直播带货

Search documents
员工回应“辛选被指裁员50%”:没裁这么多人,裁员与辛巴宣布退出直播行业有关
Qi Lu Wan Bao· 2025-08-27 09:28
据红星新闻报道,头部主播辛巴刚宣布退出直播行业,其旗下辛选集团便传出裁员的消息。近日,记者从两位辛选员工处获悉,辛选正进行裁员,涉及多 部门。 此前还有网传消息称,"辛选正在大批量裁员,预计第一波裁员比例50%,第二波80%。" 8月26日晚,有两位辛选员工告诉记者,辛选确实在裁员。不过对于超过50%的裁员比例,一位员工称,这只是内部流传出来的消息,目前没有裁这么多 人,其所在的部门被裁人数约为10人,但员工们都担心后续裁员比例会扩大。上述员工还表示,此轮被裁员的员工都是2025年入职的,赔偿方案是N个月 工资,所以算下来约为0.5个月工资。 对于裁员消息,8月26日,红星资本局向辛选方面求证,截至发稿暂无回应。上述员工称,裁员与辛巴宣布退出直播行业有关。 据此前报道,8月18日晚,辛巴在直播中表示,"跟大家做个告别,从今天开始辛巴再无能力承载直播这份工作,今天正式宣布退出直播行业。"此后,由 他妻子初瑞雪接管辛选集团管理权。 辛巴解释称,在自己24岁时有检查出支气管炎,直播到现在,肺部已经出现了严重的问题。在过去的直播中,为了让自己坚持直播,甚至注射过肾上腺 素。 8月25日中午,辛巴妻子初瑞雪在原辛巴账号 ...
8点1氪|罗永浩否认拉黑俞敏洪和王自如;深圳欢乐谷叫停涉嫌擦边表演;苹果发布会定档9月10日,预计发布iPhone 17系列
3 6 Ke· 2025-08-27 00:13
Group 1 - Luo Yonghao's podcast achieved over 20 million views within 24 hours of its launch [2] - Shenzhen Happy Valley has suspended a controversial performance due to concerns over inappropriate content [2] - Apple has scheduled a major product launch event for September 10, expected to unveil the iPhone 17 series [2] Group 2 - Starbucks responded to an incident where a customer verbally abused a staff member for about 10 minutes, leading to the employee's distress [3] - Travel app Hanglv Zongheng's new delay insurance product has been criticized for its stringent payout conditions, likened to gambling [3][4] - Hema NB reported a revenue of approximately 8 billion yuan in the first half of the year, with a significant increase in store count [4] Group 3 - Yonghui Supermarket has registered multiple "Fat Yonghui" trademarks, with plans to open more stores [5] - YouTube has threatened to remove Fox channels from its platform if an agreement is not reached [6] - Korean Air has ordered 103 Boeing aircraft, with a total investment of approximately 50 billion USD [6] Group 4 - The White House announced an investment of 8.9 billion USD for a 9.9% stake in Intel, primarily funded by previous subsidies [7] - Douyin has taken action against a former bank executive who gained attention for sharing his criminal past on social media [8] - US stock indices rose collectively, with NIO shares increasing by over 10% [8] Group 5 - NetEase Cloud Music clarified that it does not have a "visitor record" feature, emphasizing user privacy [9] - Taobao plans to reduce compensation for logistics delays, with a new policy effective from September 5 [9] - SpaceX's Starship test flight was canceled again due to weather conditions [10] Group 6 - Anta and Li Ning responded to rumors regarding a potential acquisition of Puma, stating no substantial negotiations have taken place [10] - Heytea has entered into partnerships with multiple delivery platforms, marking a shift in its online strategy [11] Group 7 - Elon Musk's xAI has filed a lawsuit against Apple and OpenAI, alleging anti-competitive practices in the AI market [11] - Xiangpiaopiao reported a net loss of approximately 97.39 million yuan in the first half of the year, with a revenue decline [12] - China Film announced a net loss of 110 million yuan in the first half of the year, a significant drop from the previous year's profit [12] Group 8 - Nongfu Spring reported a profit of approximately 7.62 billion yuan in the first half of the year, reflecting a 22.1% year-on-year increase [13] - Nvidia launched its new robot "brain" chip, Thor, with a starting price of 3,499 USD, targeting the robotics and autonomous driving markets [14]
“晴格格”王艳直播带货保健品,两场卖了3000多万元!
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-24 01:52
8月21日,"晴格格"扮演者王艳在自己的平台个人账号,开启今年以来的第二场直播带货。 据蓝鲸新闻,第三方平台数据显示,7月26日,王艳今年以来第一次直播带货,销售一款女性益生菌,4 小时销售额1000万到2500万元。时隔不到一个月,王艳8月21日再开播,该款产品销售额超过了750万 元,其账号也登顶保健食品榜第1名。两场直播销售额超3000万元。 (原标题:"晴格格"王艳直播带货保健品,两场卖了3000多万元!) 公开资料显示,王艳丈夫为知名地产大亨王志才,澳大利亚籍华人,在澳大利亚也有房产。 天眼查显示,当前,王志才旗下的北京王府世纪发展有限公司已是被执行人,并且被限制高消费。值得 注意的是,申请人中有北京鼎成典当行有限公司。而据中国执行信息公开网,王志才名下有多条限制消 费令,最近一条立案时间为今年5月23日。 ...
罗永浩,九年熬出一碗泡面
3 6 Ke· 2025-08-22 10:46
九年磨一面,罗永浩高调"重构"泡面江湖,这碗9块9的面,能否再次搅动流量与信任的漩 涡? "爱折腾"的罗永浩,最近又活跃在了各种话题的风口浪尖。 先是改微博名字,随后推出视频播客节目。8月20日,他又在微博官宣即将发布新品,以"九年磨一 面""重构你对泡面的想象"等惯用的高调营销,吊足了网友胃口。当晚"罗永浩宣布将做泡面"登上热 搜。 事实上,从锤子科技到成立细红线科技,粉丝们已经习惯罗永浩"颠覆行业"的叙事方式。2022年,他在 告别直播投身科技创业时,曾放话押上一切冲击"AR时代的苹果"。如今,一直奔波在创业路上的罗永 浩,出其不意地端出了一碗泡面。在8月21日的发布会直播间,他用一贯熟悉的话术宣布:"它将重新定 义方便面。" 从连续创业者到带货还债,再从直播走向内容创作,不变的是,罗永浩对流量的精准把握。而这一次, 他的泡面故事最终走向何方? 九年磨一面 8月21日晚19点,在三根面条人偶的抽象开场舞中,罗永浩及搭档准时出现在抖音的康师傅官方直播 间。镜头前,制作成泡面形状的桌子,揭开了新品的神秘面纱——罗永浩预热视频中的"TBT"正是与康 师傅合作推出的"特别特"泡面的缩写。 "想做产品没有捷径,像当 ...
股价飙涨的东方甄选,董宇辉已经成为“过去式”?
Tai Mei Ti A P P· 2025-08-21 13:54
受关联交易和高佣金传言的影响,东方甄选股价涨势出现了回落。 从今年7月开始,东方甄选股价持续上涨。在过去的23个交易日内,东方甄选股价累计上涨212.54%,创2023年3 月以来的新高。 来源:钛媒体 不过,在新东方CEO周成刚或涉关联交易被监管部门立案调查、东方甄选佣金率长期超30%等消息的影响下,当 天股价出现跳水,盘后跌幅高达20.89%。 对此,东方甄选方面表示,关于周成刚的传闻纯属谣言,"东方甄选佣金率长期超30%"的说法严重失实,实际平 均佣金率不到20%,公司已启动报警和司法流程。 这也成为了东方甄选启动自营模式,打造自有品牌的起点。 不过,在切入直播带货之初,东方甄选就更加注重产品与供应链。2022年6月,公司前执行董事、CEO孙东旭曾表 示,"我们不是一家直播公司,也不是造星的MCN机构,而是一家农产品科技公司和文化传播公司。" 经历了此前的一系列争议,再到董宇辉的出走,如今的东方甄选显然已逐步走出低谷。 根据新东方发布的财报,2025财年前三季度,东方甄选的经营利润率分别为-8%、-1%和3%,已逐步实现扭亏为 盈。 有机构预测,东方甄选2025财年(2024年6月1日-2025年5月3 ...
辛巴“金蝉脱壳”,揭开了直播带货的“罪与罚”
3 6 Ke· 2025-08-21 10:35
知名天使投资人、网经社电子商务研究中心特约研究员郭涛认为,辛巴因长期高强度直播导致肺部功能老化,其退场为直播行业敲响了警钟:过度消耗主 播健康的模式已难以为继。这一事件揭示出直播电商存在用生命换GMV的畸形现状,迫使整个行业重新反思固有的增长逻辑。 8月18日晚,快手主播辛巴在直播中表示,"跟大家做个告别,从今天开始辛巴再无能力承载直播这份工作,今天正式宣布退出直播行业。"辛巴在直播中 表示他肺部出现了严重的疾病,需要好好调养自己的身体。同时他表示,接下来会把公司交由初瑞雪(其夫人)管理。 但值得关注的是,这已是辛巴第五次宣布退网,从2020年至今,辛巴每次遇到冲突和质疑,就会高调退网,没过多久等风波平息,就悄然复出。此次辛巴 退网,恰逢其自创品牌"棉密码"卫生巾被曝出含致癌物硫脲,超百位消费者维权无门,不免令人怀疑:辛巴是真要养病,还是又想"金蝉脱壳"? "棉密码",是由辛巴在2017年自创的品牌,也是辛选集团旗下自营品牌,在辛选官方微博下显示为品牌矩阵。凭借精准的营销定位,"棉密码"卫生巾成为 直播平台的现象级产品,辛巴更在直播中得意提及"每次发货都要排队"。据《信息时报》援引业内人士消息,"棉密码"仅用 ...
辛巴宣布退网:身患重病,荣华富贵一场空
36氪· 2025-08-20 13:51
Core Viewpoint - The article discusses the recent announcement by the prominent live-streaming influencer Xinba regarding his withdrawal from the live-streaming industry, highlighting the personal and professional challenges he faces, including health issues and controversies surrounding his brand [4][5][22]. Group 1: Xinba's Career and Challenges - Xinba has announced his exit from the live-streaming industry, stating he can no longer manage the demands of this role due to health issues, specifically severe lung problems [4][5]. - This is not Xinba's first announcement of withdrawal; he has previously declared similar intentions multiple times, often following controversies or conflicts within the industry [21]. - Despite his success, including significant revenue generation and a massive following on platforms like Kuaishou, Xinba has faced numerous controversies, such as the "cotton password" sanitary napkin incident, which raised health concerns [11][25][31]. Group 2: Industry Dynamics - The live-streaming industry is evolving, with a noticeable shift from the "wild west" style of early live commerce to a more structured environment, where store-based live streaming is gaining traction [37][46]. - Recent data indicates that by early 2025, 69% of merchants using live streaming for sales will be store-based, with over 1,000 merchants achieving sales exceeding 100 million yuan [38]. - The article suggests that the era of super influencers dominating the market is coming to an end, as evidenced by the decline in viewership and engagement for top streamers like Dong Yuhui and Xinba [40][44].
“毒卫生巾”风波未平就宣布退网,这一次辛巴“逃得掉”吗?
Xin Lang Cai Jing· 2025-08-20 13:27
Core Viewpoint - Kuaishou streamer Xinba announced his permanent withdrawal from the live streaming industry due to serious health issues, specifically a lung disease, and will hand over company operations to Chushi Xue [1][3] Group 1: Xinba's Withdrawal - This marks Xinba's fifth announcement of quitting the internet, raising skepticism among fans about the permanence of this decision [3] - Previous withdrawals have often coincided with controversies, leading to doubts about the authenticity of his claims [3][4] Group 2: Controversy Surrounding "Mian Mima" Brand - Xinba's brand "Mian Mima" sanitary napkins has been accused of containing carcinogenic substances, specifically high levels of thiourea, with concentrations reaching 16653.4679 μg/g [4] - The brand's claims of being a "conscientious sanitary napkin" have been called into question, as it was marketed with health benefits that now seem misleading [4][5] - The situation has led to over 112 cancer reports from consumers, raising serious concerns about product safety and regulatory compliance [4][5] Group 3: Industry Implications - The incident highlights deeper issues within the sanitary napkin industry regarding the presence of harmful chemicals and the adequacy of regulatory standards [5][6] - There is a pressing need for regulatory bodies to provide clear answers and for companies to take responsibility for consumer safety [6] - The ongoing controversy reflects a broader crisis of trust in the industry, necessitating a reevaluation of marketing practices and product safety standards [6]
杀回B站!罗永浩对话李想狂揽百万播放后,端出一盒“泡面”?
凤凰网财经· 2025-08-20 12:27
Core Viewpoint - The article discusses the entrepreneurial journey of Luo Yonghao, highlighting his resilience and ability to pivot through various business ventures, culminating in his latest project, a podcast titled "Luo Yonghao's Crossroads" [1][3]. Group 1: Entrepreneurial Journey - Luo Yonghao, born in 1972, dropped out of high school and embarked on a diverse career path, including selling goods and teaching English, which laid the foundation for his future endeavors [3][5]. - He founded Smartisan Technology in 2012, aiming to create the best smartphones in the Eastern Hemisphere, but faced significant challenges, leading to a debt of 600 million yuan by 2018 [5][6]. - Transitioning to live-streaming sales in 2020, Luo achieved remarkable success, with his first live stream on Douyin generating over 480 million views and sales exceeding 110 million yuan [6][8]. Group 2: Business Strategies and Controversies - Luo's aggressive marketing strategies and public persona have often stirred controversy, including his criticisms of former colleagues and business partners, which have kept him in the public eye [10][11]. - His recent comments regarding the income of fellow influencers and past grievances with New Oriental's founder have reignited discussions about his contentious relationships within the industry [11][15]. - Despite clearing his debts, Luo's ventures have faced scrutiny, particularly his recent involvement in the AR technology sector, which he ultimately deemed unprofitable [23][25]. Group 3: Future Prospects - Luo's upcoming podcast and the revival of the TBT project, which he claims will redefine consumer expectations, suggest a shift in focus from technology to more relatable consumer products [18][25]. - The TBT project, initially a failed attempt during his time at Smartisan, is now being positioned as a new venture, potentially indicating a strategic pivot in his entrepreneurial approach [18][25]. - As Luo navigates this new phase, questions arise about whether this represents a return to his roots in relatable content creation or a genuine shift towards practical business solutions [25].
辛巴又要退网,但谁来收拾他留下的“烂摊子”?
3 6 Ke· 2025-08-20 12:13
"退网之前,交代清楚。" 8月19日,"长安街知事"公众号以一种罕见的追责语气,以大标题的方式,向又双叒叕宣布要退网的辛巴喊话。 这是因为在前一天晚上,辛巴在直播间宣布要退出直播行业。这个时间点,恰逢其旗下公司自创品牌"棉密码"卫生巾被曝检出致癌物,深陷舆论风波。 媒体对辛巴的评价向来不高。比如这次,"长安街知事"就尖锐的点出,辛巴粉丝过亿,身上售假、打假争议更是不断。 据统计,这已经是他第五次宣布退网了,前几次都是以高调复出收尾,而且时机都拿捏得十分精准。这是拿退网当"防火墙""挡箭牌"了? 退网?留下的"烂摊子"要有个说法 那这一次,辛巴又是在故技重施,有意规避风头么? 根据新京报、新黄河等多家媒体报道,今年5月,多位消费者集体送检报告显示,多个批次的棉密码茶氧夜用卫生巾、茶氧日用卫生巾,均检测出超高含 量硫脲。这是一种被国际癌症研究联盟列为3类致癌物的危险化学品。 图源:相关新闻报道截图 媒体调查发现,从2019年到2025年生产的部分产品均存在这一问题。不少消费者在长期使用棉密码卫生巾后出现健康问题,包括妇科炎症、甲状腺疾病、 甲状腺癌等。他们多数是辛选的铁粉。 尽管棉密码在7月24日声明,经第三方检 ...