庆消费体验。 据介绍，马年春节庆祝活动将于2月22日举行，包含巡游、舞龙舞狮、文化展演及灯光秀等系列活动。 LCCA方面表示，活动体现中英社区合作的重要意义，获得了伦敦市长办公室、伦敦市政府及威斯敏斯 特地方政府支持。 与此同时，中国驻伦敦旅游办事处启动"你好！中国"马年主题巴士项目，50辆经典红色双层巴士自2月9 日起披上马年生肖与国家旅游形象标识，在伦敦核心城区高频运行，成为节日期间的流动文化符号。 伦敦发展促进署（London & Partners）向第一财经提供的信息则显示，其通过Visit London平台集中发 布"Chinese Lunar New Year in London 2026"专题页面，并在多个渠道推广节庆活动，强化伦敦作为国际 ...

Core Insights - The article highlights the increasing demand for traditional rice cakes in Shanghai as the Lunar New Year approaches, reflecting local culinary preferences and cultural significance [1][2][3] Group 1: Market Demand - There is a notable surge in orders for traditional rice cakes, particularly in the lead-up to the Lunar New Year, with producers experiencing a significant increase in workload [1][2] - The popularity of rice cakes is attributed to their cultural significance, as they symbolize good fortune and prosperity during the festive season [1][3] Group 2: Production and Innovation - Producers like Shen Huijin have adapted their operations to meet rising demand, often working late into the night to prepare ingredients and fulfill orders [1][2] - Newer companies, such as Afang Cake Group, are innovating by offering smaller, more intricate cake designs with unique flavors, catering to modern consumer preferences [4][5] Group 3: Consumer Preferences - Corporate clients are increasingly seeking high-quality, aesthetically pleasing food items for events, moving away from generic options to more unique and thoughtful offerings [4][5] - The emphasis on presentation and emotional value in food products is becoming a key factor in consumer purchasing decisions, especially for corporate events [5] Group 4: Industry Dynamics - The food production industry in Shanghai is experiencing a busy season, with companies ramping up operations to meet the demands of festive periods like the Lunar New Year [6] - The competitive landscape is shifting as businesses strive to differentiate their products through innovative designs and flavors, reflecting changing consumer expectations [4][5]