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直播电商食品安全新规即将出台
Xin Lang Cai Jing· 2025-12-23 18:05
Core Viewpoint - The State Administration for Market Regulation (SAMR) has introduced significant reforms in food safety regulations, including the establishment of a licensing system for bulk transportation of key liquid foods and the registration management of infant formula liquid milk, marking a major institutional innovation in food safety [1] Group 1: Regulatory Reforms - The SAMR has completed important revisions to the Food Safety Law, establishing a licensing system for the bulk transportation of key liquid foods and including infant formula liquid milk in registration management [1] - The SAMR aims to enhance food safety through a comprehensive regulatory framework, focusing on five key areas and promoting institutional innovation alongside technological empowerment [1] Group 2: Special Rectification Actions - The SAMR has launched special rectification actions targeting issues such as campus food safety, counterfeit products in rural areas, and adulteration in meat products and cooking oils, with a "zero tolerance" approach to illegal activities [2] - Over 17,000 cases have been filed this year as part of these special actions, with significant enforcement efforts leading to the destruction of 203 illegal production sites and the seizure of 2,071 tons of counterfeit food [3] Group 3: Food Safety Inspections - The SAMR has conducted over 617 million food safety inspections this year, with an overall non-compliance rate of 2.79%, indicating a stable food safety situation [5] - Key food categories such as rice, flour, oil, meat, and milk have maintained low non-compliance rates, with infant formula products achieving a compliance rate of 99.95% [5] Group 4: School Food Safety Management - Nearly 600,000 food safety management personnel have been appointed in schools, enhancing the management of food safety in educational institutions [7] - The implementation of new regulations has led to significant improvements in food safety management practices within schools, including the establishment of risk control mechanisms [7] Group 5: Responsibilities in Food Sales - New regulations have been introduced for food sales chain enterprises, emphasizing the responsibilities of headquarters, branches, and stores in food safety management [8][9] - The regulations prohibit headquarters from acting as "hands-off managers" and require them to establish comprehensive food safety risk control systems [8] Group 6: Live E-commerce Food Safety Regulations - The SAMR has developed new regulations for live e-commerce platforms, clarifying the responsibilities of platform operators, live streamers, and related institutions in ensuring food safety [10][11] - The regulations include specific obligations for live streamers regarding compliance checks and accurate information dissemination, aiming to enhance accountability in the live e-commerce food sector [11][12]
市场监管总局对直播卖食品划“红线”
Xin Lang Cai Jing· 2025-12-23 17:03
新华社电 记者23日从市场监管总局新闻发布会上获悉,直播电商经营者落实食品安全主体责任监督管 理规定将于近期发布实施,加强对直播电商经营者落实食品安全主体责任的严格监管,对直播卖食品划 出"红线"。 市场监管总局食品安全协调司司长司光介绍,规定将针对直播营销人员的不同情形分别提出要求,例如 建立并落实食品安全管理制度和严格的选品制度,建立事前合规审核机制和食品抽样检验管理制度,真 实、全面、准确发布食品相关信息,不得通过直播间经营不符合法律、法规或者食品安全标准的食品。 司光还表示,规定将明确不得通过直播间经营的食品类别,细化不履行法定义务的具体情形,明确处罚 依据。 记者了解到,此前发布的征求意见稿列出了直播电商不得经营的食品类别,其中包括:禁止生产经营的 食盐或者作为食盐销售的盐产品,以及无标签或者标签不符合法律、法规、规章和食品安全标准规定的 食盐。 据介绍,此前市场监管总局组织起草了规定征求意见稿,并向社会公开征求意见,目前相关工作程序已 基本完成,将于近期发布实施。 ...
市场监管总局拟对直播卖食品划“红线”
Bei Jing Shang Bao· 2025-12-23 15:57
记者12月23日从市场监管总局新闻发布会上获悉,直播电商经营者落实食品安全主体责任监督管理规定 将于近期发布实施,加强对直播电商经营者落实食品安全主体责任的严格监管,对直播卖食品划出"红 线"。市场监管总局食品安全协调司司长司光介绍,规定将针对直播营销人员的不同情形分别提出要 求,例如建立并落实食品安全管理制度和严格的选品制度,建立事前合规审核机制和食品抽样检验管理 制度,真实、全面、准确发布食品相关信息,不得通过直播间经营不符合法律、法规或者食品安全标准 的食品。司光还表示,规定将明确不得通过直播间经营的食品类别,细化不履行法定义务的具体情形, 明确处罚依据。 ...
中国官方出新规严格直播电商食品安全监管
Xin Lang Cai Jing· 2025-12-23 11:53
国家市场监管总局食品安全协调司司长司光在会上指出,近年来,直播电商以其互动性强、传播范围 广、交易效率高等特点,成为食品销售的重要方式。与此同时,食品直播电商领域虚假宣传、假冒伪劣 等乱象也逐渐增多,社会反映强烈,但相关法规制度尚不健全。 司光强调,制定出台该《规定》就是要加强对直播电商经营者落实食品安全主体责任的严格监管,进一 步压紧压实直播电商平台经营者、直播间运营者、直播营销人员、直播营销人员服务机构等各相关主体 的责任,从规范经营行为、强化监管措施、细化处罚标准等方面作出规定。 中新社北京12月23日电 (记者 刘亮)中国国家市场监管总局23日召开食品安全专题新闻发布会。记者从 会上获悉,国家市场监管总局制定的《直播电商经营者落实食品安全主体责任监督管理规定》(以下简 称《规定》)相关工作程序已基本完成,将于近期发布实施。 《规定》还明确直播营销人员服务机构在直播营销人员培训和日常管理、选品等方面的责任。如要求直 播营销人员均应建立事前合规审核机制和食品抽样检验管理制度,真实、全面、准确发布食品相关信 息,不得通过直播间经营不符合法律、法规或者食品安全标准的食品。(完) 司光指出,《规定》明确要求直播 ...
市场监管总局:直播电商食品安全新规将于近期发布实施
Xin Lang Cai Jing· 2025-12-23 11:52
对于直播间运营者、直播营销人员,《规定》也明确其在信息公示、事前合规审核、食品相关信息发 布、抽样检验等方面的责任。比如,从直播前、直播中到直播后三个阶段对直播间运营者应当履行的义 务进行规范,针对直播营销人员的不同情形分别提出要求,明确其应当依法建立并落实食品安全管理制 度和严格的选品制度,配备相应的食品安全管理人员。 中新网北京12月23日电(记者 左雨晴) 12月23日,记者在市场监管总局新闻发布会上获悉,《直播电商 落实食品安全主体责任监督管理规定》的相关工作程序已基本完成,即将于近期发布实施。 此外,《规定》还明确了直播营销人员服务机构在直播营销人员培训和日常管理、选品等方面的责任。 比如,要求直播营销人员均应建立事前合规审核机制和食品抽样检验管理制度,真实、全面、准确发布 食品相关信息,不得通过直播间经营不符合法律、法规或者食品安全标准的食品。 市场监管总局食品协调司司长司光指出,近年来,直播电商以其互动性强、传播范围广、交易效率高等 特点,成为食品销售的重要方式。与此同时,食品直播电商领域虚假宣传、假冒伪劣等乱象也逐渐增 多,社会反映强烈,但相关法规制度尚不健全。 司光强调,直播电商经营者违反本 ...
对直播卖食品划“红线” 直播电商食品安全新规即将出台
Xi Niu Cai Jing· 2025-12-23 11:18
同时,《规定》明确直播电商平台经营者在审查登记、直播营销人员培训、食品安全风险自查、食品安全风险管控、食品安全违法行为处置等方面的责任。 12月23日举行的食品安全专题新闻发布会上,有关人士透露,《直播电商经营者落实食品安全主体责任监督管理规定》(简称"《规定》")已完成相关程 序,将于近期发布实施。 据悉,《规定》进一步压紧压实直播电商平台经营者、直播间运营者、直播营销人员、直播营销人员服务机构等直播电商各相关主体的食品安全责任,进一 步防范食品直播活动中的食品安全风险。 日前,信用中国官网显示,山东卓跃食品有限公司于12月5日收到了曹县市场监督管理局发布的行政处罚决定书(曹市监处罚﹝2025﹞333号)。这是今年辛 选集团"假原切牛排"事件后,官方给出的首个实质性处理结果。 处罚决定书显示,山东卓跃食品有限公司受委托生产的"静腌菲力牛排"标签标示配料为"牛肉、饮用水、食用盐、白砂糖、酿造酱油(含焦糖色)、香辛 料、碳酸氢钠",实际配料为"牛肉、水、食用盐、白砂糖、酿造酱油(含焦糖色)、黑胡椒粉、复配水分保持剂(配料:三聚磷酸钠、六偏磷酸钠、焦磷酸 钠、 焦磷酸二氢二钠)、复配酸度调节剂(配料表:D-异抗坏 ...
抖音电商2025兴趣产业带数据报告:近万商家销售额从0增长到百万,刺激实体经济新增量
Jin Rong Jie Zi Xun· 2025-12-23 11:07
2025年12月23日,抖音电商在浙江金华永康举办了以"小兴趣,大增量"为主题的兴趣产业带年终发布会。会上,抖音电商快消百 货业务负责人官歆然发布了《抖音电商2025年兴趣产业带数据报告》(以下简称"报告"),并宣布平台未来一年兴趣产业带的扶 持计划。 据报告,抖音电商兴趣产业带超过23500个,其中过去一年订单量超亿的有9个,成交额同比增长近千亿。兴趣产业带是平台上贡 献增量最多的商家群体。永康市商务局相关负责人章幽悠在活动致辞中表示:"抖音电商平台作为数字经济的重要参与者和推动 者,为地方产业发展注入了强劲新动能。"未来抖音电商将通过降低佣金、运费险降价、中小商家专项基金等商家扶持政策,持续 推动兴趣产业带发展。 会上还有来自抖音电商日用百货、宠物、彩妆、玩具等不同行业的商家,分享了自身如何通过短视频与直播电商找到新销路、建 立新品牌,推动地方实体经济新增量和传统产业带升级的故事。 从0到亿的飞跃,抖音电商兴趣产业带商家快速增长 种草短视频和直播电商相结合,帮助商家与用户建立情感连接,从而提高转化率。扬爪Cocoyo,一家来自安徽芜湖、专注于宠物 尿垫的品牌,便是得益于这一模式的成功案例。 过去一年,全国 ...
市场监管总局将对直播卖食品划出“红线”
Xin Hua Wang· 2025-12-23 09:37
司光还表示,规定将明确不得通过直播间经营的食品类别,细化不履行法定义务的具体情形,明确 处罚依据。 记者了解到,此前发布的征求意见稿列出了直播电商不得经营的食品类别,其中包括:禁止生产经 营的食盐或者作为食盐销售的盐产品,以及无标签或者标签不符合法律、法规、规章和食品安全标准规 定的食盐。 新华社北京12月23日电(记者赵文君)记者23日从市场监管总局新闻发布会上获悉,直播电商经营 者落实食品安全主体责任监督管理规定将于近期发布实施,加强对直播电商经营者落实食品安全主体责 任的严格监管,对直播卖食品划出"红线"。 据介绍,此前市场监管总局组织起草了规定征求意见稿,并向社会公开征求意见,目前相关工作程 序已基本完成,将于近期发布实施。 市场监管总局食品安全协调司司长司光介绍,规定将针对直播营销人员的不同情形分别提出要求, 例如建立并落实食品安全管理制度和严格的选品制度,建立事前合规审核机制和食品抽样检验管理制 度,真实、全面、准确发布食品相关信息,不得通过直播间经营不符合法律、法规或者食品安全标准的 食品。 【纠错】 【责任编辑:邱丽芳】 ...
直播电商食品安全新规即将出台:平台、主播、机构共担主体责任
Xin Jing Bao· 2025-12-23 09:33
司光介绍,近年来,直播电商以其互动性强、传播范围广等特点,成为食品销售的重要方式。但与此同 时,虚假宣传、假冒伪劣等问题也逐渐暴露,相关法规制度尚不健全。制定出台《规定》,就是要加强 对直播电商经营者落实食品安全主体责任的监管,进一步压紧压实直播电商平台经营者、直播间运营 者、直播营销人员、直播营销人员服务机构等各相关主体的责任,从规范经营行为、强化监管措施、细 化处罚标准等方面作出规定。 他表示,《规定》的核心内容是明确四大主体责任,全过程强化监管。 首先,明确直播电商平台经营者在审查登记、直播营销人员培训、食品安全风险自查、食品安全风险管 控、食品安全违法行为处置等方面的责任。比如,明确要求直播电商平台经营者将直播间运营者主体资 质、直播经营的食品以及直播行为是否符合有关法律法规规定纳入《食品安全风险管控清单》,作为管 控的重点内容,建立"智能监测、排查调度、快速处置"等工作机制,压实平台责任,避免风险管控流于 形式。 其次,明确直播间运营者、直播营销人员在信息公示、事前合规审核、食品相关信息发布、抽样检验等 方面的责任。比如,从直播前、直播中到直播后三个阶段对直播间运营者应当履行的义务进行规范,针 对直 ...
年轻人正在离开杭州吗?“杭漂”之变:谁走了,谁又来了
Sou Hu Cai Jing· 2025-12-23 05:32
Core Viewpoint - The discussion surrounding Hangzhou reflects a dichotomy between perceptions of population decline and the city's ongoing attractiveness, highlighting the need for cities to ensure that macroeconomic growth translates into tangible benefits for individuals [1][3][11] Population and Demographics - Hangzhou's resident population reached 12.624 million in 2024, an increase of 102,000 from the previous year, marking a decade of consistent population growth of over 100,000 annually, making it the leading city in the Yangtze River Delta for population increase [3] - During the 2025 Spring Festival travel season, the inter-regional movement of people in Hangzhou reached 142 million, a year-on-year increase of 7.2%, setting a historical record [3] - The influx of young, highly educated individuals is notable, with over 364,000, 390,000, and more than 400,000 university graduates under 35 being introduced annually over the past three years [3] Talent Attraction and Quality of Life - Hangzhou has risen to fourth place in the national ranking for attracting talent born after 1995, surpassing Guangzhou, according to a report by Zhilian Recruitment and Zeping Macro [5] - The city has been recognized as the "most livable city in China" for 19 consecutive years, the only city to receive this honor, indicating a strong reputation for quality of life [5] Structural Changes and Economic Transition - The narrative of population decline is largely driven by the challenges faced in the once-thriving live-streaming e-commerce sector, which has seen a rational adjustment and income fluctuations, leading to anxiety about job opportunities [3][8] - Hangzhou is undergoing a structural transformation in its economy, with the emergence of the "Six Little Dragons" and the establishment of the "296X" advanced manufacturing cluster, focusing on AI and robotics, among other sectors [8][9] Urban Development and Spatial Dynamics - The city is shifting from a single-center model around West Lake to a multi-center, networked urban structure, with new centers like Qianjiang New City and Future Technology City emerging, which has led to increased visitor numbers in surrounding areas [9][11] - This spatial transformation is seen as a positive development for urban capacity, although it has contributed to perceptions of population decline [11] Governance and Community Engagement - Hangzhou's approach to governance emphasizes understanding and addressing the specific needs of various community groups, as demonstrated by initiatives like the "Rider Code" to facilitate delivery for couriers and the installation of elevators in older residential buildings for the elderly [12][14] - The city's ability to translate the concept of being a "people's city" into actionable policies that enhance daily life is crucial for maintaining its status as a livable city [14][15] Conclusion - The ongoing discussions about youth retention and urban challenges should be viewed as an opportunity for cities to recalibrate their focus on enhancing individual experiences and addressing community needs, ultimately fostering a deeper connection between urban development and citizen satisfaction [15][16]