文旅融合
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四川青神:文旅频出新招 激发消费新活力
Zhong Guo Jing Ji Wang· 2025-12-30 13:59
12月26日,夜幕下的中岩广场,乐声悠扬,"东坡月下?弦歌新岁"2025年青神县跨年交响音乐会在此热 烈举行。这场融合交响乐、舞蹈、独唱、合唱与诗朗诵的盛宴,不仅为市民献上了一场高品质的艺术享 受,也是青神以文化赋能城市发展的生动实践。 今年12月以来,青神县以"文旅融合+惠民举措"双轮驱动,策划了一系列创新性、沉浸式、广覆盖的文 旅活动,青神全县旅游综合收入环比增长28%,文旅经济呈现出"淡季不淡、热潮涌动"的强劲态势。 每晚7点至9点,唤鱼公园的音乐活动不仅带来了人气,更带动了实打实的消费。乐手们在公园激情献 唱,线下观众热情互动,线上弹幕飞舞,累计吸引超50万人次"云参与",线下观众突破2万人。同时, 周边餐饮营业额增长15%,酒店入住率攀升至90%。实现了"用音乐引流、以文化留人"。 据悉,为推动"淡季不淡、全域皆景",青神县还打出了"惠民组合拳"。中岩文物风景名胜今年"秋假"起 至12月31日实行免门票政策,吸引游客纷至沓来。作为苏东坡少年求学之地,中岩文物风景名胜区 以"宋代四雅"——点茶、古筝、插花、书法为核心,创新推出非遗体验课堂、宋式茶艺展演等互动项 目,让游客在沉浸式体验中感受千年文脉。 ...
湖北黄冈与浙江宁波携手:产业协同文旅共振
Zhong Guo Jing Ji Wang· 2025-12-30 13:45
Core Insights - The cooperation between Ningbo and Huanggang focuses on leveraging each city's strengths to achieve mutual benefits, guided by government initiatives and community participation [1] - The partnership has established a "four-wheel drive" mechanism for effective collaboration, resulting in over 30 substantial cooperative outcomes in three years [1] Group 1: Transportation and Logistics - In 2025, a "Huangzhou Station - Ningbo Zhoushan Port" rail-sea intermodal cooperation agreement was signed, leading to a direct shipping route for bulk materials [2] - The rail-sea intermodal transport has reduced comprehensive logistics costs for Huanggang enterprises by 9% and shortened product export times by 30% [2] Group 2: Industry Cooperation - Huanggang has a significant crayfish farming industry, and a new investment of 5 million yuan by Ningbo Xiangshan Port Fisheries Development Co., Ltd. aims to lower feed costs and improve product quality [2] - The silk gourd fiber industry has been developed into a full industrial chain with support from Ningbo, benefiting nearly 2,000 farming households through value-added processing [2] Group 3: Broader Industrial Layout - Major projects like the second phase of the Kabeiyi automotive cable project in Macheng are expected to generate an annual output value of 300 million yuan [3] - The collaboration has led to the establishment of six provincial-level innovative industrial clusters in Huanggang, ranking among the top in Hubei province [3] Group 4: Cultural and Tourism Integration - A cross-regional cooperation alliance for red tourism development was formed in 2025, involving Ningbo, Huanggang, and Lishui to promote red tourism resources [3] - The "Dabie Mountain - Siming Mountain Red Tourism Circle" has become a highlight, with nine national-level boutique routes launched [3] Group 5: Consumer Support - The first "Ningbo - Huanggang Specialty Agricultural Products Exhibition" in Ningbo facilitated cooperation agreements worth nearly 800 million yuan between 86 agricultural enterprises and supermarkets [3] Group 6: Innovative Sales Models - The upgraded "two local warehouses" model has established a network of Huanggang landmark quality product pavilions, achieving sales exceeding 200 million yuan by the end of 2025 [4]
狂撒9000万发消费券 上海"跨年迎新季"等你来玩
Xin Lang Cai Jing· 2025-12-30 11:55
随着新年节日氛围日渐浓郁,上海跨年迎新季拉开帷幕。 2026年跨年迎新将以"我们的节日·马年迎春"为主线,通过文旅商体展全面联动,推出数百项特色活 动,全景式呈现城市的节日氛围与活力。 本次"跨年迎新季"将围绕"新年第一游"、"新年第一跑"、"古镇过大年"、"马上有好戏"等八大主题板块 展开。 元旦期间,全市将呈现300余项特色活动,涵盖文艺演出、演唱会及文博美术展览。 同步启动的"跨年迎新消费季"则以"商圈寻马迎春季"、"新春美食季"、"商品换新季"等六大主题为核 心,策划了上百场重点促消费活动。活动将覆盖全市重点商圈、商业街区、重点企业及电商平台。 随后的春节长假期间,活动规模将进一步扩大至近400项,除各类文艺演出外,还将举办19场全国级以 上体育赛事。 此外,上海将继续组织实施国家消费品以旧换新政策,联动品牌商与经销商,同步发布年度新品并提供 叠加折扣,旨在推动以旧换新活动释放新动能。 上海市商务委副主任刘敏在发布会上介绍,元旦春节期间,属地区政府将聚焦陆家嘴、南京西路、南京 东路、徐家汇、五角场等12个重点商圈,投入超过9000万元资金,用于发放商圈零售餐饮消费券,并开 展满减、抽奖等促销活动。 上 ...
影园双向奔赴,文旅创新出圈 上海迪士尼度假区“疯狂动物城”斩获年度文旅融合创新典范
Cai Jing Wang· 2025-12-30 07:19
Core Insights - Shanghai Disneyland's "Zootopia" theme park has won the annual award for innovative integration of culture and tourism, marking its successful exploration in the field over the past two years [1][11] - The park's opening coincided with the release of "Zootopia 2," creating a synergistic relationship between the film and the theme park, enhancing visitor experiences and engagement [2][3] Group 1: Theme Park Performance - The "Zootopia" theme park has rapidly evolved since its opening, creating immersive experiences that resonate with visitors through storytelling and innovative design [2][4] - The park has introduced over 1,200 themed products, achieving a sixfold increase in variety and a tenfold increase in annual sales since its opening [6] - The park's overall visitor satisfaction remains high, with over 90% of guests aware of the park before visiting, and nearly 95% rating the experience of "Zootopia: Heat Tracking" as excellent or good [9] Group 2: Film and Theme Park Synergy - "Zootopia 2" has achieved significant box office success, surpassing 3.6 billion yuan (approximately 514 million USD) in China, making it the highest-grossing animated film in the country [3] - The film's success has led to a positive feedback loop, where the popularity of the movie drives visitors to the theme park, and the park's offerings inspire new film content [4][11] - The park features new attractions and experiences inspired by the film, enhancing its appeal and keeping the content fresh for returning visitors [8][9] Group 3: Innovation and Recognition - The park has been recognized for its commitment to immersive experiences and technological innovation, receiving multiple industry awards within two years of operation [10][11] - Disney's use of cutting-edge technology in storytelling has enhanced the visitor experience, allowing for synchronized presentations of new content alongside film releases [10] - The park's success is seen as a benchmark for the integration of culture and tourism, showcasing a model for future developments in the industry [5][11]
2025文旅产业加速蝶变 服务消费潜力继续释放
Xin Hua She· 2025-12-30 07:17
Group 1 - The cultural and tourism industry is experiencing rapid transformation, with significant growth in visitor numbers and revenue, exemplified by Huanggang Village in Guizhou, which received 6.14 million visitors and generated 6.403 billion yuan in tourism revenue this year, marking a 14.97% and 10.26% increase respectively [1] - The integration of culture and tourism is being actively explored across various regions, with initiatives such as the "Follow the Film and TV Tour in Liaoning" and immersive experiences in Shaanxi and Sichuan, highlighting the deepening relationship between cultural heritage and tourism [4] - The cultural tourism sector is becoming a major employment and entrepreneurial hub for young people, as seen in Ningxia's Xixia District, which welcomed 15.608 million visitors and achieved 11.1 billion yuan in tourism spending from January to November [3] Group 2 - The human economy is being strengthened through cultural events, with the Hangzhou Olympic Sports Center showcasing how concerts and sports can drive local economic activity, generating 4.8 yuan in surrounding consumption for every 1 yuan spent on tickets [5] - Nationally, domestic travel reached 4.998 billion trips in the first three quarters, reflecting an 18.0% year-on-year increase, while the revenue of large-scale cultural and related enterprises grew by 7.9% [6] - The emergence of innovative cultural experiences, such as the LEGO Land in Shanghai, which attracted over 1 million visitors in just four months, indicates a shift towards personalized and diverse cultural leisure resources that appeal to younger generations [7][8] Group 3 - The Ministry of Culture and Tourism emphasizes the importance of leveraging cultural value to enhance economic and social development, aiming to foster new business models and growth points within the cultural economy [9] - As the economy and society evolve, the integration of culture with various sectors is crucial for improving social civilization, economic growth, and the quality of life for citizens [9] - The upcoming year is expected to see a continued emphasis on cultural initiatives that enhance the quality of life for the populace, driven by the power of culture [10]
从图书馆到小而美的文化新空间 文化点亮美好生活
Yang Shi Wang· 2025-12-30 06:08
Core Insights - The year 2025 marks a significant upgrade in China's public cultural service system, enhancing access to quality cultural resources at the grassroots level [3][5] Group 1: Public Cultural Services - China has a total of 3,248 public libraries, nearly 44,000 community cultural institutions, and over 40,000 new public cultural spaces [3] - More than 91% of museums, along with all public libraries and cultural centers, are now free to access, with over 100,000 physical bookstores and 577,000 rural libraries available to the public [3] Group 2: Technological Integration in Cultural Services - The National Grand Theatre has introduced a "second scene" live streaming model, allowing performances to be broadcast in 4K ultra HD to nearly 100 cinemas and theaters across over 30 cities [7] - This integration of technology and art enhances the audience's experience, making high-quality performances more accessible [7] Group 3: Cultural and Tourism Integration - The total number of A-level tourist attractions in China has reached 16,500, with a county-level coverage rate of 97%, indicating a rapid upgrade in tourism products and service quality [9] - Events like the Nujiang Kayak Race, which has been held for 15 years, showcase the combination of sports and tourism, attracting international visitors while promoting local culture [9]
千余场活动+2400万元消费券!湖北抛出新年文旅“大礼包”
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-30 05:34
Core Insights - Hubei province plans to launch over 600 festive theme activities and more than 1,000 cultural benefit activities from late December 2025 to March 3, 2026, under the "Know Your Hubei" brand, aiming to integrate traditional customs with modern experiences to unleash the potential of cultural tourism [1] Group 1: Event Highlights - During the New Year and Spring Festival, Hubei will focus on "ancient and modern integration" to create differentiated and immersive festival experiences, with cities like Wuhan showcasing a "light and shadow show + symphony + bell ringing" for New Year's Eve [3] - Activities in various locations will include a drone sky show and Song Dynasty lantern festival in Huanggang, and an immersive village banquet and water performance in Xiangyang, enhancing the appeal of festival experiences through interactivity and ceremonial design [3] Group 2: Regional Collaboration - The events will feature regional collaboration and "one place, one product" presentations, with unique activities like immersive theater tours in Xiangyang, horse-themed parades in Jingzhou, and a music carnival in Yichang, showcasing the diversity of Jingchu culture [3] - New projects such as the second phase of Xiangyun Bay in Xiaogan and the Ezhou Garden Expo Park will also be operational during this period, further enriching the cultural tourism supply in the province [3] Group 3: Accessibility and Benefits - Hubei will implement over 170 ticket discounts or exemptions at A-level tourist attractions, including a joint ticket offer for six core scenic spots in Shennongjia [4] - Starting December 25, 2025, Hubei will distribute 24 million yuan in "Know Your Hubei Super Cultural Tourism Day" consumption vouchers, covering various sectors including dining, accommodation, and cultural tourism [4] Group 4: Strategic Goals and Economic Impact - Hubei aims to become a cultural strong province and a world-renowned cultural tourism destination, with the cultural tourism industry targeted as a pillar industry [4] - In the first three quarters of this year, Hubei saw a 13% increase in tourist numbers and over 15% growth in tourism revenue, with total tourism expenditure exceeding 870 billion yuan, marking significant growth in the tourism sector [4]
“国潮风”吹进乡村 新韵律展文化活力
Xin Lang Cai Jing· 2025-12-30 00:30
Group 1 - The event "Guochao Xinyun" organized by Nanning Mass Art Museum is the first grassroots rural cultural evening in Nanning, focusing on the theme of "Strengthening the Awareness of the Chinese National Community" [1] - The performances featured a blend of traditional folk songs and modern arrangements, showcasing the integration of technology and cultural elements, with highlights including a rock adaptation of "Zhuang Dance" by Buman Band and heartfelt performances by local artists [1][2] - The evening aimed to creatively transform and innovatively develop Chinese traditional culture, featuring a variety of programs and inviting singers from Hainan and Guangdong to enhance cultural exchange [2] Group 2 - The event served as a bridge for cultural connection, enriching the spiritual and cultural life of villagers while fostering closer community ties through engaging performances [2] - The Nanning Mass Art Museum plans to continue using creative cultural services to promote the deep integration of ethnic culture and tourism, contributing to national unity and enhancing the city's cultural soft power [2]
古城跨年,冰雪节庆!河北多彩文旅活动邀你共赴新年之约
Xin Lang Cai Jing· 2025-12-30 00:29
转自:北京日报客户端 古城跨年国潮涌动 演艺旅游深度融合 冰雪节庆独具魅力 一场场全民参与、万众期待的跨年活动,将成为这个假期的亮点。12月31日晚至2026年1月3日,石家庄 市正定古城新年欢乐汇活动中,百人战鼓将擂出新年气象,科技感十足的机器狗也将在新年亮相,传统 的"龙腾盛世"舞龙舞狮表演更添吉祥。古城南城墙全息光影整点亮起迎新,与历史文化街的灯光,共同 打造新年光影盛景。假日期间,正定古城还将开启河北省冰雪运动嘉年华活动,举办2025年度百姓舞台 群众创演展示、"一梦入红楼"沉浸夜游和遇见艺术·古城夜畅游等多元活动,让游客在历史韵味与现代 欢乐中沉浸式跨年。 在古城邯郸,一场名为"潮聚邯郸 悦享新年"的跨年盛宴正静待开启。活动主会场设在邯郸道历史文化 街区,并在广府古城、大名古城及邯郸大剧院片区(邯郸大剧院、邯郸市博物馆、美乐城商圈)设立三 大分会场。届时,在主会场夜空,无人机将精准排列出邯郸成语与动态倒计时数字,呈现出一场视觉盛 宴。各会场还将联动推出国潮演出、全民狂欢音乐会、绚丽花灯巡游及群众性文艺演出,让传统与现代 激情碰撞。 古城跨年,国潮涌动。元旦假期,秦皇岛山海关区将举办2026元旦"旭日 ...
安徽歙县上演“村T”才艺秀
Zhong Guo Xin Wen Wang· 2025-12-30 00:15
Core Viewpoint - The event "Xu Village has T, no substitute T" 2025 She County "Village T" talent show showcases the unique charm of rural culture in She County, integrating local labor, intangible cultural heritage, and the joy of harvest into a dynamic performance [1][3]. Group 1: Event Overview - The talent show took place on December 28, 2025, in Xu Village, attracting nearly 200 villagers from 12 local teams [3]. - Unlike traditional competitions, the "Village T" stage was fully dedicated to the public, featuring performances that highlighted local cultural elements such as the "Full River Fish Lanterns" and "Ancient Martial Arts" [3]. Group 2: Cultural Significance - The event transformed static intangible cultural heritage and rural scenery into dynamic, experiential products, enhancing the cultural narrative of local agricultural products [3]. - Local specialties like winter bamboo shoots, ham, and chrysanthemum tea were awarded as prizes, emphasizing the cultural symbolism of these products [3]. Group 3: Economic Impact - The event is seen as a practical example of cultural and tourism integration in She County, boosting income from homestays, dining, and agricultural sales [3]. - The local government aims to create more platforms for the public to showcase rural culture, thereby empowering rural revitalization through cultural strength [3].