小雪前后，当北方一个个旅游城市逐渐进入淡季时，黄海之滨的青岛，正迎来新的冬日旅游季。每年冬天，超过 10万只海鸥云集这里，吸引着来自天南海北的游客。 王万波手里拿着喇叭，在长长的栈桥上巡查，关注着每一位游客的动态，不断提醒游客，不要把身体倾斜到栈桥 外，不要在礁石上玩耍…… 在这里工作了30多年，王万波熟悉这里的每一块石头、每一段沙滩。随着青岛冬日旅游季开启，每天数以万计的 游客涌入这里，让这北方城市的冬季更加热闹，也让王万波变得更忙了。 每年入冬，位于青岛市市南区的栈桥附近，会云集数十万只海鸥，吸引了来自天南海北的游客。 受访者供图 足球经济 冬日的球场上，海风有些硬，穿着羽绒服的家长和教练们，在球场边上大声鼓励着场上的队员，14岁的刘思琪一 身球衣，在场上跑动着，青岛市市长杯足球联赛，这个举办了36届的比赛，已经成了当地的传统赛事，每年都会 吸引很多孩子参加，也吸引着众多各地的游客。 踢足球，是青岛这座城市中许多孩子的梦想。今年刚五年级的刘歆然，已经练了五年足球，她的父亲是足球运动 员，刘歆然从蹒跚学步开始，就在球场上玩耍，上小学后，顺理成章成了一名"足球小将"，五年中，几乎所有的 业余时间，都在球场上练 ...

在苏商银行特约研究员付一夫看来，当前"票根经济"仍面临挑战：一是过度依赖财政补贴，部分城市投 入巨资后因缺乏市场化机制，活动结束效应即消退；二是跨部门与跨区域协同不足，文旅、税务等部门 信息不对称导致商家兑现优惠流程繁琐，各地政策标准不一使跨省票根兑换遇阻；三是文化内涵与体验 短板，多数票根仅为功能凭证，缺乏IP赋能，且电子票核销流程繁琐，老年群体参与门槛高；四是数据 壁垒与安全风险，文旅商体数据孤岛制约精准营销，跨平台信息流转易引发隐私泄露问题。 谈及如何将短期"流量"转化为城市消费"留量"，进一步激活消费潜力，付一夫建议，从机制、技术、内 容三方面进一步优化"票根经济"。首先，构建市场化长效机制，替代单一财政补贴，建立以核销率、转 化率为核心的考核体系，对达标企业给予税收优惠，并通过模式创新来增强用户黏性；其次，强化技术 与数据支撑，搭建区域票务数据中台，推广区块链防伪技术，统一跨行业标准化接口，破解异地兑换难 与流程繁琐问题；最后，深挖文化与场景价值，将票根转化为文化衍生品，如敦煌莫高窟票根嵌入壁画 图案吸引重复消费，同时拓展"赛事+商圈""演出+酒店"等套餐，结合热点周期性推出主题活动维持消费 热度。 ...

Core Insights - The "ticket root economy" is emerging as a new model to boost urban consumption by linking event tickets with discounts at various local attractions, hotels, and restaurants, thereby transforming one-time spending into a continuous consumption chain [1][2] Group 1: Economic Impact - The "ticket root economy" has significantly increased consumer engagement by allowing a single ticket to unlock multiple consumption scenarios, enhancing the overall experience and encouraging repeat visits [2] - Cities like Shanghai and Zhejiang are forming alliances to create a comprehensive "ticket root economy" ecosystem, integrating event organizers, ticket platforms, and local businesses [1] Group 2: Challenges - The "ticket root economy" faces several challenges, including over-reliance on government subsidies, lack of market mechanisms, and insufficient cross-departmental collaboration, which complicates the redemption process for consumers [3] - There are also concerns regarding cultural depth and experience, as many tickets serve merely as functional vouchers without added value or engagement [3] Group 3: Recommendations for Improvement - To convert short-term traffic into sustained urban consumption, it is recommended to establish market-driven mechanisms, enhance technological support, and deepen cultural and experiential value associated with tickets [3] - Suggestions include creating a standardized interface for cross-industry collaboration, utilizing blockchain for security, and developing cultural derivatives from tickets to maintain consumer interest [3]

Core Insights - The concept of "ticket root economy" is emerging, where event tickets serve as a catalyst for extended consumer experiences and spending in host cities [1][6][11] Group 1: Ticket Root Economy - The ticket root serves as a "golden key" to activate consumer spending, encouraging attendees to explore local attractions and dining options after events [1][6] - During the National Games in Guangdong, over 100 scenic spots offered discounts or free entry to ticket holders, enhancing the overall consumer experience [2][4] - The ticket root economy is significantly boosting local consumption, with dining expenditures in Guangzhou and Shenzhen increasing by over 140% during the first week of the National Games [4][11] Group 2: Consumer Behavior and Experience - Consumers are increasingly extending their spending beyond the event itself, as seen with fans attending the "Chuan Super" football league matches who also enjoy local cuisine and attractions [4][9] - The "ticket root" creates a dual binding effect of time and location, effectively attracting high-intent consumers and driving additional demand through associated discounts [9][11] - Events like concerts and sports matches are being leveraged to create a comprehensive consumer experience, with local businesses offering various discounts and extended hours to accommodate attendees [6][12] Group 3: Economic Impact - The ticket root economy is seen as a way to amplify overall economic benefits by linking events with tourism, retail, and hospitality sectors [11][12] - The integration of ticketing with local transportation and attractions is being explored in various regions, enhancing the consumer journey and increasing foot traffic to businesses [14] - Experts suggest that improving the quality of events and offerings is crucial for sustaining the growth of the ticket root economy, emphasizing the need for innovative and culturally rich content [12][14]

Core Insights - The "ticket root economy" is gaining popularity, with innovative interactive methods like "ticket discounts," "shopping district benefits," and "stamp exchange for gifts" being implemented to enhance consumer engagement and drive spending [1][2] - The integration of ticketing with other sectors such as retail and dining is creating a new consumption model that extends the consumer experience beyond the theater, leading to increased sales for participating businesses [1][2] Group 1 - The "ticket root+" initiative allows a theater ticket to provide discounts at bookstores and opportunities to exchange for popular cultural products, attracting many consumers [1] - During the invitation exhibition, many performances were sold out, and participating merchants saw a nearly 30% increase in sales compared to the previous period [1] Group 2 - The development of the ticket root economy is seen as a way to expand the enthusiasm for theater into other areas, creating a cultural consumption festival [2] - Beijing's rapid development as a cultural center and the increase in theater performances are meeting the spiritual needs of citizens and tourists, while also providing a fertile ground for "performing arts+" to stimulate consumption [2] - The "ticket root+" strategy is a means to activate consumption and serves as a subtle marketing tool, but the challenge remains to avoid homogenization and to create unique and deep experiences [2]

Core Insights - Changsha's consumer market is experiencing significant growth due to targeted promotional measures, with a retail sales total of 4,775.98 billion yuan from January to October, reflecting a year-on-year increase of 5.1% [1][3] Group 1: Automotive Sector - The automotive consumption market in Changsha saw a surge in activity, with 3,870 consumers winning cash prizes in a promotional lottery for purchasing new vehicles [1] - Major car manufacturers launched new models, contributing to a vibrant market environment, with significant sales reported during the October auto consumption promotion [3] - The Mango International Auto Show generated over 20 billion yuan in transaction value and more than 10,000 vehicle orders within just five days [3] Group 2: Retail and Commercial Developments - The "first store economy" is a notable highlight, with over 130 new stores opening, enhancing consumer experiences and driving sales [4][9] - New commercial projects, including flagship stores and duty-free shops, are reshaping the retail landscape in Changsha, providing diverse shopping options [5][7] - The city has implemented a million-yuan "first store consumption coupon" initiative to stimulate spending in new retail locations [9] Group 3: Event-Driven Consumption - The "ticket root economy" is emerging as a new consumption driver, linking sports events and concerts to retail opportunities, enhancing consumer engagement [10][11] - The "Xiangchao" league and popular concerts have created a vibrant atmosphere, with ticket stubs offering discounts across various services, boosting local commerce [11] - Changsha's promotional activities have effectively integrated policy support, innovative scenarios, and digital enhancements to foster sustainable consumption growth [11]

Core Insights - The "ticket root economy" is gaining popularity, with innovative interactive methods like "ticket discounts," "shopping area benefits," and "stamp exchange for gifts" being implemented to enhance consumer engagement and drive spending [2][3] Group 1: Ticket Root Economy - The "ticket root economy" has emerged as a new consumption model, extending the consumption chain and creating a synergistic effect, leading to a new path for the integration of commerce, tourism, culture, and sports [2] - During the invitation exhibition, many performances were sold out, and participating merchants saw a nearly 30% increase in transaction volume [2] Group 2: Cultural Consumption Trends - The development of the "ticket root economy" is helping to expand interest in theater to other sectors, creating a cultural consumption carnival in Beijing, which is recognized as the national cultural center [3][4] - As Beijing's cultural demand is fully released, high-quality cultural offerings are becoming a new growth driver for the city, with trends like "national tide," "cultural relic fever," and "intangible cultural heritage heat" emerging as new highlights [4] Group 3: Challenges and Opportunities - The challenge of avoiding homogenization in the "ticket root economy" is crucial for the sustainability of this diverse new business model, as many businesses may adopt similar discount strategies [4] - Engaging consumers through interactive experiences fosters emotional connections with theaters, enhancing the overall cultural experience in the city [4]

Core Insights - Shenyang has transformed from an industrial city to a vibrant destination for young consumers, leveraging emotional value in its offerings [1][17][22] - The city employs various cultural and entertainment events, such as comedy weeks and music festivals, to engage the youth market [2][19][20] - Shenyang's unique blend of traditional culture and modern experiences appeals to young consumers, making it a "happy city" [22][23][32] Economic Impact - Consumption is a key driver of economic growth, with a shift towards high-quality, emotionally resonant products and services among young consumers [17][32] - Shenyang's initiatives, such as the "ticket root economy," enhance consumer engagement and stimulate repeat visits [28][29] - The city has seen significant increases in consumer spending, with a reported 32% rise in hotel occupancy during major events [21][24] Cultural Engagement - Events like the Comedy Film Week and various music festivals create a rich cultural landscape that attracts young audiences [18][20] - The integration of local cuisine and cultural experiences enhances the overall consumer experience, making dining a cultural immersion [25][26] - Shenyang's focus on emotional and experiential consumption resonates with the younger demographic, who prioritize meaningful experiences over mere transactions [32][33] Consumer Behavior - Young consumers in Shenyang are increasingly seeking experiences that offer emotional value, leading to a shift from functional to emotional consumption [17][32] - The city's diverse offerings cater to various preferences, from humor and entertainment to immersive cultural experiences [19][22] - Shenyang's approach to consumer engagement emphasizes the importance of community and social interaction, fostering loyalty among visitors [28][29]

Core Insights - The ticket economy is emerging as a new strategy to boost consumption in various regions, transforming tickets into "passports" for exploring cities and enhancing cultural tourism [1] Group 1: Ticket Economy Implementation - Shanghai has initiated a ticket-linked consumption pilot program, allowing consumers to receive a "ticket code" for exclusive discounts in dining, entertainment, and retail by presenting their event tickets [1] - The "ticket code" offers dynamic adaptability, with real-time updates on discount lists and merchant offers, facilitating consumer choice [1] - Events like sports matches can drive significant tourism, as evidenced by the 249.62 million visitors to A-level tourist attractions in three cities during recent holiday matches, marking an 11.45% year-on-year increase [1] Group 2: Consumer Experience and Collaboration - The initial ticket purchasing experience significantly influences consumers' willingness for subsequent purchases, highlighting the importance of collaboration within the cultural tourism industry [2] - To enhance the ticket's value, it is essential to connect isolated products and services, providing consumers with richer and higher-quality options [2] - Improving the ticket economy's potential requires focusing on consumer experience, integrating various sectors, and fostering a strong connection between initial and related purchases [2] Group 3: Challenges and Innovations - The ticket economy faces dual challenges: maintaining the attractiveness of ticket projects and ensuring that associated projects share a common core [3] - Innovative formats and continuous engagement are necessary to prevent consumer fatigue and sustain interest in ticket projects [3] - Designing associated projects should be consumer-driven, utilizing big data and AI to analyze preferences and enhance the relevance of integrated offerings [3]

Core Insights - The cultural, entertainment, and tourism sectors in China are experiencing significant growth, with domestic travel spending reaching 4.85 trillion yuan, a year-on-year increase of 11.5% [1] - The per capita spending on education, culture, and entertainment has risen to 2,531 yuan, reflecting a 10.3% year-on-year growth [1] - The recent policy measures aim to enhance service consumption in culture, tourism, and sports, indicating a shift towards service-oriented consumption as a key driver of economic growth [1] Group 1: Service Consumption Growth - The "ticket economy" is thriving, linking various consumption experiences and enhancing overall spending in cities [2] - Events like film festivals and exhibitions are being leveraged to stimulate local economies, with some events generating a consumption ratio of 1:30 [2] - The integration of culture, commerce, and tourism is recognized as a strategy to boost consumption and meet diverse consumer needs [2] Group 2: Policy Measures and Educational Adjustments - The government is exploring adjustments to school vacation schedules to increase service consumption time, particularly through the introduction of spring and autumn breaks [4] - Pilot programs in regions like Zhejiang and Guangdong are already underway to implement these changes, aiming to enhance family-oriented service consumption [4] - The need for flexible paid leave for parents is emphasized to support these initiatives [4] Group 3: Enhancing Visitor Experience - Museums and cultural institutions are encouraged to improve service quality and visitor experiences, especially during peak seasons [5] - Strategies include optimizing reservation systems and extending opening hours to accommodate increased visitor demand [5] Group 4: Attracting Inbound Consumption - The number of foreign visitors has surged, with 7.25 million foreign tourists entering China in the third quarter, a 48.3% increase year-on-year [7] - The growth of tax refund stores and the rise in outbound tax refund claims indicate a booming inbound shopping market [7] - There is a recognized gap in inbound consumption compared to international standards, suggesting significant growth potential in this area [7] Group 5: Future Trends in Inbound Tourism - New trends in inbound tourism include deep travel, experiential tourism, and cultural experiences, indicating a shift in foreign tourist preferences [8] - The focus will be on enhancing international consumption centers and creating diverse consumer experiences to attract more foreign visitors [8] - Initiatives to promote local culture and heritage through events are expected to improve the overall experience for international tourists [8]