Group 1 - The gaming sector is experiencing a downturn, with the gaming ETF (159869) dropping over 1% during midday trading on November 20. Notable declines were seen in stocks such as Fuchun Co., Mingchen Health, Xinghui Entertainment, Youzu Network, and Yaoji Technology, while Aofei Entertainment saw an increase [1] - Despite the recent volatility, there is a trend of increased buying as prices drop, with a net inflow of 926 million yuan into the gaming ETF over the past five trading days, bringing the total product scale to 11.461 billion yuan [1] - The nomination of "Ningchao" by Kuro Games for "Best Mobile Game" at the TGA 2025 has led to a reward distribution of "Star Voice*1000" to players, highlighting the recognition of domestic games in areas such as open-world design and narrative depth [1] Group 2 - According to a report by CICC, a favorable policy environment is fostering a new content cycle, accelerating the development of the cultural industry. The 15th Five-Year Plan emphasizes the importance of cultural prosperity as a hallmark of modernization in China [2] - The gaming industry has demonstrated potential for growth during this policy-friendly period, with a normalization in the issuance of game licenses leading to a recovery in supply-side dynamics and an increase in content richness [2] - The gaming sector is catalyzed by advancements in AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry, presenting investment opportunities [2]

智通财经APP获悉，11月20日，网易(09999)发布2025年第三季度财报。财报显示，《燕云十六声》国内 三季度月活跃用户数、收入均创新高。近期，网易加快游戏全球发行，《燕云十六声》海外版本拿下20 个欧美地区Steam畅销榜前十，Steam英语区好评率达84%，成为首款横扫欧美市场的中国武侠游戏，并 在全球取得极具开创性的品类表现。 《燕云十六声》是网易旗下的一款以五代十国历史为背景的武侠开放世界游戏。正式上线前，游戏谷歌 热度随预热动作直线攀升，全球预注册人数累计达到1000万，并在PlayStation商店登顶美国、英国、德 国、法国等欧美市场在内的16个地区预售榜。 上线后，游戏更是引发了全球范围内的"开门红"。上线仅40分钟，玩家数量便突破了50万大关。上线24 小时，海外版本玩家超过200万，且在未开放国区的情况下，Steam上全球同时在线人数峰值突破19万， 登上Steam全球畅销榜TOP4、最热玩游戏Top5，横扫20个欧美地区Steam畅销榜前十。 截至目前，《燕云十六声》在Steam平台上已收获超过2.3万条评测，总体好评率高达83%，达到"特别 好评"级别。其中，来自非简体中文玩家的 ...

11月20日，游戏板块早盘高开后震荡下挫，游戏ETF（159869）现跌超0.5%。持仓股中，富春股 份、名臣健康、星辉娱乐、游族网络、姚记科技等跌幅居前，仅奥飞娱乐、北纬科技、三七互娱等逆势 上涨。截至11月19日，该ETF规模已达114.61亿元，为投资者布局A股游戏龙头提供了便捷工具。 当前游戏行业景气度持续攀升，龙头公司业绩表现强劲：完美世界三季度营收与利润大幅增长且前 三季度扭亏为盈；世纪华通单季收入突破百亿，移动游戏业务实现高速增长；腾讯游戏业务增速亮眼， 国际市场表现尤为突出。行业驱动力充沛：四季度新游密集上线，腾讯、网易、字节等大厂重磅产品集 中亮相；政策环境友好，文化出海受鼓励；AI技术催化产品创新，助力估值修复。 招商证券认为，当前游戏龙头公司（如世纪华通、三七互娱等）估值处于低位（明年预估市盈率不 足15倍），安全边际高；同时，预计明年一季度业绩将保持高增长，成为短期催化剂，加之AI技术有 望在游戏领域实现应用突破，机构坚定看好该板块的投资价值。 （责任编辑：董萍萍 ） 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠 ...

Core Viewpoint - The gaming industry is witnessing a significant shift as multiple game developers, including NetEase, are withdrawing their games from Android channel servers, rejecting the high revenue share model imposed by these platforms [1] Group 1: Industry Trends - Since October, several popular NetEase mobile games have exited the OPPO channel, with players required to migrate their accounts to continue playing on official servers [1] - The trend of "unbinding" from channel servers has been ongoing, with classic titles like "Dream of the Red Chamber" and "Light Encounter" also terminating their partnerships with OPPO [1] Group 2: Revenue Share Dispute - The high revenue share model for Android channels, which can reach up to 50%, has been publicly criticized by industry leaders, including NetEase's founder, who argues that this is detrimental to the industry ecosystem [1] - The shift away from traditional channel servers is partly due to a significant decline in natural traffic from mobile app stores, prompting game developers to explore alternative platforms like Douyin, Bilibili, and TapTap for customer acquisition [1]

Core Insights - Epic Games and Unity have officially announced a partnership to integrate the Unity engine into the popular game Fortnite, aiming to upgrade it towards an "open metaverse" space for global players and creators [1][3] Group 1: Partnership Details - The collaboration will break the previous limitations of Fortnite's closed ecosystem, allowing creators to use Unity's tools for content creation and enabling cross-engine content import and interoperability [1] - Unity's engine offers the advantage of "build once, deploy everywhere," significantly lowering the barriers for cross-platform content creation and migration [1] Group 2: User Engagement and Ecosystem Expansion - The upgraded gaming lobby experience in Fortnite is expected to be more intuitive and fluid, allowing players to browse game content and purchase skins directly through a web interface [3] - Epic Games aims to create an open and shared ecosystem, allowing players to navigate to other companies' content without Epic's involvement in development or direct revenue pursuit [3] - Epic has been expanding Fortnite's ecosystem from a pure "battle royale" model to a comprehensive ecosystem similar to Roblox, attracting 70,000 creators and publishing 200,000 types of experiential content [3] - Unity's CEO Matt Bromberg indicated that Fortnite is expected to officially launch Unity engine-based experiences next year, providing more possibilities for global players and creators [3]

Core Viewpoint - The collaboration between Unity and Epic Games marks a significant shift in the gaming industry, potentially positioning Epic Games as the ultimate winner due to its control over distribution channels and the active user base of Fortnite [1][4]. Group 1: Collaboration Details - Unity and Epic Games have announced a partnership that allows Unity games to be published within the Fortnite ecosystem, reaching over 500 million registered users [4][5]. - The collaboration includes integrating Unreal Engine support into Unity's cross-platform commercial system, providing developers with more options for managing pricing and promotions [4]. - The partnership aims to promote an open and interoperable future for video games, with both companies emphasizing the importance of collaboration in the gaming ecosystem [5]. Group 2: Market Impact - Epic Games' Fortnite is one of the largest user-generated content (UGC) ecosystems globally, with over 500 million registered users, second only to Roblox [5]. - In 2024, approximately 70,000 creators are expected to participate in UGC creation, with a total revenue share of around $352 million (approximately 2.5 billion) distributed to creators [5]. - The collaboration is seen as a strategic move to fend off potential competition and to enhance market presence, as both companies are currently in a stalemate phase [5][6]. Group 3: Company Performance - Unity reported a total revenue of $470 million for Q3 2025, a year-on-year increase of 5%, despite a net loss of $127 million, reflecting a loss rate of 27% [6]. - The revenue growth for Unity is attributed to the performance of its subscription services and advertising network, indicating a positive trend in its business transformation [6].

Group 1 - The gaming sector experienced fluctuations, with the gaming ETF (159869) dropping over 1% in early trading, while individual stocks like Xinghui Entertainment and Beiwai Technology saw significant declines, except for Fuchun Co., which performed positively [1] - The gaming ETF (159869) attracted a net inflow of 192 million yuan yesterday, bringing its total scale to 11.568 billion yuan as of November 18, indicating strong investor interest in A-share gaming leaders [1] - NetEase's martial arts open-world game "Yanyun Sixteen Sounds" achieved over 500,000 players within 40 minutes of its global release on platforms like Steam and PlayStation, reaching a peak concurrent player count of over 140,000 on Steam [1] Group 2 - The success of "Yanyun Sixteen Sounds" in overseas bookings, with over 10 million global reservations, exemplifies the effective collaboration between national strategies for "game exports" and local support policies, showcasing a significant achievement in game quality [2] - The gaming sector is experiencing multiple catalysts for transformation, including AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]

Core Points - The Game Awards (TGA) announced its nominations for 2025, with several Chinese game developers receiving nominations, highlighting the increasing recognition of Chinese games in the global market [1][5] Group 1: Nominations and Awards - TGA features 29 regular awards, with six games nominated for "Game of the Year," including titles like "Light and Shadow: Expedition 33" and "Hades 2" [1] - "Light and Shadow: Expedition 33" stands out with 12 nominations, including "Game of the Year," "Best Game Direction," and "Best Narrative" [3] - Other notable nominations include "Ming Chao" for Best Mobile Game and "Mobile Legends: Bang Bang" for Best Esports Game, showcasing the diversity of genres represented [3] Group 2: Industry Insights - Analyst Zhang Shule noted that the frequency of Chinese games appearing at TGA is increasing, indicating a shift from occasional successes to a more consistent presence across multiple genres [5] - TGA, often referred to as the "Oscars of the gaming industry," has been held annually since 2014, recognizing excellence in various aspects of gaming [5] - The awards ceremony is set to take place on December 11 in Los Angeles, further emphasizing the event's significance in the global gaming industry [5]

Group 1 - The gaming sector showed strong performance on November 18, with the gaming ETF (159869) rising nearly 1.5%, driven by leading stocks such as Fuchun Co., Giant Network, and others [1] - As of November 17, the gaming ETF (159869) reached a scale of 11.242 billion, providing investors with a convenient tool to invest in A-share gaming leaders [1] - The Shenzhen Nanshan District announced a support policy for the gaming and esports industry, offering rewards up to 100 million for qualifying companies [1] Group 2 - Huachuang Securities noted that the current valuation of the gaming sector has entered a reasonable range, with gaming remaining a high-value entertainment consumption option [1] - The gaming industry is expected to maintain high prosperity due to a product gap from leading mobile game companies and continuous innovation from mid-tier companies [1] - Long-term fundamentals of the gaming industry are positive, driven by AI technology innovation, content ecosystem upgrades, and evolving commercialization models [1]

Group 1 - The gaming sector experienced a morning surge on November 18, with the gaming ETF (159869) rising over 1%, indicating a positive market sentiment towards leading A-share gaming companies [1] - As of November 17, the gaming ETF (159869) had a product scale of 11.242 billion yuan, facilitating investors' access to top gaming stocks in the A-share market [1] - Tencent reported its Q3 2025 earnings on November 13, with total revenue from its online gaming business reaching 63.6 billion yuan, driven by a 43% year-on-year increase in international market revenue, which surpassed 20.8 billion yuan for the first time [1] Group 2 - According to a report from China International Capital Corporation (CICC), the gaming industry is entering a new content cycle supported by favorable policies, which is expected to accelerate the development of the cultural industry [1] - The 15th Five-Year Plan emphasizes the importance of cultural prosperity as a hallmark of Chinese modernization, advocating for a conducive cultural ecosystem and enhanced original content creation across various cultural sectors [1] - The gaming industry has demonstrated its potential during the policy-friendly period, with a noticeable recovery in supply-side dynamics and an increase in content richness, contributing to the resilience of gaming companies' fundamentals [1]