6月26日，南京西路商圈的太古汇揭幕其全新概念地标"路易号"。时至今日，"路易号"已亮相两周有 余。作为LV全球第三座以硬箱为灵感、唯一采用巨轮造型的艺术地标， "路易号"的打卡热潮能带来多 少消费转化？"路易号"创造了怎样的消费新场景？网红消费场景如何实现长红？ 2025年6月 7月1日至9日，澎湃研究所研究员多次造访"路易号"及其周边商圈，采访了13名前来打卡的市民和游 客，7家周边店铺的店长，并采访了上海社科院城市文化创新研究院执行院长、上海文化研究中心副主 任包亚明，探讨消费场景的意义与可持续运营的方法。 何为消费场景？舒适物的集合，生活方式的容器 2021年，《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》发布。文件 在"完善大中城市宜居宜业功能"章节中提出"营造现代时尚的消费场景，提升城市生活品质"。这是"消 费场景"概念首次出现在中央文件中。 但包亚明表示，在进入中央文件之前，"消费场景"这一概念已经在学术界持续了很长时间的讨论，形成 了成体系的"场景研究"领域。美国新芝加哥学派学者克拉克（Terry N. Clark）将场景理论发展成城市研 究新范式，强调城市空间中 ...

Core Insights - The article emphasizes the importance of boosting consumption to expand domestic demand and strengthen the domestic circulation, with Shaanxi province actively implementing consumption-boosting initiatives in response to national strategies [1] Group 1: Consumption Growth Data - From January to May, Shaanxi's retail sales of consumer goods increased by 6.2% year-on-year, building on last year's rapid growth, with commodity retail sales up by 6.3% and catering revenue up by 5.9% [1] - Eight cities, including Tongchuan, Baoji, and Xianyang, achieved double-digit growth in retail sales of consumer goods [1] - Specific categories such as grain and oil, tobacco and alcohol, and cultural office supplies saw year-on-year growth of 15.9%, 7.2%, and 6.3% respectively [1] Group 2: Impact of Trade-in Policies - The trade-in policy has been a significant driver of consumption upgrades, continuously releasing policy dividends and injecting momentum into economic growth [1] - In the first half of the year, the sales revenue of Shaanxi Suning increased by 40% year-on-year, with store foot traffic up by 45%, attributed to various subsidies [2] - The sales of new energy vehicles in Shaanxi saw a year-on-year increase of 18.5% in the first five months, fueled by ongoing automotive consumption subsidies [2] Group 3: Financial Support and Policy Implementation - Shaanxi secured 7.4 billion yuan in national subsidy funds to support the trade-in policy, implementing a combination of strategies including policy stacking, category expansion, service optimization, market regulation, and promotional guidance [3] - As of June 18, Shaanxi's trade-in program facilitated the exchange of 737.77 million items, with 5.845 billion yuan in funds applied for, driving a total consumption of 48.675 billion yuan, resulting in a leverage ratio of 8.33 [4] Group 4: Innovative Consumer Experiences - Shaanxi's commercial institutions are innovating shopping experiences, enhancing service offerings, and creating diverse and personalized experiences for consumers [4] - The Seg International Shopping Center in Xi'an introduced an immersive shopping experience with activities like bird performances and interactive elements, aiming to attract consumers through engaging experiences [4] - New types of shopping districts are emerging, integrating tourism and commerce to provide enhanced consumer experiences, supported by various promotional measures [5] Group 5: Future Consumption Strategies - Shaanxi plans to continue optimizing consumption policies and innovating consumption models in the second half of the year to further tap into consumption potential [5] - Collaborative efforts with local governments, cultural tourism enterprises, and financial institutions are being made to promote high-quality service consumption and organize large-scale cultural events [5]

Group 1 - The core viewpoint of the report indicates that the Beijing office market remained relatively stable in Q2 2025, with technology companies leading in leasing activities, enhancing market liquidity and boosting confidence in the commercial real estate sector [1] - Domestic buyers continue to show strong interest in retail and office assets in Beijing, driven by the value gap effect of quality assets in core business districts and the ongoing release of self-use demand from enterprises, which is expected to optimize the supply-demand structure in the long term [1] - The high-end residential market saw significant growth in both supply and sales volume in the first half of the year, with approximately 3,300 new luxury apartments supplied in Q2, surpassing the total supply for the entire year of 2024, and Q2 sales reached about 2,100 units, marking the highest quarterly sales in the past two years [1] Group 2 - The monetary policy, including interest rate cuts in May, has created a relatively loose credit environment for the residential market, with expectations of a significant increase in new home transaction volumes compared to the previous year due to favorable market conditions and price advantages for buyers [2]

Group 1: Retail Market Performance - In Q2, Shanghai's retail market showed improved leasing demand with a net absorption of 156,000 square meters, driven by "consumption promotion" policies and emerging consumption trends [1] - Major brands, including luxury and sports brands, are increasingly interested in opening flagship and concept stores in core business districts, with Louis Vuitton recently launching a new landmark in Shanghai [1] - The vacancy rate in core business districts decreased by 0.3 percentage points to 9.6%, while the vacancy rate in non-core areas slightly increased by 0.3 percentage points to 14.1% due to ongoing market competition [1] Group 2: Rental Trends - Rental prices in Shanghai's retail properties continued to decline, with core district first-floor average rent decreasing by 1.1% to CNY 43.1 per square meter per day, and non-core area rent down by 1.8% to CNY 15 per square meter per day [2] - Landlords are offering rental discounts and attractive leasing terms to attract brands amid competitive market pressures [2] - Despite challenges, demand for leasing in sectors like sports apparel, trendy toys, and affordable dining is expected to grow due to consumer focus on health and entertainment [2] Group 3: Residential Market Insights - In Q2, Shanghai's overall new residential sales volume increased by 14.0% to 1.7 million square meters, with high-end residential sales showing a decline of 21.2% [2] - The pace of new residential project launches accelerated, with 1.67 million square meters of new supply introduced, a 114.5% increase from the previous quarter [2] - The average price of new high-end residential properties rose by 0.6% to CNY 147,900 per square meter, while the average price of second-hand high-end residential properties fell by 2.0% to CNY 132,800 per square meter [3]

10日，仲量联行发布2025年第二季度上海房地产市场回顾与展望。报告显示，上海投资市场二季度录得 23宗大宗交易，投资者对核心区域资产布局持续加码。 仲量联行数据显示，二季度，办公资产以38%的成交金额占比稳居首位；长租公寓板块表现亮眼，以 27%的占比跃居第二；其次分别为零售物业的18%、工业的7%、酒店的4%、住宅的3%和产业园区的 3%。值得注意的是，零售物业以35%的成交宗数占比成为二季度最活跃板块。其中，总价1至3亿元区 间且交易周期短的街铺式商业资产尤其受到市场青睐。 仲量联行认为，这反映出投资者对消费复苏的预期持续强化。 从需求结构来看，投资性需求仍占据市场主导地位，占比达66%，核心区域资产集聚效应显著。仲量联 行华东区投资及资本市场负责人孙翎认为，投资者对核心区域资产的集中布局，不仅反映了风险偏好趋 稳的市场心态，更凸显出上海核心地段资产的稀缺价值和抗风险能力。 （文章来源：新华财经） 仲量联行数据显示，2025年第二季度，上海商业地产市场共录得23宗资产交易，总成交金额达82亿元。 二季度单体项目平均成交金额为3.6亿元，成交金额在1至3亿元规模区间的交易占市场成交宗数的 61%。 报告认 ...

Core Insights - The report by JLL indicates significant growth in both supply and transaction volume in Beijing's high-end residential market during Q2, driven by a favorable credit policy [1] - The luxury apartment market in Beijing saw new supply reach approximately 3,300 units in Q2, surpassing the total supply for the entire year of 2024, leading to a substantial increase in transaction volume [1] - The report highlights a trend of "increased volume and decreased prices" in the luxury apartment market, providing buyers with more options [1] Residential Market Summary - In Q2, approximately 2,100 luxury apartments were sold, marking the highest quarterly sales in the past two years, with new projects accounting for about 75% of the sales in the first half of the year [1] - The average price of comparable new luxury apartments in Beijing decreased by 2.3% quarter-on-quarter, while the secondary market is experiencing a trend of "price for volume" due to the influx of new supply [1] Credit Policy and Market Outlook - The monetary policy of continuous rate cuts and reserve requirement ratio reductions in May has created a very loose credit environment for the residential market [1] - The company anticipates that the overall transaction volume in the new housing market will significantly increase compared to last year, supported by current market supply-demand dynamics and price advantages [1] Commercial Real Estate Summary - The overall vacancy rate for Grade A office buildings in Beijing decreased by 0.4 percentage points to 12.0% in Q2, primarily due to large leasing transactions in Zhongguancun and Lize [1] - The company expects overall rental prices to continue to decline throughout the year, which may attract tenants to relocate to higher-quality office spaces at reasonable costs [1] - Increased competition among landlords for relocating tenants is anticipated due to more flexible lease terms [1]

事实上，当前万达债务压力依旧存在。相关数据显示，截至2024年9月末，大连万达商管拥有 货币资金151.16亿元，短期借款38.9亿元，一年内到期的非流动负债400.8亿元，长期借款和 应付债券合计1126.5亿元。 为缓解资金压力，万达出售资产的脚步也没有停止。据不完全统计，2023年至今，万达陆续出 售了近40座万达广场。 而在今年5月份，国家市场监管总局的一则公示信息显示，大连万达商管旗下48家公司股权， 将被太盟牵头的"财团"收购，接盘方还包括高和资本、腾讯控股、阳光人寿等，交易金额或将 达到500亿元。 这48家公司均是万达广场的项目公司，分别位于北京、广州、成都、杭州、南京、武汉等一二 线城市，以及榆林、乐山、泉州、上饶等三四线城市，涵盖了万达商业版图中的核心优质资 产。 天眼查App显示，近日，因未按执行通知书指定的期间履行生效法律文书确定的给付义务，大 连万达商业管理集团股份有限公司（以下简称"大连万达商管"）及其法定代表人张春远被限制 高消费，涉及建设工程施工合同纠纷案件。 案件流程信息显示，该公司因有履行能力而拒不履行生效法律文书确定义务，被天津市蓟州区 人民法院列为失信被执行人（老赖）， ...

近日，据多家媒体报道，上海有负责出售商业和办公楼的机构放出消息，港资房企巨头新世界发展正在 对外出售位于上海淮海中路的K11物业的写字楼部分。7月10日，记者致电上海新世界淮海物业发展有 限公司，工作人员表示："上海香港新世界大厦(即K11)的写字楼部分仅对外出租，并不出售。近期有关 写字楼出售，均为中介机构制造的假消息。公司已接到很多人前来询问，只是暂时还没有发公告而 已。"每经记者就此事来到上海香港新世界大厦求证，11层招商部一位人士亦回应称，不存在写字楼出 售的情况，"我们已经在拟公函(投诉)了"。(每日经济新闻) ...

以"吾悦直播观赛"为例，为了让更多球迷能够身临其境感受苏超联赛的激情与魅力，吾悦广场在官方授 权下，特别设置苏超专属直播观赛区，高清画质与沉浸式观赛体验，打造承接球迷服务、城市情感、文 旅消费的"第二主场"。 据悉，7月5日至6日周末期间，新城控股在江苏在营广场累计组织62场高清赛事转播，吸引12000名球迷 到场，远超前期报名人数；同步推出"球迷应援服务"，包括广场的免费停车及观赛赠饮活动，以及在营 广场的定制应援礼包等，成功实现体育赛事与商业空间的深度互融。 而借助13城、46座吾悦广场的强大规模优势，新城控股还同步开启联合宣发活动，创新构建"集团-商管 总部-区域-项目"四级传播体系，以立体化传播将苏超联赛的精彩瞬间与吾悦广场的品牌形象深度融 合，共同打造一场城市文化盛宴，不仅有效提升吾悦广场的品牌影响力，更为苏超联赛注入新的活力与 动力。 "体育+商业"融合 2025年江苏足球超级联赛（简称'苏超联赛'）备受瞩目，这场绿茵盛宴已超越体育赛事本身，成为串联 城市文化与商业活力的重要纽带。作为起源于江苏的民营企业，新城控股（601155.SH）积极响应文商 旅体融合发展的号召，敏锐捕捉到"苏超"这一快速崛 ...

为缓解资金压力，万达出售资产的脚步也没有停止。据不完全统计，2023年至今，万达陆续出售了近40 座万达广场。 天眼查App显示，近日，因未按执行通知书指定的期间履行生效法律文书确定的给付义务，大连万达商 业管理集团股份有限公司（以下简称"大连万达商管"）及其法定代表人张春远被限制高消费，涉及建设 工程施工合同纠纷案件。 案件流程信息显示，该公司因有履行能力而拒不履行生效法律文书确定义务，被天津市蓟州区人民法院 列为失信被执行人（老赖），履行情况为全部未履行。今年6月，该公司已因此案被执行157万余元。 大连万达商管成立于2002年9月，法定代表人为张春远，注册资本约271.6亿元人民币，经营范围包括建 设工程设计、代理记账、商业综合体管理服务等，由大连万达集团股份有限公司、王健林等共同持股。 值得注意的是，张春远于2024年10月才接替肖广瑞出任大连万达商管董事长，履新未满一年便面临"限 高令"。 事实上，当前万达债务压力依旧存在。相关数据显示，截至2024年9月末，大连万达商管拥有货币资金 151.16亿元，短期借款38.9亿元，一年内到期的非流动负债400.8亿元，长期借款和应付债券合计1126.5 亿 ...