Core Insights - The luxury car brand ZunJie, a collaboration between Huawei and JAC Motors, has successfully entered the luxury market with its first model, the ZunJie S800, priced between 708,000 and 1,018,000 yuan, and plans to launch six additional models next year [1][2][4] - The upcoming models will include both SUV and MPV variants, with a focus on high-end market positioning, aiming to capture a larger share of the luxury vehicle segment [1][6] Model Launch and Market Strategy - ZunJie will introduce two versions of both SUVs and MPVs: standard and long-wheelbase, catering to different consumer needs [1][7] - The ZunJie S800 has already received over 18,000 pre-orders within 100 days of its launch, indicating strong market demand [4][6] - JAC Motors is consolidating its resources by integrating heavy-duty and light-duty truck operations while pausing investments in its other passenger car brands to focus on ZunJie [5][6] Competitive Landscape - The ZunJie S800 is positioned against high-end competitors like the Maybach S-Class, which has delivered approximately 9,000 units in the first ten months of the year [3][4] - The introduction of ZunJie’s new models is expected to create competition with existing high-end models such as the Li Auto MEGA, Zeekr 009, and Toyota Alphard, which may face market share erosion [15][19] Financial Implications - JAC Motors reported a revenue of 30.873 billion yuan in the first three quarters of the year, a decline of 4.14% year-on-year, with a net loss of 1.434 billion yuan, down 329.43% [19] - The anticipated sales from ZunJie, particularly from the 18,000 pre-orders of the S800, could generate over 12 billion yuan in revenue, potentially improving JAC's financial performance in the coming year [19]

Core Insights - The launch of the Shangjie H5 has begun with a pre-sale price starting at 169,800 yuan, receiving over 25,000 small orders within the first hour, boosting internal confidence in achieving sales targets [1][3] - SAIC and Huawei have set a monthly sales target of 20,000 units for the Shangjie H5, with a yearly production plan of 400,000 units [1][2] - The Shangjie brand plans to release two additional models next year, including a sedan and an SUV, with the SUV expected to launch in the first half of the year [1] Production and Delivery - SAIC has established a dedicated factory for Shangjie in Lingang and acquired part of the production lines from the SAIC-GM Jinqiao factory to ensure sufficient production capacity [1][2] - The sales strategy includes utilizing both the Hongmeng Smart Travel user center and a dedicated user center created by SAIC and Huawei, forming a dual-channel service system [1] Market Response and Expectations - The capital market has shown enthusiasm for the Shangjie brand, with SAIC's stock price rising by 10% following the announcement of the Shangjie H5 pre-sale [2] - The vehicle is positioned in the mid-sized new energy SUV market, offering both range-extended and pure electric powertrains, with a comprehensive range of 1,360 km for the range-extended version [3][4] Competitive Landscape - The success of the Shangjie H5 will be tested in the price-sensitive market segment below 200,000 yuan, where value for money is crucial for consumers [5][6] - Other SAIC brands, such as Zhiji and MG, are also attempting to penetrate the market with competitive pricing and features, indicating a broader strategy for market recovery [9][11] Conclusion - The combined efforts of SAIC and Huawei in launching the Shangjie H5 reflect a significant push into the competitive mid-range electric vehicle market, with high expectations for sales performance and market impact [10][12]

Core Viewpoint - GAC Group and Huawei are collaborating to create a new automotive brand, Huawang, which will launch two models targeting the high-end market, with a focus on electric and range-extended vehicles [3][6]. Group 1: Collaboration Details - GAC has been cooperating with Huawei since 2017 and has deepened this partnership significantly since last year, culminating in the establishment of Huawang [6][9]. - The new brand Huawang will feature two models, a sedan and an SUV, aimed at the 300,000 RMB market segment, which is currently popular among consumers [3][6]. - Huawei's involvement in the Huawang project includes significant roles in vehicle definition, product design, and marketing, resembling the HI PLUS model, which allows for deeper collaboration than previous models [7][8]. Group 2: Market Position and Strategy - The HI PLUS model represents an evolution from the HI model, allowing Huawei to have a greater say in the entire vehicle development process, from planning to marketing [7][10]. - GAC has granted Huawei substantial decision-making power in the Huawang project, ensuring that product definitions and development are primarily led by Huawei [8]. - The automotive industry in China is undergoing a phase of accelerated elimination, prompting traditional car manufacturers to seek deeper collaborations with Huawei to enhance their market competitiveness [9][10]. Group 3: Challenges and Opportunities - Huawei's automotive business has faced challenges in the past, including slow project implementation and limited profitability, but recent successes with models like the AITO M7 have improved its market position [9]. - The demand for Huawei's intelligent vehicle solutions is increasing, but resource limitations may restrict the number of new collaborations [9][10]. - The expansion of Huawei's partnerships through the HI PLUS model presents both opportunities and challenges, as the company must balance resource allocation and maintain product differentiation in a competitive market [10].

Core Viewpoint - Huawei is restructuring its automotive sales channels by establishing independent sales networks for its various brands, including Zhijie, Shangjie, and Xiangjie, to enhance brand identity and user engagement [4][10]. Group 1: Sales Channel Development - Huawei is expanding its automotive sales channels by creating dedicated networks for its brands, with a focus on rapid entry and simplified dealership requirements [6][9]. - The new sales channels will include user centers that provide comprehensive services, including sales, delivery, and after-sales support, similar to traditional 4S dealerships [7][8]. - As of November last year, Huawei had established over 990 experience centers and 330 user centers across the country, with plans to add more dedicated user centers for specific brands [9]. Group 2: Brand Positioning and Market Strategy - The shift to independent sales networks allows each brand to develop a distinct identity and target specific user demographics through tailored marketing strategies [9][10]. - The introduction of the "Fifth Realm" Shangjie brand is part of Huawei's strategy to diversify its offerings and enhance its market presence [9]. - Huawei's approach is evolving from a dominant role to a more collaborative model with partners, focusing on technology empowerment and strategic guidance [12]. Group 3: Challenges and Adjustments - The launch of the Zhijie S7 faced delays due to production and supply chain issues, highlighting the complexities of scaling operations with larger manufacturers [10][11]. - Sales for the Xiangjie S9 have fluctuated significantly, indicating challenges in meeting initial development costs and market demand [11]. - Huawei is adjusting its revenue-sharing models with partners based on performance and market conditions, reflecting a dynamic approach to collaboration [11].

晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 截至 4 月 29 日，赛力斯市值 2071 亿元，业内仅次于比亚迪和小米。 文 丨 曾兴 编辑 丨 龚方毅 以下文章来源于晚点Auto ，作者晚点团队 月初对外释放上市信号后，4 月 28 日，赛力斯申请港股主板上市，募资将用于技术研发、海外渠道扩 张及产能升级等。对于高速成长期的企业来说，港股二次上市是扩充融资渠道、增强抗风险能力的重 要途径。 当大多数同行还在亏损中，2024 年，赛力斯净利润 59 亿元，成为全球第四家年度盈利的新能源车 企。而赛力斯的崛起离不开华为——有时候，选择或许比努力更重要。 赛力斯成立近 40 年，2016 年全面转型新能源但未有起色，2021 年与华为以 "智选车" 模式推出问界 品牌后，才真正迎来爆发式增长。去年赛力斯销量 42.7 万辆，超过此前四年总和。其中，问界 M9 全 年累计交付超 15 万辆，在 50 万元以上的豪华市场中连续数月蝉联销冠。聚焦 25 万元级市场的问界 新 M7 全年交付 20 万辆。 高售价车型的畅销带动赛力斯毛利率同比提升 16.6 个百分点、至 23. ...

月初对外释放上市信号后，4 月 28 日，赛力斯申请港股主板上市，募资将用于技术研发、海外渠道扩 张及产能升级等。对于高速成长期的企业来说，港股二次上市是扩充融资渠道、增强抗风险能力的重 要途径。 当大多数同行还在亏损中，2024 年，赛力斯净利润 59 亿元，成为全球第四家年度盈利的新能源车 企。而赛力斯的崛起离不开华为——有时候，选择或许比努力更重要。 截至 4 月 29 日，赛力斯市值 2071 亿元，业内仅次于比亚迪和小米。 文 丨 曾兴 编辑 丨 龚方毅 赛力斯成立近 40 年，2016 年全面转型新能源但未有起色，2021 年与华为以 "智选车" 模式推出问界 品牌后，才真正迎来爆发式增长。去年赛力斯销量 42.7 万辆，超过此前四年总和。其中，问界 M9 全 年累计交付超 15 万辆，在 50 万元以上的豪华市场中连续数月蝉联销冠。聚焦 25 万元级市场的问界 新 M7 全年交付 20 万辆。 高售价车型的畅销带动赛力斯毛利率同比提升 16.6 个百分点、至 23.8%，高于行业平均水平。除了扭 亏，赛力斯 A 股股价也从多年徘徊在 30 元以下，升至每股超过 120 元。截至 4 月 29 日 ...

Core Insights - SAIC Group is adopting a three-pronged strategy to tackle market challenges, focusing on internal restructuring, external collaboration, and global expansion [1][2]. Group 1: Internal Restructuring - The first strategy emphasizes the integration of core businesses within its autonomous brands, aiming for resource concentration and operational efficiency [5][6]. - SAIC plans to streamline its passenger vehicle brands, including the re-integration of Feifan into the Roewe brand, targeting the mid-to-high-end new energy vehicle market (200,000-400,000 yuan) [7]. Group 2: External Collaboration - The second strategy focuses on external partnerships, with SAIC committing to a collaborative approach without technological barriers, engaging with leading companies like Huawei and CATL [8][9]. - The collaboration with Huawei is defined as the "Intelligent Selection Car" model, which includes shared technology and co-creation of value across product definition, design, and marketing [9][10][11]. Group 3: Global Expansion - The third strategy aims at expanding SAIC's global footprint, promoting "Chinese Intelligent Manufacturing" [2]. - The company is set to launch its first solid-state battery, "Guangqi Battery," by 2027, with significant advancements in battery technology expected in the coming years [12]. Market Challenges - The automotive market in China is becoming increasingly competitive, with SAIC facing challenges such as a projected nearly 80% decline in net profit for 2024, primarily due to falling profits from joint ventures [13].