Core Viewpoint - The article discusses the newly released draft regulations by the State Administration for Market Regulation (SAMR) aimed at enhancing food safety responsibilities for online food trading platforms, amidst a competitive landscape marked by significant subsidy wars among major players like JD.com, Ele.me, and Meituan [1][3]. Group 1: Regulatory Framework - The draft regulations cover various online food trading platforms, including delivery services, live streaming, social media, short video platforms, community group buying, and self-built websites [1]. - The regulations consist of 23 articles focusing on five main areas: overall requirements, responsibility allocation, personnel requirements, violations, and penalties [3]. Group 2: Responsibilities and Compliance - Platforms are required to ensure that their branches, agents, and partners comply with food safety management responsibilities [3]. - If platforms engage in self-operated food sales, they must fulfill the responsibilities of food sales enterprises [4]. Group 3: Personnel and Monitoring - The regulations mandate platforms to establish a "daily control, weekly inspection, monthly scheduling" system and appoint food safety directors and personnel commensurate with transaction volumes [4]. - Food safety personnel are encouraged to utilize AI and big data for compliance monitoring and risk assessment of food producers and sellers on the platform [4]. Group 4: Addressing Food Safety Risks - The article highlights that previous regulations lacked clarity in management responsibilities, necessitating more detailed guidelines for platforms to implement food safety management effectively [5]. - Instances of food safety risks have been noted, with platforms being urged to adhere strictly to food safety laws and regulations following multiple discussions with regulatory authorities [6]. Group 5: AI and Marketing Practices - The article points out concerns regarding the use of AI-generated images by merchants, which can mislead consumers about the actual conditions of food establishments [6][9]. - Platforms like Meituan and JD.com have responded by tightening their review processes for merchant images to prevent misleading marketing practices [8][9].

饿了么表示，针对于某些外卖门店使用AI生成的图片作为门头图的问题，饿了么成立了专项治理小 组，持续推进这类问题的治理，会通过完善规则、技术研发等方式，加强对于此类门店的识别以及整 改。 记者实探："烟火气堂食店"多为简易的炒菜档口 "山野人家"有多处门店，既有菜品作头像，也有亮着灯牌、坐满食客的门店图作头像。点进商家页面， 美团、京东未提供门店实景照片，饿了么有2张实景照片。记者探访了位于中山北一路的门店，实际只 有一间厨房，挂着简易招牌"山野人家·绝无预制菜"，厨房面积不大，堆满了食材和锅具，2个厨师正在 大锅炒菜。 AI生成图片越来越多，连外卖店铺都用上了AI门店图。 打开外卖软件，商家五花八门，头像构成了第一印象。一些别具烟火气的头像悄然增多，看起来像是门 店实景图：醒目的招牌、座无虚席的用餐区、排着队的等位顾客，甚至还有忙碌穿梭的外卖骑手。这些 头像往往还会标明：堂食店、拒绝预制菜。 如此诱人的外卖店铺，实际是什么样？AI生成的门店图作头像是否构成虚假宣传？外卖平台对于商家 头像使用有什么规定？近日，智通财经记者在外卖平台上随机选择了上海4家疑似使用AI头像的门店， 根据商户地址前往探访，发现这4家店 ...