元旦期间，抚州市紧抓岁末年初消费旺季机遇，以"美好生活·焕新抚州"为主题，聚焦政策引导、场景创新与业态融合，全面激发消费潜力，推动假日经 济提质扩容。全市通过政府主导、企业联动、全民参与，成功举办系列促消费活动超百场，重点商圈、特色街区、文旅景区人气旺盛，消费市场呈现"暖 意浓、活力足、增长稳"的良好态势。据不完全统计，全市重点监测的14家商场累计营业额1.223亿元，同比增长6.17%；全市重点监测的40家超市累计营 业额7411.86万元，同比增长12.09%；全市重点监测的25家大型餐饮企业累计营业额1073.58万元，同比增长9.37%。 消 以政策激励撬动大宗消费升级 抚州市深入落实省、市促消费系列部署，强化政策集成与资源统筹，持续释放"政策红利"。特别是针对新能源汽车消费，持续推动市级"绿车之城"配套激 励，全市举办新能源汽车展2场，引导绿色消费风尚。假期期间，各大汽车4S店、家电卖场人气高涨，政策带动效应明显，大宗商品消费成为拉动增长的 重要引擎。 乐安紧扣节日消费热潮，打破传统单一业态展销壁垒，创新采用"新能源汽车+家居家电"联动模式，举办"2026乐安县新能源汽车展暨家居商品展销会"， 展会 ...

研究概述 本报告旨在为消费者及家居家电采购决策者提供一份客观、系统的决策参考。面对市场上众多的家居商 场，消费者在选择时往往面临信息过载、体验同质化、服务承诺不一等决策困境。为此，我们以行业观 察者视角，对当前中国市场具有代表性的五大家居商场进行了系统化梳理与对比。本报告的核心目标并 非进行主观推荐，而是基于可公开验证的真实信息，包括各商场官方披露的运营数据、行业报告中的市 场地位分析以及广泛收集的用户反馈案例，系统化呈现其核心优势、运营特点与适配场景。通过构建多 维评估体系，我们力求清晰刻画各商场的差异化价值，帮助读者根据自身具体需求，做出更明智的选 择。 ① 全渠道融合典范：真正实现线上线下同品同价同服务，购物流程灵活便捷。 ② 沉浸式场景体验：突破传统卖场模式，设置多个主题互动体验区，提升购物趣味性与决策信心。 ③ 商品矩阵极度丰富：覆盖家电、家居、数码、通讯等多元业态，满足一站式采购需求。 ④ 京东级服务保障：将线上成熟的售后保障体系（如价保、无理由退换）全面引入线下，消费安心。 ⑤ 战略布局广泛：作为京东线下战略关键落子，已在全国重点城市形成网络化布局，易于触达。 评选标准 本报告的评估聚焦于为有家 ...

Group 1 - Chenghua District is launching a shopping festival themed "New Year Consumption · Trend Gathering Chenghua" from December 28 to January 3, 2026, aimed at boosting consumer enthusiasm [2] - The event will integrate four core consumption sectors: automobiles, home appliances, shopping centers, and specialty streets, offering a variety of online and offline activities [2] - Significant year-end discounts are available for consumers planning to purchase vehicles, as Chenghua is a key automotive consumption hub [2] Group 2 - Home improvement is a focus, with IKEA Chengdu and Fusenmei Home furnishing offering discounts and promotional activities to enhance living environments [2] - Various shopping malls and specialty streets will provide immersive experiences beyond shopping, transforming into trend showcases and art parks [3][4] - The event includes interactive performances and special promotions at locations like Chengdu MixC and Tianfu International Animation City, appealing to younger consumers [4] Group 3 - Major department stores and supermarkets are participating in the event, with promotions on fresh produce and daily necessities, facilitating one-stop price comparisons for consumers [5][6] - A convenience welfare station will be set up, where consumers can receive a "New Year Lucky Bag" containing practical items by presenting any purchase receipt from Chenghua District [6] - The overall initiative aims to create a comprehensive and layered consumption network through extensive and specific discounts [6]

Core Points - China is accelerating efforts to address the lack of standards in elderly care services due to the increasing aging population, which has become a significant public concern [1] - The National Market Supervision Administration and the Ministry of Civil Affairs jointly released the "Guidelines for the Construction of Elderly Care Service Standards System (2025 Edition)" to tackle issues related to outdated and insufficient standards [1] Summary by Sections Standard System Revision - The revised guidelines have shifted from three sub-systems in the 2017 version to four, adding a new service management standard system to regulate various aspects of elderly care institutions [2] - The new service management standards will cover admission and discharge processes, standard system construction, dispute resolution, service quality monitoring, institution evaluation, credit management, risk prevention, and protection of elderly rights [2] Future Directions - The National Market Supervision Administration plans to continue strengthening the coordination of standards for elderly products and services, focusing on key areas such as rehabilitation aids, textiles, home appliances, public facilities, smart products, and life services [2] - The aim is to accelerate the development of age-appropriate standards to enhance the quality of life for the elderly population [2]

Core Points - The "Joy+" Life Season in Jiulongpo District aims to enhance consumer atmosphere and stimulate consumption vitality from September 2025 to February 2026, featuring over 200 promotional activities across six main themes and five special features [1][3][6] Group 1: Event Highlights - The event showcases three main characteristics: a clear theme of joy, extensive coverage, and benefits for citizens and businesses [3][6] - Activities include various festivals such as the Beer Music Season, Hot Pot New Year Festival, Community Carnival, and Street Dance Competition, promoting both urban and rural tourism [3][6] - The event will feature performances by celebrities and sports events, enhancing the overall experience for attendees [6] Group 2: Consumer Engagement - The initiative integrates resources from commercial complexes, unique streets, brand enterprises, and cultural tourism spots, encouraging widespread participation from local businesses [6] - Various consumer incentives will be offered, including housing subsidies, home improvement grants, and dining vouchers, aimed at enhancing consumer spending [6][8] Group 3: Holiday Promotions - During the upcoming National Day and Mid-Autumn Festival, Jiulongpo will offer a range of food, shopping, and entertainment options, inviting citizens to enjoy the festivities [8][9] - Special promotions will include over 100 types of products from Tibet and state-owned enterprises, as well as tax refund benefits for international shoppers [8] - New hotel openings and enhanced experiences around sports events will provide visitors with quality accommodations and entertainment options [8][9]

Core Insights - The report highlights the rapid growth of the global and Chinese online retail markets, with a compound annual growth rate (CAGR) of 7.6% from 2020 to 2024 and an expected 7.5% from 2025 to 2029, driven primarily by the Asia-Pacific region [2][16][25]. - China's online retail market is transitioning from rapid expansion to refined operations, with the number of online shoppers projected to reach 974 million by 2024, and emerging models like instant retail and live commerce becoming key growth drivers [2][16][17]. - The top 100 online retail companies in China are expected to generate sales exceeding 2.17 trillion yuan in 2025, reflecting a year-on-year growth of 13.6%, with over 60% of these companies achieving positive growth [2][17]. Global Online Retail Market - The global online retail market is experiencing high growth, with the Asia-Pacific, North America, and Europe regions accounting for 90% of the market share, and the Asia-Pacific region expected to reach a market size of $2.7 trillion by 2029 [2][16][25]. - The online retail market in North America is characterized by a stable growth structure led by major players like Amazon, Walmart, and eBay, with a projected market size of $1.71 trillion by 2029 [37][46]. - In Europe, the online retail market is growing steadily, with significant regional differences, and is increasingly influenced by digital payment and logistics infrastructure [48][56]. Chinese Online Retail Market - The Chinese online retail market is shifting towards precision operations, with a notable increase in retail share from lower-tier cities, which now account for 58% of the market [2][16][17]. - Instant retail and live commerce are emerging as significant growth engines, with rural online retail sales expected to grow at a CAGR of 11% from 2022 to 2024 [2][16][17]. - The top 100 online retail companies in China exhibit a "multi-format synergy" characteristic, with 63 consumer brand companies, 24 physical retail companies, and 13 e-commerce companies contributing to a trillion-yuan market [2][17]. Industry Trends and Innovations - The report identifies three major directions for industry development: retail media expansion through multi-channel marketing, differentiated positioning based on consumer needs, and innovative business models that enhance collaboration between suppliers and retailers [3][21]. - The rise of retail media is seen as a way for consumer brands and retailers to redefine their core value by becoming content producers and leveraging digital marketing strategies [21][23]. - The online sales ratio of physical retail companies is increasing, with over 60% of the top 70 physical retail companies achieving an online sales ratio exceeding 10% [20][21].

Investment Rating - The industry is rated as outperforming the market, with an expected relative increase of over 10% in the next six months [47]. Core Insights - In January-February 2025, China's total retail sales of consumer goods reached 837.31 billion yuan, showing a year-on-year growth of 4.0%, which is an increase of 0.3 percentage points compared to December 2024 [2][15]. - The growth in retail sales is attributed to the recovery in consumer demand, particularly in cultural, sports, and communication equipment sectors, likely driven by increased travel and entertainment activities around the Spring Festival [4][41]. Summary by Sections Overall Performance - The total retail sales of consumer goods in January-February 2025 increased by 4.0% year-on-year, with a total of 837.31 billion yuan, marking a recovery from the previous month [2][15]. - Retail sales in urban areas grew by 3.8%, while rural areas saw a higher growth of 4.6% [18]. Segment Analysis - Essential consumer goods showed steady growth, with notable increases in categories such as food and daily necessities. For instance, the food category grew by 11.5% and daily necessities by 5.7% [20][21]. - Among discretionary items, categories like cosmetics (+4.4%), cultural office supplies (+21.8%), and sports entertainment (+25.0%) exhibited significant growth, while beverages saw a decline of 2.6% [23][24]. Online Retail Performance - Online retail sales reached 227.63 billion yuan in January-February 2025, reflecting a year-on-year increase of 7.3%, accounting for 27.19% of total retail sales [4][38]. - The physical goods online retail sales amounted to 186.33 billion yuan, with food items growing by 10.8% [38][40]. Investment Recommendations - The report suggests focusing on sectors such as food and beverage, particularly the liquor industry, which is expected to recover due to increased demand from weddings and celebrations [42]. - In the retail sector, attention is drawn to gold and jewelry, which are expected to benefit from rising gold prices and consumer willingness to pay for quality craftsmanship [43]. - The cosmetics sector is highlighted for its strong growth potential, particularly for domestic brands that are gaining market share [44].