洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的 延伸阅读。 风吹哪页，读哪页。 ♬ 点上方播放按钮可收听 洞见主播安东尼朗读音频 在合肥，我们有一个老乡交流圈，偶尔会聚一下。 直播带货火了以后，餐桌上的话题就离不开这个话题。 其中一个老板摩拳擦掌，投资了一家杭州的MCN机构。 但仅仅半年之后，这位老板就有点撑不住了，创业烧钱的速度远超他的想象。 直播是很赚钱，但也是要有一定门槛，没有一定段位的主播、没有精准的玩法策略，玩不转这个行业。 上周，他因为知道洞见直播搞得有声有色，特地约我见了一次面，想取经一下。 这一次见面，我明显感受到了他心态的不同。 以前聚时他谈笑风生，让人感受到一份从容与自在。 作者： 洞见ciyu 现在呢，他除了焦虑，还是焦虑，像是站在悬崖边一样，没有一点安全感。 这次的失败，让他真真切切感受到这年头赚钱不易，他陷入了持续的内耗中。 这一个老板其实不是个例，我发现这几年，很多人都有这样的心态。 一方面瞎折腾，乱捣鼓，想多积粮，熬过这个冬天。 01 另外一方面，心里又慌得紧 ...

三只羊参与无语哥资本运作 值得注意的是，2026年1月美股上市公司Rich Sparkle（ANPA）宣布完成对Step Distinctive的收购。该目 标公司经营电子商务直播带货业务，由Tiktok现象级网红Khaby Lame（"无语哥"）持股49%，安徽小黑 羊网络科技有限公司持股13%。交易完成后，业务将继续由无语哥领导。 该收购完成后，小黑羊公司将正式成为其战略股东及核心运营合作伙伴，在未来三年拥有无语哥全球范 围内的独家全链运营权。而安徽小黑羊网络科技有限公司的背后出资人，正是三只羊创始人张庆杨（疯 狂小杨哥）和张开杨（疯狂大杨哥），股权全景穿透图显示二者分别持股51%、49%。 在此次资本运作中，三只羊并没有拿到现金。 ANPA交易前总股本约为1130万股，新增发行7500万股股票，用于购买Step Distinctive公司，Step Distinctive公司估值9.75亿美元，相当于ANPA公司每股定价为13美元。该笔交易中，无语哥及三只羊均 未获得现金，而是获得ANPA公司股票。 根据无语哥及三只羊对Step Distinctive公司股权持有比例推算，交易后，无语哥持有ANPA公司 ...

近日，三只羊被传借壳上市的消息引发大众关注。 对此，2月26日，三只羊网络发布声明称，近日，网络上大量传播关于"三只羊借壳上市成功"的相关不实信息，引发公众误解。 为澄清事实，现严正声明如下：截至目前，三只集团及旗下公司均未有任何形式的借壳上市、整体上市、IPO申报。网传"三只羊登陆纳斯 达克""借壳美股公司"等内容，仅为海外直播运营业务合作。 截至本声明发布之日，三只羊集团未授权任何机构、个人以"上市"名义开展募资、原始股销售、股权转让等活动，凡以此名义进行的均为 诈骗行为。 报道称，该目标公司经营电子商务直播带货业务，由Tiktok现象级网红Khaby Lame无语哥持股49%，而安徽小黑羊网络科技有限公司则持 股13%。 天眼查显示，安徽小黑羊网络科技有限公司，由合肥领头羊文化传媒有限公司全资持股，而后者由张庆杨（疯狂小杨哥）和张开杨（疯狂 大杨哥）分别持股51%、49%。 值得一提的是，三只羊曾经凭借疯狂小杨哥的家庭喜剧风格及"反向带货，成为抖音首个粉丝破亿的直播主，旗下签约主播超2000人。 然而，后面三只羊曾卷入因虚假宣传被罚、抖音账号停播整改、核心主播大量流失等多次风波。 前不久，三只羊旗下两大 ...

最近看到最具戏剧性的新闻，莫过于口碑"翻车"的三只羊，竟然悄无声息地完成了上市。 | 成交盟 | 282,54310 (1982) 1992 | 904.55 RIGE | | | | | --- | --- | --- | --- | --- | --- | | 157.75% (610) (41) | | == 法语值 | D. LOW | Khaby Lame (以下称"无语哥")的合 | 05 2013 8 8000 | | 52 Mar 22 | 180,639 HINE (1 | 22.01 17:582 | 179 0075 | 作被推至台前。 | | | 52 M IF S 43.44% | 2.797 @ Lt | COOK IS N | | | | | 历史最高 | 180.659 18 11 | 16.11 后盘TIM | | | | | 后期间长 | 2.797 年1910 | 15.528 元息率TTM | | | 2026年1月. 美股上市公司 Rich | | 4.290 | 115 Deta (1) | | | | | | | | | | | Sparkle宣布完成对Step ...

宽阔水域带来爆发式增长的网箱养殖。丁艳从1999年开始从事网箱养殖，"最多时家里有200多口 网箱。"但随着网箱养殖规模加大，其带来的水体富营养化现象逐渐凸显，二滩库区总氮污染物浓 度逐年上升，并很快超过Ⅱ类水质标准限值。2016年，当地"壮士断腕"，拆除全部5.08万口网 箱，还一库清水给下游。此后，丁艳转型当起了船长。 □四川日报全媒体记者 兰楠 2月24日，新春返工第一天，热闹了整个春节假期的二滩库区人家，生活正逐步恢复平静。但丁艳 的手机仍旧响个不停，"都是预约返程船位的，估计得忙到元宵节后了。" 今年45岁的攀枝花市盐边县渔门镇居民丁艳，曾是网箱养殖户，如今是船长。 35年前，二滩水电站开工建设，是当时我国在20世纪建成投产的最大水电站。几年后，二滩库区 形成，丰水期水域面积达101平方公里，也因此有了傍水而居的10万二滩人。 "我们卖的是火腿、腊排骨、油底肉等土特产，春节前销售情况很好，基本卖空了。"蒋彦兵介 绍。春节假期刚过，夫妻俩就赶着出门，去联系预订仔猪。"今年怎么都得再预订300多头猪。"蒋 彦兵盘算着。 午饭时间，丁艳的手机又响了起来，来电的是家住渔门镇犀牛村的李欣怡，她想预订船票返校。 ...

Core Viewpoint - Li Yapeng publicly confirmed that Dong Yuhui made a significant donation to the Yanran Angel Children's Hospital during a crisis, emphasizing that the amount was substantial and not publicly disclosed due to Dong's request for confidentiality [1][5]. Group 1: Donation and Support - Dong Yuhui donated a large sum to the Yanran Angel Children's Hospital, which was facing closure due to financial difficulties [1][8]. - Li Yapeng expressed gratitude towards various individuals, including Dong Yuhui, for their immediate support in donating to the hospital [8]. Group 2: Live Streaming Performance - Li Yapeng's live streaming sessions on February 6 and 7 generated over 1 billion yuan in sales, with one session alone exceeding 1.8 billion yuan [7]. - The live streams attracted significant viewer engagement, with over 400,000 online viewers at one point, and resulted in a substantial increase in Li Yapeng's follower count on social media [13][15]. Group 3: Public Reaction and Engagement - There was a mixed public reaction regarding Dong Yuhui's low-profile donation, with some criticizing the lack of transparency while others defended the notion of discreet philanthropy [5]. - Li Yapeng's approach during the live streams focused on rational consumption, avoiding aggressive sales tactics, which resonated well with the audience [11][13].

Core Viewpoint - The article discusses the evolving landscape of celebrity endorsements and live-streaming commerce, highlighting how stars like Zhao Lusi are adapting to new platforms like Xiaohongshu to maintain their commercial value amidst changing industry dynamics [2][5][6]. Group 1: Zhao Lusi's Live-Streaming Success - Zhao Lusi launched a formal live-streaming session on Xiaohongshu on January 28, which lasted for 7 hours, attracting 8.7 million viewers and generating over 820,000 orders [5][6]. - Following this event, media outlets labeled Zhao Lusi as the "new sister" of Xiaohongshu, indicating her rapid rise in the platform's live-streaming rankings [5]. Group 2: The Changing Dynamics of Celebrity Value - Celebrities, despite their fame, often find themselves as mere components in the entertainment industry, lacking significant influence over profit distribution [8][9]. - Zhao Lusi's career trajectory exemplifies the dependency of celebrity value on various industry factors, including media exposure and brand endorsements [9][10]. Group 3: The Impact of New Platforms - The shift to platforms like Xiaohongshu allows celebrities to redefine their value outside traditional entertainment systems, where they can engage directly with audiences and generate revenue through live-streaming [43][44]. - The article notes that the new commercial model is more immediate and less resource-intensive compared to traditional film and television projects, which often require significant investment and time [46][47]. Group 4: The Risks of the Old System - The article highlights the fragility of celebrity value within the traditional entertainment system, where any disruption can lead to a rapid decline in perceived worth [18][21]. - Zhao Lusi's public disputes with her management company illustrate the potential for personal issues to impact professional value, leading to a reassessment of her marketability [20][22]. Group 5: The Role of New Capital - Xiaohongshu's eagerness to leverage Zhao Lusi's popularity reflects a broader trend where platforms seek to capitalize on emerging stars to drive engagement and revenue [38][42]. - The article emphasizes that the new capital landscape prioritizes immediate results and efficiency over long-term brand building, contrasting sharply with traditional entertainment practices [47][48].

Core Insights - The article highlights the journey of He Yujuan, a Sichuan Provincial Political Consultative Conference member, who has transitioned from being a social media influencer to pursuing a career in short drama production in Hengdian, a hub for film and television production in China [5][9]. Group 1: Industry Trends - The short drama market is experiencing significant growth, with the number of short drama production teams increasing nearly threefold, from 1,000 to 4,016 in 2025 [9]. - The trend towards the professionalization and quality improvement of short dramas is evident, as many filmmakers are now focusing on creating high-quality content rather than just quantity [10]. - The integration of cultural tourism into short dramas is becoming a focal point, with local landscapes and heritage being essential to the storytelling process [10][11]. Group 2: Individual Initiatives - He Yujuan has established a small bar in Hengdian to network with industry professionals, which has become a strategic move to build connections and learn about short drama production [6]. - She has actively participated in various roles within the industry, from being an extra to taking on more significant acting roles, which has helped her gain practical experience [7]. - He Yujuan aims to become a producer who can attract investment for short dramas, emphasizing her ability to assemble a production team quickly [7][9]. Group 3: Future Aspirations - He Yujuan plans to leverage her experience in social media and her understanding of Sichuan's tourism resources to create successful short dramas that highlight local culture [10][12]. - She is optimistic about the potential for collaboration with local tourism agencies and institutions, indicating a growing interest in her projects [12]. - The upcoming release of two short dramas she participated in is anticipated to showcase the beauty of Aba Prefecture, aligning with her vision for integrating local culture into the narrative [12].

Group 1 - The Supreme People's Court is launching a special action to standardize law enforcement related to enterprises, starting in 2025, to protect the legal rights of businesses and entrepreneurs [1] - Courts are actively addressing issues such as local protectionism, market segmentation, and monopolistic behaviors to foster a unified and competitive market environment [1] - The courts are focusing on protecting enterprises from extortion, defamation, and other illegal activities that harm business reputation [1] Group 2 - Local courts are working to expand financing channels for small and medium-sized enterprises (SMEs), with initiatives like the "enterprise litigation information clarification mechanism" in Shanghai, which has helped over 2,000 enterprises secure nearly 3 billion yuan in financing [2] - The courts are promoting the effective execution of judicial decisions and the bankruptcy system, aiding 1,481 enterprises in recovery and facilitating the clearance of 29,000 zombie enterprises [2] Group 3 - The courts are enhancing judicial supervision over enterprise-related litigation and administrative actions, correcting 367 instances of improper administrative penalties and ensuring fair treatment of businesses [3] - There is a focus on preventing the misuse of criminal law in economic disputes, with 69 cases identified that should not be treated as criminal offenses [3] Group 4 - Courts are implementing civilized judicial practices to assist enterprises in overcoming litigation challenges, resolving 1.7762 million enterprise-related disputes through mediation and other mechanisms [4] - The use of enforcement measures is being carefully managed to minimize disruption to normal business operations, with 12.06 million enterprises affected by "active sealing and freezing" measures [4] - Credit restoration efforts have helped 266.96 million individuals regain their market standing, distinguishing between "dishonesty" and "inability" [4]

北京商报讯（记者 何倩）2月3日，北京商报记者获悉，三只羊旗下知名主播"七老板"近日在抖音账号 上宣布，自己已和三只羊公司解约，未来会用优质的内容和服务回馈大家。 截至北京商报记者发稿，七老板抖音账号粉丝量达584.8万，最近的直播动态停留在今年1月。在2024年 12月，该账号移除了三只羊MCN的标识。 据了解，七老板曾是三只羊旗下知名主播，也是小杨哥徒弟，擅长美妆直播。在小杨哥"假月饼"事件 后，三只羊旗下主播如七老板、红绿灯的黄等停止了直播。 今年以来，三只羊复播动作频频。1月初，三只羊旗下主播如嘴哥、乔妹、老 K、卓士琳等核心主播集 体进行预告并陆续复播。不仅如此，三只羊网络官方账号也自2024年9月停播后正式复播，不过大小杨 哥未有露面。 2025年5月，七老板在淘宝开播，账号MCN标识为明澄网络。彼时，七老板账号首播场观量达53.04 万，主要售卖美妆、防晒等产品，粉丝关注量为5592人。北京商报记者发现，目前该账号已无法搜索 出。 ...