文化产业进出口特征：传统和新业态的此消彼长 其一，传统文化贸易领域增长态势疲软。 在全球政治经济环境动荡不安、数字技术加速迭代的大背景下，文化贸易的产业链与价值链受到了较为 显著的冲击。《"十四五"文化发展规划》明确指出，要"提升文化贸易国际竞争力""大力发展数字文化 贸易"。当前，我国文化贸易凭借"软实力+硬科技" 的双轮驱动模式，不断拓展中华文化在国际上的影 响力。 近年来，中国文化贸易展现出蓬勃的活力。海关总署统计数据显示，2023年我国文化产品进出口总额达 1663.63亿美元。其中，以网剧、网文、网游为代表的数字文化新业态进出口规模整体呈上升趋势，成 为推动中华文化走向世界的重要力量。然而，我们也不能忽视文化贸易中存在的深层次矛盾以及面临的 国际竞争压力。 根据海关总署的统计数据，2023年我国传统文化产品出口额为1484.05亿美元，同比下降 9.3%；进口额 则逆势增长9.4%，达到173.70亿美元，贸易顺差缩小至1310.35亿美元。这一数据背后，反映出传统产 业发展正面临诸多挑战，主要体现在以下方面： 品类集中度高且附加值低。在我国文化出口领域，以办公文具和绘画材料为主的文化用品类、陶瓷与 ...

Core Viewpoint - The rapid development of digital technology is driving the growth of digital cultural trade, which is becoming a new engine for global economic growth, particularly in regions like Guangdong and Zhejiang, leveraging their technological innovation and digital economy advantages [1][2]. Group 1: Definition and Current Status - Digital cultural trade is defined as a new type of cross-border cultural trade that focuses on digital technology, with digital content as the trade object and digital delivery as the implementation form [2]. - China has made significant progress in promoting digital cultural trade, with 29 national cultural export bases recognized by the Ministry of Commerce and other departments, providing continuous support in terms of systems, policies, and services [2]. - The "Digital Business Three-Year Action Plan (2024-2026)" aims to implement the "Thousand Sails Set Sail" plan for cultural trade, fostering brand projects and platforms focused on digital cultural trade [2]. Group 2: Future Strategies - To enhance the hard power of digital cultural trade, strategies should focus on improving innovation quality, participating in international governance, building open platforms, and implementing trade protection measures [3][4][5]. - Improving innovation quality involves transforming rich cultural resources into specific, understandable international cultural products while maintaining their original cultural essence [3]. - Active participation in international governance is necessary to establish unified international regulations for digital cultural trade and to prevent issues related to data control and concentration [3]. Group 3: Platform Development and Support Measures - Establishing high-standard, convenient online trading platforms for digital cultural trade is essential, integrating various administrative agencies to provide comprehensive services [4]. - Promoting existing policies and introducing more specific measures to support unicorn and gazelle enterprises in the digital cultural trade sector is crucial for enhancing confidence and fostering innovation [5]. - Encouraging collaboration between traditional cultural companies and new digital firms can create a synergistic development model, enhancing the competitiveness of the digital cultural industry [5].

Group 1 - The State Council of China has issued policies to promote the high-quality development of cultural exports, aiming to cultivate internationally competitive cultural enterprises and facilitate the global expansion of cultural products and services [1] - The 2025 Cultural Power Construction Summit Forum highlighted the role of digital technology in transforming the cultural industry, emphasizing the need for government and market collaboration to address challenges and seize opportunities in cultural trade [1] - Pop Mart has established a presence in over 80 major global cities, showcasing the international recognition of its intellectual property (IP) value, which is a core driver of its growth [1] Group 2 - Huasheng Fantawild has developed an internal AI content generation platform, enhancing the quality and efficiency of animation and film content creation through the application of AI technology in various stages of production [2] - The company aims to deepen its focus on the cultural tourism technology industry and enhance digital applications to create more cultural products [2]

Core Insights - The article highlights the significant growth of China's cultural exports, particularly in the gaming industry, with overseas gaming revenue reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1] - A high-profile forum on "Digital Intelligence Empowering Cultural Trade" gathered government officials, scholars, and business leaders to discuss how China can leverage technology to enhance its cultural influence globally [1][4] Industry Growth - The Chinese cultural trade total reached 1.4 trillion yuan in 2024, with digital cultural trade, including online games and audiovisual content, exceeding 370 billion yuan, accounting for 25.8% of the total cultural trade [4] - The government has emphasized the importance of cultural trade as a strategic component of building a cultural power, with policies aimed at enhancing digital capabilities and international competitiveness [4][5] Technological Advancements - AI technology is transforming cultural exports by overcoming language barriers, enabling rapid multi-language adaptation of cultural works, and significantly reducing costs [6][7] - Innovations in video production, such as the domestic video model "Vidu," are leading to lower production costs and higher quality outputs, facilitating the export of cultural content [6][9] Systematic Approach - Companies are shifting from single product exports to a more integrated "system output" strategy, exemplified by Pop Mart's overseas revenue surpassing 5 billion yuan in 2024, driven by an IP ecosystem and digital infrastructure [8] - The gaming industry is adopting a "research and operation integration" model, customizing game content for different markets, which has led to significant overseas revenue growth for companies like 37 Interactive Entertainment [9] Cultural Heritage Digitization - The digital transformation of cultural heritage is being prioritized, with over 52% of the Palace Museum's collection digitized by 2024, allowing for global access and the creation of derivative cultural products [10] - Innovative projects like the VR film "Tang Palace Night Banquet" are successfully combining traditional culture with modern technology to enhance international appeal [10] Challenges and Future Directions - Despite successes, challenges remain, including a lack of high-quality cultural data for AI training and the need for effective cross-cultural communication strategies [11][12] - Companies are exploring localized strategies to better resonate with international audiences, emphasizing the importance of cultural context in content delivery [12]

（文章来源：深圳商报） 在数智赋能文化贸易论坛"传统焕新生：数智赋能经典IP国际竞争新优势"产业圆桌会上，对外文化交流 （文化贸易）研究基地专家兼秘书长李嘉珊，黑焰联动科技有限公司创始人、概念艺术家、美术指导薛 树柏，北京奥哲维文化传播有限公司总经理孔小溪，河南广播电视台副台长卢慎勇，中国国家博物馆国 际联络部主任、策展人朱晓云等，探讨了数智技术如何赋能传统文化焕发生机，让中国IP真正具备扬帆 全球的"硬核"实力。 在数智赋能文化贸易论坛"品牌＋文化：双向赋能激涌出海新浪潮"产业圆桌会上，比亚迪品牌及公关处 总经理李云飞，海底捞集团党委书记、海底捞国际控股副总经理郝军，蓝色光标集团党委书记兼副总裁 孔晶，名创优品集团公共关系负责人陈畅等，围绕品牌塑造、企业出海、运营服务等内容，分享了中国 品牌如何在全球舞台上破圈突围的第一手经验。 【深圳商报讯】（记者李佳佳苑伟斌范宏韬黄磊）在数智赋能文化贸易论坛上，举行了以"多方合力保 障文化贸易扬帆远航"为主题的政策圆桌会。会上，中宣部对外推广局局长李智慧、商务部服务贸易和 商贸服务业司司长孔德军、文化和旅游部产业发展司司长缪沐阳、国家广播电视总局国际合作司司长周 继红， ...

【深圳商报讯】（记者李佳佳）在数智赋能文化贸易论坛上，中国社会科学院大学教授、国务院原副秘 书长江小涓以"数智时代的文化产业与文化贸易"为题发表主旨演讲。 在江小涓看来，数智技术推动文化产业全链条模式变化，极大促进了文化产业繁荣发展，也为文化贸易 提供了极为广阔的发展空间。 江小涓认为，文化贸易是服务贸易的重要组成部分，在数智化时代地位尤为重要。要全面利用文化贸易 的四种基本形态，全面推进我国文化产业全球化发展，并随数智技术发展不断创新迭代。 在创作模式的变革方面，江小涓指出，当下有了AI辅助，迅速提升了创作能力，"AI能够学习海量文化 作品，还有生成式人工智能，这些正在极大改变文化产品的创作方式。" 同时，江小涓也指出，AI时代也面临着高品质的中华文化语料缺乏等问题和挑战，很多大模型的语料 以互联网上的内容为主，相较优秀的中华文化典籍还显粗糙。 针对当前文化贸易聚焦"产品出海"的现状，江小涓提出应重视文化贸易的四种形态协同：一是文化产品 跨境销售，如泡泡玛特海外营收占比约40%；二是吸引境外消费者来华体验文化服务；三是文化生产者 赴境外商业运营；四是生产者与消费者双跨境模式。 （文章来源：深圳商报） 江小涓 ...

Group 1 - The 2025 Cultural Power Construction Summit Forum focused on the role of digital intelligence in empowering cultural trade, discussing innovative paths, practical cases, and future trends in the industry [1][3] - Key representatives from government, academia, and industry participated, sharing insights on the integration of digital technology and cultural trade [2][3] - The forum highlighted the importance of innovation in cultural trade, encompassing both artistic and technological advancements [2][3] Group 2 - The forum featured a policy roundtable discussing the collective efforts needed to ensure the success of cultural trade [3] - A total of 404 enterprises and 121 projects were recognized as key cultural export entities for the 2025-2026 period [3] - The event was organized by various governmental and cultural institutions, receiving support from the Ministry of Commerce and the National Radio and Television Administration [3]

中新网5月27日电 "服务贸易已经成为世界各国经济发展的重要力量，也是经济发展的风向标，是各国 人民生活水平的一个重要的标志和反映。" 在27日举行的2025文化强国建设高峰论坛数智赋能文化贸易论坛上，全球服务贸易联盟理事长姜增伟指 出，近年来全球文化贸易发展呈现新的趋势性特征。 首先，坚持创新提升，创新是竞争力的基础，既包括文学艺术和科技文化的创新，也包括文化贸易的方 式、手段、业态的创新。 二是文化贸易更加多元。无论市场分布还是标的属性，文化贸易呈现多元化和多样性。发展中经济体比 以往更积极参与其中，并带来独特的魅力，特别是创意性文化产品和服务进入国际市场，应该说越来越 成为发展中经济体新的增长点。 其次，坚持开放包容。姜增伟认为，与其他领域不同，文化领域需要用国际市场通俗易懂的语言体系讲 述本国的故事。 三是数字化催生新业态新模式。文化贸易领域数字技术的发展不仅带来了媒体、游戏、音乐和影视等行 业的变革，而且使文化产品和服务实现了个性化的定制，在国际贸易中更为便捷、高效，给国际消费者 带来了全新的体验。 最后，坚持合作共赢，文化贸易需要公平公正的国际贸易环境，不仅需要产业合作、贸易合作，而且需 要规则层 ...

Group 1 - The forum highlighted the transformative impact of digital intelligence on the cultural industry, promoting its prosperity and providing vast development space for cultural trade [3] - Innovation is fundamental to cultural trade, encompassing literary, artistic, technological, and operational innovations [3] - Chinese companies are shifting from "borrowing boats to go to sea" to "building boats to go to sea," with successful examples in animation, gaming, trendy toys, and theme parks [3][4] Group 2 - Companies like Bubble Mart are focusing on global operations, leveraging IP as a core driver to connect with global consumers [3] - 37 Interactive Entertainment has expanded its business to over 200 countries, integrating Chinese cultural elements into game development and operations [4] - The forum featured discussions on digital cultural trade expansion, revitalizing traditional IPs, and the dual empowerment of brands and culture [5] Group 3 - Online literature has emerged as a global cultural trendsetter, with Chinese online literature entering a new phase of global IP co-creation [5] - Traditional cultural industries are revitalizing through digital technologies, creating new models and immersive experiences [5] - The forum included a policy roundtable discussing the latest measures to support high-quality cultural trade development [6] Group 4 - The forum announced the "2025-2026 National Cultural Export Key Enterprises and Key Projects," with 404 enterprises and 121 projects recognized [8]

姜增伟强调，在数字化赋能下，与数字化相关的国际贸易成为当代文化贸易的核心内容和重要的载体。 他还提出，文化贸易助力文化强国建设的路径包括坚持创新提升，注重政策和业态创新；坚持开放包 容，用国际易懂语言讲述本国故事；坚持合作共赢，营造公平公正的国际贸易环境。 中国社会科学院大学教授江小涓指出，文化和数字经济高度匹配，数智技术极大地促进了文化产业的发 展和全球化。在生产模式上，数智技术提升了摄取、处理和生成文化元素的能力，提高了生产效率；交 易模式上，为小型文化生产者提供了便利的出海条件，实现了大平台与个性化创意者的高效匹配；创作 模式上，AI辅助网剧、网文翻译，提升创作能力；服务模式也更加多元化。 全球服务贸易联盟理事长姜增伟分析了当今世界文化贸易的发展趋势。他表示，文化贸易发展迅速，内 涵不断丰富，数字化催生新业态新模式，数字技术推动文化贸易变革，带来全新体验。 中新网深圳5月27日电 (记者蔡敏婕)在当今时代，高质量发展文化贸易已成为文化强国建设的重要内 容。数智技术的迅猛发展，正为文化产业和文化贸易带来前所未有的变革与机遇。 2025文化强国建设高峰论坛数智赋能文化贸易论坛27日在深圳举行，政府、高校、智 ...