头图由AI生成 大家好，我是虎嗅放映员～立秋已到 ， 暑 气渐消 ， 但 不妨碍 大家 搞点 热血上头 的 事 。 前段时间，我们发起了一个以【商战】为主题的视频 征集活动 ，面向虎嗅的创作者以及所有的视频创作朋友。本以为大家会从品牌大战、价格战这 种"正面战场"入手，结果镜头一转，不少作品都另辟蹊径，用非常规角度切开了商业世界的缝隙——如果非要说"邪修"，可能就是这种"不按套路出 牌"的打法。 我们从播放、互动等不同维度评选出以下5条上榜作品，一起看看虎嗅创作者们，如何讲述"商战"新故事。 1. 《幕后博弈堪比宫斗剧，娃哈哈遗产争夺战内幕》 作者：自说自话的总裁， 奖金：1000元 3.《国家出手叫停外卖三国杀，未来单身经济会演变成什么样？》 作者：戏京同志，奖金500元 播放量接近200W，评论8000+，爆款视频的内容还是得靠咱们单身年轻人啊。 抽丝剥茧地扒内幕，细节到位，哪怕部分信息存争议，30分钟的视频也能让人一口气看完。 2. 《饺子界大王"袁记云饺"，为啥翻车了？》 作者：大眼论， 奖金：650元 食品安全向来牵动人心，翻车这事还是让不少消费者捏了一把汗。 4. 《从《哪吒2》开始，聊聊香港电影 ...

Core Insights - The article discusses a video contest themed around "business warfare," showcasing unconventional approaches to storytelling in the commercial world [1] Group 1: Contest Overview - The contest invited creators to submit videos focusing on various aspects of business competition, with an emphasis on unique narratives rather than traditional brand or price wars [1] - Five standout videos were selected based on metrics such as views and interactions, highlighting innovative takes on business conflicts [1] Group 2: Featured Videos - Video 1: "Behind the Scenes of Wahaha's Inheritance Battle" by "Self-Talking CEO," praised for its detailed exploration of a controversial topic, engaging viewers for 30 minutes [2] - Video 2: "Why Did Dumpling King 'Yuanji Yunjiao' Fail?" by "Big Eye Theory," addressing food safety concerns that resonate with consumers [4] - Video 3: "Government Intervention in Food Delivery Wars: What’s Next for the Single Economy?" by "Xijing Comrade," which garnered nearly 2 million views and over 8,000 comments, reflecting the interests of young singles [6] - Video 4: "Discussing the Power Games of Hong Kong's 'Four Families' Starting from 'Nezha 2'" by "Canned Fish Ball," noted for its engaging narrative style [8] - Video 5: "Starbucks Should Pay You Instead of the Other Way Around" by "Half Buddha," recognized for its humorous and thought-provoking content [12] Group 3: Conclusion - The article emphasizes that business conflicts can occur in various settings beyond traditional corporate environments, illustrating the diverse nature of commercial competition [12] - The contest encourages further participation from creators, inviting them to share their unique perspectives on business themes [13]

Group 1 - The article highlights a significant consumer event in July 2025, marked by a "0 yuan milk tea purchase" subsidy war, which captivated young people's social circles [1] - A legal battle over a 15 billion RMB inheritance involving Wahaha has emerged, challenging the public perception of the company's heiress [1] - Sam's Club is facing a trust crisis among middle-class consumers, leading to a wave of membership cancellations and widespread skepticism about its membership model [1] Group 2 - The article suggests that 2025 is a pivotal year for business wars, with notable power shifts in companies like Vanke, Gree, and Wahaha [1] - Intense competition is observed in sectors such as liquor, dairy, e-commerce, and automotive industries [1] - The article notes the price wars among new automotive companies and the overwhelming crowds outside milk tea shops, indicating a vibrant consumer market [1]

Core Viewpoint - The article discusses the historical relationship and rivalry between Huawei and Cisco, highlighting key events that shaped their interactions and the competitive landscape in the telecommunications industry. Group 1: Historical Context - The first contact between Huawei and Cisco occurred in 1997, but it was missed due to Cisco's CEO, Chambers, being on a business trip [4][5]. - After the missed meeting, Huawei learned from IBM, which significantly improved its research and development capabilities [7]. Group 2: Competitive Dynamics - In 2002, Huawei showcased its products at a telecom equipment exhibition in Atlanta, offering prices 20% to 50% lower than Cisco's comparable products [9]. - Following this, Chambers visited Huawei's booth, leading to the establishment of a task force at Cisco to counter Huawei's growing presence [14]. Group 3: Legal Battles and Resolutions - Cisco filed a lawsuit against Huawei in 2003, claiming infringement of intellectual property rights, which lasted over a year before both companies reached a settlement [16][14]. Group 4: Evolving Relationship - After the lawsuit settlement, Chambers visited Huawei in 2005, where he expressed admiration for Huawei's competitiveness [19]. - Over the years, both leaders acknowledged each other as worthy opponents, with Chambers inviting Ren Zhengfei to visit the U.S. and Ren humorously declining, citing a preference for Europe [25]. Group 5: Learning from Competitors - In 2020, Ren emphasized the importance of learning from great competitors like Chambers, despite Huawei facing significant challenges from U.S. pressures [27].

Core Viewpoint - The article discusses the recent price increases in the gaming industry, particularly focusing on Xbox, Nintendo, and Sony, highlighting how Sony has unexpectedly emerged as a moral leader in the gaming space due to the aggressive pricing strategies of its competitors [1][3]. Group 1: Price Increases - Xbox has announced a price increase across its entire product line, including consoles, accessories, and games, marking a significant shift in the market [1]. - Nintendo has also raised the price of its upcoming console, the NS2, and increased game prices to $80, contributing to the overall trend of rising costs in the gaming industry [1][3]. - Sony has not made any recent price changes, which has led to a perception of it being the most reasonable option among the three major companies [3][4]. Group 2: Market Dynamics - The article notes that the gaming industry has shifted from a focus on technological competition to a "race to the bottom" in terms of pricing and product quality [6]. - The price of AAA games has increased from $60 to $70 over 15 years, and the jump to $80 occurred in just three years, indicating a rapid escalation in costs without a corresponding increase in game quality [8]. - The perception of Sony as a moral company is contrasted with its historical reputation, suggesting that simply maintaining current pricing strategies can position a company favorably in a competitive landscape [4][6]. Group 3: Consumer Sentiment - Players are increasingly frustrated with the quality of games, often receiving "early access" versions instead of fully completed products, despite paying premium prices [8]. - The article implies that the current market environment allows companies to gain a positive reputation simply by not engaging in aggressive pricing strategies, highlighting a shift in consumer expectations [8].

中国互联网两个时代的碰撞。 2017 年，腾讯是中国市值最高的互联网公司，除了阿里，没有公司能真正和它叫板。但字节跳动却 凭算法异军突起，让腾讯遭遇几年来最大的威胁。随后六年间，两家公司在多条业务上全线开战， 上演了中国互联网历史上最重要的商战之一 。 这期视频我们就来还原这场跌宕起伏的商战，分析不同时代诞生的两代互联网巨头，如何此消彼 长、渐行渐远又殊途同归。 点击下方，观看视频。 欢迎大家关注我们的微信视频号，此外，你还可以在各大平台搜索 "晚点 LatePost" 找到并关注我 们，不错过每一期视频的更新。如果你有希望晚点制作的视频内容，也欢迎在后台留言告诉我们。 各平台搜索 "晚点LatePost" 关注我们 好的商业故事不仅值得被读到，更值得被看到、听到、感受到。借助影像、动画、声音，视频这种载体让我们得以用更丰 富的手法去呈现复杂的商业世界，也让被讲过一遍的故事有了新的生命力。如果你是《晚点 LatePost》的读者，相信你也 会成为我们的观众。 · FIN · 战争与和平:字节跳动与腾讯的六年纠葛 ★ 星标指南 04:01 1. 点击右上角 < 晚点 LatePost 北京晚达科技有限公司 参 ...