"老陈，你这旋球越来越刁钻了！"12月20日清晨，台城花园露天活动场上的乒乓球台边，65岁的 退休教师陈国栋一个漂亮的反手削球，白色小球划出一道弧线擦网而过，引得对手连连称赞。 对于年轻上班族而言，乒乓球的低成本与高灵活性，让它成为碎片化时代的解压首选。"不用凑齐 多人，两人就能开打；不用花太多钱，一副球拍就能玩很久。"28岁的互联网从业者李哲说，他每天下 班都会到武定门公园打半小时球，"工作时节奏很快，打球时在挥拍扣杀间，能让我把压力都释放出 来。" 这样热气腾腾的场景，在南京的街头巷尾并不鲜见。明天，这座城市的乒乓热度还将迎来新的高峰 ——12月26日至28日，2025赛季乒超联赛总决赛将正式打响。从玄武湖畔到室内球馆，从银发"军 团"到亲子"拍档"，一颗"小白球"成为连接情感、滋养生活的精神纽带，全龄参与的万千面孔共同形成了 南京的"乒乓江湖"。 银发"军团"：方寸球台，社交纽带 南京的晨练，总有一方天地属于爱好乒乓球的"银发族"。 "我们小时候用木板当球拍，没有胶皮，就那样也能打上半天。"退休后，陈国栋一直没有找到志同 道合的"球友"。直到3年前，他在台城花园看到一群老年人在打乒乓球，"球击打到拍面的 ...

营销创新是抓手。赛事营销应以引发深层情感共鸣为目标。湘超的核心优势在于地域情感凝聚力，企业的营销需紧扣这一 核心：可在赛事中场推出融入湘剧、花鼓戏等元素的表演；也可发起"我与湘超的故事"等征集活动，将球迷故事、本土助威歌 曲等转化为营销素材，通过方言解说、本土音乐人合作等形式，让营销内容兼具体育激情与文化温度，实现"出圈"传播。 技术创新是重要保障。企业可以运用人工智能技术，实现精准营销、提升营销效率。可通过AI分析不同赛区球迷消费习 惯，精准推送联名套餐、组合优惠；借助智能分析工具，结合天气、赛事进程等动态因素调整营销创意，实现"进球瞬间推送 特惠""赛场周边精准派券"等实时响应；更可通过AI优化供应链布局，将赛事专属产品精准铺货到赛场周边，切实提升转化效 率。 在笔者看来，相关企业唯有在观念、产品、营销、技术四大维度做好创新，才能助力湘超从"爆红"走向"长红"，真正将赛 事流量转化为持续的品牌增量与业绩动能，实现"一场球赛激活全域消费"的长效价值。 观念创新是前提。企业要主动摆脱"赛场摆展、Logo曝光"的传统模式，充分挖掘区域IP的独特价值，推动"体育+本土文化 +消费"融合，将企业营销与湖南各地文旅资 ...

中央广播电视总台发布 2025国内十大体育新闻 2025国际十大体育新闻 2025年国内十大体育新闻 1.全民全运大湾区 同心同圆中国梦 第十五届全国运动会、全国第十二届残疾人运动会暨第九届特殊奥林匹克运动会在粤港澳成功举办 11月9日至21日，第十五届全国运动会在粤港澳三地成功举办。这是全运会历史上首次由多地共办，首次由广东、香港、澳门联合承办。十五运会闭幕不 久，12月8日至15日粤港澳三地又成功承办了全国第十二届残疾人运动会暨第九届特殊奥林匹克运动会。赛事的成功举办，彰显"一国两制"制度优势，为未 来粤港澳在更广泛领域的发展提供实践范例。 2.冰雪同梦 亚洲同心 第九届亚洲冬季运动会在哈尔滨成功举办 亚洲冬季运动再攀新高峰 2月7日至14日，第九届亚洲冬季运动会在中国哈尔滨成功举办。中国队参加了全部64个小项的比赛，共获得32金27银26铜，在金牌榜与奖牌榜上均位列第一 位，创造了亚冬会历史最好成绩。 3."蓉"动世界 第十二届世界运动会在成都圆满举行 第十二届世界运动会于8月7日至17日在四川省成都市举行。这是我国大陆地区首次举办世界运动会。中国体育代表团共夺得36金17银11铜共64枚奖牌，位居 金 ...

Core Insights - Hong Kong's "event economy" is thriving, significantly boosting tourism and local businesses, particularly in the restaurant sector, with a reported 30% increase in revenue since the opening of the Kai Tak Sports Park in March 2023 [1][2] - Major upcoming events, including concerts by prominent artists and the 15th National Games, are expected to further enhance Hong Kong's appeal as a diverse event hub [1][2] Group 1: Economic Impact - The Kai Tak Sports Park has hosted over 90 local and international events, selling 1.25 million tickets and generating over $191 million in total revenue, leading the Asian market in these metrics [2] - Hong Kong recorded approximately 45 million visitor arrivals in the first 11 months of the year, a 12% year-on-year increase, surpassing the total visitor count for 2024 [2] Group 2: Government Initiatives - The Hong Kong government has emphasized the synergy between culture, sports, and tourism in its policy reports, aiming to attract more significant events to stimulate retail and hotel sectors [2] - The concept of "events + tourism" is highlighted as a strategic focus for 2025, aiming to enhance the overall tourism atmosphere in Hong Kong [2] Group 3: Infrastructure and Services - The success of the "event economy" is attributed to both hard infrastructure, such as improved transportation networks, and soft advantages, including international talent and professional services [2] - The 15th National Games is seen as a catalyst for promoting the Greater Bay Area as a unique tourism brand, showcasing the appeal of a multi-destination travel model [5] Group 4: Cultural and Creative Development - The industry is adapting by creating deep-dive cultural and ecological tourism products and focusing on local creative IP development to invigorate the "event economy" [7] - Unique IPs, such as the giant inflatable sculptures in Victoria Harbour, have attracted significant public interest and engagement, contributing to the tourism revival [7]

Core Viewpoint - The recent gathering of youth athletes from Sichuan and Chongqing in Zigong City serves as a continuation of the excellent tradition of sports collaboration between the two regions, promoting the integration of public sports services and supporting the construction of the Chengdu-Chongqing economic circle [1] Group 1: Event Overview - The first day of activities featured competitions in table tennis, badminton, and BMX, held simultaneously across various venues in Zigong, catering to different age groups and effectively meeting diverse sports needs [3] - The event showcased a well-organized atmosphere with participants demonstrating strong competitive spirit and sportsmanship [3] Group 2: Educational Integration - Participants engaged in a study activity at the Red Education Base, deepening their understanding of revolutionary history through site visits and storytelling, combining sports competition with red education to foster both physical and spiritual development [3] Group 3: Economic and Cultural Impact - The event leverages Zigong's rich cultural heritage and mature event operation experience, promoting "sports + cultural tourism" integration to stimulate consumer potential and inject strong momentum into local economic development [5] - The Sichuan and Chongqing youth sports exchange has been successfully held six times, with plans to enhance resource sharing mechanisms and deepen cooperation in talent development, event organization, and public service construction [5] - The event is co-hosted by the Sichuan Provincial Sports Bureau and the Chongqing Sports Bureau, with local execution by the Zigong Education and Sports Bureau and Zigong Sports Technology College [5]

Core Viewpoint - The recent large-scale sports events in Zhaoqing, including the 2025 Zhaoqing Fun Run Carnival and the 2025 Zhaoqing Marathon, successfully attracted a total of 30,000 participants, showcasing the integration of China Sports Lottery into the development of the Guangdong-Hong Kong-Macao Greater Bay Area as a sports city [1][2]. Group 1: Event Overview - The 2025 Zhaoqing Fun Run Carnival was launched with 15,000 runners participating in an 8-kilometer run, highlighting the natural and cultural beauty of Zhaoqing [2]. - The 2025 Zhaoqing Marathon featured both a full marathon and a half marathon, with the course extending to the Gaoyao District and crossing the Xijiang River Bridge, allowing 15,000 runners to experience the unique charm of Zhaoqing [3]. Group 2: Community Engagement and Support - The Zhaoqing Sports Lottery played a significant role in supporting the events, including organizing a "Zhaoqing Sports Lottery Public Welfare Fun Run Team" to promote community participation in fitness activities [2][4]. - The Sports Lottery's public welfare funds contributed to the success of the events, emphasizing the importance of promoting health and fitness among the public [4]. Group 3: Participant Experience - Participants expressed positive feedback about the new marathon course, with the first half marathon winner praising the comfortable running experience [3]. - The events fostered a warm atmosphere, characterized by the enthusiasm of spectators, the dedication of volunteers, and the joy of participants, creating memorable moments for the community [3]. Group 4: Public Welfare Promotion - The Sports Lottery set up a booth at the Zhaoqing Marathon Expo to engage with the public, showcasing its contributions to national fitness, athlete support, rural revitalization, and education improvement [4]. - The initiative aimed to enhance public understanding of the Sports Lottery's role in promoting health and responsible gaming, reinforcing the message of "happy purchasing and rational betting" [4].

（来源：新华日报） 以青春之名，铸体育华章。2025年，江苏省青少年训练与反兴奋剂管理中心深入贯彻落实国家体育强国 战略与体教融合要求，以"提升赛事质量、优化服务保障、强化赛风赛纪"为核心任务，扎实推进全年各 项工作。全年共设立省级赛事36个大项，累计成功举办89项次省级比赛及2项次活动，为全省青少年体 育事业的蓬勃发展奠定了坚实基础，也为即将到来的省运会积累了宝贵经验、锤炼了精锐之师。 赛事提质，数字升级显成效 赛事体系更显健全。以阳光体育联赛为坚实依托，我省已构建起一个涵盖锦标赛、冠军赛、俱乐部联赛 的竞赛体系，成功覆盖全省全部13个设区市。 赛事安排彰显科学匠心。全年赛事自4月14日启动，至12月4日收官，总赛程达183个竞赛日，其节奏设 计充分兼顾了青少年运动员的训练周期与学业需求。 资格审查高效规范。人脸识别系统应用于全年72场赛事，其中18场赛事更实现了赛前、赛中、赛后全流 程人脸识别核验。 科技赋能，智慧管控筑公平 赛风赛纪筑牢防线。中心全面落实赛风赛纪责任制，坚决确保问题"零遗留"。裁判员管理严格执行选派 与考核机制，并融入廉政教育，组织参观淮海战役烈士纪念塔等活动。加强赛场与驻地的安全巡查， ...

Core Viewpoint - The establishment of the Haidian Foreign Language Pickleball Academy aims to leverage the advantages of Hainan's free trade port to enhance cultural and sports exchanges, while also fostering professional talent and hosting international events [1] Group 1: Academy Establishment - The Haidian Foreign Language Pickleball Academy is a significant extension of the Haidian Foreign Language Education Group's sports education brand [1] - The academy will serve as a hub for international events, talent cultivation, and educational exchanges [1] Group 2: Strategic Importance - The choice to launch the academy in Hainan's free trade port is driven by the opportunities for international exchange and the development of the cultural and sports industry [1] - The initiative aims to integrate event IP with educational products, promoting pickleball culture within communities and schools [1] Group 3: Development Initiatives - The Haidian Foreign Language Education Group has previously introduced pickleball into its curriculum through various initiatives, including building professional sports centers and hosting national events [1] - The academy's launch coincides with the beginning of the free trade port's operations, indicating a strategic move to capitalize on new opportunities for high-quality tourism development in Hainan [1]

Group 1: Cultural Development Achievements - Sichuan has made significant progress in cultural prosperity during the "14th Five-Year Plan" period, focusing on Xi Jinping's cultural thoughts and implementing central and provincial government policies [1] - The province has created over 200 unique propaganda brands, enhancing the dissemination of the Party's innovative theories through various channels, including grassroots events [2] - Sichuan has achieved a remarkable increase in the number of national civilized cities, reaching 20, which is four times the number at the end of the "13th Five-Year Plan" [3] Group 2: Cultural Heritage and Archaeology - Sichuan is recognized for its rich cultural heritage, with major archaeological discoveries including five new significant sites, contributing to the province's cultural influence [4][5] - The province has implemented over 20 local regulations for cultural heritage protection and allocated 1 billion yuan annually for key projects, enhancing public awareness of heritage preservation [5] Group 3: Cultural and Tourism Industry Growth - The cultural and related industries in Sichuan are projected to grow from 203.7 billion yuan in 2020 to over 280 billion yuan by 2024, with an average annual growth rate exceeding 8% [6] - Domestic tourist numbers and spending are expected to rise significantly, from 636 million visitors and 705.9 billion yuan in 2022 to 1.119 billion visitors and 1.76 trillion yuan by 2024 [6] Group 4: Events and Economic Impact - Sichuan has hosted over 230 events during the "14th Five-Year Plan," significantly boosting tourism and generating direct economic benefits of 330 million yuan [7] - The Chengdu Universiade attracted over 220,000 attendees, leading to consumption of 2.363 billion yuan, showcasing the strong economic impact of sporting events [7]

Core Insights - Grassroots sports events serve as a vibrant platform for cultural expression, a golden entry point for tourism, and a strong magnet for consumer aggregation, showcasing significant potential for economic growth [2] Group 1: Event Characteristics - The popularity of grassroots events reflects the public's enthusiasm for diverse sports and highlights the immense growth potential of China's sports and cultural tourism industries [2] - Different regions exhibit unique characteristics in their grassroots events, influenced by local culture and economic development, such as "赣超" promoting local culture through affordable tickets [1][2] Group 2: Economic Impact - Events can drive a complete local industry chain, linking culinary delights, local products, and immersive experiences, thereby converting online traffic into rooted consumer spending [2] - Local governments are encouraged to act as facilitators and service providers, leveraging local characteristics to respond to audience demands and stimulate innovation [2]