本报记者 李春莲 见习记者 梁傲男 5月15日，徐福记正式宣布中国乒乓球运动员孙颖莎成为雀巢品牌代言人（饼干类）。当日，"和孙颖莎一起冲高高""孙颖 莎不断超越自我""孙颖莎坚持热爱追逐信仰"等互动话题登上微博热搜。 徐福记中国官方微博截图 在业内人士看来，作为雀巢旗下品牌，徐福记此次签约代言人的动作延续了其在运动能量饼干细分市场的战略布局。数据 显示，徐福记美禄运动力量饼干上市首年即实现销售额突破亿元，本次品牌升级着重强化与年轻消费群体的互动关系，推动产 品与运动场景的深度绑定。 乒乓球作为国民运动，老少咸宜、受众广泛，与美禄运动力量饼干"全年龄段运动人群"的定位形成高度覆盖，从而形成产 品和体育场景的深度绑定。 徐福记方面表示，选择孙颖莎作为代言人，既是品牌对体育领域的持续加码，也是对产品核心价值的强化——传递"吃美 禄饼干，运动力量冲高高"的品牌心智，实现从赛场到零食的双向能量传递。 事实上，美禄运动力量饼干销售额破亿元的"成功"，不仅是徐福记在细分赛道的一次精准卡位，更是其"健康化转型"战略 的里程碑。在精准把握消费需求的基础上，美禄运动力量饼干通过产品创新与场景化营销策略，配合高度契合品牌形象的代言 ...

Core Viewpoint - The recent incident involving a "bloody zongzi" has cast a shadow over the zongzi market, potentially impacting the sales of both Laiyifen and Wufangzhai during the upcoming Dragon Boat Festival [1][4]. Company Responses - Laiyifen has actively engaged with consumers, promising to cover any medical expenses arising from the incident and has taken measures to withdraw the affected batch of products from the market [6]. - Wufangzhai has stated that they follow strict internal protocols to prevent contamination, including the use of specialized bandages for employees [6]. Market Impact - The incident could adversely affect the sales of both companies during the peak zongzi season, particularly for Wufangzhai, which relies heavily on zongzi for revenue [9]. - Wufangzhai's zongzi sales accounted for over 70% of its revenue in recent years, with the second quarter being crucial, contributing to over 60% of annual income [9]. Financial Performance - Wufangzhai's zongzi revenue for 2024 was reported at 1.579 billion yuan, a decrease of 361 million yuan compared to the previous year, marking the lowest level since 2019 [9]. - The overall revenue for Wufangzhai in the previous year was 2.251 billion yuan, reflecting a year-on-year decline of 14.57%, the worst performance since public disclosures began in 2018 [9]. Company Strategies - Laiyifen has been struggling with performance, reporting a 15.25% decline in revenue to 3.370 billion yuan last year, with a net loss of 75.27 million yuan [10]. - The company has attempted to diversify its offerings by entering new markets such as sauces, sparkling water, and coffee, but these efforts have not yielded significant results [10]. - Laiyifen is now pursuing a "Laiyifen 2.0" strategy, aiming to create a community lifestyle platform that integrates various consumer goods beyond snacks [10][11]. Store Expansion - Laiyifen's ambitious "Wanjia Denghuo" strategy aimed for over 10,000 stores by 2023, but as of 2024, the number of stores has decreased to 3,085, down by 600 from the beginning of the year [11].

Core Viewpoint - The incident involving a consumer finding a suspected blood-stained band-aid in a rice dumpling from Lai Yi Fen has raised significant food safety concerns, prompting responses from both Lai Yi Fen and its production partner, Wu Fang Zhai [1][2][3]. Group 1: Company Responses - Lai Yi Fen has acknowledged the issue and has taken immediate action by forming a special task force to investigate the matter and has initiated a full chain investigation [3][6]. - The company has removed the affected batch of rice dumplings from shelves and is offering consumers the option for refunds or exchanges, along with additional compensation [3][6]. - Wu Fang Zhai has also established a special task force to address the situation and is cooperating with relevant departments for inspections [7]. Group 2: Financial Performance - Lai Yi Fen reported a revenue decline of 15.25% in 2024, totaling 3.37 billion yuan, and transitioned from profit to a net loss of 75.27 million yuan [9]. - The company has seen a net reduction of 600 stores, bringing the total to 3,085 by the end of 2024 [9]. - Wu Fang Zhai experienced a revenue drop of 14.57% in 2024, with total revenue around 2.25 billion yuan, and a net profit of approximately 142 million yuan, also reflecting a decline [10]. Group 3: Production and Quality Control - Wu Fang Zhai has stated that all production processes have designated quality inspectors, and employees with hand injuries are prohibited from handling food directly [7]. - The company uses specialized blue band-aids that can be identified if used by non-food handling staff, ensuring better quality control [7].

作为中国休闲食品行业的领军企业,百草味始终将产品品质作为企业发展的核心驱动力。在产品研发阶 段,品牌以保留原材料天然营养与新鲜口感为目标,聚焦少添加或无添加健康食品的开发,致力于满足消费 者日益多样化、个性化的健康饮食需求。 此外,针对消费者对"无添加""少添加""原味"等健康诉求,百草味推出清洁配方产品,通过原味烘烤或仅添 加海盐等基础调味,还原坚果本真风味,精准契合当下消费趋势。 随着消费升级浪潮的深入,中国休闲零食市场正经历结构性变革。中研产业研究院近期发布的《2025- 2030年坚果市场发展现状调查及供需格局分析预测报告》显示,消费者坚果购买决策已从单一价格导向 转向"品质体验双驱"模式。作为行业头部企业,百草味精准捕捉消费趋势,通过产品端的深度创新重构竞 争优势。 品质为先,匠心铸就卓越 为回应市场对高品质坚果的期待,百草味在原料筛选上力求极致。以本味甄果系列为例,巴旦木、腰果、 核桃、榛子、开心果等原料,均源自全球最适宜种植区域,从源头保障产品纯正口感与丰富营养。在工艺 创新方面,采用高低温交替烘烤技术,精准把控温度与时间,最大程度留存坚果天然风味与营养;同时引入 先进杀菌、保鲜技术,确保产品在 ...

Group 1 - The core strategy of the company is to focus on health-oriented products that resonate with the consumption concepts of young consumers, leading to successful product innovations and market recognition [1][2] - The company emphasizes a minimalist and healthy ingredient philosophy, avoiding unnecessary additives and using pure ingredient combinations to create nutritious and delicious snacks [2][3] - The company has adopted advanced low-temperature baking technology to preserve the nutritional value of nuts while enhancing their crispiness, and unique natural drying techniques for fruit products to retain their natural flavors and nutrients [2][3] Group 2 - The company has effectively identified and responded to emerging consumer demands, particularly the growing concern for gut health among consumers, exemplified by the popularity of its prunes product line [3][5] - The prunes are sourced from high-quality regions in California, ensuring optimal taste and texture, and the company has implemented a dual pit removal technology to enhance the consumer experience [5] - The company's strategic alignment with market demands has allowed it to maintain a leading position in the snack market while providing valuable insights for the industry to explore diverse development paths amid consumption upgrades [6]

Core Points - A consumer in Jiangsu reported finding a suspected blood-stained band-aid in a rice dumpling from Laiyifen, raising food safety concerns and causing the topic to trend on Weibo [2] - Laiyifen's honey date dumplings are reportedly produced by Zhejiang Wufangzhai Industrial Co., Ltd., which has acknowledged the situation and is currently verifying the claims [2] - Wufangzhai, known as the "first stock of rice dumplings," has its dumpling-making skills listed as a national intangible cultural heritage since 2011 [2] - Following the incident, Wufangzhai's stock price fell by 1.54% to 21.04 yuan per share on May 12, with multiple A-share rice dumpling concept stocks also declining [2] - Laiyifen announced the complete recall of the affected batch of honey date dumplings and emphasized the importance of product quality and consumer experience [2] - As of May 12, Laiyifen's Tmall flagship store showed zero sales for rice dumpling products, indicating a significant impact on consumer trust [2] Company Overview - Laiyifen was founded in Shanghai in 1999 and went public on the Shanghai Stock Exchange in 2016, primarily focusing on snack foods and is referred to as the "first stock of snacks" [3] - The company operates over 3,600 stores across more than 100 major cities in China and offers nearly a thousand snack products under various brands [3]

良品铺子股份有限公司 会议资料 二零二五年五月 良品铺子股份有限公司 2024 年年度股东大会 一、现场会议召开时间和地点： 号良品大厦）。 二、网络投票时间： 东大会召开当日的交易时间段，即 9:15-9:25，9:30-11:30，13:00-15:00；通过互 联网投票平台的投票时间为股东大会召开当日的 9:15-15:00。 三、会议表决方式：现场投票和网络投票相结合。 四、会议主持人：董事长程虹先生。 五、会议审议议案： 序号 议案名称 非累积投票议案 网络投票起止时间：自 2025 年 5 月 20 日至 2025 年 5 月 20 日。 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股 策并组织实施的议案 累积投票议案 备注： 持表决权的三分之二以上通过； 议案 1： 良品铺子股份有限公司 董事会 2024 年度工作报告 各位股东及股东代表： 供相应担保并授权经理层办理的议案 则》等有关法律法规及公司制度的规定，本着对全体股东负责的精神，恪尽职守， 切实履行公司股东赋予的职责，勤勉尽责地开展各项工作，推动了公司持续、健 康、稳定的发展。现就 2024 年度工作情况报告如下： 一 ...

Group 1: Core Insights - The report from CITIC Securities highlights the importance of boosting consumption as a key driver for economic growth, with the food and beverage sector expected to benefit significantly from this focus on domestic demand [1] - The white liquor sector is projected to achieve total revenue of 441.94 billion yuan in 2024, representing a year-on-year growth of 7.66%, with net profit expected to reach 166.85 billion yuan, also up 7.60% [1] - The beer segment is showing signs of recovery, with sales and profit margins improving, indicating that it may have entered a growth phase [19] Group 2: Sector Analysis - **White Liquor**: The industry is currently facing a deep adjustment period, with sales pressures due to weak demand in gifting and banquet consumption, but leading companies are expected to strengthen their market positions through brand and operational advantages [1][6] - **Pre-processed Foods**: The sector is experiencing weak performance due to sluggish B-end restaurant demand, but is expected to benefit from a recovery in the C-end market, particularly in pre-prepared dishes [17] - **Dairy Products**: The dairy sector's revenue for 2024 is projected at 292.5 billion yuan, down 7.7% year-on-year, with net profit declining by 38.5% to 12.92 billion yuan [21][22] - **Snack Foods**: The sector is thriving, particularly with the popularity of konjac products, and companies are adapting to new retail formats like discount stores [24] - **Soft Drinks**: The functional beverage market continues to expand, with a notable increase in demand for sugar-free tea and functional drinks [26] - **Yellow Wine**: Leading companies in the yellow wine sector are expanding their advantages and driving the industry's high-end development [30]

Investment Rating - The report does not explicitly provide an investment rating for the industry or the specific company Core Insights - The snack retail industry is experiencing rapid growth, with the leading company, Mingming Hen Mang, projected to achieve a GMV of 55.5 billion yuan in 2024, capturing a market share of 1.5% [1][11] - The industry has evolved through three distinct phases: 2010-2019 was a period of exploration, 2020-2022 saw rapid expansion driven by digital supply chain improvements, and 2023 onwards marks a consolidation phase with major players like Mingming Hen Mang and Wancheng Group emerging as leaders [2][21] - The snack retail sector is characterized by low gross margins around 10%, high inventory turnover, and minimal accounts payable periods, which differentiates it from traditional retail formats [3][26] Summary by Sections Company Overview - Mingming Hen Mang is the largest snack retailer in China, with a revenue of 39.34 billion yuan and a net profit of 830 million yuan in 2024, reflecting year-on-year growth of 282.2% and 283.4% respectively [1][11] - The company operates primarily through franchise stores in lower-tier cities, with a growing presence in second-tier cities [1][11] - The ownership structure is concentrated, with the actual controllers holding 62% of voting rights [12][14] Industry Development - The snack retail industry is projected to reach a market size of 3.738 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 5.7% expected from 2025 to 2029 [18][19] - The market share of specialized stores is increasing, with a forecasted GMV of 419 billion yuan for 2024 [19] - The industry is witnessing a shift towards a dual-leader structure, with Mingming Hen Mang and Wancheng Group dominating the market [2][24] Comparison with Traditional Retail - Snack retail operates on a low-margin model, with gross margins around 7-10%, significantly lower than traditional supermarkets [3][26] - The operational efficiency is high, with inventory turnover days for Mingming Hen Mang averaging around 11.5 days, which is much lower than traditional retail formats [36][39] - The accounts payable turnover days are also significantly lower, indicating strong negotiation power with suppliers [36][37] Future Outlook - The report anticipates the number of snack retail stores to reach 70,000 to 80,000, supported by the advantages in supply chain and brand management [4][41] - The company plans to enhance its supply chain capabilities and product development, including the establishment of more warehouses and a cold chain logistics system [19][20] - The down-market potential remains strong, with a significant portion of stores located in lower-tier cities, which are expected to continue driving growth [44]

Core Insights - The snack industry is rapidly transitioning towards health-oriented and premium products, with flavored fish snacks emerging as a key indicator of consumer upgrade and health food trends [1] - Jinzhai Food has successfully navigated the challenges of the low-end snack market by increasing R&D investment and leveraging digital technology, establishing itself as a leader in the fish snack segment [1][2] Group 1: R&D Investment and Innovation - Jinzhai Food emphasizes R&D investment to drive technological innovation, aiming to break free from the low-end price competition that plagues the snack industry [2] - The company has established multiple research platforms, including a postdoctoral innovation practice base and a health snack engineering technology research center, to develop healthy snack products with high-quality protein and reduced additives [2][3] - Jinzhai Food has over 70 industry-leading technologies and has received multiple awards from the China Food Industry Association from 2020 to 2024 [3] Group 2: Digital Technology and Supply Chain - The application of digital technology has been crucial for Jinzhai Food in restructuring its supply chain and enhancing product value [4] - The company has implemented a comprehensive information system covering all processes from raw material procurement to end delivery, achieving industry-leading levels of quality data information [5] - Digital systems are utilized in various products, ensuring strict quality control and enhancing nutritional retention during production [5] Group 3: Financial Performance and Shareholder Returns - Jinzhai Food reported a revenue of 2.412 billion yuan in 2024, a year-on-year increase of 16.79%, and a net profit of 291 million yuan, up 39.01% [6] - The company has a strong commitment to shareholder returns, with a proposed cash dividend of 3 yuan per 10 shares, amounting to 1.79 billion yuan for the year, which is 61% of the net profit [6][7] - Since its IPO, Jinzhai Food has distributed over 590 million yuan in dividends, significantly exceeding its initial fundraising of 160 million yuan [6]