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外卖大战下餐饮迎转型压力,美团宣布再投28亿帮商家“守住利润、健康发展”
餐饮增速放缓,从供不应求到供过于求,餐饮商家如何"靠真本事吃饭"? 10月16日,由美团主办的第八届餐饮产业大会在北京举办,上千位餐饮商家负责人齐聚,共探行业长效 经营新思路。 "消费趋势开始转向,餐饮行业进入超级性价比时代。"美团核心本地商业CEO王莆中在会上表示,顾客 对超级性价比的需求,正在重塑餐饮业,性价比绝不应靠同行"内卷",而是需要商家发挥结构性成本优 势、实现全方位经营水平提升。 会上,美团宣布餐饮商家"繁盛计划"再升级,推出四大项举措,追加28亿元帮商家守住利润、健康发 展,具体包括:追加20亿元助力金;3亿元支持店型模式创新、5亿元推动"明厨亮灶"新基建;推出市井 烟火榜、升级商家评价评分体系;免费开放全场景AI经营工具等举措,助力百万好店生意长红。 "越是长期经营沉淀的门店,越是能扛得住短期的波浪。"王莆中表示,作为餐饮行业的长效经营阵地, 美团不再是单纯的流量平台,以"引客——把人引进来、送餐——把餐送出去、提效——把经营效率提 起来"三大核心解决方案,为堂食、外卖双主场保驾护航,助力商家实现持续稳定增长。 今年以来,随着AI在各行业应用探索,如何借助AI工具进一步提升经营效率,也成为餐 ...
美团核心本地商业CEO王莆中:餐饮堂食客单价跌至十年前
Core Insights - The current era for the food delivery industry is characterized as a "super cost-performance era," emphasizing operational efficiency over mere low pricing [1] - The importance of online and offline integration for restaurant businesses is highlighted, with a focus on creating high cost-performance store types [1] - Customer repurchase rates are crucial for long-term success, with short-term popularity being less significant than sustained business performance [1] Industry Trends - The closure rate of restaurants listed on the 2024 Dazhong Dianping must-eat list is below 1.6% within a year, while the closure rate for trendy follow-up categories is 3.7 times higher than traditional categories [1] - The example of "Tianshui Spicy Hot Pot," which gained popularity last year, illustrates that follow-up stores in this category have a significantly higher closure rate compared to regular hot pot stores [1] Consumer Behavior - The demand for super cost-performance is reshaping the restaurant industry, indicating that businesses should not rely on internal competition but rather leverage structural cost advantages to enhance overall operational levels [1] Technological Integration - The application of AI in restaurant operations is being explored, with many businesses facing challenges in utilizing AI due to limited funds and technical capabilities [1] - Meituan has introduced an AI decision-making tool called "Kangaroo Advisor," which is based on its self-developed model "Longcat," covering various aspects of daily operations and is currently available for free to all industry merchants [1] Financial Insights - The average dining price has returned to levels seen a decade ago, indicating significant implications for the industry [3] - Data shows that the annual revenue of the restaurant industry maintained growth until 2019, experienced fluctuations starting in 2020, and has shown slow growth in the past two years [3]