Core Viewpoint - The rural consumption market in China is experiencing significant growth, driven by tailored products and improved infrastructure, which is becoming a vital force for domestic demand expansion and economic stability [6][10]. Group 1: Rural Consumption Growth - In the first four months of this year, China's rural retail sales reached 21,412 billion yuan, with a year-on-year growth of 4.8%, surpassing urban growth rates [6]. - The introduction of various consumption-boosting policies has further stimulated the vitality of the rural consumption market [6]. Group 2: Product Adaptation to Rural Needs - Companies are increasingly focusing on the unique characteristics of rural consumers, adapting product designs to meet their specific needs [10]. - For instance, Haier's new washing machine features a high-foot design to prevent rust from water accumulation, and simplified controls for ease of use by older consumers [9]. - The introduction of smart appliances, such as air fryers and voice-controlled televisions, reflects a shift from basic functionality to enhanced user experience in rural households [10][15]. Group 3: Electric Vehicles in Rural Areas - The availability of charging infrastructure has made electric vehicles more accessible to rural consumers, with initiatives like the "ten-minute fast charging circle" addressing previous charging difficulties [11]. - Companies like SAIC-GM-Wuling are producing affordable electric vehicles priced between 30,000 to 50,000 yuan, catering to the budget of many rural families [13]. - The growing adoption of electric vehicles is evident, with more rural residents using them for daily activities and agricultural tasks [14]. Group 4: Shift in Consumer Behavior - There is a noticeable shift in rural consumer behavior from merely "getting by" to "enjoying life," with increased interest in entertainment and health-related products [15]. - The rise of online shopping has also transformed purchasing habits, with more rural residents embracing e-commerce for convenience and variety [16]. - The integration of smart technology in daily life, such as smartwatches and health monitoring devices, indicates a growing trend towards health and wellness among rural consumers [16].

Group 1 - The "old-for-new" consumption subsidy policy has revitalized the consumer market in Sichuan, with significant increases in product categories and consumer spending [1] - In Yilong County, the number of product categories for "old-for-new" has increased from 8 to 18, leading to over 70 million yuan in consumer spending [1] - In Quxian County, consumers receive a 10% subsidy on the actual purchase price of new green smart home appliances, along with an additional 10% from merchants, boosting consumer enthusiasm [1] Group 2 - In the first five months of this year, Quxian's physical stores sold over 10,000 electronic products, generating over 40 million yuan in consumption and 5 million yuan in subsidies for citizens [3] - Jiangxi's Xiangfeng County has implemented a comprehensive "old-for-new" subsidy policy for home appliances and electric bicycles, promoting rural consumption upgrades [4] - The "old-for-new" policy has led to a surge in consumer interest in rural areas, with various promotional strategies being employed by local stores [4] Group 3 - Local governments are enhancing the promotion of the "old-for-new" policy to ensure effective implementation, with many businesses participating to provide convenient and affordable options for rural consumers [6] - In Shandong, multiple regions are actively promoting the "old-for-new" policy in rural areas, with a focus on building charging infrastructure for electric vehicles [7] - Shandong Heze has set up convenient service stations to optimize consumer experience and streamline the "old-for-new" process [8] Group 4 - Tai'an City has introduced a "cloud-based" model for the "old-for-new" program, allowing consumers to order appliances online and receive home delivery and installation services [9] - The local government collaborates with businesses to simplify subsidy processes and enhance service delivery to rural households [9]

Group 1: Rural Consumption Growth - In the first four months of this year, China's rural retail sales reached 21,412 billion yuan, with a year-on-year growth of 4.8%, outpacing urban growth [1] - The rural consumption market is becoming a significant driver for expanding domestic demand and stabilizing growth due to a series of consumption-boosting policies [1] Group 2: Product Adaptation to Rural Needs - Haier's new washing machine features a high-foot design to prevent rust from water accumulation, addressing a common pain point for rural consumers [2] - The washing machine is designed with large fonts and clear icons for ease of use, particularly for elderly users, and includes a one-button washing function for different levels of dirt [2][3] - The shift from basic functionality to tailored products reflects a growing focus on rural consumer characteristics, with companies adapting their offerings to meet specific needs [3] Group 3: Electric Vehicles in Rural Areas - The introduction of electric vehicles in rural areas is facilitated by improved infrastructure, such as charging stations, which address previous charging difficulties [5] - The demand for practical and affordable electric vehicles is rising among farmers, with models priced between 30,000 to 50,000 yuan, suitable for rural conditions [5][6] - Companies like SAIC-GM-Wuling are actively engaging with rural markets through promotional activities to enhance vehicle adoption [5] Group 4: Shift in Consumer Preferences - There is a noticeable shift in rural consumer preferences from basic living to enhanced lifestyle products, including smart home appliances and health-related gadgets [8][9] - The trend of online shopping is growing, with more rural residents embracing e-commerce for convenience and variety, leading to an increase in the volume of packages delivered to rural areas [9][10] - The integration of technology in daily life is evident as rural consumers increasingly purchase smart devices to improve their quality of life [9][10]