Core Viewpoint - GAC Group and Huawei are collaborating to create a new automotive brand, Huawang, which will launch two models targeting the high-end market, with a focus on electric and range-extended vehicles [3][6]. Group 1: Collaboration Details - GAC has been cooperating with Huawei since 2017 and has deepened this partnership significantly since last year, culminating in the establishment of Huawang [6][9]. - The new brand Huawang will feature two models, a sedan and an SUV, aimed at the 300,000 RMB market segment, which is currently popular among consumers [3][6]. - Huawei's involvement in the Huawang project includes significant roles in vehicle definition, product design, and marketing, resembling the HI PLUS model, which allows for deeper collaboration than previous models [7][8]. Group 2: Market Position and Strategy - The HI PLUS model represents an evolution from the HI model, allowing Huawei to have a greater say in the entire vehicle development process, from planning to marketing [7][10]. - GAC has granted Huawei substantial decision-making power in the Huawang project, ensuring that product definitions and development are primarily led by Huawei [8]. - The automotive industry in China is undergoing a phase of accelerated elimination, prompting traditional car manufacturers to seek deeper collaborations with Huawei to enhance their market competitiveness [9][10]. Group 3: Challenges and Opportunities - Huawei's automotive business has faced challenges in the past, including slow project implementation and limited profitability, but recent successes with models like the AITO M7 have improved its market position [9]. - The demand for Huawei's intelligent vehicle solutions is increasing, but resource limitations may restrict the number of new collaborations [9][10]. - The expansion of Huawei's partnerships through the HI PLUS model presents both opportunities and challenges, as the company must balance resource allocation and maintain product differentiation in a competitive market [10].

Core Viewpoint - Huawei is restructuring its automotive sales channels by establishing independent sales networks for its various brands, including Zhijie, Shangjie, and Xiangjie, to enhance brand identity and user engagement [4][10]. Group 1: Sales Channel Development - Huawei is expanding its automotive sales channels by creating dedicated networks for its brands, with a focus on rapid entry and simplified dealership requirements [6][9]. - The new sales channels will include user centers that provide comprehensive services, including sales, delivery, and after-sales support, similar to traditional 4S dealerships [7][8]. - As of November last year, Huawei had established over 990 experience centers and 330 user centers across the country, with plans to add more dedicated user centers for specific brands [9]. Group 2: Brand Positioning and Market Strategy - The shift to independent sales networks allows each brand to develop a distinct identity and target specific user demographics through tailored marketing strategies [9][10]. - The introduction of the "Fifth Realm" Shangjie brand is part of Huawei's strategy to diversify its offerings and enhance its market presence [9]. - Huawei's approach is evolving from a dominant role to a more collaborative model with partners, focusing on technology empowerment and strategic guidance [12]. Group 3: Challenges and Adjustments - The launch of the Zhijie S7 faced delays due to production and supply chain issues, highlighting the complexities of scaling operations with larger manufacturers [10][11]. - Sales for the Xiangjie S9 have fluctuated significantly, indicating challenges in meeting initial development costs and market demand [11]. - Huawei is adjusting its revenue-sharing models with partners based on performance and market conditions, reflecting a dynamic approach to collaboration [11].

晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 截至 4 月 29 日，赛力斯市值 2071 亿元，业内仅次于比亚迪和小米。 文 丨 曾兴 编辑 丨 龚方毅 以下文章来源于晚点Auto ，作者晚点团队 月初对外释放上市信号后，4 月 28 日，赛力斯申请港股主板上市，募资将用于技术研发、海外渠道扩 张及产能升级等。对于高速成长期的企业来说，港股二次上市是扩充融资渠道、增强抗风险能力的重 要途径。 当大多数同行还在亏损中，2024 年，赛力斯净利润 59 亿元，成为全球第四家年度盈利的新能源车 企。而赛力斯的崛起离不开华为——有时候，选择或许比努力更重要。 赛力斯成立近 40 年，2016 年全面转型新能源但未有起色，2021 年与华为以 "智选车" 模式推出问界 品牌后，才真正迎来爆发式增长。去年赛力斯销量 42.7 万辆，超过此前四年总和。其中，问界 M9 全 年累计交付超 15 万辆，在 50 万元以上的豪华市场中连续数月蝉联销冠。聚焦 25 万元级市场的问界 新 M7 全年交付 20 万辆。 高售价车型的畅销带动赛力斯毛利率同比提升 16.6 个百分点、至 23. ...

月初对外释放上市信号后，4 月 28 日，赛力斯申请港股主板上市，募资将用于技术研发、海外渠道扩 张及产能升级等。对于高速成长期的企业来说，港股二次上市是扩充融资渠道、增强抗风险能力的重 要途径。 当大多数同行还在亏损中，2024 年，赛力斯净利润 59 亿元，成为全球第四家年度盈利的新能源车 企。而赛力斯的崛起离不开华为——有时候，选择或许比努力更重要。 截至 4 月 29 日，赛力斯市值 2071 亿元，业内仅次于比亚迪和小米。 文 丨 曾兴 编辑 丨 龚方毅 赛力斯成立近 40 年，2016 年全面转型新能源但未有起色，2021 年与华为以 "智选车" 模式推出问界 品牌后，才真正迎来爆发式增长。去年赛力斯销量 42.7 万辆，超过此前四年总和。其中，问界 M9 全 年累计交付超 15 万辆，在 50 万元以上的豪华市场中连续数月蝉联销冠。聚焦 25 万元级市场的问界 新 M7 全年交付 20 万辆。 高售价车型的畅销带动赛力斯毛利率同比提升 16.6 个百分点、至 23.8%，高于行业平均水平。除了扭 亏，赛力斯 A 股股价也从多年徘徊在 30 元以下，升至每股超过 120 元。截至 4 月 29 日 ...