作者：李成东 来源：东哥笔记 东哥笔记212期： 在中国经商，去海外闯荡，安全永远是第一位的。远离舆论漩涡，保持低调，将业务布局全球，是当代企业家的明智之选。莆田系样本值得学习——埋头 赚钱，不争虚名，业务遍布全球（医疗、建材、黄金、跨境电商），深谙"大隐于市"的生存哲学。 出海是：刷新认知，破除畏惧 出海新时代的"安全盔甲 第一副盔甲，是合规能力。 很多中国老板喜欢用国内的思维，觉得"闷声发财""账目干净"就行。但在海外，这常常行不通。我举个例子，有家做电动车 的企业去非洲设厂，刚开工就被当地税务部门天天查，后来发现是对手在背后推动。他们本以为"我来投资建厂是好事，政府肯定欢迎"，但忽略了本地复 杂的利益关系。所以我的体会是，在海外，"合规"不是成本，而是保护自己的"护城河"。 第二副盔甲，是情报与本地化认知能力。 我们现在很多企业出海，对当地的信息掌握还是太零散了，靠问商会朋友、东拼西凑。我研究日本企业时发 现，他们当年在海外情报搜集上是成体系的，而我们在这方面还差得远。情报不到位，就会交高昂的"学费"——你不知道关键人是谁，不知道哪个环节会 出问题，生意做着做着就卡住了。 出海找市场不要把中国作为标杆来 ...

北京时间1月15日凌晨，美股周三尾盘维持下跌局面，大型科技股领跌。交易员正在消化最新一批银行 企业财报。地缘政治风险阴影仍笼罩市场情绪。随着美国继续释放可能直接介入伊朗局势的信号，投资 者再度涌向贵金属避险。 道指跌158.38点，跌幅为0.32%，报49033.61点；纳指跌333.36点，跌幅为1.41%，报23376.51点；标普 500指数跌56.64点，跌幅为0.81%，报6907.10点。 富国银行下跌5.6%，此前该公司公布的第四季度营收低于预期。美国银行股价下跌3.6%，该公司报告 股票交易收入超预期，但成本担忧拖累股价。 相比之下，花旗集团第四季度业绩超出预期。 周二美股收跌，道指下跌近400点。金融板块是表现最差的行业板块。摩根大通股价收盘重挫逾4%，因 其第四季度投行业务费用不及预期。高盛和美国银行也随之下跌。 美国总统特朗普周二继续抨击美联储主席杰罗姆·鲍威尔。与此同时，随着美国司法部对美联储主席展 开刑事调查，市场对央行独立性的担忧日益加剧。 Freedom Capital Markets科技股研究主管Paul Meeks表示，股价可能已开始反映特朗普要求所带来的潜在 影响。"这是对 ...

北京时间1月14日晚，美股周三早盘继续下滑，道指下跌200点。交易员正在消化最新一批银行企业财 报。地缘政治风险阴影仍笼罩市场情绪。随着美国继续释放可能直接介入伊朗局势的信号，投资者再度 涌向贵金属避险。 道指跌210.73点，跌幅为0.43%，报48981.26点；纳指跌316.43点，跌幅为1.33%，报23393.44点；标普 500指数跌59.07点，跌幅为0.85%，报6904.67点。 富国银行股价走低，此前该公司公布的第四季度营收低于预期。相比之下，花旗集团第四季度业绩超出 预期。 周二美股收跌，道指下跌近400点。金融板块是表现最差的行业板块。摩根大通股价收盘重挫逾4%，因 其第四季度投行业务费用不及预期。高盛和美国银行也随之下跌。 美国总统特朗普周二继续抨击美联储主席杰罗姆·鲍威尔。与此同时，随着美国司法部对美联储主席展 开刑事调查，市场对央行独立性的担忧日益加剧。 Freedom Capital Markets科技股研究主管Paul Meeks表示，股价可能已开始反映特朗普要求所带来的潜在 影响。"这是对鲍威尔主席受威胁以及银行财报的滞后反应——企业纷纷谈及将信贷利率上限设为 10%……这 ...

美国电动车制造商Rivian(RIVN.US)盘前跌超3%，报18.22美元。消息面上，Rivian近日宣布召回部分 2022至2025年款R1T皮卡和R1S SUV，共计19,641辆，原因是在维修过程中长期使用错误的作业流程， 导致车辆后悬架部件可能在行驶中分离，增加碰撞风险。随后，Wolfe Research将Rivian的评级从与"与 同行持平"下调至"跑输大市"，维持16美元的目标价。(格隆汇) ...

乘联分会发布的数据显示，1月1日-1月11日，全国乘用车新能源市场零售11.7万辆，同比去年1月同期下降38%，较上月同期下降67%，今年以来累计零售 11.7万辆，同比下降38%；全国乘用车新能源零售渗透率35.5%；全国乘用车厂商新能源批发渗透率43.9%。全国乘用车厂商新能源批发16.7万辆，同比去年1 月同期下降30%，较上月同期下降51%，今年以来累计批发16.7万辆，同比下降30%。 1月1日-1月11日，全国乘用车市场零售32.8万辆，同比去年1月同期下降32%，较上月同期下降42%，今年以来累计零售32.8万辆，同比下降32%；全国乘用 车厂商批发38.1万辆，同比去年1月同期下降40%，较上月同期下降30%，今年以来累计批发38.1万辆，同比下降40%。 1月第一周，全国纯燃料轻型车生产9.1万辆，同比去年1月同期下降63%，较上月同期下降34%；1月第一周，混合动力与插混总体生产13.9万辆，同比去年1 月同期下降17%，较上月同期下降36%。 1.2026年1月全国乘用车市场零售销量走势 1月第一周全国乘用车市场日均零售3.0万辆，同比去年1月同期下降32%，较上月同期下降42%。 1月 ...

Group 1 - The core business of the company includes the research, production, and sales of electric bicycles, electric lightweight motorcycles, and electric motorcycles [2]

Group 1 - The company, Aima, is facing significant scrutiny due to recent layoffs, particularly in its high-end brand "Zero Boundary" and the international division, with a reduction rate exceeding 50% and over 200 employees affected [1] - Reports indicate that the company did not adhere to the industry standard "N+1" for severance compensation, with many laid-off employees receiving only one month’s salary as compensation [1] - Aima's management has downplayed the situation, claiming that the layoffs are part of normal personnel adjustments and that both the Zero Boundary brand and the international division are operating normally without impacting company performance [1] Group 2 - A whistleblower reported being forced to resign without any explanation or compensation, with threats made regarding future employment in the industry if they did not comply [2] - The whistleblower noted that around 30 to 50 employees faced similar situations, and Aima did not provide any job relocation options for those laid off [2] - Issues in Aima's international operations have been highlighted, including trademark registration problems in Vietnam and delays in the production timeline of their overseas factory, which has led to reliance on domestic production for international orders [2][3] Group 3 - The company’s reliance on domestic factories for international orders has raised concerns about quality assurance, as these factories prioritize domestic orders and lack dedicated personnel for overseas production [3] - The profitability of international orders is questioned, as the costs associated with shipping and after-sales service may outweigh the apparent higher profit margins compared to domestic sales [3]

Core Insights - The EU has become a significant growth engine for China's automotive exports, particularly in the electric vehicle (EV) sector [1] - A recent agreement between China and the EU provides general guidance on price commitments for Chinese exporters of pure electric vehicles, which is expected to strengthen the market position of Chinese brands in Europe [1] - Chinese brands are experiencing rapid growth in the EU, with a projected annual export growth rate of around 20% for Chinese electric vehicles to the EU from 2026 to 2028 [1] Group 1: Export Data - In 2025, China exported 2.07 million pure electric vehicles, with 580,000 units (28%) going to the EU [2] - For plug-in hybrid models, 940,000 units were exported from China, with 250,000 units (nearly 27%) to the EU [2] - Ordinary hybrid models saw exports of 440,000 units, with 170,000 units (approximately 39%) to the EU [2] Group 2: Market Dynamics - Major Chinese automakers such as SAIC, BYD, Chery, Leap Motor, and Xpeng are intensifying their efforts in the European market [3] - The price commitment mechanism established through negotiations is seen as a pragmatic breakthrough that replaces high tariffs, ensuring stable market access for Chinese electric vehicles in the EU [3] - Long-term collaboration between China and the EU is expected to shift from trade competition to deeper industrial cooperation, particularly in areas like battery recycling and carbon footprint management [3]

消息称，爱玛近年来寄予厚望的高端品牌 "零际"以及一度被视为增长第二曲线的国际事业部核心部门的减员比例超过50%，累计人数超200人。 引发外界关注的是， 多位离职员工透露，公司在处理裁员赔偿时并未普遍遵循 "N+1"的行业标准，许多被辞退员工仅获得相当于一个月工资的补 偿。 来源|凤凰网财经《公司研究院》 近日，一则裁员的消息将爱玛推上了风口浪尖。 图片来源：爱玛 Powelldd 越南交车仪式 图片来源于网络 爱玛主要海外生产基地越南工厂从动工到投产，一路并不顺利。 "工厂没建好的时候，已经招了好几十号工人，但实际投产时间比预计晚了半年。这 些工人没活干，其中有些刚来一两天，都领到了1000块钱。 " 据媒体报道， 为达成低成本裁员目标，公司采取多种手段，包括利用业务重心从天津迁往重庆的契机，要求员工异地复工却不提供补贴，迫使无法随 迁的员工主动离职；或以违纪、工作不适配为由劝退；甚至直接要求售后体系员工转签至第三方外包公司。 此前，据媒体报道，爱玛对上述信息回应表示， 年底正常人事调整，减员仅零星几人，远非网上传言般夸张；零际品牌和国际事业部均正常运营，对 公司业绩无任何影响。 但一位在爱玛工作五至六年 ...

Core Insights - The ninth Shenzhen Business Convention and the China-Europe Economic Cooperation Forum focused on "Investing in Shenzhen, Going to Europe," discussing strategic emerging industries such as new energy, fintech, life health, cultural tourism, and digital economy [1] Group 1: Trade and Economic Cooperation - China and Europe have a strong economic symbiosis, with a trade volume of $749.34 billion in the first 11 months of 2025, marking a 4.6% year-on-year increase [2] - Shenzhen's exports to Europe reached 42.09 billion yuan in the first 11 months of 2025, a 3.4% increase, with nearly 80% of exports being electromechanical products [4] Group 2: Industry Collaboration - The cooperation between China and Europe has evolved from simple trade to technology exchange and industrial chain collaboration, creating significant economic growth opportunities [4] - New energy, fintech, and cultural tourism are identified as key areas for potential collaboration, with specific emphasis on the synergy between China's manufacturing strengths and Europe's green transition needs [8][10] Group 3: Compliance and Localization - Compliance has become a critical capability for companies entering the European market, with complex legal frameworks such as GDPR and CBAM posing significant challenges [11] - Localized data management and carbon emission tracking are highlighted as essential yet often overlooked requirements for successful market entry [11]