一栋闲置10余年的烂尾楼，如今成了精品微短剧基地，8个月集聚了40余家企业，新业态生机勃勃。在 山西临汾经济开发区，这一变化令人欣喜。"何以可能？"答案是"机遇"二字。 从临汾放眼山西，三晋大地的数字经济也在积聚成势。建成5G基站超11万个，综合算力指数稳居全国 第一方阵，煤炭工业互联网智算平台建成运行……依托"数字密钥"，解码转型发展，必须系统谋划、深 耕细作。加快完善政策体系，优化升级数字基础设施，在数字应用赋能上多点突破，拥有良好资源优 势、工业基础、转型潜力的山西，有望绘出令人期待的数字蓝图。 "有戏！"面对发展转型的机遇和窗口，临汾干部群众充满信心。明确战略、找准路径、久久为功，定能 蹚出高质量发展的新路。 （作者为本报山西分社记者） （本系列评论到此结束） （文章来源：人民日报） 临汾是中部地区的资源型城市和重工业基地，煤、焦、铁三大产业目前在工业中仍占大头。临汾人心里 清楚，面对趋紧的资源约束、严峻的环保形势，只有转型才有出路，而只有抓住新的机遇，才能转型成 功。 心明眼亮才能看清机遇。转型首在转观念。长期以来，当地一些干部陷入两种误区：有人嘴上说转型， 骨子里还是倚重煤；有人则认为转型就是发展 ...

Group 1 - The core viewpoint of the articles highlights the launch of the AI short drama "Northeast Treasure Hunting" by Zhangyue Technology, marking a new chapter in the company's short drama business [1] - Zhangyue Technology has developed a rich content reserve and expanding production capacity in the short drama sector since 2023, aiming to promote its own short drama app to accumulate user assets [1] - The company projects a revenue of 776 million yuan from its short drama business in 2024, with continued rapid growth expected in the first quarter of 2025, establishing it as the company's largest business segment [1] Group 2 - The introduction of AI video generation technology is transforming short drama creation, with Zhangyue Technology focusing on building an AI short drama production and operation system to enhance efficiency [2] - The company has successfully tested the AI short drama model with its previous production "Burning Star Decision," which performed well across multiple platforms and received support from Douyin [2] - Zhangyue Technology plans to release approximately three AI short dramas each month, including both live-action style and AI-animated adaptations, to streamline production and commercialization processes [2] Group 3 - Analysts note that the integration of AI technology amplifies the cost advantages of short dramas, enhancing their commercial value, particularly for micro short dramas which are characterized by low costs and high returns [3] - The company aims to deepen collaboration with leading domestic AI video model teams to improve the visual quality and production efficiency of AI short dramas [3] - Zhangyue Technology plans to leverage its successful short dramas and IP resources to produce various types of works, including live-action adaptations and original novel adaptations, while exploring the comprehensive application of AI technology in the entire short drama development process [3]

短国顶流一句话，制造了多少热搜与后续。有从业者在知乎爆料，2万一天在短剧流量中还算少的。有 制片人对媒体透露，2021年300一天都有人拍，现在头部主演档期需提前两个月预约，片酬普遍比去年 涨了30%。《好一个乖乖女》出品人也在采访中提到，短剧头部演员的片酬近两年翻了十倍。 文 | 娱乐硬糖 顾韩 编辑 | 李春晖 短剧神话，很大程度上源自粗糙与暴利的极致反差。去年引发热议的是投流公司月入4亿，今年则是短 剧演员片酬大涨。 作为短国"飞升"第一人，柯淳又是上杂志、宣商务，又是亮相演技综艺、开工作室。正是在演综《无线 超越班3》中，柯淳向导师们介绍了竖短演员片酬按天算的情况，并直言自己目前对外报价两万。 此外，明星下场拍短剧已成大势，要价自然与短剧土著不同。刘晓庆短剧首秀《萌宝助攻：五十岁婚 宠》肩负为河马剧场引流的重任，网传制作成本达800万元，演员成本占大头。就按1/3的比例算，刘晓 庆片酬也可达百万级别。 如此种种都指向一个似曾相识的局面——随着资本涌入，真人短剧的成本越来越控不住了。但与十年前 影视圈借互联网、金融资本东风，任由流量明星叫出天价片酬不同，身处紧缩时代的短剧从业者姿态更 为强硬。《乖乖女》 ...

新开河像一缕碧带，穿过车水马龙的道路、熙熙攘攘的街市。清晨6点，胡福庆穿上红马甲，拿起捞 竿、夹子，跨上自行车，到离家1公里外的新开河巡河。 沿着小道，胡福庆走在前，徐家埠社区工作人员朱一俊跟在后。夹子深入过膝的草丛，夹起纸巾、饮料 瓶；捞竿探向水面，捞起打着旋儿的枯枝叶。 胡福庆向朱一俊讲起要诀："巡河有10多项内容，先看水，看有没有垃圾，颜色有啥不对劲；再探水， 探那些藏在犄角旮旯里的排水口；最后是取水，测水样的氨氮、总磷等。" 取水工具是胡福庆的"土"发明。一根鱼竿改成捞竿，一头是网兜，另一头是取水器——一个粘着白色塑 料片的矿泉水瓶。"把捞竿插入水中，等白色塑料片隐约可见，就可以提出水面。"掏出卷尺，胡福庆顺 着竿上的水痕量起来，"今天河水透明度是86厘米，符合'水清'的标准。" 钱塘潮涌，运河悠悠。江河之间，一张水网，勾勒城市肌理。 新开河穿过浙江杭州上城区望江街道，汇入大运河。已有50多年党龄的老党员胡福庆，是这条河的民间 河长。从2015年开始，10年风雨无阻，胡福庆攒下21本3700多篇巡河日记，巡河里程上万公里，为家门 口的河流写下70多万字的新时代绿色编年史。 从一条河到一片景—— 21本 ...

Core Viewpoint - The micro-short drama industry is experiencing rapid growth in user and market scale, but faces significant challenges due to rampant copyright infringement, including script plagiarism and unauthorized distribution [1][4][6]. Group 1: Industry Growth and Challenges - Micro-short dramas are popular due to their concise format, relatability, and rapid dissemination, leading to a fast-growing user base and market size [1]. - The industry is currently facing severe copyright issues, with reports indicating that for just 1 yuan, users can access over 20,000 pirated micro-short dramas on various e-commerce platforms [1][6]. - The estimated impact of piracy on the industry could exceed 20 billion yuan, which represents about 40% of the total market size of 50.5 billion yuan for micro-short dramas in the previous year [8][10]. Group 2: Economic Impact of Piracy - The current business model for most micro-short dramas involves offering the first few episodes for free, with subsequent episodes available through payment or ad viewing, leading to significant revenue losses when new content is pirated shortly after release [6][15]. - The production cost for legitimate micro-short dramas can range from 500,000 to several million yuan, while pirates incur virtually no costs, making it difficult for original creators to compete [12][13]. Group 3: Legal and Regulatory Responses - The industry is calling for enhanced cooperation among major platforms to block the distribution of pirated content, emphasizing the need for proactive measures from both video platforms and search engines [19][20]. - The Chinese government has initiated the "Sword Net 2025" campaign to combat online copyright infringement, focusing on regulating the copyright order in the micro-short drama sector and enhancing enforcement actions [20].

点击图片▲立即试听 " 短剧进入 ' 短平快 ' 阶段，虽然颠覆了传统的生产逻辑，却未同步建立与之匹配的价值筛选机制，于是 ' 电子榨菜 ' 与 ' 诈骗诱饵 ' 的一体两面开始显现。 " 文 / 巴九灵（微信公众号：吴晓波频道） 这两年，主打短平快爽的短剧火爆了互联网的各角落。在 "供需两旺"的背景下，各路商家都加快了入局的脚步，借势来提升品牌价值、加速消费 转化。 当参与者都在争夺用户注意力时，诈骗分子也嗅到了 "商机"，伪装成版权方、推广商、平台客服，用"保本分红""躺赚教程"布下陷阱。 短剧风愈刮愈猛，狂欢的同时也带来了不少争议。往后的行业，会走向何方？ "我父亲以为看短剧能领取现金奖励，结果不知不觉就被 APP 植入了木马，偷取银行卡信息，没多久诈骗电话就装模作样地打了过来。" "我被拉到了一个影视传媒群，一开始只要参与短视频调研就能领 20 元红包，后来推广短剧又赚了 110 元，等到提现时被要求充值 4000 元，充 完以后意识到被骗了。" 临近 618 大促，包括微信、抖音、淘宝等平台，都拦截、下架了一批违规微短剧。其中，有的短剧以狗血剧情夹杂了不良价值观，有的伪装成"高 返利兼职"诱导用户充 ...

Core Viewpoint - The competition in the short drama market is intensifying, with Hongguo achieving remarkable growth and dominating the industry, while Hemama Theater faces increasing challenges and potential user attrition due to widening market gaps [1][3][5]. Group 1: Market Position and Performance - As of March 2025, Hongguo's monthly active users exceeded 173 million, while Hemama Theater's reached 41.67 million, indicating a significant gap that has widened over time [3][5]. - Hongguo's revenue capabilities are highlighted by a monthly revenue share exceeding 500 million, with over 10 copyright partners generating over 10 million each in a month, showcasing its strong monetization ability [3][5]. - Hemama Theater's recent highlights include the release of a short drama starring Liu Xiaoqing, but it lacks blockbuster hits, making it difficult for the audience to remember its presence [5][3]. Group 2: Challenges Faced by Hemama Theater - Hemama Theater is experiencing a stark contrast in resource endowments compared to Hongguo, as it lacks the backing of a major player like ByteDance, which provides significant advantages in user acquisition and cost efficiency [9][20]. - The content ecosystem disparity is evident, with Hongguo having launched over 15,000 short dramas and maintaining a high release rate, while Hemama Theater struggles with content quantity and update speed [17][19]. - Hemama Theater's mixed monetization strategy of "free + ads + membership" contrasts with Hongguo's focus on free and ad-supported models, leading to structural disadvantages in profitability [17][19]. Group 3: Strategic Directions for Hemama Theater - To survive, Hemama Theater must explore differentiated content to avoid the prevalent content homogeneity in the market, focusing on unique and recognizable productions [33][45]. - Expanding revenue structures beyond advertising and subscriptions is crucial, with potential in brand-customized dramas and collaborations with government entities for stable income sources [36][40]. - Building ecological partnerships, such as the "Hemama Partner" initiative, is essential for resource sharing and strategic alliances to compete against larger players [41][45]. Group 4: Market Growth Potential - Despite challenges, the overall growth trajectory of the short drama market offers Hemama Theater opportunities for user and revenue expansion, with projections indicating a market size nearing 91 billion RMB by 2027 [27][30]. - Hemama Theater's connection to state-owned enterprises may provide advantages in policy support and content compliance, especially in a tightening regulatory environment [30][27]. - The potential for international expansion through platforms like DramaBox could allow Hemama Theater to tap into overseas markets, diversifying its content and revenue streams [43][45].

以下文章来源于娱乐资本论 ，作者娱子酱团队 娱乐资本论 . 娱乐资本论隶属于界面财联社（上海报业集团主管主办），持有新闻牌照，是北京市文化产业投融资协 会会员单位，并与中国网络视听大会、北京国际电影节、上海国际电影节等行业大会展开了长期、深度 的合作，致力于独家报道，是泛文娱行业第一媒体。 来源丨娱乐资本论 （ID： yulezibenlun ) 作者丨 尖椒 图源丨Midjourney "虽然国家较小，人口基数不高，但日本在整个海外短剧市场的付费占比达到了7%"。 "中国至少排名前30的短剧平台都已经入局日本。" 在中国短剧出海浪潮中，日本是北美之后的第二大市场 。据了解，目前日本短剧的用户规模大约在 400至500万，2025年本土自制剧产能大约在300至500部左右。有市场调查公司预测，2026年日本 竖屏微短剧市场规模或将高达10亿美元（约70亿元）。 "一年前有人问我，中式短剧与日式短剧会不会有个对决，我说不可能，规模上达不到，那时候日本 平台的规模还不到中国的1%。" 在短剧领域，日本本土平台打不过中国出海平台，这是受访者的一致认知。 BUMP目前算是日本本地平台首位，点点数据显示，近一年，BUM ...

Core Viewpoint - The micro-short drama industry is rapidly developing in China, facing challenges such as content quality and the need for professionalization, prompting government support for high-quality production and industry growth [1][2]. Group 1: Industry Development - Micro-short dramas are characterized by their small size, fast pace, and dense plots, becoming a vibrant and potential new form of online art [1]. - The National Radio and Television Administration has issued a notice to promote the professionalization and quality development of the micro-short drama industry [1]. - In 2022, the micro-short drama industry in Xi'an generated revenue of 160 million yuan [3]. Group 2: Regional Highlights - Xi'an is a major production hub, with 60 out of every 100 micro-short dramas produced there, focusing increasingly on realistic themes [2]. - In Zhengzhou, the local government has implemented supportive policies, resulting in an average daily output of 4.3 micro-short dramas [5]. - In Zhejiang, the Hengdian Film and Television City has transformed into a micro-short drama shooting base, accommodating over 780 drama crews in the first quarter of this year [8][9]. Group 3: Technological Innovation - Companies like Yunxiang Technology are utilizing AI to enhance scriptwriting and production efficiency, with 24 micro-short dramas released in the first quarter of this year, five of which exceeded 100 million views [2][3]. - Zhengzhou's AI editing system has reduced post-production time from three days to five hours, significantly improving production efficiency [6]. Group 4: Community Engagement - In Zhengzhou, local villagers are participating as actors in micro-short dramas, contributing to their income and community engagement [4][7]. - The filming of micro-short dramas has increased local tourism, with a 30% rise in visitors to scenic spots like the Songshan area due to related productions [6]. Group 5: Government Initiatives - The Shaanxi Provincial Radio and Television Bureau has established funding to support the micro-short drama industry, aiming to produce over 200 quality dramas in two years [3]. - Zhejiang plans to create around 40 excellent cultural tourism micro-short dramas this year, integrating micro-short dramas with tourism [10].

据介绍，掌阅科技在短剧领域已涵盖了版权、自制、合制、付费投放、官方发行等多种形态业务，与多 家制片方及技术方合作，已发行短剧数百部，涉及都市、玄幻、校园、推理悬疑、历史、言情、幻想等 多种题材，在短剧制作和运营领域逐步跻身行业头部。同时，掌阅科技注重强化内容生态体系建设，大 力提升原创作品的爆款率，目前短剧代表作有《途经你的盛放》、《八零喜事之肥妻大翻身》、《男儿 膝下有黄金》、《赤凤传奇》、《我有女王光环》、《暗帝》、《下山少年成长记》等。 近日，掌阅科技（603533）接受中信建投（601066）、招商证券、新华资产、泰康基金等多家机构的调 研，就公司业务、战略规划等议题展开交流。 对于备受市场关注的短剧业务，掌阅科技在此次投资者调研中表示，公司从2023年上半年开始发展短剧 业务，截至目前已形成了较为丰富的短剧内容储备及不断扩充的产能规模，2024年短剧业务收入为7.76 亿元，2025年第一季度短剧业务继续高速增长，已成为公司第一大业务板块，并进入了行业的第一阵 营。公司将持续大力发展短剧业务，短剧业务在收入中的比例还将继续提升。 目前，掌阅科技短剧收入主要来源于小程序短剧，基于公司丰富的内容储备和不 ...