Core Insights - The article highlights the innovative strategies employed by Quanjude to attract younger consumers while maintaining its traditional brand identity [1][9][11] Group 1: Brand Innovation - Quanjude is introducing new products like the "Good Duck" interactive toy, which combines nostalgia with modern engagement, appealing to younger audiences [3][4] - The company is also launching mooncakes with unique packaging that incorporates elements of Peking opera, aiming to blend cultural heritage with contemporary consumer preferences [4][5] Group 2: Digital Transformation - Quanjude has implemented a platform-based settlement system across all its stores, enhancing management efficiency and data accessibility [9][11] - The introduction of an AI order-taking system has improved accuracy and efficiency in food sales, allowing for 24/7 order processing [9][11] Group 3: Product Diversification - The company is focusing on "foodification" of its restaurant products, aiming to make its offerings more accessible through packaging and e-commerce [7][8] - Quanjude is expanding its product lines to include health-oriented mooncakes and ready-to-eat packaged meats, catering to the growing demand for convenient and healthy food options [6][7] Group 4: Customer Experience - The establishment of a 3D immersive dining experience has attracted a younger clientele, enhancing the overall dining experience [9][11] - Quanjude is adapting its seating arrangements to accommodate smaller groups, increasing table utilization and customer satisfaction [11]

15日，西贝通过官方微博发布道歉信。道歉信中，提及多款儿童餐将调整为"现做"，大豆油调整为非转基因等。 2025年10月1日削,四贝王国| J后云陆续元成 以下调整: 1、西贝所有使用大豆油烹调的菜品,调整为 使用非转基因大豆油。 2、儿童餐吃光光牛肉焖饭牛肉酱,调整为门 店现炒。 3、儿童餐牛肉饼,调整为门店现做牛肉饼。 4、儿童餐鳕鱼条,调整为门店原切大黄鱼, 现炸现烤。 5、烤羊肉串，调整为在门店现切、现串、现烤。 6、猪排烩酸菜中猪排半成品,调整为生排 骨,在门店现炒。 7、酥皮肉夹馍卤肉，调整为生肉在门店现卤。 8、手撕椒麻鸡,调整为生鸡在门店现煮。 9、燕麦小米粥中的金瓜泥,调整为门店现熬 小米粥,加入新鲜金瓜片熬制。 关于广大顾客关心的保质期问题,我们正在 与上游供应商积极沟通,在保证食品安全和 库存周转的前提下,尽量缩短保质期。 但我们深知这些改善是远远不够的,我们欢 迎顾客继续提出改善建议。我们将积极持续 整改。 正如西贝餐饮创始人贾国龙向顾客所做的 承诺： 做饭的围着吃饭的转,你说昨好就咋办。顾 客"虐"我千百遍,我待顾客如初恋。 西贝从今以后打明牌,做一个透明的西贝。 彻彻底底向胖东来学 ...

Core Viewpoint - The company Xibei has acknowledged a significant gap between its production processes and customer expectations, leading to an apology and a commitment to improve its food preparation methods by transitioning from centralized kitchen processing to on-site cooking in stores by October 1, 2025 [1][3]. Summary by Relevant Sections Company Response - Xibei has issued an apology, recognizing the disparity between its production methods and customer expectations, and has committed to making improvements [1][3]. - The company plans to implement nine major adjustments to its food preparation processes by October 1, 2025, to enhance customer experience [3]. Planned Adjustments - All dishes using soybean oil will switch to non-GMO soybean oil [3]. - Children's meals will be freshly prepared on-site, including beef rice, beef patties, and fish sticks [3]. - Lamb skewers will be cut, skewered, and grilled on-site [3]. - Pork chop dishes will use fresh pork instead of semi-finished products [3]. - Other adjustments include preparing various dishes, such as meat sandwiches and chicken, on-site to ensure freshness [3]. Customer Concerns - The company is actively communicating with suppliers to address customer concerns regarding food safety and shelf life, aiming to shorten the shelf life while ensuring safety and inventory turnover [3]. Public Reaction - Influencer Luo Yonghao criticized Xibei's apology, questioning the authenticity of their claims regarding pre-prepared food and the implications of continuing to sell such products until the adjustments are made [4].

虎嗅注：据智通财经消息，9月15日，西贝发布致歉信称，将尽可能把中央厨房前置加工工艺调整到门 店现场加工。2025年10月1日前，西贝全国门店会陆续完成相关调整。本文来自微信公众号：谢劲波， 作者：谢劲波，题图来自：视觉中国 我十多年前就听说过西贝老板贾国龙的故事，不是道听途说的，也不是网上的，而是来自一个我非常佩 服、非常能干的学员，她当时在给西贝做财务顾问。 比自我认识更难的，也是更重要的，是自我意识。我们能时时刻刻意识到自己在做什么吗？比方，西贝 老板能意识到他冲动了吗？而且不是一次冲动，而是一而再再而三地冲动了。 我们"普通人"会意识到我们有时候对人不满其实不是那个人有什么问题，而是自己本来就有情绪。或 者，我们在PUA别人，或者在隐形攻击（passive aggressive）别人，在逃避，在找借口，或者在给自己 脸上贴金吗？ 发生了这样的事，是好事。如果西贝老板能调整，西贝可以更上层楼。如果继续这么闹下去，西贝可能 会破产，而且非常快。 她告诉我西贝做菜不用味精，但并没有拿这点做对外宣传，而是默默地就这么做，靠食材质量取胜。后 厨用的清洁剂是安利的，当然很贵，也不对外宣称。还有老板大学读了没一会， ...

Core Points - Xibei Restaurant Group issued an apology letter acknowledging a significant gap between production processes and customer expectations, committing to rectify these issues by October 1 [1][3] - The company encourages customers to continue providing feedback for improvements and emphasizes its commitment to food safety and compliance with national regulations [3][5] Summary by Categories Apology and Commitment - The company expressed deep regret for not meeting customer expectations and outlined a commitment to make necessary adjustments by October 1 [1][3] - Xibei welcomes ongoing customer suggestions for improvement and aims to maintain a transparent relationship with its patrons [4][5] Operational Changes - By October 1, 2025, Xibei will implement several operational changes, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [4] 2. Transitioning children's meals to be prepared fresh in-store, including beef rice, beef patties, and fish sticks [4] 3. Adjusting various menu items to ensure they are made fresh on-site, such as lamb skewers and pork chop dishes [4] 4. Shortening product shelf life in collaboration with suppliers while ensuring food safety [4] Customer Engagement - The company invites customers to supervise the improvement measures and promises to keep them updated on the progress of these changes [5]

Core Points - Xibei issued an apology letter acknowledging a significant gap between its production processes and customer expectations, expressing regret for the inconvenience caused to customers [1] - The founder of Xibei, Jia Guolong, reiterated a commitment to customer satisfaction, emphasizing a customer-centric approach in their service philosophy [1] - Luo Yonghao criticized Xibei on social media, questioning the authenticity of their claims regarding pre-prepared dishes and highlighting concerns about transparency in their operations [1] Company Response - Xibei recognized the disparity between its offerings and customer expectations, leading to the public apology [1] - The company aims to address customer concerns and improve its service based on feedback [1] Industry Context - The criticism from Luo Yonghao reflects broader industry concerns regarding transparency and authenticity in food preparation practices, particularly in the context of pre-prepared meals [1] - The upcoming changes in Xibei's offerings, set to take effect on October 1, indicate a potential shift in their product strategy to better align with customer expectations [1]

Core Viewpoint - The company, Xibei, issued an apology regarding discrepancies between its production processes and customer expectations, acknowledging the concerns raised by customers [1] Group 1: Adjustments to Menu Items - Xibei will transition all dishes cooked with soybean oil to non-GMO soybean oil by October 1, 2025 [1] - The children's meal "Beef Braised Rice" will be adjusted to be stir-fried fresh in-store [1] - The children's meal "Beef Patty" will be made fresh on-site [1] - The children's meal "Cod Fish Sticks" will be replaced with freshly cut and fried large yellow croaker [1] - The "Grilled Lamb Skewers" will be freshly cut, skewered, and grilled in-store [1] - The "Pork Chop with Sauerkraut" will switch from semi-finished pork chops to fresh pork ribs, stir-fried in-store [1] - The "Crispy Meat Sandwich" will change from marinated meat to fresh meat marinated in-store [1] - The "Shredded Spicy Chicken" will be made with fresh chicken boiled in-store [1] - The "Oat and Millet Porridge" will be adjusted to freshly cooked millet porridge with added fresh pumpkin slices [1]

Core Viewpoint - Xibei has issued an apology and announced adjustments to its operations by October 1, 2025, in response to customer concerns regarding food safety and quality [1][3]. Group 1: Company Response - Xibei acknowledges a significant gap between its production processes and customer expectations, leading to widespread discussion and concern [3]. - The company expresses sincere gratitude to customers who provided feedback and emphasizes its commitment to food safety and compliance with national regulations [3][5]. - Xibei has initiated a series of improvements to enhance customer experience, including transitioning food preparation from central kitchens to in-store cooking [3][5]. Group 2: Planned Adjustments - By October 1, 2025, Xibei will implement the following changes: 1. All dishes cooked with soybean oil will switch to non-GMO soybean oil [7]. 2. Children's beef rice dish will be prepared fresh in-store instead of using pre-made sauces [7]. 3. Children's beef patties will be made fresh on-site [7]. 4. Children's fish sticks will be replaced with freshly cut and cooked fish [7]. 5. Lamb skewers will be freshly cut, skewered, and grilled in-store [7]. 6. Pork chop dishes will use fresh pork instead of semi-finished products [4][7]. 7. Meat for the meat sandwich will be cooked fresh in-store [4][7]. 8. Chicken dishes will be prepared fresh on-site [4][7]. 9. Oatmeal will be freshly cooked with added pumpkin slices [4][7]. Group 3: Commitment to Transparency - Xibei is committed to improving transparency and welcomes ongoing customer supervision of its improvement measures [5][8]. - The company aims to shorten product shelf life while ensuring food safety and inventory turnover through active communication with suppliers [5][7]. Group 4: Industry Commentary - Yu Donglai, founder of Pang Donglai, expressed hope that the situation would not lead to the downfall of Xibei, emphasizing the challenges of running a business and the importance of constructive feedback [10][11]. - Luo Yonghao responded to Yu Donglai, urging him to understand the situation fully before making comments, highlighting the need for consumer awareness regarding pre-prepared food [13][14].

Core Viewpoint - Xibei has issued an apology acknowledging the significant gap between its production processes and customer expectations, committing to improvements in response to customer feedback [2][4][6] Group 1: Apology and Commitment to Change - Xibei expressed deep regret for the inconvenience and concerns caused to customers and thanked those who provided feedback [2][4] - The company emphasized its adherence to strict food safety standards and relevant laws [2] - Xibei plans to implement several adjustments in its operations by October 1, 2025, to enhance customer experience [6][4] Group 2: Specific Changes to Menu and Operations - All dishes using soybean oil will switch to non-GMO soybean oil [6] - Children's meals will be prepared fresh at the store, including beef rice and beef patties [6] - Other menu items, such as fish sticks and lamb skewers, will also be made fresh on-site [6][4] - The company is working with suppliers to address concerns regarding food shelf life while ensuring safety [4][6] Group 3: Industry Reactions and Support - Yu Donglai, founder of Pang Donglai, expressed hope that the public would support Xibei in its efforts to improve rather than destroy the brand [9] - Yu acknowledged the challenges of running a business and encouraged rational understanding from the public [9] - Luo Yonghao responded to Yu, urging him to clarify the situation before being misled by others [10]

Core Viewpoint - The company, Xibei, has issued an apology to its customers acknowledging the gap between its production processes and customer expectations, and it is committed to making improvements to enhance customer experience [1][15]. Group 1: Apology and Commitment - Xibei expresses deep apologies for the concerns and troubles caused to customers and appreciates the feedback received [1][15]. - The company reassures customers of its commitment to strict food safety standards and compliance with national laws [1][15]. Group 2: Improvement Measures - Xibei is actively working on addressing customer concerns by adjusting its food preparation processes, moving from centralized kitchen processing to on-site cooking at stores by October 1, 2025 [2][15]. - Specific changes include: - Switching to non-GMO soybean oil for all dishes cooked with soybean oil [2][15]. - Preparing children's meals, such as beef rice and beef patties, on-site instead of using pre-made ingredients [3][4][15]. - Using fresh fish for children's meals instead of pre-processed options [5][15]. - Cooking lamb skewers and pork dishes on-site rather than using semi-finished products [6][7][15]. - Making fresh chicken and porridge with real ingredients at the store [9][10][15]. Group 3: Ongoing Engagement and Transparency - The company acknowledges that the improvements made are not sufficient and invites customers to continue providing suggestions for further enhancements [11][15]. - Xibei emphasizes its commitment to transparency and learning from successful models in the industry [12][13][15].