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不止于音乐!通州将 “音乐流量” 转化为 “城市留量”……
Yang Zi Wan Bao Wang· 2025-10-06 13:38
Core Insights - The trend of "attending a concert to explore a city" is gaining popularity in China's cultural and tourism consumption market, with the upcoming 2025 Tongzhou Music Festival expected to boost local economic activity [1] - Tongzhou district is strategically preparing to leverage this event by integrating resources from hotels, restaurants, and attractions to offer exclusive discounts, transforming "music traffic" into "city retention" [1] Group 1: Hotel Industry - Hotels near the sports center are experiencing a surge in bookings, particularly the All Seasons Nantong Tongzhou High-tech Zone Hotel, which has seen a spike in demand for twin rooms due to the concert and the overlapping holiday period [3] - Several hotels, including Nantong Weijing International Hotel and Beishan Grand Hotel, are offering "fan exclusive prices," with discounts as low as 54% on certain room types, significantly reducing accommodation costs for concert-goers [3][4] Group 2: Dining and Tourism - Restaurants and tourist attractions are also participating in the promotional efforts, with discounts and offers linked to concert tickets, enhancing the overall consumer experience [6] - Various dining establishments in Tongzhou Wanda Plaza are providing exclusive benefits such as discounts and promotions for ticket holders, while popular tourist spots are offering entry at a reduced price of 18.8 yuan for concert attendees [8]
“双节”假日观察|体验再上新!各地“文旅大礼包”释放假日消费活力
Xin Hua Wang· 2025-10-06 13:15
神州大地,车流如织,市场红红火火,景区人气正旺……国庆中秋"双节"期间,我国多地文旅系统推出系列特色活动、优惠措施和应景应季 的线路产品,满足游客多样化需求,进一步释放假日消费活力。 ■北京:"票根经济"拉动多元消费 ■安徽阜阳:古老民俗焕发新活力 中秋节来临之际,位于安徽省阜阳市颍州区的双清湾水街热闹非凡,一场延续近800年的中秋火把祈福习俗焕新登场,连串的火把依次亮 起,如火龙蜿蜒穿行,吸引近5000名市民打卡。 ■浙江杭州:解锁乡村文旅新玩法 国庆中秋假期,杭州市余杭区打造"微度假"品牌活动,在多个乡村推出"非遗+旅游""艺术+乡村""村博+研学"系列项目,为游客提供一站式 消费新场景。 国庆假期,多项体育赛事在北京"相遇",在"双奥之城"掀起观赛热潮。游客凭借赛事票根可在不同商区、景区享受餐饮、住宿、游玩等方面 的优惠。赛事票根成为球迷朋友打卡北京的"有力助手"。 10月3日,人们在北京首钢园区观看世界乒乓球职业大联盟(WTT)中国大满贯赛。新华社记者 张晨霖 摄 ■河北秦皇岛:精彩夜游添乐趣 "双节"假期期间,在河北省秦皇岛市金梦海湾商务旅游度假区,全新夜间游船点亮海面,沿海观光车穿梭其间,串联起文 ...
打造文旅融合新场景 尽享欢乐假日生活
Yang Shi Wang· 2025-10-06 12:58
Core Insights - The holiday season saw a significant increase in tourism and cultural activities across various regions, highlighting the deep integration of culture and tourism [1][3][5] Group 1: Tourism Trends - Rural tourism maintained high popularity, with activities such as tasting local snacks and experiencing agricultural culture attracting families [3] - Tourist attractions, resorts, and cultural districts became popular travel destinations, with a 75% increase in visitor numbers at Tianmu Mountain in Zhejiang compared to the previous year [5] - New consumption engines emerged from innovative tourism models, such as music festivals and sports events, driving local economic activity [7] Group 2: Technological Integration - Technology is becoming a new trend in the cultural tourism market, with interactive experiences like XR games and VR animations enhancing visitor engagement [9] - Major scientific installations, such as the "artificial sun" in Hefei, attracted public interest and showcased the charm of science [9] - Unique experiences, such as low-altitude water plane sightseeing in Sichuan, gained popularity among tourists [9]
金秋六安出新彩 假日市场消费热
Sou Hu Cai Jing· 2025-10-06 12:44
金秋十月,大别山层林尽染,六安文旅市场一片火热。国庆中秋双节假期,从独山"有虎悬崖洞穴咖啡"排起长 队,到西茶谷"水陆双游"的茶旅体验一位难求,从"夜游经济"照亮夜空,到"票根经济"撬动千万消费,六安正以 其独特的"红绿交融"底色和层出不穷的新场景新业态,点燃假日旅游市场消费热潮。 为点燃文旅消费热潮,六安市自八月中旬便以"金秋大别山 好玩来六安"为主题,统筹策划系列文旅活动与产品, 以"票根经济"和"活动引流"全方位激发市场活力。据统计,假期前五天,全市接待游客409.24万人次,实现旅游 综合收入24.48亿元,同比分别增长12.43%、19.47%。强劲增长的数据背后,是文旅创新释放的澎湃动能。 新业态频成爆款,多元场景满足细分需求 国庆期间,六安涌现出的各类文旅新业态精准满足了市场日益细分的消费需求,成为吸引年轻客群和家庭单元 的"流量密码"。 在裕安区南焦湾,"露营+"业态通过精心规划的功能布局与活动设计,打造出一个全龄段、多维度的户外休闲目的 地。粉黛花海与观花秘境成为摄影爱好者的创作天堂,儿童无动力乐园让亲子家庭尽享自然野趣;游客既可在露 有虎悬崖洞穴咖啡。裕安区文旅局供图 营地体验户外烧烤的闲 ...
去世界泳装之都旅游,有点高兴
经济观察报· 2025-10-06 10:29
Core Viewpoint - Xingcheng, a county-level city in Liaoning Province, is leveraging its strong swimwear industry to boost tourism, transitioning from a manufacturing hub to a tourist destination through innovative strategies and local engagement [2][19]. Group 1: Tourism Development - The local tourism bureau has implemented a "first inquiry responsibility system" and "advance compensation" mechanism to enhance visitor experience, aiming to resolve disputes quickly and maintain a positive image of Xingcheng [2][4]. - In the first eight months of this year, Xingcheng received 10.46 million domestic tourists, a year-on-year increase of 16.38%, with tourism revenue reaching 5.518 billion yuan, also up 16.17% [3]. - The city has seen a significant increase in hotel occupancy rates, with nearly full bookings during the recent National Day holiday, and has added nearly 8,000 new beds to accommodate the growing number of visitors [4][3]. Group 2: Cultural and Emotional Engagement - The city is focusing on creating emotional value for tourists, branding itself as "Happy Xingcheng" with a simple smiley face symbol to attract younger visitors [10][11]. - Local initiatives include creating engaging experiences such as the "Smile Road" and colorful installations that have garnered significant online attention, leading to increased visitor engagement [11][13]. - The average stay duration for tourists has increased from 1.2 days to nearly 2 days, with a notable decrease in the average age of visitors by 10 years [17]. Group 3: Swimwear Industry Synergy - Xingcheng is recognized as the largest swimwear production base in China, producing 200 million pieces annually, with a market share of over 40% domestically and 25% internationally, generating an output value of 15 billion yuan [2][19]. - The synergy between the swimwear industry and tourism is evident, as the local high-end swimwear brand "Fandean" has opened a store in the ancient city, integrating cultural elements into its products [19]. - The city aims to transform its manufacturing capabilities into brand value and immersive experiences, addressing challenges such as reliance on external suppliers and the need for brand differentiation [20]. Group 4: Future Aspirations - The local government has set ambitious goals to develop Xingcheng into a "tourism hotspot city," then a "residential tourism city," ultimately attracting talent for long-term residency [21]. - Strategies for future growth include enhancing planning, accelerating projects, innovating business models, and improving marketing and service quality to elevate the city's brand recognition [21].
湖州废弃矿坑改造成心形湖泊,曾经“生态疤痕”变身为绿色“聚宝盆”
Ren Min Ri Bao· 2025-10-06 10:07
浙江省湖州市安吉县梅溪镇红庙村,3个紧邻的废弃矿坑被改造成心形湖泊,与周边已复绿的矿山相映 成趣。湖光山色的美景中,前来拍照打卡、休闲娱乐的游客络绎不绝。 文旅融合,废弃矿山变成"金山银山" 改造后的心形水域风景秀美,村里决定"变废为宝"。红庙村党委书记林贤介绍,村里引入了深蓝计划 (浙江)生态旅游发展有限公司,开始了微改造、精提升的工程:矿工宿舍变身工业风咖啡馆,采石平 台改造为星空露营地,还有观景平台、网红墙等50余个打卡景点。整合稻田、果园等乡村资源,打造汇 集咖啡、露营、集市及采摘等多种休闲业态的"深蓝计划"。 "我们还结合红庙村天然的矿坑景观和梯田田园风光资源优势,将红庙村打造成一个集数字农业、农事 体验、旅游观光于一体的田园旅游综合体。"深蓝计划(浙江)生态旅游发展有限公司总经理程铄钦 说,自营业以来,累计接待游客超100万人次,日最高接待游客破万人次。 目前,"深蓝计划"的运营团队已经辐射带动本村及周边30余人创业就业增收。"深蓝计划"作为乡村咖啡 成功案例,也被复制到安吉乃至周边的各个乡村。 放在几年前,红庙村村民王永怎么也想不到,废弃矿坑怎么就变成了网红景点?"以前这里没人管,成 了建筑垃圾 ...
各地多彩活动庆中秋:同赏中秋月 同圆家国情
Yang Shi Wang· 2025-10-06 09:50
Group 1: Cultural Activities - The Mid-Autumn Festival is celebrated with various traditional activities such as making lanterns and tasting mooncakes, reflecting the cultural charm of the festival [1] - Beijing's Dazhong Temple Museum hosts a themed event "Pavilion Banquet for Mid-Autumn," featuring performances that create a festive atmosphere [3] - In Guangdong's Heyuan, the second Fish Lantern Night Tour combines modern lighting with traditional elements, enhancing cultural tourism experiences [7] Group 2: Tourism and Hospitality - The non-heritage experience market is thriving, with innovative scenarios and high-quality cultural tourism offerings being developed [7] - In Dandong, Liaoning, the local homestay market is booming, with an average occupancy rate exceeding 80% during the holiday period, driven by unique tourism projects [11] - Shanghai's mooncake market sees new innovations in flavors and designs, attracting both domestic and international consumers [14] Group 3: Regional Celebrations - Xi'an's cultural events feature non-heritage performances that enhance the holiday experience for visitors [10] - Zhejiang Longquan introduces themed activities that connect personal happiness with the festival's spirit of reunion [17]
新华视点丨“双节”期间文旅市场百花齐放 多元业态激活消费新活力
Xin Hua She· 2025-10-06 09:12
0:00 "双节"期间,全国文旅市场一派繁荣景象,各地凭借独特的自然与人文资源,推出了丰富多彩的旅游产品,迎来了如织的游人。 宁夏 ■历史回响 西夏陵迎来八方客,文创冰箱贴圈粉无数。延长开放、扫码"吐槽",贴心服务保障游览体验。 青山湖万棵水杉挺拔,浮萍如盖,化身巨型"抹茶蛋糕",成为假期爆款打卡地,预计吸引25万人次。 杭州 ■"抹茶森林" 沈白高铁激活"快进慢游"新模式。金色丰收、红色红叶、银色白桦,一路尽览五彩吉林。 吉林 ■高铁串秋 嘉兴 ■红色初心 南湖红船前游人如织,家长带着孩子重温历史。"南湖1921列车"等打卡点让红色文化鲜活起来。 秦皇岛 ■菊映雄关 山海关下,十万秋菊竞放,与古老长城相映成趣。非遗展演、光影秀为游客带来沉浸式体验。 成都 ■幻游三国 武侯祠开启千年文化之旅,创意集市、沉浸演艺、祈愿放灯,日均接待超10万人。 许多景区通过提升服务、创新业态和加强保障,不仅有效满足了游客需求,也为假期消费市场注入了蓬勃的活力。 统筹:李杰 王健 李佳琳 编导:武莹景 包装:夏勇 综合新华社记者报道 新华社音视频部制作 ...
国庆中秋假期出境游大增,外媒:旅游业持续发展与向好的信号
Zhong Guo Xin Wen Wang· 2025-10-06 08:54
国庆中秋假期出境游大增,外媒:旅游业持续发展与向好的信号 中新网10月6日电 2025年国庆节假期恰逢中秋节,双节相遇带来8天长假,外媒纷纷关注假期旅游热 潮,特别是出境游大幅增长带来的商机。 据泰国《TTR周刊》报道,虽然绝大多数中国游客选择境内游,但中国出入境管理部门预计每天跨境旅 客仍将达200万人次左右,其中许多旅客前往东南亚。泰国长期以来一直是中国游客的热门目的地,这 波旅游热潮预计能为该国旅游业和酒店业带来丰厚收益。 泰国旅游部和体育媒体估计,2025年中国国庆假期期间,中国游客的消费额可能达到约90亿泰铢。这一 数据凸显了中国游客对泰国旅游收入的重要性。 《TTR周刊》还指出,中国国庆中秋假期的意义不仅仅在于数字,它象征着中国消费者信心和流动性的 上升。对泰国而言,中国游客仍然是该国最重要的入境游消费者。 据马来西亚《星报》报道,随着中国游客涌入槟城度过国庆假期,槟城的街道、海滩和小吃摊都热闹非 凡。受免签证入境政策和两国间航班增多的推动,10月1日至8日的假期吸引了来自中国各大城市的游客 抵达。许多游客慕名而来,是为了感受槟城的文化遗产魅力、欣赏优美的风景以及品尝美食。 《星报》采访了一位51 ...
乡村游火爆、夜游升温……多地文旅市场火热 多元场景激活假日消费引擎
Yang Shi Wang· 2025-10-06 08:00
Group 1 - In Fujian, 129 monitored 4A-level and above scenic spots received 1.56 million visitors during the fifth day of the holiday, marking a 28.8% increase compared to the same period last year [1] - Cumulatively, these tourism units in Fujian welcomed 7.26 million visitors over the first five days of the holiday [1] - Rural tourism in Fujian remains strong, with over 1.11 million visitors recorded at monitored rural tourism sites during the same period [3] Group 2 - In Jiangxi, night tourism is gaining popularity, with over 1 million visitors to the Nanchang Wanshou Palace historical cultural district, more than half of whom visited at night, and over 65% of them being young tourists [4] - The total expected visitor count for the Wuyuan Xian Gao West Lake tourism street in Jiangxi is over 250,000, with night visits accounting for over 70% [6] - In Jiangxi's Jiujiang Gantang Park, over 200,000 visitors participated in lantern viewing activities during the first five days of the holiday, with total visits expected to exceed 300,000 [6] Group 3 - In Hubei, over 1.31 million visitors were received by more than 600 A-level tourist attractions during the first five days of the holiday [7] - The average occupancy rate of star-rated hotels in Hubei reached 78.21% [7] - Various local governments in Hubei implemented convenience measures for tourists, including free parking and discounted entry fees at several attractions [7] Group 4 - In Liaoning, several cultural and museum venues extended their opening hours during the holiday, with the Shenyang Palace Museum hosting night tours from October 6 to 8 [8] - The night tour activities at Shenyang Palace Museum allowed 5,000 visitors per day to access specific areas for free with prior reservation [8] - Other museums in Shenyang, such as the Liaoning Paleontological Museum, also prepared various exhibition activities and extended their hours until 9 PM [9]