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服装电商带火一座城,湖北天门登上央视《新闻联播》
Sou Hu Cai Jing· 2025-10-12 23:45
来源:长江云新闻 一年卖出超6亿件服装、交易额超500亿元,湖北天门是怎么做到的?10月12日晚,央视《新闻联播》播出《【活力中国调研行】湖北天门:服装 电商带火一座城》,聚焦天门服装电商产业的高质量发展。 以下是报道实录: 一年卖出超6亿件服装、交易额超500亿元、年均增速达到92%,近年来,湖北天门服装电商产业的高质量发展,正在让这个城市不断焕发新的活 力。 走进天门服装电商城的这家企业,记者看到,等待运送快递的货车在门口排队等候,仓库里待发的快递多到已经快没地方放了。 天门起点供应链管理有限公司总经理 费文:原来(库房)2000多平(方米),现在发展到2万多平(方米),都是靠平衡车,效率会高一些。 在天门,生意火爆的不是一家两家企业,而是整个服装电商行业。服装电商交易额从2021年的70亿元增长到2024年的513亿元,今年上半年突破 300亿元,同比增长30%以上。如今,当地新建的工业厂房、商铺和仓库,一经建成就招满了前来入驻的企业。 中国(天门)服装电商城负责人 游力:今年我们建设了6栋厂房,很快就招满入驻了,还有20多家企业没抢到。 快速发展的背后,是天门大力吸引在外从事服装业的几十万天门人回乡创 ...
【活力中国调研行】湖北天门:服装电商带火一座城
Yang Shi Wang· 2025-10-12 12:20
央视网消息(新闻联播):一年卖出超6亿件服装、交易额超500亿元、年均增速达到92%,近年来,湖北天门服装电商产业的高质 量发展,正在让这个城市不断焕发新的活力。 走进天门服装电商城的这家企业,记者看到,等待运送快递的货车在门口排队等候,仓库里待发的快递多到已经快没地方放了。 因为订单太多,另一家服装电商企业的负责人费文现在去库房巡查都得借助平衡车的帮助。 如今,天门服装电商市场主体已达7000户,跨境电商日均出货60万件,覆盖150多个国家和地区。企业在忙着抢市场、抢厂房的同 时,还悄悄把"赛场"搬进了生产线。在这家服装生产企业,每个衣架都搭载了物联网芯片,实时向"云端"传输200余项生产参数,AI 算法能快速将不同客户的需求拆解成产线指令。 产业的兴旺带来的不只是直接的经济效益,还为城市发展带来更多的活力。数据显示,天门服装电商产业目前直接带动16万人实现 本地就业,当地的常住人口已连续两年实现净增长。 在天门,生意火爆的不是一家两家企业,而是整个服装电商行业。服装电商交易额从2021年的70亿元增长到2024年的513亿元,今年 上半年突破300亿元,同比增长30%以上。如今,当地新建的工业厂房、商铺和 ...
服装电商称用AI做卖家秀成本降超90%
Xin Lang Cai Jing· 2025-10-10 03:24
特别声明:以上文章内容仅代表作者本人观点,不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 服装电商称用AI做卖家秀成本降超90% ...
曹县的“逆袭”,从一根网线开始 | 丰收新图景
Jing Ji Guan Cha Bao· 2025-10-05 03:37
(原标题:曹县的"逆袭",从一根网线开始 | 丰收新图景) 在凭借汉服出圈之前,曹县曾长期"躺"在山东省脱贫任务最重的县域名单里。 这个位于鲁豫两省交界处的人口第一大县,也是劳动力资源第一大县,其经济增长的希望一度并非源于 本土产业,而是系于成千上万的外出务工者。 据《齐鲁晚报》2006年的一篇报道称,2005年曹县输出农村劳动力20万,平均每人每月务工收入只有 700元至800元,全年的劳务收入达17亿元,占当年曹县GDP总值(56.5亿元)的30%左右。《菏泽统计 年鉴》显示,同年曹县人均地区生产总值为3941元,在菏泽9个县区中排名垫底。 曹县下辖807个行政村,和大多数鲁西南地区的乡村一样,这里曾经交通落后,缺乏像样的道路。曹县 电商办主任张龙飞回忆道,那时县里的干部去大集镇检查工作,若遇乌云密布,就必须抓紧赶路,否则 泥泞的土路会让车辆寸步难行。 谁曾想,当年那个雨天难行的大集镇,日后却成为曹县电商的起点。如今,曹县的大集镇与安蔡楼镇的 行政村几乎全民从事电商,这两个镇也是全国闻名的"淘宝村"全覆盖的"双子星"。 从依赖劳务输出的传统农业县,到以农村电商为引擎的新型县域,曹县的转型,不过用了十几年时 ...
雷军几句话救活凡客?老友陈年哽咽,销量一夜暴增
Xin Lang Ke Ji· 2025-09-26 10:13
文 丨 《BUG》栏目 周文猛 而伴随这一感慨的发出,陈年的命运,也悄然改变了。《BUG》栏目注意到,在雷军演讲结束后,凡 客诚品快速上线了"正是闯的年纪"全棉印花T恤。此外,在凡客自营品类旗舰店中,多款雷军同款也迎 来了热销。有凡客诚品客服及直播间人员透露,今日问询并购买雷总同款衣服的单量"激增"。 《BUG》栏目发现,在抖音平台上,陈年也开启了狂蹭"雷军演讲"流量模式。目前,陈年个人抖音号包 括置顶视频在内的前7条视频,均为与雷军互动内容。陈年更是在观看雷军演讲后一度哽咽,并回应 称:"觉得自己不配,而我的命运也从此改变了"。 上线多款雷军同款,陈年狂蹭"雷军"流量 《BUG》栏目注意到,在陈年个人抖音号"凡客陈年"等多个账号橱窗内,雷军演讲提及的"正是闯的年 纪"全棉印花T恤,目前已经上线。据凡客诚品内部人员介绍,该产品是昨天才上线的。截至今日15: 00,该服饰仅"凡客陈年"账号便售出了1827套,且已有部分款式"断货"。 据直播间人员介绍,目前该款衣服白色款式已经卖断货了,直播间已无法购买。此外,在陈年个人抖音 号和凡客诚品旗下凡客诚品VANCL官方旗舰店、男装、运动鞋等旗舰店内,多款雷军同款衣服也 ...
从“加工小镇”到“电商新城”,拼多多“千亿扶持”助力天门打造富民产业
Sou Hu Cai Jing· 2025-09-15 15:11
2017年,一款售价19.9元的吊带花边睡裙,意外踩中年轻女性的消费偏好。"最初每天只能卖30多件。 后来口碑慢慢上来,一天能卖300多件,突然有一天销量就过千了。"回忆起当时的场景,张扬依然很激 动,"因为销量和评价都不错,这款衣服被拼多多推荐到了平台首页展示,第二天卖出7000多件,第三 天销量冲到2.8万件。" 8月的湖北,骄阳似火。 中国(天门)服装电商城里的制衣加工和打包车间,也是一派热火朝天的景象。制衣工人手指翻飞,一 片片布料就被制成了开衫、吊带、连衣裙;包装线上的工人们动作利落,叠衣、贴标、装袋一气呵成, 平均每件用时仅约15秒。 十多分钟车程外的起点产业园内一间仓库里,工人们也在忙碌着:整理衣物、分拣订单、打包封袋,为 货物发出做准备。 如今,繁忙是天门服装企业的常态。天门市服装电商行业协会会长费文介绍,目前每天有超300万件服 装从天门发出,其中超八成是通过拼多多等新电商平台,"飞往"国内外各个城市;预计今年天门服装电 商交易额,将增至超600亿元。 天门服装电商的蓬勃发展,离不开一批曾南下打拼又"携电"返乡创业的本地服装人的支持。他们不仅带 回了经验,更带动了本地经济发展和人口就业。20 ...
经济总量破6万亿,揭开湖北的崛起密码
21世纪经济报道· 2025-09-07 14:40
Core Viewpoint - Hubei's economy has surpassed 6 trillion yuan, achieving its "14th Five-Year Plan" goals ahead of schedule, driven by the integration of traditional industries and new growth drivers, as well as talent return and regional interaction [3][4]. Economic Growth and Industrial Transformation - Hubei's geographical advantages as a central hub in China, along with its rich industrial base in automotive, optoelectronics, and health sectors, have contributed to its economic growth [3][4]. - The province is undergoing industrial transformation, particularly in the automotive sector, where traditional manufacturers are shifting towards new energy vehicles [7][8]. - Hubei's automotive industry is expected to exceed 1 trillion yuan by 2024, with new energy vehicles accounting for a significant market share [8]. Low-altitude Economy Development - Hubei is actively developing its low-altitude economy, with a focus on drone production and logistics, exemplified by the establishment of a general airport in Zhushan County [9][10]. - The low-altitude economy is enhancing logistics efficiency in rural areas, significantly reducing delivery times and increasing local economic activity [9][10]. Regional Specialty Industries - Traditional industries in Hubei are leveraging digital transformation to expand market reach, as seen in the textile and e-commerce sectors in Tianmen [12][13]. - Hubei's agricultural sector, particularly in mushroom production, has seen significant growth through e-commerce and export initiatives [13][14]. Cultural and Tourism Development - The cultural and tourism sector is becoming a key driver of economic growth in Hubei, with significant increases in visitor numbers and revenue [17][19]. - Hubei is focusing on enhancing its cultural heritage and tourism infrastructure, as demonstrated by initiatives in Yunmeng County and the development of the Wudang Mountain tourism project [19][20]. Conclusion - Hubei's economic strategy emphasizes the integration of traditional and new industries, the development of low-altitude economies, and the enhancement of cultural tourism, positioning the province for sustainable growth and competitiveness in the future [21][22].
服装年交易额超500亿 天门何以“织”出现象级产业
Yang Shi Xin Wen Ke Hu Duan· 2025-09-05 09:13
Core Insights - The clothing e-commerce industry in Tianmen, Hubei, has experienced rapid growth, achieving over 600 million pieces sold and a transaction volume exceeding 50 billion yuan, marking a significant development path for high-quality growth in this sector [1] - Tianmen's e-commerce transaction volume surged from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, with an average annual growth rate of 92% [2] - The local GDP growth rate reached 7.2% in the first half of the year, with the clothing e-commerce sector's online transaction volume surpassing 30 billion yuan, reflecting a year-on-year increase of over 30% [3] Industry Growth and Development - Tianmen's clothing e-commerce industry benefits from a unique advantage of returning talent, as many individuals who previously worked in coastal regions have returned to start businesses, significantly impacting local industry growth [4] - The city has invested 8 billion yuan in building a chemical fiber textile industrial park and 2.36 billion yuan in enhancing cross-border e-commerce infrastructure, alongside implementing 17 specific policies for the textile and clothing industry [4] - The establishment of the "Tianmen Yishang" public brand has promoted high-end and brand-oriented development in the clothing e-commerce sector, with over 25,000 users and 4,000 certified operating entities registered on the supply chain information platform [5] Workforce and Training - To address labor shortages, Tianmen has implemented a "Clothing E-commerce Thousand-Person Training Plan," training nearly 3,000 professionals annually in various fields related to e-commerce [7] - The local workforce in the clothing e-commerce sector has reached 160,000, contributing to the establishment of a comprehensive industrial chain covering weaving, materials, garment processing, e-commerce marketing, and cross-border logistics [7] Economic Impact - The rapid growth of the clothing e-commerce industry has led to a net increase in Tianmen's permanent population, with a 17% rise in birth rates last year, marking the first increase in eight years [6] - The integration of production, urban development, and human resources has created a vibrant economic environment, with significant increases in disposable income and other key economic indicators [7]
6亿件、超500亿元!生产车间里“嗒嗒”声奏响产业发展活力新节拍
Yang Shi Wang· 2025-09-05 04:44
Core Insights - The clothing e-commerce industry in Tianmen, Hubei, has rapidly developed, achieving over 600 million pieces sold and a transaction volume exceeding 50 billion yuan [1][2] - Tianmen's e-commerce transaction volume grew from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, with an average annual growth rate of 92% [2] - The local clothing e-commerce sector has created over 3,000 jobs and is expanding with plans for a cross-border e-commerce base and smart manufacturing center by 2025 [3] Industry Growth - The clothing e-commerce industry in Tianmen is experiencing significant growth, with a network transaction volume surpassing 30 billion yuan in the first half of 2025, reflecting a year-on-year increase of over 30% [6] - The city aims to achieve a transaction volume of over 100 billion yuan by 2030, with cross-border e-commerce accounting for 40% of this figure [6] Talent and Resource Integration - Tianmen benefits from a rich pool of talent, with many individuals returning to the city to start businesses, contributing to the local e-commerce industry's transformation [6][10] - The city has invested 8 billion yuan in a chemical fiber textile industrial park and 2.36 billion yuan in cross-border e-commerce infrastructure, alongside implementing 17 specialized policies for the textile and clothing industry [10] Infrastructure and Technology - The Tianmen clothing e-commerce industry has integrated advanced technologies, such as AI algorithms, to enhance design efficiency, reducing design time from weeks to half an hour [4] - The establishment of a public brand "Tianmen Yishang" has facilitated resource integration and development, with over 25,000 users and 4,000 certified businesses participating in the supply chain information platform [10] Demographic Changes - The booming e-commerce sector has led to a significant population influx, with nearly 100,000 people returning to Tianmen for entrepreneurship and employment in the past three years [13] - Tianmen has seen a net increase in its permanent population for two consecutive years, with a 17% rise in birth rates in 2024, marking a shift from decline to growth [13] Training and Employment - The local government has initiated a "Thousand People Training Program" for the clothing e-commerce sector, training nearly 3,000 professionals annually in various roles [14] - The workforce in Tianmen's clothing e-commerce industry has reached 160,000, reflecting the sector's rapid expansion and demand for skilled labor [14] Economic Impact - The clothing e-commerce industry has become a significant economic driver for Tianmen, with the city's GDP growth rate reaching 7.2% in the first half of 2025, ranking third in Hubei [6][16] - The comprehensive development model in Tianmen, characterized by the integration of industry, city, and talent, has resulted in increased vitality and economic growth [16]
一年卖出超6亿件服装 这个城市服装电商产业异军突起
Yang Shi Wang· 2025-09-04 23:20
Core Insights - The city of Tianmen in Hubei has emerged as a significant hub for the clothing e-commerce industry, selling over 600 million pieces of clothing and achieving a transaction volume exceeding 50 billion yuan [1][3] - The clothing e-commerce sector in Tianmen has seen remarkable growth, with transaction volume increasing from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, reflecting an average annual growth rate of 92% [3][5] - Tianmen's GDP growth rate reached 7.2% in the first half of the year, ranking third in Hubei, with the clothing e-commerce sector contributing over 30% year-on-year growth [5][6] Industry Development - The rapid expansion of the clothing e-commerce industry in Tianmen has created over 3,000 jobs and led to the establishment of a cross-border e-commerce base and smart manufacturing center [3][6] - The city has strategically invested 8 billion yuan in a chemical fiber textile industrial park and 2.36 billion yuan in cross-border e-commerce infrastructure, along with implementing 17 specific policies for the textile and clothing industry [10] - Tianmen has launched a regional public brand "Tianmen Yishang" to promote high-end and branded clothing e-commerce, which has facilitated over 4,000 certified business entities and completed transactions exceeding 400 million yuan [10][12] Talent and Workforce - The return of skilled workers from the clothing industry, who previously migrated to coastal regions, has significantly contributed to the local e-commerce sector's growth [6][10] - The local government has initiated a "Thousand-Person Training Program" to address workforce shortages, training nearly 3,000 professionals annually in various e-commerce-related fields [17] - The number of individuals employed in Tianmen's clothing e-commerce sector has reached 160,000, reflecting the industry's robust growth [17][18] Economic Impact - The clothing e-commerce industry has become a vital economic driver for Tianmen, with one in three households involved in the sector, contributing to a net population growth for two consecutive years [13][15] - The city has experienced a 17% increase in birth rates, marking a significant demographic shift attributed to the thriving local economy [15] - Tianmen's residents have seen the fastest growth in disposable income and other key economic indicators in Hubei, driven by the success of the clothing e-commerce industry [18]