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超60项文旅体活动点燃余杭
Hang Zhou Ri Bao· 2025-05-07 02:33
Core Viewpoint - The article highlights the vibrant cultural and tourism activities in Yuhang during the May Day holiday, showcasing over 60 events aimed at enhancing cultural experiences and stimulating tourism consumption [3][4]. Group 1: Cultural and Tourism Activities - Yuhang introduced new cultural tourism scenes and products, including the "Strawberry Universe Yangtze River Delta Life Party" and various other activities to invigorate the tourism market [3]. - The "Strawberry Universe Yangtze River Delta Life Party" featured immersive experiences with music performances, intangible cultural heritage crafts, and family interactions, creating a poetic atmosphere [3]. - Various themed markets, such as the "Liangzhu Growth Power Market" and "Jingyuan Ancient Craftsman Market," attracted visitors with diverse offerings of ethnic handicrafts and local agricultural products [4]. Group 2: Visitor Statistics - As of May 5, 11 AM, Yuhang's key scenic spots received 1.3534 million visitors during the holiday, marking a year-on-year increase of 17.08% [5]. - The total revenue generated during this period reached 115 million yuan, reflecting a 4.3% increase compared to the previous year [5]. - Ticket revenue amounted to 17.9813 million yuan, showing a significant year-on-year growth of 75.53% [5].
菏泽|双花竞放,“花样菏泽”更靓丽
Da Zhong Ri Bao· 2025-05-07 01:00
Core Viewpoint - The event "2025 National Peony Flower Competition" in Heze marks a significant step in integrating the flower industry with rural revitalization, showcasing the region's potential in the peony and herbaceous peony market [2][5]. Industry Development - Heze has established itself as the largest production base for fresh-cut herbaceous peonies in China, with a planting area exceeding 50,000 acres and an annual output of over 120 million stems, accounting for more than 60% of the national market share [5]. - The city is transitioning from a focus on peonies alone to a dual-flower strategy, promoting both peonies and herbaceous peonies to enhance economic growth and rural revitalization [5]. Event Highlights - The flower competition attracted over 100 floral enterprises, featuring both popular varieties and new potential products, with awards given based on international standards [2][3]. - The event introduced four innovative measures to stimulate industry vitality, including a professional competition area, showcasing potential new varieties, integrating floral art with industry, and providing comprehensive technical support across the supply chain [3]. Technological Advancements - The herbaceous peony supply period has been extended from the Spring Festival to the Qixi Festival through advanced technologies such as temperature control and light regulation, filling market gaps [4]. - A new air freight service has been launched, allowing for 24-hour delivery of fresh flowers to 80% of major cities in China, doubling delivery efficiency and extending the flower's market availability by 30% [4]. Economic Impact - The flower industry has created significant employment opportunities, with daily harvests reaching 80,000 to 100,000 stems and peak labor demands exceeding 500 workers, resulting in an average daily income of 260 yuan per worker [4]. - The integration of flower tourism with local attractions has drawn over 200,000 visitors during the Flower Festival, enhancing the region's cultural and economic landscape [4].
天津“五一”文旅市场火爆 客流、消费同比增幅均超20%
Zhong Guo Xin Wen Wang· 2025-05-06 02:35
Core Insights - The cultural and tourism market in Tianjin experienced significant growth during the "May Day" holiday, with 16.93 million visitors and a 20.3% year-on-year increase in visitor numbers [1] - Total spending by tourists reached 14.95 billion yuan, reflecting a 22.5% increase compared to the previous year [1] - Tianjin ranked among the top ten destinations for nearby travel, with inbound travel orders increasing by 59% [1] Group 1: Tourism Activities - Over 300 cultural and tourism activities were integrated into the "May Day Carnival" theme, featuring eight major themes and 80 key events [1] - The newly created "Haihe Night" cultural tourism brand showcased six major nodes and seven immersive experiences, highlighting the charm of Tianjin's culture [1] Group 2: Cultural Engagement - Cultural empowerment was a key highlight, with exhibitions and immersive experiences in red culture and architectural culture attracting significant visitor engagement [1] - Events such as the "Northern Dynasties Cultural Exhibition" and classic Peking opera performances created a cultural loop of "exhibition—study—performance" [1] Group 3: Economic Impact - The "Bubble Island Music and Art Festival" attracted over 100,000 attendees, setting a record for three-day music festival ticket sales and generating over 600 million yuan in surrounding industry consumption [2] - The tourism scene in Jizhou District attracted 1.06 million visitors, contributing nearly 200 million yuan in consumption, with local boutique accommodations experiencing full occupancy [2] Group 4: Promotion and Safety Measures - Tianjin leveraged the upcoming Shanghai Cooperation Organization summit to integrate cultural elements from member countries into local cultural symbols, resulting in over 3 billion views on promotional content [2] - The city implemented eight quality service measures, including dedicated tourist routes and expanded parking, while conducting extensive inspections of tourism enterprises to ensure safety and stability [2]
文旅新趋势 消费新活力丨商都漫步 超有“艺”思
He Nan Ri Bao· 2025-05-06 01:32
参与考古发掘、感受文博露营、体验文物"乘风计划"、聆听古乐器音乐会……5月1日至4日,由郑州市 文物局、郑州市文物考古研究院发起的"考古工地公众开放日"活动在郑州商都书院街墓地、巩义双槐树 遗址和荥阳青台遗址同步举办,前来体验的游客络绎不绝,考古遗址现场上演"探方上的艺术节"。 如意龙湖,"船"说郑州。郑州如意·龙湖城市水上夜游也在这个"五一"焕新出彩,通过"船、水、光、 影"的协同叙事,将商都遗址、少林禅武、《诗经·郑风》等转化为可感知的沉浸式场景。武则天封禅的 场景在扇形水幕上奔腾,二十四节气化作星宿图谱点亮夜空……通过"嵩阳书声""少林禅宗""华夏之 源"等12幕大型演出形成连贯的华夏文明体验长廊,以光影的艺术语言生动诠释"天地之中、黄帝故里、 功夫郑州"的城市品牌。 5月4日,赶在"考古工地公众开放日"的最后一天,来自北京的游客刘鹏特意带家人"打卡"郑州商都书院 街墓地遗址。 坐落于郑州商都内城东南,书院街墓地展现了早商时期高等级贵族丧葬礼制的规范,是中央王朝都城内 迄今所见年代最早的具有兆域(墓地四周的疆界)性质的高等级贵族墓地,在此发掘的金覆面、白陶 鼎、玉杖首等反映了早商文明多元文化的融合,也填 ...
“五一”广东接待游客量同比增18.7% 实现旅游收入295亿元 同比增长20.3%
Group 1: Tourism Statistics - During the "May Day" holiday, the province received 46.08 million tourists, a year-on-year increase of 18.7% [1] - The total tourism revenue reached 29.5 billion yuan, reflecting a year-on-year growth of 20.3% [1] - Key scenic spots (4A and above) welcomed 16.30 million visitors, up 14.3% year-on-year [1] - Notable tourist areas along ancient post roads received 2.39 million visitors, increasing by 13.5% [1] - Red tourism sites attracted 1.20 million visitors, marking a 12% increase [1] - Rural tourism points and historical villages received 1.89 million visitors, with a growth of 15.5% [1] - Public cultural institutions recorded 997,000 visitors, a year-on-year increase of 10.8% [1] Group 2: Policy and Initiatives - The provincial cultural tourism system implemented innovative measures to stimulate consumer spending through a combination of policies and activities [2] - Foshan launched a live-streaming event and ticket promotion to enhance tourism experiences [2] - Zhuhai introduced six major policies, including free parking, to attract tourists [2] - Meizhou organized a series of promotional activities to leverage the synergy of high-speed rail and tourism [2] - Qingyuan distributed tourism vouchers and collaborated with over 30 tourism enterprises to offer discounts and package deals [2] Group 3: Cultural and Recreational Events - Various regions promoted health-oriented leisure tourism activities in conjunction with the "Fifteenth National Games" [3] - Guangzhou's Baiyun Mountain scenic area hosted a themed event to welcome the games, while other cities organized dragon boat races [3] - The trend of "traveling with concerts" emerged, with multiple music festivals and concerts held during the holiday [3] - The Galaxy Left Bank Music Festival in Foshan attracted nearly 40,000 attendees, showcasing the economic potential of concert tourism [3] - Dongguan hosted a three-day music festival, providing an immersive audio-visual experience for attendees [3]
南下招商带了8位企业家
Liao Ning Ri Bao· 2025-05-06 01:12
回来之后,丹东希悦鸭绿江食品有限公司董事长代增君开始起草《关于打造中国最大草莓深加工基 地》的可研报告,其灵感正源于此次招商之行。 "越看越有差距,越看越有商机,越看越有信心!"这是随行8位企业家的共识,他们将此行称为"破 冰之旅"。 而真正的"破冰",还在于思维的拓展。对此,丹东泰宏食品有限公司董事长杜元春感慨颇深:"过 去,我们总把企业做不大归为客观条件不行,这次出去,了解到各地政府和龙头企业看商机的视角,让 我们意识到企业家的胸怀、格局也很重要。人家瞄着全国,目标在大市场。反观我们自己,小打小闹、 小富即安……" 党政机关外出招商,一般都带着职能部门相关人员。然而,4月中上旬,丹东市委主要领导带队赴 福建省泉州市、福州市和广东省深圳市招商时,严控规模的招商团除了全市各县区党委和市直经济部门 一把手,还"挤"进了8位纺织服装、食品加工、装备制造、文化旅游行业的本地企业家。 带着企业家招商,丹东市委用意很深。4天时间,丹东代表团对接了80余家500强企业及行业龙头企 业,达成合作意向20余项,完成项目签约12项。总结成功经验,市委主要领导表示,得益于开放的姿态 和"破冰"的心态,带着问题学、带着思考看,做好 ...
【杨凌】以“赛事+展会”激活消费新引擎
Shan Xi Ri Bao· 2025-05-05 22:54
Group 1 - The core viewpoint of the articles highlights the economic impact of the Yangling Marathon and related events, showcasing a significant increase in local consumption and tourism [1][2][3] - The Yangling Marathon has been held for 11 years, creating a virtuous cycle of "sports attracting consumers—boosting consumption—industry linkage," transitioning from a one-day event to a long-term effect [2] - The Yangling Demonstration Zone has implemented measures to support high-quality development of the exhibition industry, including a one-time subsidy of up to 5 million yuan for agricultural brand exhibitions and international conferences [2][3] Group 2 - During the recent Yangling Marathon, hotel occupancy rates reached 100%, and restaurant sales increased by 50% year-on-year, indicating a strong boost in local hospitality and dining sectors [1] - The "1+N" event mechanism introduced during the marathon included a series of activities such as agricultural product promotion, enhancing the overall experience for participants and visitors [1] - The "old-for-new" campaign has engaged 173 enterprises and 191 stores, covering various sectors, and aims to stimulate local consumption through innovative policies and community support [4][5]
探索城市更新与文化旅游新路径
Zhong Guo Xin Wen Wang· 2025-05-03 00:29
Group 1 - The forum "Art Empowering Urban Renewal and Cultural Tourism" focuses on the integration of cultural arts into urban renewal and tourism, providing new perspectives for their deep integration [1][2] - The concept of "social space, economic space, and cultural space" was introduced by the Dean of the School of Art and Design at Beijing Institute of Fashion Technology, offering a scientific guide for urban renewal projects [1] - The Assistant Dean of the Cultural Industry Research Institute at Peking University emphasized the connection between digital art, immersive experiences, urban aesthetics, and the upgrade of cultural tourism consumption, advocating for a new development path driven by experiential economy [1] Group 2 - The Vice President of the Cultural Tourism Professional Committee of the China Cultural Management Association highlighted issues such as repetitive construction and vacancy in the rapidly developing cultural tourism industry, calling for structural optimization and consumption upgrade [2] - The forum represents a significant insight and forward-looking layout for the integration of urban renewal and cultural tourism, indicating that cultural arts are playing an unprecedented role in reshaping the cultural tourism ecosystem [2]
新场景新体验!聊城首届国潮文化旅游消费周盛大启幕
Sou Hu Cai Jing· 2025-05-02 15:05
大众网记者 侯晓 聊城报道 活动现场设置"国潮美陈打卡点"、"NPC游戏挑战摊位",游客们不仅能打卡出片,还可领取集章明信 片,通过游戏互动集章兑换礼品。活动期间,着汉服或cosplay国潮服饰的游客可免首道门票游览光岳 楼、山陕会馆、县衙、七贤祠、绮园五大古城核心景区,在小红书、抖音、微博平台发布活动图文或视 频,带话题#聊城潮起来、#聊城国潮文化旅游消费周 并@文旅聊城,还能现场领取惊喜礼品。 采用 "视频 + 图片" 融合直播模式,依托 "好客山东" 与 "文旅聊城" 两大新媒体直播矩阵,联动行业自 媒体达人,以全平台、多维度的形式开展线上宣传。直播期间,累计吸引 368.92 万人次在线观看,评 论互动量持续攀升,收获了网友的广泛好评与热烈反馈。不少网友留言表示,通过沉浸式直播体验,对 聊城深厚的历史文化和独特的风土人情产生了浓厚兴趣,纷纷将聊城列入旅行计划清单。 124 国黄大世 11/2 厨え留学 19 Ad = 49 222 . 1 出版 2 2 4 inder 2 214 ul 2017 11:20 Jak 1 44 . 1 1.5 44 1 21 工北水線 VSA 都 W.DZWWW.COM ...
音乐快闪、消费市集、积分兑换,五一解锁亚奥商圈上新体验
Core Viewpoint - The "Health and Environmental Walk" event organized by the Asia-Olympic Business Circle aims to enhance consumer engagement and promote the area's cultural and commercial vitality during the May Day holiday. Group 1: Event Overview - The event features 14 unique check-in points, including the National Stadium ("Bird's Nest"), Olympic Museum, and China Science and Technology Museum, creating a circular map for participants to explore [1][9]. - Participants can engage through the "Asia-Olympic Circle" WeChat mini-program, which provides navigation and allows for easy check-ins at each location [3]. Group 2: Rewards and Engagement - Successful check-ins earn participants points that can be redeemed for various rewards, such as hotel room vouchers, dining coupons, and cultural tickets, creating a "check-in—points—consumption" loop [4][11]. - The event includes surprise music flash performances and a consumer market at several check-in points, enhancing the overall experience for visitors [6][8]. Group 3: Economic and Cultural Impact - The Asia-Olympic Business Circle serves as a significant consumer hub in northern Beijing, integrating diverse consumption scenarios including commerce, tourism, and culture [9]. - The initiative aims to activate consumer spending through small incentives, fostering a shared flow of visitors among local businesses [11].